http://kevinoefelein.com/ They’re calling it a numerologists delight. An 8.5625 pound baby was born on the 11th of October at 1:14 PM. Amazing, huh?! Oh wait… you might have missed it because I didn’t present the information in the best way possible to create the best possible effect. That said, here it is: The baby was 8 pounds, 9 ounces, born on 10/11/12 at 13:14 (aka 1:14 PM). See it now? 8 9 10 11 12 13 14 As far as anyone knows, this is the first time something like this has happened. But who really knows. Anyway, as much as I like events like this with numbers that line up nicely (call me OCD is you want), that’s not the point. The point is this… When you present information to your prospects, leads, and clients, always make sure you present your facts in the best possible manner… meaning the best and easiest way to facilitate money departing their pockets and entering yours—facilitating sales. And many times that means selling benefits, instead of features. Yeah, I know. It’s not really to anyone’s benefit that the baby’s birth had nicely lining up numbers. But without lining up the numbers, there’s no story at all. (Besides… this story gave me a nice chuckle, but like I said, I like these kinds of things). Bottom line: you’re doing yourself, your business, and your bottom line a disservice by not presenting the facts in such a way that helps the audience make what should always be the most logical conclusion. In this case it was seeing the numbers ordered 8-14 and recognizing this rare feat. In your business, it’s getting the prospect or client to get out of their own way and make the smart and logical choice of opening their wallets.

1. How to be Sure
You’re Getting
the Right
Message Across

2. Getting Your Right Message Across
Last week, something amazing
happened.

3. Getting Your Right Message Across
They’re calling it a
‘numerologists delight.’

4. Getting Your Right Message Across
An 8.5625 pound baby was
born on the 11th of October at
1:14 PM.

5. Getting Your Right Message Across
Amazing, huh?!

6. Getting Your Right Message Across
Oh wait… you might have
missed it because I didn’t
present the information in the
best way possible to create the
best possible effect.

7. Getting Your Right Message Across
That said, here it is:

8. Getting Your Right Message Across
The baby was 8 pounds, 9
ounces, born on 10/11/12 at
13:14 (aka 1:14 PM). See it
now?

9. Getting Your Right Message Across
8

10. Getting Your Right Message Across
8
9

11. Getting Your Right Message Across
8
9
10

12. Getting Your Right Message Across
8
9
10
11

13. Getting Your Right Message Across
8
9
10
11
12

14. Getting Your Right Message Across
8
9
10
11
12
13

15. Getting Your Right Message Across
8
9
10
11
12
13
14

16. Getting Your Right Message Across
As far as anyone knows, this is
the first time something like this
has happened. But then again,
who really knows?

17. Getting Your Right Message Across
Anyway, as much as I like
events like this with numbers
that line up nicely (call me OCD
is you want), that’s not the point.

18. Getting Your Right Message Across
The point is this…

19. Getting Your Right Message Across
When you present information
to your prospects, leads, and
clients, always make sure you
present your facts in the best
possible manner…

20. Getting Your Right Message Across
meaning the best and easiest
way to facilitate money
departing their pockets and
entering yours—facilitating
sales.

21. Getting Your Right Message Across
And many times that means
selling benefits, instead of
features.

22. Getting Your Right Message Across
Yeah, I know. It’s not really to
anyone’s benefit that the baby’s
birth had nicely lining up
numbers.

23. Getting Your Right Message Across
But without lining up the
numbers, there’s no story at all.
(Besides… this story gave me a
nice chuckle, but like I said, I
like these kinds of things).

24. Getting Your Right Message Across
Bottom line: you’re doing
yourself, your business, and
your bottom line a disservice…

25. Getting Your Right Message Across
by not presenting the facts in
such a way that helps the
audience make what should
always be the most logical
conclusion.

26. Getting Your Right Message Across
In this case it was seeing the
numbers ordered 8-14 and
recognizing this rare feat.

27. Getting Your Right Message Across
In your business, it’s getting the
prospect or client to get out of
their own way and make the
smart and logical choice of
opening their wallets.

28. Until Next Time…
Until next time,
Kevin Oefelein

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