retail sector

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MARKETING CURRUNT SCENARIO
OF RETAIL
RETAIL
SECTOR
Research Guide Research Student
Ms. Meenakshi Nair Patel Keyur P.

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MARKETING CURRENT SCENARIO OF RETAIL
RETAIL SECTOR
A
Project
Submitted for the certification of
Programs in Business Skills
By
Patel Keyur P.
NIS Academy, Vadodara
A Division of NIS Sparta Ltd.
A Reliance – Anil Dhirubhai Ambani Group Company
Feb- 2011

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CERTIFICATE
This is to certify that the research reported here has been carried out independently by Patel
Keyur P. under the guidance of Ms. Meenakshi Nair as a certification of Programs in Business
Skills and is her original and bonafide work.
Mr. Somesh Khandelwal Ms. Meenakshi Nair
(Director) (Research Guide)

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MARKETING CURRENT SCENARIO OF RETAIL
RETAIL SECTOR
Batch code : MBA 1
Name of coordinator: Ms. Meenakshi Nair
Name of student : Mr. Patel Keyur P.
Date of submission : 26 Dec, 2011

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Acknowledgement
I owe a great many thanks to a great many people who helped and support me during the writing
of this project.
I would like to give heartily thanks to The NIS Academy, Baroda who have given us an
opportunity to learn something practical apart from books by including the in-plant training in
our MBA programme.
My deepest thanks to Trainer, Ms. Meenakshi Nair the Guide of the project for guiding and
correcting various documents of mine with attention and care. She has taken pain to go through
the project and make necessary correction as and when needed. The preparation of this project
would not have been possible without the valuable contribution of Ms. Meenakshi Nair.
I give my sincere token of thanks to all my faculties, relatives and friends who have gathered me
the wisdom of knowledge. This work is dedicated to my parents who have supported me
throughout my study. I would also thank my Institution and my faculty members without whom
this project would have been a distant reality.

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INDEX
Sr.No. Content Page No.
1. Acknowledgement 5
2. Abstract 8
3. Global Retail Scenario 10
4. Indian Retail Scenario 12
5. Vadodara Retail Scenario 16
6. Research Methodology 17
Objective 17
Data Collection – 1. Primary Date 2. Secondary Data 17
Sampling 18
Limitations to the study 18
7. 1st Segment of Retail Industry 22
Food & Beverage-Introduction
[1] Big Bazaar 24
[2] Reliance Fresh 29
[3] D-mart 34
8. 2nd Segment of Retail Industry 39
Clothing & Textile – Introduction
[1] Pantaloons 41
[2] Globus 50
[3] Levi’s 54
9. 3rd Segment of Retail Industry 61
Consumer Durables– Introduction
[1] Apple 62
[2] LG 68
[3] Samsung 74
10. 4th Segment of Retail Industry 80

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Jeweller & Watches– Introduction
[1] Fastrack 82
[2] Titan 86
[3] C.H Jeweller 92
11. 5th Segment of Retail Industry 97
Home Décor – Introduction
[1] Style spa 98
[2] Red Earth 102
[3] @Home 105
12. References 114
13. Appendices 115

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Abstract
Retailing is the sale of goods and services to the ultimate consumer for personal, family
household use. A retailer is the final businessman in a distribution channel. Manufacturer sells
the goods to wholesalers. Manufacturer can also appoint distributors. Wholesalers and
distributors sell the products to retailers who sell the products to consumers. So that consumers
may buy the products from him.
There are four theories of retailing. Theory of natural selection in retailing is based on the
famous theory of Natural Selection in ―Origin of Species‖ by Charles Darwin. This can be stated
as ‗retail types (or units), which best adjust to their environment, are most likely to survive.‘ In
this theory environmental factors play major role in survival of retail type. Theory of the wheel
retailing that an efficient innovatory from of retailing (Such as discounting) enters the market
and attracts the public by its new appeal. Growth and maturation occurs during which market
shares are increased, but trading- up occurs and finally the firms become high cost, high price
retailers once again vulnerable to the next innovator. General-specific-general cycle or
Accordion theory describes the tendency for retail business to become dominated (alternatively)
by generalists, then specialists and then generalists again.
Over the last two decades fundamental changes have taken place in the global supply and local
structure of provision of British food retailing. Consumer lifestyles have also changed markedly.
Despite some important studies of local interactions between new retail developments and
consumers, we argue in this paper that there is a critical need to gauge the cumulative effects of
these changes on consumer behavior over longer periods. In this, the first of two papers, we
present the main findings of a study of the effects of long-term retail change on consumers at the
local level. We provide in this paper an overview of the changing geography of retail provision
and patterns of consumption at the local level. We contextualize the Portsmouth study area as a
locality that typifies national changes in retail provision and consumer lifestyles; outline the
main findings of two large-scale surveys of food shopping behavior carried out in 1980 and
2002; and reveal the impacts of retail restructuring on consumer behaviors. We focus in
particular on choice between stores at the local level and end by problematising our

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understanding of how consumers experience choice, emphasizing the need for qualitative
research. This issue is then dealt with in our complementary second paper, which explores choice
within stores and how this relates to the broader spatial context.
‗The paper presents a sales forecasting model and tests the model on a sample of firms in the
retail industry. The model distinguishes between sales growth due to an increase in the number
of sales-generating units and growth due to an increase in the sales rate at the existing units. The
model accommodates different maturation processes in the sales rates, distinguishing between
those retail firms whose store sales rates take a long time to reach maturity and other firms
whose stores enjoy an early ‗fad‘ status but then experience declining sales rates.‘
The retail business, in India, is estimated to grow at 13 per cent per annum from US$ 322 billion
in 2006-07 to US$ 590 billion in 2011-12. The unorganized retail sector is expected to grow at
about 10 per cent per annum from US$ 309 billion 2006-07 to US$ 496 billion in 2011-12.
Organized retail which now constitutes a small four per cent of retail sector in 2006-07 is likely
to grow at 45-50 per cent per annum and quadruple its share of total retail trade to 16 per cent by
2011-12. The study, which was based on the largest ever survey of all segments of the economy
that could be affected by the entry of large corporate in the retail business, has found that
unorganized retailers in the vicinity of organized retailers experienced a decline in sales and
profit in the initial years of the entry of organized retailers. The adverse impact, however,
weakens over time. The study has indicated how consumers and farmers benefit from organized
retailers. The study has also examined the impact on intermediaries and manufacturers. The
results are indicative of the mega-and-mini- metro cities around a limited number of
organized retail outlets. Based on the results of the surveys, the study has made a number of
specific policy recommendations for regulating the interaction of large retailers with small
suppliers and for strengthening the competitive response of the unorganized retailers.

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Global Retail Scenario
Thanks to the bum economy, not many people are hitting the malls these days. But that hasn‘t
stopped developers from building them bigger and better than ever.
th
The latter half of the 20 Century, in both Europe and North America, has seen the emergence of
the supermarket as the dominant grocery retail form. The reasons why supermarkets have come
to dominate food retailing are not hard to find. The search for convenience in food shopping and
consumption, coupled to car ownership, led to the birth of the supermarket. As incomes rose and
shoppers sought both convenience and new tastes and stimulation, supermarkets were able to
expand the products offered. The invention of the bar code allowed a store to manage thousands
of items and their prices and led to 'just-in-time' store replenishment and the ability to carry tens
of thousands of individual items. Computer-operated depots and logistical systems integrated
store replenishment with consumer demand in a single electronic system. The superstore was
born.
On the Global Retail Stage, little has remained the same over the last decade. One of the few
similarities with today is that Wal-Mart was ranked the top retailer in the world then and it still
holds that distinction. Other than Wal-Mart‘s dominance, there‘s little about today‘s environment
that looks like the mid-1990s. The global economy has changed, consumer demand has shifted,
and retailers‘ operating systems today are infused with far more technology than was the case six
years ago.
Saturated home markets, fierce competition and restrictive legislation have relentlessly pushed
major food retailers into the globalization mode. Since the mid-1990s, numerous governments
have opened up their economies as well, to the free markets and foreign investment that has been
a plus for many a retailer. However, a more near-term concern, has been the global economic
slowdown that has resulted from dramatic cutback in corporate IT and other types of capital
spending. Consumers themselves have become much more price sensitive and conservative in
their buying, particularly in the more advanced economies.
Indian retail market is the fifth largest retail destination; globally and owns the credit of being
ranked as an attractive market for retail investment by AT Kearney‘s eighth annual Global Retail
Development Index (GRDI). Retail industry is the largest segment in India, employing about 8%
of the workforce, and contributing more than 10% of the country‘s GDP. During the past decade,
retail industries have built up strong lifestyle brands positioning themselves to cater to the tastes
and preferences of their consumers and utilizing the increasing income of the end users. With the
economy recovering faster than anticipated, there is a drastic change in the consumer spending
patterns. The past three months have witnessed a growth in the retail segment. This is not merely
due to the festival season. The ―Global Powers of Retailing‖ list ranks global retailers according
to total revenue. In 2010 the list reflects the revenue that was generated in 2009, which was the
early part of an intense global retailing recession. Despite that, the changes from the last Global
Powers list are surprisingly not all that dramatic. Most of the world‘s largest retailers positioned

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in the top half of the list moved very little in their rankings, if at all. WAL-MART is still, by far,
the largest retailer in the world. France‘s Carrefour is still #2. Germany‘s Metro AG overtook the
United Kingdom‘s Tesco chain and claimed the #3 position on the list.

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Indian Retail Scenario
Retail in India is still at a very early stage. Most retail firms are companies from other industries
that are now entering the retail sector on account of its amazing potential. There are only a
handful of companies with a retail background. One such company is Nilgiri‘s from Bangalore
that started as a dairy and incorporated other areas in its business with great success. Their
achievement has led to the arrival of numerous other players, most with the backing of large
groups, but usually not with a retail background. Most new entrants to the India retail scene are
real estate groups who see their access to and knowledge of land, location and construction as
prime factors for entering the market.
New retail stores have traditionally started operations in cities like Mumbai and Delhi where
there has been an existing base of metropolitan consumers with ready cash and global tastes. The
new perspective to this trend is that new entrants to the retail scenario should first enter smaller
cities rather than focusing entirely on the metro‘s. Spending power in India is not concentrated
any more in just the 4 metros (Delhi, Mumbai, Chennai, and Kolkata). Smaller but upcoming
cities like Chandigarh, Coimbatore, Pune, Ahmedabad, Baroda, Trivandrum, Cochin, Ludhiana,
Simla etc will fast be catching up to the metro‘s in their spending capacity.
Cities in south India have taken to the supermarket style of shopping very eagerly and so far the
maximum number of organized grocery and department stores are in Chennai, Bangalore and
Hyderabad. The north has a long way to go to come up to par. International stores now prefer to
gauge the reaction of the public in these cities before investing heavily in a nation-wide
expansion. Milou, the Swiss children‘s wear retailer, recently opened up its first store in
Chennai, bypassing Delhi and Mumbai.
Besides the urban market, India‘s rural market has just started to be seen
as a viable option and companies who understand what the rural consumer wants will grow to
incredible heights. The bulk of India‘s population still live in rural areas and to be able to cater
specifically to them will mean generating tremendous amounts of business.
Business, specifically retail business must focus on the most important factor in the Indian mind-
set----Value for Money. Indian consumers are ready to pay almost any amount of money for a
product or service as long as they feel they are getting good Value for Money. This is often
misconstrued as being tight fisted or interested in lower priced and/or lower quality products.
In the past decade, international companies entering India (Levi‘s, Pepe, Tommy Hilfiger, Marks
and Spencer, Mango) have generally offered moderately priced to expensive items. They have
aimed for the upper-middle and rich classes of Indian society. These are consumers who travel
abroad often and can buy these items overseas quite easily. Instead, international companies
should be focusing on the lower and lower-middle classes of India. This is where the real
potential is, the aspirational class of consumers who want to lead a better lives and believe in
education, hard work and absorb knowledge from every possible angle. The phenomenal success

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of Big Bazaar, Pantaloons version of Wal-Mart, is proof that there is enormous potential in
providing products and services to this class of consumers.
Indians are very curious by nature and will try everything at least once before rejecting it. The
initial success of KFC in India proved that Indians could make a success of most new ventures
entering India but rejects a concept once they have tried and tested the offering and found
nothing worth going back for. The menu at KFC was rather boring and insipid to the Indian
consumer who is used to the innumerable combinations and permutations of street food. For their
second run in India, KFC re-thought its menu and has been very successful marketing at specific
groups within India, like the Punjabi‘s who have quite a history of loving the Chicken leg and
have made the Chandigarh outlet a huge success!
A Company entering India cannot have just one game plan to apply to the entire country as the
people, their tastes, the lifestyle, the budgets etc are all too divergent. International entrants must
enter each market specifically focusing only on that area to be successful.
Metros: Delhi, Mumbai, Chennai and Kolkata
Second rung but will soon outpace metros: Hyderabad, Bangalore, Ahmedabad, Gurgaon, Pune,
Baroda
Small and developing fast: Chandigarh, Coimbatore, Trivandrum, Faridabad, Ludhiana, Cochin,
Simla, Mysore
INDIA – A Vibrant Economy & Resplendent Market
· 4 th Largest economy in PPP terms after USA, China & Japan
· To be the 3 rd largest economy in terms of GDP in next 5 years.
· 2 nd fastest growing economy in the world.
· The US $ 580 billion economy grew 8.2 percent in the year 03-04
· Among top 10 FDI destinations
· Stable Government with 2nd stage reforms in place
· Growing Corporate Ethics (Labour laws, Child Labour regulations, environmental protection
lobby, intellectual and property rights, social responsibility).

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· Major tax reforms including implementation of VAT.
· US $ 130 billion investment plans in infrastructure in next 5 years
· 2 nd Second most attractive developing market, ahead of China
· 5th among the 30 emerging markets for new retailers to enter
A country with the largest young population in the world- over 867 million people below 45
years of age!
More English speaking people in India than of in the whole of Europe
300 million odd middle class - the Real consumers - is catching the attention of the world
with over 600 million effective consumers by 2010 India to emerge as one of the largest
consumer markets of the world by 2010.
PRESENT INDIAN SCENARIO
• Unorganized market: Rs. 583,000 crores
• Organized market: Rs.5, 000 crores
• 5X growth in organized retailing between 2000-2005
• Over 4,000 new modern retail outlets in the last 3 years
• Over 5,000,000 sq. ft. of mall space under development
• The top 3 modern retailers control over 750,000 sq. ft. of retail space
• Over 400,000 shoppers walk through their doors every week
• Growth in organized retail on par with expectations and projections of the last 5 Years on
course to touch Rs. 35,000 crores (US$ 7 Billion) or more by 2005-06
GROWTH OF RETAIL SECTOR
Retail and real estate are the two booming sectors of India in the present times. And if industry
experts are to be believed, the prospects of both the sectors are mutually dependent on each
other. Retail, one of India‘s largest, has presently emerged as one of the most dynamic and fast
paced industries of our times with several players entering the market.
Accounting for over 10 per cent of the country‘s GDP and around eight per cent of the
employment retailing in India is gradually inching its way toward becoming the next boom
industry.
As the contemporary retail sector in India is reflected in sprawling shopping centers, multiplex-
malls and huge complexes offer shopping, entertainment and food all under one roof, the concept

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of shopping has altered in terms of format and consumer buying behavior, ushering in a
revolution in shopping in India.
This has also contributed to large scale investments in the real estate sector with major national
and global players investing in developing the infrastructure and construction of the retailing
business. The trends that are driving the growth of the retail sector in India are
· Low share of organized retailing
· Falling real estate prices
· Increase in disposable income and customer aspiration
· Increase in expenditure for luxury items
CONCLUSION
The government is now set to initiate a second wave of reforms in the segment by liberalizing
investment norms further. This will not only favor the retail sector develop in terms of design
concept, construction quality and providing modern amenities but will also help in creating a
consumer-friendly environment.
Retail industry in India is at the crossroads but the future of the consumer markets is promising
as the market is growing, government policies are becoming more favorable and emerging
technologies are facilitating operations in India.
And this upsurge in the retail industry has made India a promising destination for retail investors
and at the same time has impelled investments in the real estate sector.
As foreign investors cautiously test the Indian Markets for investments in the retail sector, local
companies and joint ventures are expected to be more advantageously positioned than the purely
foreign ones in the evolving India's organized retailing industry.

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Vadodara Retail Scenario
Vadodara, also known as ‗Baroda‘. Is the third most-populated town in the Indian state of
Gujarat after Ahmedabad and Surat? It is one of the four towns in the state with a population of
over 1million, the other being Rajkot and the two cities listed above. It is also known as the
sayajinagari or sanskari nagari (cultural capital of Gujarat) vadodara or Baroda, formerly the
capital city of gaekwad state is situated on the banks of vishwamitri, river whose name derived
from the great saint rishi vishvamitra. It is located southeast of ahemedabad. It is administrative
headquarters of vadodara district.
Current retail scenario.
Current Retail Scenario
1. The retail in the city can easily be differentiated into the traditional or the old city areas and
the emerging areas.
2. The wholesale markets and the established markets are located in the old city. which include
nyaya mandir market, mandvi market, raopura, rajmahal road,mangal bazaar and dandiya bazaar.
3. The emerging areas for commercial and retail purposes are the Rc Dutt road,Race Course
road, alkapuri and the old padra road, where a majority of national and international brands can
be prominently seen
4. The city has also witnessed tremendous retail growth in the posh race course and adjacent
gotri road areas with developments like inox multiplex and Westside.
5. Fatehgunj and karelibaug are also emerging destination with affluent and literate population
and proximity to the university area.
Catchments
 vip road
 fatehgunj
 sama
 jetalpur road
 karelibaug
 university area
 alkapuri

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Research Methodology
Introduction:-
There is an objective behind every activity has been done. There may be various
objectives behind doing marketing research. The objectives may be to get the answer of the
questions like who buys such products. How often do they buy it? Etc. After deciding the
objective, the next step is the research purpose i.e. the method that will be used for the research
purpose.
The different methods for conducting marketing research are as follows…
Kinds OF Methods:-
1) pool methods
2) Survey methods:
a) Personal survey (Questionnaire)
b) Mail survey
c) Opinion Telephone survey
3) Expert opinion method
In my report, I have used personal survey method. The questionnaire was prepared keeping in
view certain objectives.
Reseach Objective:-
―Marketing research is the systematic design, collection, analysis and reporting of data and
findings relevant to a specific marketing situation facing the company”.
Philip Kotler

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Sampling:-
After deciding on the research approach and instruments, it is necessary to design a
sampling plan. This plan calls for three decisions:
Sampling unit:-
Who is to be surveyed? It should be defined in a research the target population
that will be sampled. Once the sampling unit is determined, a sampling frame must be developed
so that everyone in the target population has an equal chance of being sampled. To fulfill this
purpose, I had taken upper middle class & higher-class people as a sampling unit.
Sampling procedure:-
How should the respondents be chosen? To obtain a representative sample I had gone
for area sampling.
Sample size:-
How many people should be surveyed? Large samples give more reliable results than
small samples. However, it is not necessary to sample the entire target population or even a
substantial portion to achieve reliable results. I had taken the sample size of 100people from
Rajkot city.
Contact Methods:-
Once the sampling plan has been determined, it must be decided how the subject should be
contacted: mail, telephone, personal, or on-line interviews. Therefore, for my research I had
selected personal interview (Questionnaire). As personal interviewing is the most versatile
method, the interviewer can ask more questions and record additional observations about the
respondent. Personal interviewing is the most expensive method and requires administrative
planning and supervision than three, which is the big loophole of it.
Communication Approach:
The communication approach selected for this research study was face-to-face or direct.
Questionnaire Design:
The questionnaire was design keeping a view to the data sorting for the fulfilling for the
objective of research study. The wordings of the question are kept simple to generate the desire
response. The questions are framed in such a way that it creates the interest in customers to
quick response.
Limitations To The Study:-
 Sample size of may not be sufficient to draw the accurate conclusion.
 Some important aspects affecting the consumer and preference of consumer in terms of
features may not be covered on revealed in the questionnaire used

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 Personal bias of respondents and in analysis and interpretation may become a constraint
in revealing the true price.
 The findings are based on the research in Vadodara City only and thus the conclusions
may not be true for other cities.
 Only high and high-middle income group has been surveyed, so the preference of other
income groups cannot be judged.
Retail Key Players in Vadodara City:-
Retailing is emerging as a sunrise industry in India and is presently the largest employer after
agriculture. In the year 2004, the size of Indian organized retail industry was Rs 28,000 Crore,
which was only 3% of the total retailing market. Retailing in its present form started in the latter
half of 20thCentury in USA and Europe and today constitutes 20% of US GDP. It is the
3rd largest employer segment in USA. Organized retailing in India is projected to grow at the rate
of 25%-30% p.a. and is estimated to reach an astounding Rs 1, 00,000 Crore by 2010. The
contribution of organized retail is expected to rise from 3% to 9% by the end of the decade. The
projection for the current year i.e. 2005 is Rs 35,000 Crore. In India it has been found out that the
top 6 cities contribute for 66% of total organized retailing. With the metros already been
exploited, the focus has now been shifted towards the tier-II cities**. The 'retail boom', 85% of
which has so far been concentrated in the metros is beginning to percolate down to these smaller
cities and towns. The contribution of these tier-II cities to total organized retailing sales is
expected to grow to 20-25%. In the year 2004, Rs 28,000 Crore organized retail industry had
Clothing, Textiles & fashion accessories as the highest contributor (39%), where as health &
beauty had a contribution of 2%. Food & Grocery contributed to 18% whereas Pharma had a
contribution of 2%.

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List of Retail Key Players
Food and Beverages -
Big Bazaar, Reliance Fresh and D-Mart.
Clothing and Textiles -
Pantaloons, Globus and Levi’s
Consumer Durable -
Apple, LG and Samsung
Jewelry and Watches -
Fastrack, Titan and C.H jewelers
Home Décor -
Style Spa, Red Earth Furniture and @Home

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Food and Beverage
Introduction:-
F&B is a common abbreviation in the United States and Commonwealth countries, including
Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which
is the sector/industry that specializes in the conceptualization, the making of, and delivery of
foods.
The largest section of F&B employees are in restaurants and bars, including hotels, resorts, and
casinos. For more information reference "Food and Beverage Underground",
Food and beverages directory is an information resource on the leading manufacturers and
suppliers of food and beverages in India. The web guide on foods and beverages intends to
present rich information on the various dealers of foods products and beverages in India.
Also presented below is a website listing of Indian companies engaged in the manufacture and
supply of food products and beverages such as tea, coffee, sugar, fruits, vegetables, spices, milk
powder, soft drinks, etc.
Access the websites listed under the Food and Beverages directory to get information like
product range, price list, quality parameters, company profile and contact details.
Current scenario of food and beverages in India
India‘s Food Revolution will guarantee an agriculture diversification along with providing huge
investments in the food processing sector. The economics of the food industry has been changing
due to the easy access of multinationals, rise of commodity branding and low cost of technology.
The augment of regional players venturing into categories, where entry barriers are low, a boom
in the Indian FMCG (fast moving consumer goods) markets and the rising need for these
products are the main causes for growth and expansion in the food business. Owing to the
structural changes in the Indian Economy, the Indian agriculture is in the run for an exemplar
shift.
Current news:
Food inflation rises marginally due to high prices of pulses, milk
Saturday, April 03, 2010 08:00 IST
Our Bureau, New Delhi
The latest wholesale price index (WPI) showed that the food inflation has increased marginally
to 16.35 per cent for the week ended March 20 mainly on account of high prices of pulses and
milk.

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Following are the increases in prices of some essential food items over the 52-week period:
● Pulses: 31.55 per cent
● Milk: 18.74 per cent
● Wheat: 13.54 per cent
● Fruits: 10.06 per cent
● Cereals: 10.04 per cent
● Rice: 7.36 per cent
● Vegetables: 0.62 per cent
● Potatoes: (-) 12.20 per cent
● Onions: (-) 13.38 per cent
―The overall inflation has been relentlessly rising and was at 9.89 per cent in February, up from
8.56 per cent in January. The rise in inflation has been mainly attributed to high food inflation
and the recent hike in fuel inflation after the increase in excise and customs duty on petrol and
diesel,‖ industry expert analyses.
Sugar production likely to touch 18.5mt
Saturday, April 03, 2010 08:00 IST
Our Bureau, New Delhi
India was likely to produce 18-18.5 million tons of sugar this year, a leading industry body said,
raising the forecast by 7-10%. But analysts say the country still needs to import 2-3 mt of sugar.
Earlier agriculture minister Shared Power had stated that the country would produce more than
17mt of sugar in 2009-10.
Analysts said despite higher output estimates, the country needed to import another 2-3 million
tonnes, although expectations of fresh purchase by India would not lead to further spike in global
prices. Indian mills imported more than 5mt of sugar in the year to September 2009 to overcome
a shortage after 2008-09 output fell 44 % to 14.7mt due to lower cane availability. An acute
shortage helped domestic prices double last year, encouraging higher cane plantation.

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[1] Big Bazaar
Big Bazaar – “Is se sasta aur accha kahin
nahi”

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Location
Seven Seas Mall, Near Diamond Jubilee Girls Hostel, Opposite Arvind Baugh, Fatehgunj
Vadodara, Gujarat 390002
0265 3926902.
History
There was a time not so long ago that large department stores were a completely foreign concept
in India -- but not anymore. The Big Bazaar is one such department store to have set up shop
across the country. Since its first outlet opened in Kolkata in late 2001, the Big Bazaar has
spread to towns and cities at an alarming rate.
These multi-level shopping meccas stock everything from food to fridges, and cookware to
clothes. However, the Big Bazaar isn't your ordinary department store. It's been especially
designed to appeal to the Indian consumer. You may be thinking, what does that mean? In short,
organized chaos.
With a slogan of "Is se sasta aur accha kahin nahi!" ("Nowhere cheaper or better than this!"),
the Big Bazaar targets itself directly at the average Indian's love of following the crowd and
scrambling for a good discount.You won't find neatly ordered aisles at the Big Bazaar. Instead,
stores are laid out to replicate a market environment, with items all thrown in together.
Promotions such as "Sabse Saste Teen Din" (Cheapest Three Days) and "Purana Do, Naya Lo"
(Give Old, Take New) result in shoppers flooding the stores, to the point that some stores have
become so overcrowded they've had to close.
If you visit the Big Bazaar in the daytime during the week, it is possible to have a deceptively
pleasant and hassle free shopping experience.

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However, don't make the mistake of going there during a sale, on holidays, evenings, or on
Sunday. When I did this, I had to wait for almost an hour just to be served at the checkout.
Forget about getting the all items I wanted, I was happy to get out of there in one piece!
I've also found that the full price is all too often charged on sale items, so do check your receipt
to make sure that discounts have been properly recorded.
Vision and Mission
"TO SPEARHED HIS COMPANY TO BE THE FINEST AND THE MOST PREFERRED CHAIN
IN RETAILING”

27. 27 | P a g e
Product:-
Big Bazaar offers a wide range of products which range from apparels, food, farm products,
furniture, child care, toys etc of various brands like Levi‘s, Allen solly, Pepsi, Coca-Cola, HUL,
ITC, P&G, LG, Samsung, HP, Nokia etc.
Price:-
The pricing objective at Big Bazaar is to get ³Maximum Market Share´. Pricing at Big Bazaar is
based on the following techniques:
Value
Pricing (EDLP ± Every Day Low pricing): Big Bazaar promises consumers the lowest available
price without coupon clipping, waiting for discount promotions, or comparison shopping.
Promotional Pricing: Big Bazaar offers financing at low interest rate. The concept
of psychological discounting (Rs. 99, Rs. 49, etc.) is also used to attract customers. Big Bazaar
also caters on Special Event Pricing (Close to Diwali, Gudi Padva, and Durga Pooja).
Diff erentiated Pricing: Differentiated pricing i.e. difference in rate based on peak and non-peak
hours or days of shopping is also a pricing technique used in Indian retail, which is aggressively used by
Big Bazaar. e.g. Wednesday Bazaar.
Place:-
The Big Bazaar stores are operational across three formats ² hypermarkets spread over 40,000-
45,000 sq ft, the Express format over 15,000-20,000 sq ft and the Super Centers setup over 1 lack sq ft. Currently
Big Bazaar operates in over 34 cities and towns across India with 116 stores. Apart from the Metros these
stores are also doing well in the tier II cities. These stores are normally located in high traffic
areas. Big Bazaar aims at starting stores in developing areas to take an early advantage before the
real estate value booms. Mr. Biyani is planning to invest around Rs 350 Crore over the next one year
expansion of Big Bazaar. In order to gain a competitive advantage Big Bazaar has also launched a
website. www.futurebazaar.com, which helps customers to orders products online which will be
delivered to their doorstep. This helps in saving a lot of time of its customers.
Promotion:-
The various promotion schemes used at Big Bazaar include:
‗Saal ke sabse saste 3 din‘
Hafte ka sabse sasta din ³Wednesday bazaar´

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Exchange Offers ³Junk swap offer´
Future card(3% discount)
Shakti card
Advertisement (print ad, TV ad, radio)
Brand endorsement by M.S Dhoni and Asin.
People:-
Well trained staff at stores to help people with their purchases
Employ close to 10,000 people and employ around 500 more per month.
Well-dressed staff improves the overall appearance of store.
Use scenario planning as a tool for quick decision making multiple counters for payment,
staff at store to keep baggage and security guards at every gate, makes for a customer-
friendly atmosphere.
Process:-
Big Bazaar places a lot of importance on the process right from the purchase to the
delivery of goods. When customers enter the stores they can add the products they which to
purchase in their trolley from the racks. There are multiple counters where bill can be generated for purchases
made. Big Bazaar also provides delivery of products over purchases of Rs. 1000.
Physical Evidence:-
Products in Big Bazaar are properly stacked in appropriate racks. There are different
departments in the store which display similar kind of products. Throughout the store there are
boards/written displays put up which help in identifying the location of a product. Moreover boards are put up
above the products which give information about the products, its price and offers. Big Bazaar stores are
normally µU shaped¶ and well planned & designed

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[2] Reliance Fresh
Reliance Fresh – “Growth Through Value
Creation”

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Location
Alkapuri, Vadodara – 390007
History
Reliance Fresh is the convenience store format which forms part of the retail business of
Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in
excess of Rs 25000 corers in the next 4 years in their retail division. The company already has in
excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and
vegetables, staples, groceries, fresh juice bars and dairy products.
A typical Reliance Fresh store is approximately 3000-4000 square. Feet and caters to a
catchment area of 2-3 km.
Post launch, in a dramatic shift in its positioning and mainly due to the circumstances prevailing
in UP, West Bengal and Orissa, it was mentioned recently in news dailies that, Reliance Retail is
moving out of stocking fruits and vegetables. Reliance Retail has decided to minimize its
exposure in the fruit and vegetable business and position Reliance Fresh as a pure play super
market focusing on categories like food, FMCG, home, consumer durables, IT and wellness,
with food accounting for the bulk of the business.
The company may not stock fruit and vegetables in some states. Though Reliance Fresh is not
exiting the fruit and vegetable business altogether, it has decided not to compete with local
vendors partly due to political reasons, and partly due to its inability to create a robust supply
chain. This is quite different from what the firm had originally planned.
When the first Reliance Fresh store opened in Hyderabad last October, not only did the company
said the store‘s main focus would be fresh produce like fruits and vegetables at a much lower

31. 31 | P a g e
price, but also spoke at length about its ―farm-to-fork‘‘ theory. The idea the company spoke
about was to source from farmers and sell directly to the consumer removing middlemen out of
the way.
Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trends, Reliance Footprint, Reliance
Wellness, Reliance Jewels, Reliance Timeout and Reliance Super are various formats that
Reliance has rolled out.
To cater to the growing appetite for meat among Indians, Reliance Fresh is planning separate
non-vegetarian section within its Reliance Fresh stores. The non-veg food is most likely to be
sold from its ―Delight‖ brand of stores selling premium grocery. Company executive have been
quoted in a South India based business daily that the stores would have separate sections for veg
and non-veg foods with dedicated staff to handle both kinds of foods. ―We are aware of the
sensitivity of consumers and will take measures to ensure that both food types are kept apart‖,
the executive was said, perhaps referring to the strict vegetarian habits of many Indian
consumers.
There are 15 Delight stores in Chennai and Delhi and the plan is to have 50 stores in major cities
by the middle of 2008. Apart from non-vegetarian ready-to-cook items such as chicken, salami,
sausages, ham, kebabs and others, the Delight stores would also sell Reliance branded butter and
Ghee.
The company has invested an unspecified amount in providing cold-chain support to reach non-
vegetarian food items from the butcher or meat-processing plants to the Delight stores and keep
it consumer-ready.
Non-vegetarian food consumption is rapidly growing in India where a significant part of the
population is vegetarian. In fact, the changing eating habits of urban Indians has taken
nutritionists by surprise. Fast foods which are largely chicken based are doing roaring business in
India.
An offshoot of the rising meat consumption is that prices of lamb and chicken have raised 15%-
20% in the past few months.

32. 32 | P a g e
Product:-
It has Food Bazaar, which offers a wide variety of groceries, fresh and frozen foods, home and
personal care products& a lot more. Fresh produce comes from their own distribution center.
Also it offers a wide range of products like
Vegetables,
Bakery products,
Packaged foods,
Fruits
Corns
Cereals
Cold drinks
Baby food
Price:-
Price range is different for the different products but it is cheaper than the local vendors and
kirana stores. Mostly a person will find the products Rs. 1 to Rs 5 cheaper in store.
Place:-
Distribution and warehousing facilities are well managed so that sort of goods can be avoided
Promotion:-
As promotion strategy they announce the offers on speakers in store as well as the offers are also
available in respective departments.
People:-
RF is having less staff but they are very well experienced in handling the customer. Staffs are
given uniforms which gives the store a good look.
Process:-

33. 33 | P a g e
Displays of food items make the shopping easier. Trolleys and baggages are given for shopping
for comfortable shopping.
Physical Evidence:-
The details of foods and facts of the discount offers are well explained to the shopper.

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[3] D-Mart
D-Mart – “Daily Discounts…. Daily
Savings….!!”

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Location
Nr H P Petrol Pump, Raneshwar Mahadev Cross Road,
Vasna Road, Vadodara – 390015
History
Its Full form is Dolphin Mart.
Dolphin Group was established in 1990 as essentially as an international trading house. Over the
years the group has diversified into other areas of businesses. Presently, Dolphin Group consists
of 11 companies engaged in Manufacturing, Retailing, Construction, and Finance & Leasing.
During the time, Dolphin has established its offshore operations in RUSSIA AND UKRAINE
and associate Liaison offices in Amsterdam (Holland) & Kabul and Afghanistan.
365 day Discount.

36. 36 | P a g e
Product:-
Available foods and beverages:
Packaged foods- kellogs chokos, packaged Rice, Sugar, Tea, Corn Flakes, wafers, Chevda,
Spices, Available in Different weights.
Cold drinks of leading companies as well as local cold drink are also available.
Fast foods like Puff, Burgers, packaged biscuits, Toasts are available in different volumes.
Fresh Vegetables- which is purchased from the local farmers.
Price:-
Price range varies for different products. Prices are targeted towards the Middle class people of
the city. Seasonal pricing and price flexibility is seen in the products prices.
Place:-
very important to make the products available to each and every customer. For this purpose the
supply chain management is managed by the store. The vegetables are supplied from the local
farmers as well as Khetvadi Utpann Bazaar Samiti.Market coverage is selective as the middle
class people are more often shops a lot. Order processing and reverse logistic are well
maintained.
Promotion:-
The store is giving the offers and schemes for the perishable goods and packaged foods. This
converts footfalls into selling.
People:-
Staff is well experienced but it needs to improve a lot. To manage the customers well only
appearance is not enough they need to improve the skills.

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Process:-
The purchasing area is very wide but day by day its becoming congested due to increase in
products. It is needful to make the merchandise hassle free. The shopper has to roam a lot for
different products.
Physical Evidence:-
The offers and schemes are very well displayed beside the products.

38. 38 | P a g e
Comparisons of 7P’s
F&B Price Place Product Promotion People Process Physical
(Rs.) Evidence
Big Bazaar 5-45k 7seas Food & Posters, 55-60 M-S Pleasant
Mall Beverage Newspapers, Ambiance
s FM Radio,
TV Ads
Reliance 4- alkapuri Food & Posters, 25-30 M-S Pleasant
fresh 500rs. Beverage Newspapers, Ambiance
s FM Radio,
TV Ads
D-Mart 5-15k Vasana Food & Newspaper & 40-42 M-S Pleasant
Beverage FM Radio Ambiance
s

39. 39 | P a g e
Clothing and Textile
Introduction
Humans often wear articles of clothing (also known as Apparel, dress, garments or attire) on
the body. In its broadest sense, clothing includes coverings for the trunk and limbs as well as
coverings for hands (gloves), feet (shoes, sandals, boots), and head (hats, caps).
Articles carried rather than worn (like purses and umbrellas) normally count as accessories rather
than as clothing.
Humans also decorate their bodies with makeup or cosmetics, perfume, jewelry and other
ornament; cut, dye, and arrange their head and body hair (hairstyle), and sometimes their skin
(tattoo, scarifications, piercing). All these decorations contribute to the overall effect and
message of clothing, but do not constitute clothing per se.
People wear clothing for functional and/or social reasons. Clothing protects the body; it also
delivers social messages to other humans.
History of clothing and textiles

40. 40 | P a g e
Ladies making silk, early 12th century painting by Emperor Huizong of Song (a remake of an
8th century original by artist Zhang Xuan), illustrates silk fabric manufacture in China.
Clothing and textiles have been enormously important throughout human history—so have their
materials, production tools and techniques, cultural influences, and social significance.
of woven, knitted, knotted (as in macrame) or tufted cloth, or a non-woven fabric (a cloth made
of fibers that have been bonded into a fabric, e.g. felt).
Many textiles have been in use for millennia, while others use artificial fibers and are recent
inventions. The range of fibers has increased in the last 100 years. The first synthetics were made
in the 1920s and 1930s.Textiles can be made from a variety of materials.
Clothing and Textile
Pantaloons- Vadodara
Globus- Vadodara
Levi‘s- Vadodara

41. 41 | P a g e
[1] Pantaloons
Pantaloons – “Fresh Fashion”

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Location
Basment, Manorama
Raopura, Vadodara, Gujarat 390001
Race Course Road,
Vadodara- 390007.
Phone. : (0265) 6620668, 2386001.
Pantaloon Retail (India) Limited, is India‘s leading retailer that operates multiple retail formats
in both the value and lifestyle segment of the Indian consumer market. Headquartered in
Mumbai (Bombay), the company operates over 16 million square feet of retail space, has over
1000 stores across 73 cities in India and employs over 30,000 people.
The company‘s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a
uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch
and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and
Central, a chain of seamless destination malls. Some of its other formats include Brand Factory,
Blue Sky, all, Top 10 and Star and Sitara. The Company also operates an online portal,
futurebazaar.com.Future Value Retail Limited is a wholly owned subsidiary of Pantaloon
Retail (India) Limited. This entity has been created keeping in mind the growth and the current
size of the company‘s value retail business, led by its format divisions,
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India‘s leading
business houses with multiple businesses spanning across the consumption space. While retail
forms the core business activity of Future Group, group subsidiaries are present in consumer
finance, capital, insurance, leisure and entertainment, brand development, retail real estate
development, retail media and logistics.

43. 43 | P a g e
Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million square feet of
retail space in 73 cities and towns and 65 rural locations across India. Headquartered in Mumbai
(Bombay), Pantaloon Retail employs around 30,000 people and is listed on the Indian stock
exchanges. The company follows a multi-format retail strategy that captures almost the entire
consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons,
a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee
brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian
bazaars with the choice and convenience of modern retail. The group‘s specialty retail formats
include supermarket chain - Food Bazaar, sportswear retailer - Planet Sports, electronics retailer
- eZone, home improvement chain -Home Town and rural retail chain - Aadhaar, among others.
It also operates popular shopping portal - www.futurebazaar.com.Future Group believes in
developing strong insights on Indian consumers and building businesses based on Indian ideas,
as espoused in the group‘s core value of ‗Indianness.‘ The group‘s corporate credo is, ‗Rewrite
rules, Retain values.‘

44. 44 | P a g e
PRODUCT:-
PRODUCTS AND STORE LAYOUT
A pantaloon follows a free form store layout. No particular format is followed anything is placed
anywhere but strategically. Pantaloons fall under following categories- Departmental stores,
Malls, E-retailers Here when it comes to arranging the clothes, same type of clothes are put up
together in different sizes so that same clothes are available for every size at one point only.
Second Level First level Ground Level
Men’s Occasion’s Wear Spring (Designer wear for Ladies Formal
men and women)Ladies
Formal
Men’s Formal Ladies Ethnic Ladies Denim
Men’s Ethnic Night ware and Lingerie Cosmetics and Fragrances
Denim Wear Kids Wear Fine Jewellery
Men’s Casuals Infant Necessities Blue Sky (Sunglasses and
Watches)
Active Wear , Sporting Goods Toys Fashion Accessories
Teen Boys Footwear Customer Service Desk
Men’s Washroom Ladies Wash Room
Drinking Water Drinking Water

45. 45 | P a g e
Categories and Private Label Category
private labels
serial no.
1 Pantaloon Trousers Men‘s Wear
2 Bare Denim Jeans, Knitwear, gabardine,
jackets, and other
accessories.
3 John Miller Shirts
4 Shrishti Ladies wear
5 Scotsville Winter wear, sweaters and
blazers
6 Scotsville Ladies western wear
7 Annabelle Ladies western wear, formal
wear
8 Agile Sports wear
9 Mix n match Buying separates and
combining
10 Honey Western wear brand for
young girls
11 Akkriti Men‘s ethnic wear
12 Lombard Classic English formal wear
13 Trishaa Stitching salwarkammez
14 UMM Trendy sports and utility
wear
15 Ghagroos Men‘s Ethnic wear
16 Remanika Ladies wear, kurties
17. Urban Yoga Men‘s wear
18. Jealous Girls wear

46. 46 | P a g e
PRICE:-
Pantaloons visual merchandising is creative, innovative and outstanding which can be seen from its
own in house private brands such as John Miller.
All the merchandise is placed at both 360 degree and 180 degrees.
The new launched products are showed by prominent color back ground.
Window display is highly interactive for impulsive buyer.
Price range is average.
PLACE:-
Store location
The location of a retail store occupies an important place in retail strategy. It not only conveys the
image of the store, but also influences the merchandise mix and the interior layout of the store. While
the merchandise mix can be changed and prices can be adjusted, it is difficult to change the decision
on store location.
Traffic
The traffic – pedestrian as well as vehicular – that passes the site is an important determinant of the
potential sales that can be generated from a store. A pantaloon is known to have good parking space
wherever it‘s located.
Accessibility of the market
Accessibility of a market is defined in terms of the availability of public transport and road/local
trains connections to the markets. It is mostly located in posh locality in the center of the city. Further
the easy availability of transport facilitates makes the location really accessible for shopping.
Visibility
A pantaloon is situated very close to the main road. Pantaloons being a three floor building have
great visibility. To enhance the visibility pantaloons has put its sign board on the top of the building.
Total number of stores and the type of stores that exist in the area

47. 47 | P a g e
Its presence area encompasses stores like Lifestyle, Trent; Adidas….which directly compete with
Pantaloons. This is really disadvantageous for Pantaloons.
PROMOTION:-
Benefit schemes
Green Add on Cards
Your Green Card benefits can now be shared with members of your family. Apply for an Add-on
card today. Let your family also be entitled to direct discount and other privileges that we have to
offer. A 1 and 3 star member is entitled to have 1 add-on card. However a 5 and 7 star member is
entitled to have 2 add-on cards.
Green Days
Exclusive Green Card shopping day give you a preview of End Of Season Sale, so that you are
first to get hold of the latest merchandise.
Green Channel
Our special billing counter is open to all Green Card members during End of Season sale. Now
you can avoid the rush at the regular billing counter.
Green Offers &Promotions
These are exclusive shopping offers sent to you on a regular basis. Just flash your Green Card
and claim the special offers and promotions. At times, offers open to all customers are further
enhanced for our esteemed Green Card members.
Green Service Desk
For all your queries, information and services, contact the Green Service Desk at any Pantaloon
Store.

48. 48 | P a g e
Green Exchange
Relax! Now you can exchange your products within 60 days of purchase. (90 days for Seven Star
members)
Benefits 7 star 5 star 3 star 1 star
Gift Voucher
Discounts on all
worth Rs. 200/-
subsequent 10% 7.5% 5%
on new
Purchases
enrolment
Upgrade Upgrade
Upgrade Kit Upgrade Kit Welcome Kit
Enrolment Kit
Add-on Card to
2 2 1 1
Family Members
End of Season
Yes Yes Yes Yes
Sale Preview
Green Channel Yes Yes Yes Yes
Yes - around
Yes - the year
Green Drop around except End No No
the year of Season
Sale
Green Exchange 90 days 60 days 60 days 60 days
Green Service
Yes Yes Yes Yes
Desk
Green offers &
Yes Yes Yes Yes
Promotions

49. 49 | P a g e
Promotion Strategy:-
Hoardings:
Pantaloon puts its hoarding at prime locations, featuring the upcoming Fashion events or its brand
ambassadors who are generally eminent celebrity.
Category manager plans promotions / brand or product building schemes. The category manager
identifies slow movers and also disposal plan for the same.
PEOPLE:-
Staff is very well trained and educated. They know who the customers are and how to fell them
comfortable while shopping. Well groomed staff gives the store a pleasant look.
PROCESS:-
The process of orders, returns, dispatch and purchasing are handled very carefully. It is crusial to
make the customers satisfied with the shopping.
PHYISCAL EVIDENCE:-
The offers and discounts are well explained in written and announced on the speakers. The
pamphlets are given at the entries.

50. 50 | P a g e
[2] Globus
Globus – “Fashion for a changing world”

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Location
Shop No 5 to 14, Seven Seas Mall, Near Punjab National Bank,
Fatehgunj, Vadodara - 390002.
Phone. : (0265) 26456701, 26456702, 26456703.
About
Globus is a retail clothing store, based in Mumbai, India. Its part of the Rajan Raheja group. The
chain store has recently launched 150 stores in India. Kareena Kapoor has become the brand
ambassador, and plans to launch her own clothing line with the store.
Tag Line of Globus
“FASHION FOR A CHANGING WORLD”
―Globus Stores Pvt. Ltd. was formed to contribute in the revolution sweeping the
retail industry.
Achieve customer delight by offering quality products and services through a
process of continuous innovation and adaptation.‖

52. 52 | P a g e
Product:-
Handbags from La Belle and Carlton London.
Footwear from Enroute and Carlton London.
Accessories from Globus.
Kids wear from Daffodils, Lilliput, Barbie, Cat moss and Ruff.
Men wear from Flying machine, Spykar, Indian Terrain, Provogue, US Polo, Pepe Jeans,
Mufti and Proline.
Price:-
Affordable garments that are trendy and fashionable and keeps pace with the changing trends.
Place:-
Globus has currently 25 stores across 14 cities and towns in India.
It wants to establish Globus as synonym for young and trendy fashion and therefore
it has many more stores to come.
Promotion:-
Globus promotes through newspaper, magazines and hoardings
Along with fashion weeks and Kareena Kapoor endorsing the brand and also its
summer, winter collections and sale.
People:-
Globus emphasizes and values its consumers the most.
At the same time it makes it staff highly trained so that they can give assistance to the
people.
It lays stress on long term relations. And thus value each and everyone associated to
them.

53. 53 | P a g e
Process:-
The focus of Globus is always on maintaining an edge in fashion and to keep
sharpening their offerings.
Thus they try and adopt a process which is full of research and innovation that best
serves the customers.
Physical Evidence:-
Globus believes on the saying, ―product gets the customer to your store the first time,
but service ensures he comes back again‖
Thus it ensures quality services to the customers.

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[3] Levi’s
Levi’s – “A style for every story”

55. 55 | P a g e
Location
Gf 4 Center square mall,
Genda Circle, Vadodara, Gujarat 390025
0265 2305603
History
Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its
Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Bavaria,
Germany to San Francisco, California to open a west coast branch of his brothers' New York dry
goods business. Although the company began producing denim overalls in the 1870s, modern
jeans were not produced until the 1920s. The company briefly experimented (in the 1970s) with
employee ownership and a public stock listing, but remains owned and controlled by descendants
and relatives of Levi Strauss‘ four nephews.
Required Capital:
Rs 50 Lakh to Rs 5 Crore depending on location
No. of Franchise Outlet:
200+
Industry Category:
Clothing

56. 56 | P a g e
Product:-
The company design and markets jeans and jeans related pants, casual, skirts, jacket and
related accessories for men, women and children.
Levis brand- men, women and kid‘s jeans, jeans related products, knit and woven tops,
outer wear and accessories.
Dockers- men, women and boys casual pants, shorts, skirts, knit and woven tops, outer
wear and accessories.
Slates- men and women pants, skirts, tops, jackets, outer wear, accessories.
Price:-
PRODUCT PRICE RED TAB 900-1399 RED LOOP 1400-1999 RED PREMIUM 2000-2999
RED SUPER PREMIUM 2999-above

57. 57 | P a g e
Place:-
To provide desired products at proper place.
To fulfill the requirements of every locality according to the taste of the people
To increase the brand equity by reaching every corner of the world Promotion.
To equalize the demand and supply of products at all places.
Promotion:-
Levi‘s uses the following promotional strategies to promote its product
Personal selling- Personal selling by the representative of the organization takes place face
to face with final consumers.
Mass selling- Levis does mass selling to inform a bulk of persons by advertising
Advertising Medium :The advertising media used by the company are :-
Television
Fashion Magazines, Newspapers
Internet
Bill boards, banners etc.

58. 58 | P a g e
People:-
EMPLOYEES:- Approximately 11,800 worldwide
• 5,400 in the Americas
• 4,200 in Europe
• 2,200 in Asia Pacific
STAFF:
Well dressed and with in uniform.
Staff member have a good command over language with a good communication skill.
Most of the staff is localized and a well known to local language.
Process:-
Document: - Document processes identify risk and controls.
Validation:- validate that key risks are covered in the processes , check whether
controls are working effectively.
Remediation: - take corrective actions when controls are not design properly or not
working as design.
Testing: - test controls by taking sample from population period.

59. 59 | P a g e
Reporting: - report control platform to management.
Physical Evidence:-
The Retail outlets of Levi‘s products are mainly in big malls and now it is also available in
Small town which is easily reached by the High class and Middle class people.
There is no other company with a comparable global presence in the jeans and casual pants
markets.

60. 60 | P a g e
Comparisons of 7P’s
Cloths and Price Place Product Promotion People Process Physical
textiles (Rs.) Evidence
Pantaloons 300- Raopura All All Types Of 15-20 M-S Pleasant
10k Type Of Media
Garment
s
Globus 500-7k Fatehgunj All Newspapers, 7-10 M-S Pleasant
Type Of Business
Garment magazine &
s Posters
Levi’s 1.2- Alkapuri All All Types Of 7-10 M-S Pleasant
10k Type Of Media
Casual
Garment
s

61. 61 | P a g e
Consumer Durables
Introduction
Durable goods are those which don‘t wear out quickly, yielding utility over
time rather than at once. Examples of consumer durable goods include electronic
equipment, home furnishings and fixtures, photographic equipment, leisure
equipment and kitchen appliances. They can be further classified as either white
goods, such as refrigerators, washing machines and air conditioners or brown
goods such as blenders, cooking ranges and microwaves or consumer electronics
such as televisions and DVD players. Such big-ticket items typically continue to be
serviceable for three years at least and are characterized by long inter-purchase
times.
The Indian Consumer Durables Industry
Can be segmented into three key groups:-
[1]White Goods
• Refrigerators
• Washing Machines
• Air Conditioners
• Speakers and Audio Equipments
[2]Kitchen Appliances/Brown Goods
• Mixers
• Grinders
• Microwave Ovens
• Iron
• Electric Fans
• Cooking Range
• Chimneys
[3]Consumer Electronics
Mobile Phones, Televisions
MP3 Players, DVD Players, VCD Players

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[1] Apple
Apple –“The power to be your best”

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Location
12, Centre Square Mall, Sarabhai Circle,
Vadodara
History
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates
consumer electronics, computer software, and commercial servers. Apple's core product lines are
the iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders Steve Jobs and
Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the
Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more
than two decades, Apple Computer was predominantly a manufacturer of personal computers,
including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market
share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to
become Apple's CEO in 1996 after his company NeXT was bought by Apple Inc., and he
brought with him a new corporate philosophy of recognizable products and simple design. With
the introduction of the successful iPod music player in 2001, Apple established itself as a leader
in the consumer electronics industry, dropping "Computer" from its name. The latest era of
phenomenal success for the company has been in the iOS range of products that began with the
iPhone, iPod Touch and now iPad. As of 2011, Apple is the largest technology firm in the world,
with annual revenues of more than $60 billion.
Steve Jobs and Steve Wozniak had withdrawn from Reed College and UC Berkeley,
respectively by 1975. Wozniak designed a video terminal that he could use to log on to the
minicomputers at Call Computer. Alex Kamradt commissioned the design and sold a small
number of them through his firm. Aside from their interest in up-to-date technology, the impetus
for "the two Steves" seems to have had another source. In his essay From Satori to Silicon Valley
(published 1986), cultural historian Theodore Roszak made the point that the Apple Computer
emerged from within the West Coast counterculture and the need to produce print-outs, letter
labels, and databases. Roszak offers a bit of background on the development of the two Steves‘
prototype models.

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Product:-
iPod
iPod touch
iPod classic
iPod nano
iPod shuffle
Product (RED)
Compare iPod Models
Apple TV
iPhone
iPhone 2G
iPhone 3G
iPhone 3GS
iPhone 4G
iPhone 4Gs
 iPad
 Apple tv

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Price:-
Promotional pricing to attract new customers (ex. free iPod with purchase)
Starting price $350
Bulk pricing and contract pricing for schools
Place:-
Apple Store
Best Buy
Internet
Wal-Mart
Target

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Country
India
China
Japan
Europe
United States
Canada
Distribution by: Air, Land and Sea Continue Apple‘s supply chain management
Promotion:-
Communication Strategies
–Celebrities
–Commercials
– Radio
– Magazines
– Internet
• Apple Day!
•―An Apple a day keeps the hunger away!‖
People:-

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The malls and stores having the Apple appliances have a good force of staff to explain the brands
offerings and they give the due importance to the sales people.
Staff people are very less in no. as the products are very well organized and customer
friendly lay out. Each section has readily available person to explain the queries of customer.
Courteous staff will ensure that consumers get a perfect fit.
Process:-
The process of orders, returns, dispatch and purchasing are handles very carefully. It is crusial to
make the customers satisfied with the shopping.
It is managed by the store owners to provide a good experience in the sense of after sales service
and home delivery as well as fitting the appliance.
Physical Evidence:-
The store provides all the important documents of the product like brochure, catalogue, warranty
cards etc.
The terms and conditions of guarantee and warranty are well explains and the due proceedings
are done before the customer leave the store

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[2] LG
LG – “Life’s Good”

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Location
20/25 Silver Arcade,
Beside Samrajya,
Mujmahuda Road, Akota,
Vadodara - 390020
History
LG India has been set up with the aim to acquire a leading position in the global digital market
by applying fast and innovative techniques in the manufacturing of products. Also, it aims to
meet the maximum requirement of consumers and give them the optimum service required.
LG Electronics has been set up in India with a vision to rise high in the electronic equipments
industry. The chief aim of LG India is to enhance its domestic market by inventing new
electronic devices in state-of-art form with the best technology possible. The price range of the
products of LG India is quite reasonable and affordable so as to make it easier for every class of
people to go for it thereby increasing the consumer level. LG India manufactures products of
high digital innovativeness to satisfy the needs of its consumers not only in the domestic market
but all across the globe. The upcoming goal set by LG India for its growth is to be among the top
three brands in terms of electronic devices, information, and telecommunication companies in
the world. The three main capabilities of LG India are product leadership, people leadership, and
market leadership that will intensify the company's abilities for teamwork. One of the recent
targets of LG India is to attain its goal of doubling the sales volume and profit by 2010.
Some of the most eminent and profitable products manufactured

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PRODUCTS:-
Consumer electronic include VCD/DVD, home theatre, music player, color television (CTVs),
cameras, camcorders, portable audio, Hi-Fi, etc
White goods include dishwashers, air conditioners, heaters, washing machines, refrigerators,
vacuum cleaners, kitchen appliances, non-kitchen appliances, microwaves, built-in appliances,
Tumble dryer, personal care product etc.
Molded luggage include plastics
Clocks and watches
Mobile phones
TELEVISION
. LCD TV
. Plasma TV
. Ultra Slim TV
. Flat TV
COMPUTER PRODUCTS
. Monitor
. Optical Storage Devices
. Projector
. External Hard Disk
REFRIGERATOR
. Side by Side Refrigerator
. Frost Free Refrigerator
. Direct Cool Refrigerator
VACUUM CLEANER
Vacuum Cleaner
AIR PURIFIER
. Air Purifier
DIGITAL AUDIO VIDEO
. Home Theatre System

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. Music System
. DVD Player
MOBILE PHONE
. Cookie Pep
. Chocolate
. Viewty Smart
. Dynamite
WASHING MACHINE
.Dish Washer
.Steam Washer Dryer
.Washer Dryer
Front Load Washing Machine
Top Load Washing Machine
Semi Automatic Washing Machine
.MICROWAVE OVEN
. Solardom Microwave
. Convection Microwave
. Grill Microwave
. Solo Microwave
ROOM AIR CONDITIONER
. Inverter
. Floor Standing AC
. Multi Split AC
. Hot and Cold AC
. Split AC
. Window AC
PRICES:-
The ranges of processes are as follows:-
TELEVISION: Rs. 9000 to 135000
COMPUTER PRODUCTS: Rs. 2500 to 50000
REFRIGERATOR: Rs. 12000 to 125000

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VACUUM CLEANER: Rs. 4000 to 25000
DIGITAL AUDIO VIDEO: Rs. 5000 to 75000
MOBILE PHONE: Rs. 14000 to 35000
PLACE:-
Distribution
The Company has number of dealers and warehouses. They have LG exclusive shopee.
LG divide dealer in gold silver etc. category to know the performance of the dealers.
Dealer relationship they arrange dealer meeting at several time in the year.
LG has adopted the regional distribution channel in India. All the distributors work directly with
the company. This has resulted in quicker rotation of the stock and better penetration into B, C,
D, class market.
LG also follows the stock rotation policy rather then dumping stock on channel partners.
PROMOTION:-
For the marketing of the products a number of activities are followed:
Exhibitions are conducted from time to time.
Society and college activities are conducted.
Hoarding, Posters, banners are used so as to grab the attention of the costumers.
Day to day advertisement in leading newspaper.
Discount at festival time.
LG also uses the radio FM for the promotion activities.
Also provide capon and scratch card for festive season
PEOPLE
They have their sales persons at various sub dealer store and at mordent trade store for
particularly for the promotion of the LG product
PEOPLE:-
Samsung has great human resource and policies. Samsung does not care about employees‘ background;
they only hire employees who have abilities. Therefore, Samsung can have employees from many other
countries and talents people. Also, they tried to develop employees‘ skills through place program. Samsung
tried to hire and develop quality employees and rewarded those employees.

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PROCESS:-
The person are sent for installation of item and for safe home delivery. The person are present to
explain the features of the product.
PHYSICAL EVIDENCE:-
The warranty and Guarantee cards are duly signed and stamped is being checked before the
shopper leaves the store (If any). The information of rules and regulation of reverse logistics are
displayed and explained. The current system is very well managed.

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[3] Samsung
Samsung – “Imagine the possibilities”

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Location
C 21, Meeraj Business Center,
Race Course West,
Natubhai Circle - Inox Road,
Race Course Road,
Vadodara – 390007
History
Unlike other electronic companies Samsung origins were not involving electronics but other
products.
In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling
fish, vegetables, and fruit to China. Within a decade Samsung had flour mills and confectionary
machines and became a co-operation in 1951. Humble beginnings.
From 1958 onwards Samsung began to expand into other industries such as financial, media,
chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was
established producing what Samsung is most famous for, Televisions, Mobile Phones
(throughout 90's), Radio's, Computer components and other electronics devices.
1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as
chairman. In the 1990's Samsung began to expand globally building factories in the US, Britain,
Germany, Thailand, Mexico, Spain and China until 1997.
In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They sold
businesses to relieve debt and cut employees down lowering personnel by 50,000. But thanks to
the electronic industry they managed to curb this and continue to grow.

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The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung
developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA
networks.
Then they developed smart phones and a phone combined mp3 player towards the end of the
20th century. To this date Samsung are dedicated to the 3G industry. Making video, camera
phones at a speed to keep up with consumer demand. Samsung has made steady growth in the
mobile industry and are currently second but competitor Nokia is ahead with more than 100%
increase in shares.
Turn over
Last year it posted a turnover of $1.7 billion with exports amounting to Rs.500 Crore
PRODUCTS:-
Mobile Phone
Touch Phone
Style Phone
Multimedia Phone
Business Phone
Guru Series
Dual Sim Phone
CDMA Phone
Mobile Phone Accessories
Home Appliances
Refrigerator
Air Conditioner
Washing Machine
Microwave Oven

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Smart Oven
PC / Peripherals & Printer
Notebook
Monitor
Optical Disc Drive
Laser Printer / Multifunction
PRICES:-
Since Samsung bought DRAM technology from other company, they has develop and come up with better
technology. Samsung has introduced many products with low price and high technology products. High
technology requires high cost; Samsung tried to reduce cost by having main R&D facility and fab line in
South Korean instead of having many branches in other countries (Barney, 2008:PC2-17). These cost
leadership came from Samsung policy, which is ―We will devote out human resources and technologies to
create superior products and services thereby contributing to a better global society‖ (Samsung, N/A).
Samsung has tried to differentiate their products from other companies based on three categories, which are
product attributes, firm-customer relationships and firm linkages and the prices are flexible enough to attract
the customers.
PLACE:-
Samsung had owned their own warehouse in each region for safety and supply. They manage
well equipped supply chain management. A 2 level distribution channel helps to get the
equipments on time. Reverse logistics and inventories are well handled by the staff.
PROMOTION:-
They use the Consumer sales promotions (Pull Strategy) to get the customers attracted towards the
Samsung brand. The seasonal offers and schemes are available as the other stores do.

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PEOPLE:-
Samsung has great human resource and policies. Samsung does not care about employees‘ background;
they only hire employees who have abilities. Therefore, Samsung can have employees from many other
countries and talents people. Also, they tried to develop employees‘ skills through place program. Samsung
tried to hire and develop quality employees and rewarded those employees.
PROCESS:-
Home delivery processes are well handled by the support staff. The starting point of the shopping
till the end of same is well managed by the store to make the customer feel comfortable.
PHYSICAL EVIDENCE:-
The terms and conditions of guarantee and warranty are well explains and the due proceedings
are done before the customer leave the store

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Comparisons Of 7P’s
Consumer Price Place Product Promotion People Process Physical
Durables (Rs.) Evidence
Apple 4k-2.5 Sarabha Electroni Newspapers, 4-5 M-S Pleasant
Lack i Circle c Items & Magazines,
Consume TV Ads
r
Durables
LG 2k-1.5 Munj Electroni All Types Of 10-15 M-S Pleasant
Lack mahuda c Items & Media
Consume
r
Durables
Samsung 1k-2 Akota Electroni All Types Of 10-15 M-S Pleasant
Lack Stadium c Items & Media
Consume
r
Durables

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Jeweller and Watches
[1] Jeweler:-
Students of the natural sciences are in agreement when they say that of all the
creatures in the animal kingdom, only humans seek to adorn themselves. Even as far in
the past as primitive man, jewelry took on this role in a variety of forms. Small objects
were of primary importance, with some examples being found in the early Neolithic
strata of the caverns in mas d‘avil. It was here that many pierces stags‘ teeth were
discovered, often still in the shape of a necklace with its holding twine long since
disintegrated. (Jewelry objects have now been found in pre-historic Africa that date back
about 75,000 years.)
Closely related to the human need for ornamentation was the use of jewelry as
amulets endowed with magical powers. For a true understanding of the growth and
history of the importance of jewelry and precious stones, one has to be aware of the
indelible belief that precious stones could affect the fortunes of the wearer.
Jewelry was made with certain convictions in mind, to meld into, conform to and
strengthen beliefs. This was particularly true when religions began to form an important
sociological bond.

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[2] Watches:-
Watches evolved from portable spring driven clocks, which first in the 15th
century. Portable timepieces were made possible by the invention of the
mainspring. Although some sources erroneously credit Nuremberg clockmaker
Peter Henlein (or Henle or Hele) with inventing the mainspring around 1511, many
references to 'clocks without weights' and two surviving examples show that spring
powered clocks appeared in the 15th century. Henlein is also often credited with
constructing the first pocketwatches, mostly because of a passage by Johann
Cochläus in 1511:
Peter Hele, still a young man, fashions works which even the most learned
mathematicians admire. He shapes many-wheeled clocks out of small bits of iron,
which run and chime the hours without weights for forty hours, whether carried at
the breast or in a handbag
And because he was popularized in a 19th century novel. However, many German
clockmakers were creating miniature timepieces during this period, and there is no
evidence Henlein was the first. Also, watches weren't widely worn in pockets until
the 17th century.

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[1] Fastrack
Fastrack – “Move on”

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Location
14 Fastrack,
Center square mall, Baroda.
History
I n 1 9 9 8 , i t w a s Fastrack, t h e c o o l , t r e n d y, f u n k y range for the young and
young-at-heart. A collection o f w a t c h e s w i t h c o n t e m p o r a r y s t y l e s t h a t
w a s specifically designed for The Young and distinctive. Designs ranged from the relaxed and
informal to the definitely sporty. The woman‘s collection presents the all new
international `Frosted‘ look, which is trendy and chic. The Fastrack collection has
elements like cool mesh straps and features that include EL back-l i g h t a n d d u a l
t i m e . A l s o , i t p r e s e n t e d a w i d e r a n g e o f f a s h i o n d i g i t a l s i n contemporary
wrist hugging cases with oversized displays and features that include Countdown timers,
chronographs, lap timers, hourly chime, alarm and Hi-light glow.
Bollywood rock star John Abraham was the brand ambassador for Fastrack. M o s t o f
i t s a d v e r t i s e m e n t s were dominated by youth. Some of the p o p u l a r F a s t r a c k
a d v e r t i s e m e n t s a r e discussed below:
Yes Sir Ad
➢A teacher was taking attendance,
➢A boy responses his roll by raising his hand
➢G i r l s ge t o b s e s s e d b y l o o k i n g a t the watch worn by that boy W h i c h h a s t h e
m e s s a g e t h a t t h i s watch on your wrist makes you more stylish?
Move On Ad
➢It shows that Girls follow boys wearing Fastrack watch everywhere.
➢And the move is on this has the same message as in the above. There were several other Ads
like Neon Disc (Glows in dark),X Y collection(For both boys & girls), Fastrack fans etc.

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PRODUCTS:-
In 1998, it was Fastrack, the cool, trendy, funky range for the young and young-at-heart.
A collection of watches with contemporary styles that was specifically designed for the young
and distinctive.
Designs ranged from the relaxed and informal to the definitely sporty. The woman‘s collection
presents the all new international `Frosted‘ look, which is trendy and chic. The Fastrack
collection has elements like cool mesh straps and features that include EL backlight and dual
time.
Also, it presented a wide range of fashion digitals in contemporary wrist hugging cases with
oversized displays and features that include countdown timers, chronographs, lap timers, hourly
chime, alarm and Highlight glow.
PRICES:-
The price of the models of Fastrack ranged from Rs.495 to Rs 9500 and was designed
exclusively keeping in mind the Generation X of the subcontinent. Their primary pricing
objective is to kill Competition. Being an
Indian manufacture and infusing the advantages of the Indian market with the dynamics of the
western market the company has carved itself a place difficult to achieve by foreign players..
The main plank of the watch market is in the less-than-Rs.1, 000 price category. Effectively,
about 70 per cent of the sales in the watch industry in India are in this category. None of the
foreign brands has a presence in this category. Only cheap Chinese watches are present in this
bracket and they compete with the unorganized manufacturers, who are more expensive than
them. So, the unorganized sector is getting hit from the bottom by Chinese products and at the
top by the organized sector brands, such as Sonata.
PLACE:-
It is the responsibility of the store to provide what the customer expects from them so a cery well
managed supply chain is handled by the Tata to avoid sort of products.
Whenever new watches are launched they look after that each region store should have it before
the customer want it.

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PROMOTION:-
The most interesting thing in all these Ads was the last statement ―HOW MANY YOU HAVE‖
which has a hidden strategy i.e. it is influencing buyers to have more than one watch. Most of the
people use a single watch at a time but Fastrack influenced people by its Ad to use more than a
single watch that may be according to their get up or their style.
PEOPLE:-
It is the stores duty to provide what the customer exactly wants and therefore the staff should be
aware of the latest trends of watches and the available styles. The stores in vadodara got the
better staff people who understands the customer needs and also help them to chose the best fit
for them.
PROCESS:-
The routine attracts people from all walks of life; it has got variety. It has attracted a huge
customer segment irrespective of nationality. The gift packing, delivery, selecting the style has to
be managed well for the better public relation.
PHYSICAL EVIDENCE:-
The customers complaints and suggestions are given due consideration and recorded for future
references. The
Payment receipts and warranty cards are given to the customers before the customer leave the
store.

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[2] Titan
Titan –“Be More”

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Location
12 Titan world,
Center square mall, Baroda.
History
The Company was incorporated on 26th July, at Chennai. The Manufacture analog electronic
watches with a choice of over 150 designs. The company was promoted jointly by Questar
Investments, Ltd., a Tata Company with its associates Tata Sons, Ltd., and Tata Press, Ltd., and
Tamil Nadu Industrial Development Corporation, Ltd.(TIDCO). The main objective of the
company is to manufacture analog electronic watches with a choice of over 150 designs.
- The Company undertook to set up a plant for the manufacture of quartz analog electronic
watches in the State Industries Promotion Corporation of Tamil Nadu, Ltd. Industrial area at
Hosur.
- The Company entered into a collaboration agreement with France Ebauches (FE) of France,
manufacturers of watch movements and components, for technical documentation, assistance in
procurement of manufacturing equipments, raw materials, etc.
- The Company proposed to manufacture 2 million digital and ana-digi watches in collaboration
with Casio Computer Company of Japan. A MOU was signed between the Company and Casio
in November, 1986.
1987
- The Company established a manufacturing facility at Hosur for the manufacture of
components for watches.
- In April the Company also issued 5, 25,000 - 13.5% secured redeemable

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Partly convertible debentures of Rs 300 each for cash at par. The debentures were allotted on
preferential basis: (i) 26,250 debentures to employees/workers of the Company and associate
companies (ii) 52,500 debentures to shareholders of Tata Press Ltd. and (iii) 1, 31,250
debentures to NRIs on repatriation basis. The remaining 3, 04,500 debentures along with the
unsubscribed portion of 78,900 debentures from the preferential quota were offered for public
subscription during April. Additional 1, 31,250 debentures were allotted to retain over-
subscription.
- The convertible portion of Rs 100 of the face value of each debenture was converted into 10
equity shares of Rs 10 each at the end of three months from the date of allotment of debentures
(65,62,500 equity shares were allotted accordingly).
- The non-convertible portion of Rs 200 of the face value of each debenture was to be redeemed
at par at the end of the 10 years from the date of allotment of debentures.
1989
- A new range of watches called `Aqura' was launched in December.
- The case plant at Hosur was commissioned. The plant was to produce 1.5 million watch cases.
The project cost was financed partly through internal resources and largely through borrowings
from IFC, Washington and the Tamil Nadu Industrial Development Corporation, Ltd.
- The Company set up a satellite case plant at Dehra Dun in Uttar Pradesh with a capacity of
5,00,000 watch cases per annum to improve operating efficiency and reduce costs.
- During August, the Company issued 2, 52,000 - 12.5% convertible debentures of Rs 500 each
as follows: (i) 2, 40,000 debentures on rights basis in the proportion 1 debenture: 100 equity
shares held and (ii) 12,000 debentures to employees/workers of the Company on an equitable
Basis. A total of 2, 84,455 debentures were allotted under this issue including retention of
oversubscription.

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PRODUCTS:-
Watches, Jewellery, Eyewear & Precision Engineering
Raga DIVA
Zoop
WWF
Nebula
Octane
Heritage
Edge
Orion
PRICE-CATEGORY:-
FAST TRACK 550-1,430 YOUTH
EXCTA 595-1,430 LOWER MIDDLE CLASS(Office wear)
SPECTRA 650-1,830 COMMON CLASS
ROYAL 960-2,830 UPPER- MIDDLE CLASS
RAGA 1,420-4,000 UPPER CLASS
BANDHAN 1,675-8,085 COUPLES
REGALIA 1,725-7770 UPPER MIDDLE CLASS-UPPER CLASS
EDGE 4,500-5,200 BUSINESS CLASS
NUBULA 10,000-45,000 UPPER CLASS
PLACE:-
It is the responsibility of the store to provide what the customer expects from them so a cery well
managed supply chain is handled to avoid sort of products.

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Whenever new watches are launched they look after that each region store should have it before
the customer want it.
PROMOTION:-
Advertising:-Electronic & Print ads
Sales Promotions:-Consumer Promotions
Events :-Launch of the new store Helios
Public Relations: Vaishnavi Corporate Communications
Hoardings/ Billboards
Today the company has model for every prices segment and every
Market.
Basically it deals with three target market
High income group
Middle income group, and
Lower income group
Titan alone holds 70% market share in domestic level whereas 60% in
Organized market.
PEOPLE:-
The titan store has hired the trained people from the localities to provide better maintenance
services and repairs. Staff of the store is well groomed and well equipped with the information of
the watches and accessories.
PROCESS:-
The processes like gift wrapping, home delivery, packaging, exchange policies, are well
managed by the titan store. The customers are should have the best match for his expectation and
therefore the staff is always there for help.

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PHYSICAL EVIDENCE:-
The customers are well informed about the warranties and guarantees. They are given the
brochure of product information for detailed knowledge of the product

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[3] C.H jewellers
C.H Jewellery – “The World Of Jewels”

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Location
Panorama Complex, R C Dutt Road, Opposite Welcome Hotel
Alkapuri, Vadodara
0265 2333313