Data-Driven Politics, National to Neighborhood

1. Data-Driven Politics, National to Neighborhood
As seen in...

2. Politics is Big Business
(and remains so in non-federal election years)
Total Annual Expenditures
Political Groups Federal Campaigns
(e.g. Lobbyists)

3. ElectNext is Data-Driven Politics
Data Analysis Product
•Aggregate and structure •Analyze and summarize •Users explore visual,
millions of data points on with NLP Topic Models, relevant, contextual
political people, issues and Ideal Point Estimation, political information, when
events. Bayesian Inference. and where they need it
most.
Politicians
10,000+
Interest Groups
350,000+ ratings
Legislation
100,000+ bills
Campaign Finance
$
15,000,000+ records

4. In Our First Year We...
Distributed a 2012
Built a Big Database Elections Product to... Reached 3M+ People!
3,000,000+
✓4500+ Candidates ✓The Washington Post ✓1000% mo/mo growth
✓All three Federal Levels ✓The Economist ✓All 50 states
✓Bayesian Inference ✓NBC Politics ✓2 million visits in Oct
✓Euclidean Distance ✓Hearst Television ✓1.2 million+ visits on
Matching Election Day
✓The PBS NewsHour
✓Ideal Point Estimation ✓40+ Nationwide

5. Now Launching: Digital Political ‘Baseball Cards’
For Publishers $ For Politicians $
We close the ‘search leak’ and Across our partner networks we
drive engagement with a data- offer an unprecedented platform
driven companion experience to to generate leads and monitor
political content. earned media.

6. Business Model
Political Subscriptions for lead generation & media monitoring
Level Cost Per Month
Local $95
State $495
National $3495
Addressable Market (annual) $702,000,000
Advertising
Addressable Market (at $5 CPM and 70/30 rev share) $193,000,000
Total Addressable Market: $895M

7. Publisher Traction
12,500,000 monthly uniques across launch partner sites
Publisher Pipeline (4 Month Sales Cycle)
Prospects 120 PA & National Publishers 25%
Pipeline 30 Current Conversations
20%
Launch Partners 6 Sets of JavaScript Delivered
6 Month Publisher Goal 15 Partners, 35M Monthly Uniques

8. Customer Traction
“Pre-sale” Signed Customers
Bill Green David Oh Cindy Bass Brian Sims
Phila. City Council At-Large Phila. City Council At-Large Phila. City Council PA House of Representatives
Politician Pipeline (2 Month Sales Cycle)
Prospects 120 PA Politicians 16%
Pipeline 20 Current Conversations
20%
Signed Customers 4, with credit cards
6 Month Customer Goal 100 Paying Customers

9. Comparable Companies
Single Platform Apture STELLAService
‣ Aggregates restaurant ‣ In-article keyword ‣ Aggregates customer
data; distributes to search experience for service data, publishes
publishers publishers for consumers
‣ Business Model: ‣ Business Model: ‣ Business Model: Sells
Restaurant subscriptions Publisher White Label, customer service intel
(for lead generation) Advertising back to companies
‣ Outcome: Sold for ‣ Outcome: Sold to ‣ Outcome: Raising a
$100M in 2 years Google in 4 years B-round w/in 2 years

10. Team
Keya Dannenbaum John Mertens
Founder & CEO Chief Technology Officer
• Hillary Clinton for President • Code for America Fellow ‘11
• 18 Municipal level campaigns • Full stack Rails dev.
• Stanford, Princeton, Wharton • Open data evangelist
Jake Wells Mike Toppa
Product & Design Rails Engineer
• User-centered Designer • 17-year Web Dev.
• Ethnographic Research • PhD, Govt., Georgetown
• BA, MA Industrial Design • Agile aficionado
Dave Zega Dan Whateley
National Political Director Head of Partnerships
• Citywide campaign mngr. • Secured all 2012 partnerships
• Philadelphia City govt.
(40+ partners, 3M+ uniques)
• MA, Government UPenn • EN nickname: The ‘Danimal’

11. Investors Advisors
Charlie O’Donnell Ezra Callahan
Brooklyn Bridge Ventures 6th Employee
1st Product Manager
Ben Wirz Sean Gerrish
Knight Foundation Princeton CS/Political Data PhD
Fmr. Senior Google Engineer
David Horowitz Ryan Jacoby
Comcast Ventures IDEO
Endorsers
Bill Bradley Tim Brown Jeb Bush
NJ Senator (D) IDEO FL Governor (R)

12. Open Raise
$250k
*Second tranche of a total $1M round; $750k closed July 2012
Milestones Deal Terms
Additional funds give us a 12- • Convertible Note
month runway to: • $3M Valuation Cap
• Data, publisher, political • 15% Discount
coverage in 5/50 US States • 6% Interest
• Cash flow positive
Closing March 30, 2013