SlideShare a Scribd company logo
1 of 84
Download to read offline
Tnooz & Sabre Webinar
Mobile and social media –
Sort the facts from the hype


December 1, 2011
Kevin May
 Tnooz Editor & co-founder / Moderator




Gene Quinn
Tnooz CEO & co-founder / Producer
Tnooz & Sabre Webinar
Mobile and social media –
Sort the facts from the hype


                        Poll no. 1
Mobile :
Sort the facts from the hype




            Will Pinnell
            Director, Mobile Strategy & Traveler Solutions
Smartphones & Tablets Proliferate Globally
    4
                                                                                 3.3B

                                            Moving to 5 billion within the
                                                  next 3 years…
    3



    2                                                               1.5B
                                    1.38B             1.4B
                                                                               Mobile Web Users
                        0.9B                                                   > 1 Billion
               0.8B
    1


                                                                                        Source: Nielsen
    0
            Cars      PCs      Telephones    Credit Cards        TVs         Mobile
                                                                             Phones

5
Mobile Transactions Continue to Accelerate

                                              Mobile shoppers are
                                          expected to spend $119
                                         billion globally on goods
                                         and services in 2015, up
                                          from $12 billion in 2009
                                                          Source: ABI Research




    Mobile Travel Spend in 2010




    $180M
    Source: Phocuswright




6
Global Text Messaging Exploding




    Wireless consumers now send more than 26 billion text
    messages per day and 1 billion picture and multimedia
    messages per day (a 300% growth from last year).Source: Taptu




7
Tablet Growth Outstrips Smartphones




                                            67 Million Tablet
                                          Devices Shipped by
                                                  End ofYear




8
Social Media is Pervasive




9
Travel is seeing a convergence like other areas of mobility




     SO LO MO
        Social                Local                Mobile



10
7 Mobile Trends of the Future




11
1. 3-Dimensional Maps




12
                             Google Maps for Android
2. Live Visual Language Translation




13
                                           WordLens
3. Non-GPS Landmark Recognition




14
                                  Google Goggles for Android
4. Facial Recognition




15                           Facebook Mobile
5. Monocular 3D Glasses-Free




16
                                    i3D Concept
6. NFC & Mobile Payments




                           Google Wallet
7. Document Ubiquity & Available Everywhere




18
                                         Apple iCloud
Sabre’s Commitment to

Understanding Travelers
An appropriate philosophy…




       “You can’t just ask customers what they want
       and then try to give that to them. By the time
       you get it built, they’ll want something new…”


20
Understanding Travelers through Global Surveys
      Sabre is well positioned to understand both what operators & cruise lines & travelers need
                                                                          Road    Casual
         Features (% Rated 6,7 on Interest)           2011 2009   2007                     Leisure   NA    S-PAC   LA    EMEA
                                                                         Warrior Corporate
                                              Base:   803   800   745     237       256     310      202    200    201   200
         Baggage tracker information                   66    57    58     71         69      56       63     56     78    56
         Receive driving directions to a specific
         destination                                  66    57     52      69       72       55      62     52     80     55
         Flight notification                          65    60     62      70       67       58      62     56     80     53
         Ability to add/change flight seats           64    64     57      72       67       52      58     57     79     55
         Auto re-accommodation                        64    63     59      74       67       52      58     51     82     55
         Access to frequent flyer or rewards
         account                                      61    54    NEW      70       63       48      57     49     78     46
         Ability to request/book flight upgrades      61    53     52      67       67       47      60     53     75     47
         Reserve taxi/ground transportation           57    46    NEW      60       65       45      52     45     71     50
         Receive destination specific offers from
         local businesses                             57    33     39      63       62       44      53     37     77     41
                                     •
         Send itinerary through mobile device to
         a friend via e-mail or SMS                   55    45     50      59       59       46      53     49     69     43

      55% use a trip checklist, 44% in 2009
      69% interested in information sent to take a virtual trip of your location,
      71% interested to receive highly targeted and discounted offers based on places you have
       been and expressed interest
      55% interested in discovering daily travel deals & weekend get-aways
21
Defining & Segmenting Travelers




22
Defining & Segmenting Travelers




23
Defining & Segmenting Travelers




24
Shop/ Book Air




25
Shop/ Book Hotel & Ground




26
Traveler Extras




27
Traveler Extras




28
Traveler Extras




29
Social Media Usage




30
Social Media Usage




31
Understanding Travelers through TripCase
         Sabre is well positioned to understand what travelers both want and need

      Targeted messaging
       yields unbelievably
       high click-through
       rates
      Thousands of
       suggestions &
       feedback comments
       from travelers per
       month submitted
       through the App
       stores, the app, and
       social media outlets
      Dynamic tools within
       the product are built
       and change based on
       what travelers tell us
32
Bringing Innovation to Market through


TripCase
TripCase - Regarded as one of the World’s Top Travel Products




34
iPhone
     Web




                                 Android
           BlackBerry


35
 Hotel CRS’s
      Agency mid-office
      Activity
      Attractions
      Cruise
      Ferry
      Food & Drink
      Ground Transportation
      Meetings
      Rail



36
37
Understanding Needs of Agencies & Travelers to

Enhance Capabilities
Sabre’s Portfolio of Traveler-Facing Products




     Sabre Virtually There is the world’s number   TripCase is a world-class consumer app   GetThere Mobile is an extension of the
     one document delivery and itinerary service   that enables travelers to manage their   world’s leading travel and meeting
39
     that extends the agency brand and service.    trips from any booking source.           management solution.
Announcing…




40
Our Vision

The Traveler of the Near Future
Concepts Explored

      Intelligent Contextual Systems
      Advanced Shopping and Booking Capabilities
      Airline Employee Assignments via Mobile
      RFID usage and Biometric Security
      M-Commerce and Mobile Wallet
      Telepresence and Virtual Meetings
      Airline Portal for Meals & Entertainment
      Virtual Hotel Concierge




         http://www.youtube.com/sabretravelnetwork
42
ThankYou


      Will Pinnell
      Director, Mobile Strategy & Traveler Solutions
      Sabre
      M: (817) 658-8787
      E: will.pinnell@sabre.com




43
Tnooz & Sabre Webinar
Mobile and social media –
Sort the facts from the hype


                        Poll no. 2
45
Social media
   stats
               46
47
48
49
50
51
52
*Gartner 2011
53
Semiocast – Oct 2011
54
55
56
*Accenture 2011 B2B Social Media Adoption Study
57
*AllFacebook.com, 2011
58
AllFacebook.com - 2011
59
60
The Realtime Report - 2011
61
*WTM 2011
62
63
64
65
66
67
68
Gartner 2011
69
70
Gartner 2011
71
*Buddy Media October 2011 State of Social Commerce
72
73
74
75
Social commerce automation




                             76
77
Social commerce automation




                             78
79
TIMELINE NARRATIVES




                      80
81
82
Tnooz & Sabre Webinar
Mobile and social media –
Sort the facts from the hype


                        Q&A
Tnooz & Sabre Webinar
Mobile and social media –
Sort the facts from the hype


                        Thank You!
 A webinar replay will be available on tnooz.com in a few days

 Please send your questions to Kevin May, kevin@tnooz.com

More Related Content

What's hot

Gramble - Slot Summit Talk
Gramble - Slot Summit TalkGramble - Slot Summit Talk
Gramble - Slot Summit TalkGrambleWorld
 
Outdoor Media Centre Customer Journey Research
Outdoor Media Centre Customer Journey ResearchOutdoor Media Centre Customer Journey Research
Outdoor Media Centre Customer Journey ResearchOutdoorMC
 
4. Mobile Social Commerce - Jussi Wacklin, Nokia
4. Mobile Social Commerce  - Jussi Wacklin, Nokia4. Mobile Social Commerce  - Jussi Wacklin, Nokia
4. Mobile Social Commerce - Jussi Wacklin, NokiaLike Minds
 
Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality
Capitalizing on Viewers’ Hunger for Virtual and Augmented RealityCapitalizing on Viewers’ Hunger for Virtual and Augmented Reality
Capitalizing on Viewers’ Hunger for Virtual and Augmented RealityAdobe Experience Cloud
 
15 vr trends 2017 yariv levski
15 vr trends 2017 yariv levski15 vr trends 2017 yariv levski
15 vr trends 2017 yariv levskiAppReal-VR
 
Roadshow Europe Buzz City - KF Lai
Roadshow Europe Buzz City - KF LaiRoadshow Europe Buzz City - KF Lai
Roadshow Europe Buzz City - KF Laimobilesquared Ltd
 
Seductive Presentation
Seductive PresentationSeductive Presentation
Seductive PresentationMax Semenchuk
 
Augmented & Virtual Reallity Market Trends for 2016
Augmented & Virtual Reallity Market Trends for 2016Augmented & Virtual Reallity Market Trends for 2016
Augmented & Virtual Reallity Market Trends for 2016Isidro Navarro
 
The Mobile Shopper
The Mobile ShopperThe Mobile Shopper
The Mobile ShopperDelvinia
 
soZZial Investor presentation
soZZial Investor presentationsoZZial Investor presentation
soZZial Investor presentationIlya Roitman
 
Ready for Metaverse: NOTES version
Ready for Metaverse: NOTES versionReady for Metaverse: NOTES version
Ready for Metaverse: NOTES versionLoriLanday
 
ADEP Web Experience Management
ADEP Web Experience Management ADEP Web Experience Management
ADEP Web Experience Management Dieter Hovorka
 
Game development trends of 2021
Game development trends of 2021Game development trends of 2021
Game development trends of 2021SameerShaik43
 
Fairmont metaverse sunumu
Fairmont metaverse sunumuFairmont metaverse sunumu
Fairmont metaverse sunumuELİF TÜDEŞ
 
Convergent OOH - Don't miss the opportunity
Convergent OOH - Don't miss the opportunityConvergent OOH - Don't miss the opportunity
Convergent OOH - Don't miss the opportunityPosterscope
 
Mobility/Wireless Trends and Insights
Mobility/Wireless Trends and InsightsMobility/Wireless Trends and Insights
Mobility/Wireless Trends and InsightsJames Lanyon
 

What's hot (20)

S60 essentials lbs_v1_0_en
S60 essentials lbs_v1_0_enS60 essentials lbs_v1_0_en
S60 essentials lbs_v1_0_en
 
Gramble - Slot Summit Talk
Gramble - Slot Summit TalkGramble - Slot Summit Talk
Gramble - Slot Summit Talk
 
Outdoor Media Centre Customer Journey Research
Outdoor Media Centre Customer Journey ResearchOutdoor Media Centre Customer Journey Research
Outdoor Media Centre Customer Journey Research
 
4. Mobile Social Commerce - Jussi Wacklin, Nokia
4. Mobile Social Commerce  - Jussi Wacklin, Nokia4. Mobile Social Commerce  - Jussi Wacklin, Nokia
4. Mobile Social Commerce - Jussi Wacklin, Nokia
 
Gaming industry
Gaming industryGaming industry
Gaming industry
 
Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality
Capitalizing on Viewers’ Hunger for Virtual and Augmented RealityCapitalizing on Viewers’ Hunger for Virtual and Augmented Reality
Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality
 
15 vr trends 2017 yariv levski
15 vr trends 2017 yariv levski15 vr trends 2017 yariv levski
15 vr trends 2017 yariv levski
 
Roadshow Europe Buzz City - KF Lai
Roadshow Europe Buzz City - KF LaiRoadshow Europe Buzz City - KF Lai
Roadshow Europe Buzz City - KF Lai
 
Seductive Presentation
Seductive PresentationSeductive Presentation
Seductive Presentation
 
Augmented & Virtual Reallity Market Trends for 2016
Augmented & Virtual Reallity Market Trends for 2016Augmented & Virtual Reallity Market Trends for 2016
Augmented & Virtual Reallity Market Trends for 2016
 
The Mobile Shopper
The Mobile ShopperThe Mobile Shopper
The Mobile Shopper
 
soZZial Investor presentation
soZZial Investor presentationsoZZial Investor presentation
soZZial Investor presentation
 
City Branding Cruise - Edgars Strolis, Digibrand
City Branding Cruise - Edgars Strolis, DigibrandCity Branding Cruise - Edgars Strolis, Digibrand
City Branding Cruise - Edgars Strolis, Digibrand
 
Ready for Metaverse: NOTES version
Ready for Metaverse: NOTES versionReady for Metaverse: NOTES version
Ready for Metaverse: NOTES version
 
ADEP Web Experience Management
ADEP Web Experience Management ADEP Web Experience Management
ADEP Web Experience Management
 
Game development trends of 2021
Game development trends of 2021Game development trends of 2021
Game development trends of 2021
 
Mobile strategies for demand generation
Mobile strategies for demand generationMobile strategies for demand generation
Mobile strategies for demand generation
 
Fairmont metaverse sunumu
Fairmont metaverse sunumuFairmont metaverse sunumu
Fairmont metaverse sunumu
 
Convergent OOH - Don't miss the opportunity
Convergent OOH - Don't miss the opportunityConvergent OOH - Don't miss the opportunity
Convergent OOH - Don't miss the opportunity
 
Mobility/Wireless Trends and Insights
Mobility/Wireless Trends and InsightsMobility/Wireless Trends and Insights
Mobility/Wireless Trends and Insights
 

Similar to Tnooz-Sabre Webinar: Mobile and social media – sort the facts from the hype

Yoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retailYoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retailJames Cameron
 
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_COMPLIANCE V/S...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_COMPLIANCE V/S...121010_Mobile Banking & Payments for Emerging Asia Summit 2012_COMPLIANCE V/S...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_COMPLIANCE V/S...spirecorporate
 
Hedna keynote today and tomorrow optimized
Hedna keynote today and tomorrow optimizedHedna keynote today and tomorrow optimized
Hedna keynote today and tomorrow optimizedTim Peter
 
A mobile view for BTO 2011 by Valentina Paruzzi
A mobile view for BTO 2011 by Valentina ParuzziA mobile view for BTO 2011 by Valentina Paruzzi
A mobile view for BTO 2011 by Valentina ParuzziDigital Accademia
 
Digital Directions 21st Century Media (Gigi Wang)
Digital Directions 21st Century Media (Gigi Wang)Digital Directions 21st Century Media (Gigi Wang)
Digital Directions 21st Century Media (Gigi Wang)Gigi Wang
 
Smartphone Strategy (Telecom Operators)
Smartphone Strategy (Telecom Operators)Smartphone Strategy (Telecom Operators)
Smartphone Strategy (Telecom Operators)Roel Honning
 
Alejandro Lista - TravelClick - Revenue Generating Integrated Solutions
Alejandro Lista - TravelClick - Revenue Generating Integrated SolutionsAlejandro Lista - TravelClick - Revenue Generating Integrated Solutions
Alejandro Lista - TravelClick - Revenue Generating Integrated SolutionsWHR Corporate
 
The Mobile Marketing Race is On!
The Mobile Marketing Race is On!The Mobile Marketing Race is On!
The Mobile Marketing Race is On!Bluetrain.io
 
The Top 7 Reasons Why You Should Reconsider QR Codes
The Top 7 Reasons Why You Should Reconsider QR CodesThe Top 7 Reasons Why You Should Reconsider QR Codes
The Top 7 Reasons Why You Should Reconsider QR CodesLumavate
 
Mobile Strategy: Mobile Context
Mobile Strategy: Mobile ContextMobile Strategy: Mobile Context
Mobile Strategy: Mobile ContextiQcontent
 
Mobile qual using dumb phones in developing markets
Mobile qual using dumb phones in developing marketsMobile qual using dumb phones in developing markets
Mobile qual using dumb phones in developing marketsMerlien Institute
 
WITI Summit 2013 Mobile Technology Trends & Strategy
WITI Summit 2013 Mobile Technology Trends & StrategyWITI Summit 2013 Mobile Technology Trends & Strategy
WITI Summit 2013 Mobile Technology Trends & StrategyAmanda McConnell
 
TMK.edu Mobile Presentation: August 2015
TMK.edu Mobile Presentation: August 2015TMK.edu Mobile Presentation: August 2015
TMK.edu Mobile Presentation: August 2015The Media Kitchen
 
Mobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketingMobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketingJames Cameron
 
How to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webHow to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webSusanne B. Böck
 
Geleceğin Seyahatleri Nasıl Olacak Ucakbileti.com.tr
Geleceğin Seyahatleri Nasıl Olacak Ucakbileti.com.trGeleceğin Seyahatleri Nasıl Olacak Ucakbileti.com.tr
Geleceğin Seyahatleri Nasıl Olacak Ucakbileti.com.trhaydarcakmak
 

Similar to Tnooz-Sabre Webinar: Mobile and social media – sort the facts from the hype (20)

Sabre Mobile webinar
Sabre Mobile webinarSabre Mobile webinar
Sabre Mobile webinar
 
Yoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retailYoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retail
 
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_COMPLIANCE V/S...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_COMPLIANCE V/S...121010_Mobile Banking & Payments for Emerging Asia Summit 2012_COMPLIANCE V/S...
121010_Mobile Banking & Payments for Emerging Asia Summit 2012_COMPLIANCE V/S...
 
Hedna keynote today and tomorrow optimized
Hedna keynote today and tomorrow optimizedHedna keynote today and tomorrow optimized
Hedna keynote today and tomorrow optimized
 
A mobile view for BTO 2011 by Valentina Paruzzi
A mobile view for BTO 2011 by Valentina ParuzziA mobile view for BTO 2011 by Valentina Paruzzi
A mobile view for BTO 2011 by Valentina Paruzzi
 
Mobile strategy and facts
Mobile strategy and factsMobile strategy and facts
Mobile strategy and facts
 
Digital Directions 21st Century Media (Gigi Wang)
Digital Directions 21st Century Media (Gigi Wang)Digital Directions 21st Century Media (Gigi Wang)
Digital Directions 21st Century Media (Gigi Wang)
 
Smartphone Strategy (Telecom Operators)
Smartphone Strategy (Telecom Operators)Smartphone Strategy (Telecom Operators)
Smartphone Strategy (Telecom Operators)
 
Alejandro Lista - TravelClick - Revenue Generating Integrated Solutions
Alejandro Lista - TravelClick - Revenue Generating Integrated SolutionsAlejandro Lista - TravelClick - Revenue Generating Integrated Solutions
Alejandro Lista - TravelClick - Revenue Generating Integrated Solutions
 
The Mobile Marketing Race is On!
The Mobile Marketing Race is On!The Mobile Marketing Race is On!
The Mobile Marketing Race is On!
 
The Top 7 Reasons Why You Should Reconsider QR Codes
The Top 7 Reasons Why You Should Reconsider QR CodesThe Top 7 Reasons Why You Should Reconsider QR Codes
The Top 7 Reasons Why You Should Reconsider QR Codes
 
Mobile Strategy: Mobile Context
Mobile Strategy: Mobile ContextMobile Strategy: Mobile Context
Mobile Strategy: Mobile Context
 
Future of travel 2024 part1
Future of travel 2024 part1Future of travel 2024 part1
Future of travel 2024 part1
 
Mobile qual using dumb phones in developing markets
Mobile qual using dumb phones in developing marketsMobile qual using dumb phones in developing markets
Mobile qual using dumb phones in developing markets
 
WITI Summit 2013 Mobile Technology Trends & Strategy
WITI Summit 2013 Mobile Technology Trends & StrategyWITI Summit 2013 Mobile Technology Trends & Strategy
WITI Summit 2013 Mobile Technology Trends & Strategy
 
Technology Trends
Technology TrendsTechnology Trends
Technology Trends
 
TMK.edu Mobile Presentation: August 2015
TMK.edu Mobile Presentation: August 2015TMK.edu Mobile Presentation: August 2015
TMK.edu Mobile Presentation: August 2015
 
Mobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketingMobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketing
 
How to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webHow to improve customer engagement in the mobile web
How to improve customer engagement in the mobile web
 
Geleceğin Seyahatleri Nasıl Olacak Ucakbileti.com.tr
Geleceğin Seyahatleri Nasıl Olacak Ucakbileti.com.trGeleceğin Seyahatleri Nasıl Olacak Ucakbileti.com.tr
Geleceğin Seyahatleri Nasıl Olacak Ucakbileti.com.tr
 

More from Kevin May

Do the sums: travel reviews + data analysis = better experiences
Do the sums: travel reviews + data analysis = better experiencesDo the sums: travel reviews + data analysis = better experiences
Do the sums: travel reviews + data analysis = better experiencesKevin May
 
Big Data, customer analytics and loyalty marketing
Big Data, customer analytics and loyalty marketingBig Data, customer analytics and loyalty marketing
Big Data, customer analytics and loyalty marketingKevin May
 
How technology is revolutionizing the customer experience in travel
How technology is revolutionizing the customer experience in travelHow technology is revolutionizing the customer experience in travel
How technology is revolutionizing the customer experience in travelKevin May
 
Demystifying hotel metasearch
Demystifying hotel metasearchDemystifying hotel metasearch
Demystifying hotel metasearchKevin May
 
Global travel startup trends worth knowing
Global travel startup trends worth knowingGlobal travel startup trends worth knowing
Global travel startup trends worth knowingKevin May
 
Understanding virtual credit cards for travel suppliers
Understanding virtual credit cards for travel suppliersUnderstanding virtual credit cards for travel suppliers
Understanding virtual credit cards for travel suppliersKevin May
 
Discovering traveler intent through search and social
Discovering traveler intent through search and socialDiscovering traveler intent through search and social
Discovering traveler intent through search and socialKevin May
 
Why up-selling in travel is key to long-term revenue growth and loyalty
Why up-selling in travel is key to long-term revenue growth and loyaltyWhy up-selling in travel is key to long-term revenue growth and loyalty
Why up-selling in travel is key to long-term revenue growth and loyaltyKevin May
 
State of the online travel industry - Blueglass Breakfast Briefing
State of the online travel industry - Blueglass Breakfast BriefingState of the online travel industry - Blueglass Breakfast Briefing
State of the online travel industry - Blueglass Breakfast BriefingKevin May
 
Travel retailing in 2023
Travel retailing in 2023Travel retailing in 2023
Travel retailing in 2023Kevin May
 
Google: Mobile in hospitality - Trends and opportuinities
Google: Mobile in hospitality - Trends and opportuinitiesGoogle: Mobile in hospitality - Trends and opportuinities
Google: Mobile in hospitality - Trends and opportuinitiesKevin May
 
Social media and reviews are changing the landscape of revenue management
Social media and reviews are changing the landscape of revenue managementSocial media and reviews are changing the landscape of revenue management
Social media and reviews are changing the landscape of revenue managementKevin May
 
Airline ancillaries: What is working in today’s marketplace
Airline ancillaries: What is working in today’s marketplaceAirline ancillaries: What is working in today’s marketplace
Airline ancillaries: What is working in today’s marketplaceKevin May
 
Tnooz-WEX webinar - ePayments in travel
Tnooz-WEX webinar - ePayments in travelTnooz-WEX webinar - ePayments in travel
Tnooz-WEX webinar - ePayments in travelKevin May
 
App explosion: how B2B apps reinvent travel and create new services
App explosion: how B2B apps reinvent travel and create new servicesApp explosion: how B2B apps reinvent travel and create new services
App explosion: how B2B apps reinvent travel and create new servicesKevin May
 
The mobile traveler experience
The mobile traveler experienceThe mobile traveler experience
The mobile traveler experienceKevin May
 
How to market and sell unbundled travel
How to market and sell unbundled travelHow to market and sell unbundled travel
How to market and sell unbundled travelKevin May
 
MakeMyTrip THack
MakeMyTrip THackMakeMyTrip THack
MakeMyTrip THackKevin May
 
PropertyHub Thack
PropertyHub ThackPropertyHub Thack
PropertyHub ThackKevin May
 
Jeppesen THack
Jeppesen THackJeppesen THack
Jeppesen THackKevin May
 

More from Kevin May (20)

Do the sums: travel reviews + data analysis = better experiences
Do the sums: travel reviews + data analysis = better experiencesDo the sums: travel reviews + data analysis = better experiences
Do the sums: travel reviews + data analysis = better experiences
 
Big Data, customer analytics and loyalty marketing
Big Data, customer analytics and loyalty marketingBig Data, customer analytics and loyalty marketing
Big Data, customer analytics and loyalty marketing
 
How technology is revolutionizing the customer experience in travel
How technology is revolutionizing the customer experience in travelHow technology is revolutionizing the customer experience in travel
How technology is revolutionizing the customer experience in travel
 
Demystifying hotel metasearch
Demystifying hotel metasearchDemystifying hotel metasearch
Demystifying hotel metasearch
 
Global travel startup trends worth knowing
Global travel startup trends worth knowingGlobal travel startup trends worth knowing
Global travel startup trends worth knowing
 
Understanding virtual credit cards for travel suppliers
Understanding virtual credit cards for travel suppliersUnderstanding virtual credit cards for travel suppliers
Understanding virtual credit cards for travel suppliers
 
Discovering traveler intent through search and social
Discovering traveler intent through search and socialDiscovering traveler intent through search and social
Discovering traveler intent through search and social
 
Why up-selling in travel is key to long-term revenue growth and loyalty
Why up-selling in travel is key to long-term revenue growth and loyaltyWhy up-selling in travel is key to long-term revenue growth and loyalty
Why up-selling in travel is key to long-term revenue growth and loyalty
 
State of the online travel industry - Blueglass Breakfast Briefing
State of the online travel industry - Blueglass Breakfast BriefingState of the online travel industry - Blueglass Breakfast Briefing
State of the online travel industry - Blueglass Breakfast Briefing
 
Travel retailing in 2023
Travel retailing in 2023Travel retailing in 2023
Travel retailing in 2023
 
Google: Mobile in hospitality - Trends and opportuinities
Google: Mobile in hospitality - Trends and opportuinitiesGoogle: Mobile in hospitality - Trends and opportuinities
Google: Mobile in hospitality - Trends and opportuinities
 
Social media and reviews are changing the landscape of revenue management
Social media and reviews are changing the landscape of revenue managementSocial media and reviews are changing the landscape of revenue management
Social media and reviews are changing the landscape of revenue management
 
Airline ancillaries: What is working in today’s marketplace
Airline ancillaries: What is working in today’s marketplaceAirline ancillaries: What is working in today’s marketplace
Airline ancillaries: What is working in today’s marketplace
 
Tnooz-WEX webinar - ePayments in travel
Tnooz-WEX webinar - ePayments in travelTnooz-WEX webinar - ePayments in travel
Tnooz-WEX webinar - ePayments in travel
 
App explosion: how B2B apps reinvent travel and create new services
App explosion: how B2B apps reinvent travel and create new servicesApp explosion: how B2B apps reinvent travel and create new services
App explosion: how B2B apps reinvent travel and create new services
 
The mobile traveler experience
The mobile traveler experienceThe mobile traveler experience
The mobile traveler experience
 
How to market and sell unbundled travel
How to market and sell unbundled travelHow to market and sell unbundled travel
How to market and sell unbundled travel
 
MakeMyTrip THack
MakeMyTrip THackMakeMyTrip THack
MakeMyTrip THack
 
PropertyHub Thack
PropertyHub ThackPropertyHub Thack
PropertyHub Thack
 
Jeppesen THack
Jeppesen THackJeppesen THack
Jeppesen THack
 

Recently uploaded

Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 

Recently uploaded (20)

Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 

Tnooz-Sabre Webinar: Mobile and social media – sort the facts from the hype

  • 1. Tnooz & Sabre Webinar Mobile and social media – Sort the facts from the hype December 1, 2011
  • 2. Kevin May Tnooz Editor & co-founder / Moderator Gene Quinn Tnooz CEO & co-founder / Producer
  • 3. Tnooz & Sabre Webinar Mobile and social media – Sort the facts from the hype Poll no. 1
  • 4. Mobile : Sort the facts from the hype Will Pinnell Director, Mobile Strategy & Traveler Solutions
  • 5. Smartphones & Tablets Proliferate Globally 4 3.3B Moving to 5 billion within the next 3 years… 3 2 1.5B 1.38B 1.4B Mobile Web Users 0.9B > 1 Billion 0.8B 1 Source: Nielsen 0 Cars PCs Telephones Credit Cards TVs Mobile Phones 5
  • 6. Mobile Transactions Continue to Accelerate Mobile shoppers are expected to spend $119 billion globally on goods and services in 2015, up from $12 billion in 2009 Source: ABI Research Mobile Travel Spend in 2010 $180M Source: Phocuswright 6
  • 7. Global Text Messaging Exploding Wireless consumers now send more than 26 billion text messages per day and 1 billion picture and multimedia messages per day (a 300% growth from last year).Source: Taptu 7
  • 8. Tablet Growth Outstrips Smartphones 67 Million Tablet Devices Shipped by End ofYear 8
  • 9. Social Media is Pervasive 9
  • 10. Travel is seeing a convergence like other areas of mobility SO LO MO Social Local Mobile 10
  • 11. 7 Mobile Trends of the Future 11
  • 12. 1. 3-Dimensional Maps 12 Google Maps for Android
  • 13. 2. Live Visual Language Translation 13 WordLens
  • 14. 3. Non-GPS Landmark Recognition 14 Google Goggles for Android
  • 15. 4. Facial Recognition 15 Facebook Mobile
  • 16. 5. Monocular 3D Glasses-Free 16 i3D Concept
  • 17. 6. NFC & Mobile Payments Google Wallet
  • 18. 7. Document Ubiquity & Available Everywhere 18 Apple iCloud
  • 20. An appropriate philosophy… “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new…” 20
  • 21. Understanding Travelers through Global Surveys Sabre is well positioned to understand both what operators & cruise lines & travelers need Road Casual Features (% Rated 6,7 on Interest) 2011 2009 2007 Leisure NA S-PAC LA EMEA Warrior Corporate Base: 803 800 745 237 256 310 202 200 201 200 Baggage tracker information 66 57 58 71 69 56 63 56 78 56 Receive driving directions to a specific destination 66 57 52 69 72 55 62 52 80 55 Flight notification 65 60 62 70 67 58 62 56 80 53 Ability to add/change flight seats 64 64 57 72 67 52 58 57 79 55 Auto re-accommodation 64 63 59 74 67 52 58 51 82 55 Access to frequent flyer or rewards account 61 54 NEW 70 63 48 57 49 78 46 Ability to request/book flight upgrades 61 53 52 67 67 47 60 53 75 47 Reserve taxi/ground transportation 57 46 NEW 60 65 45 52 45 71 50 Receive destination specific offers from local businesses 57 33 39 63 62 44 53 37 77 41 • Send itinerary through mobile device to a friend via e-mail or SMS 55 45 50 59 59 46 53 49 69 43  55% use a trip checklist, 44% in 2009  69% interested in information sent to take a virtual trip of your location,  71% interested to receive highly targeted and discounted offers based on places you have been and expressed interest  55% interested in discovering daily travel deals & weekend get-aways 21
  • 22. Defining & Segmenting Travelers 22
  • 23. Defining & Segmenting Travelers 23
  • 24. Defining & Segmenting Travelers 24
  • 26. Shop/ Book Hotel & Ground 26
  • 32. Understanding Travelers through TripCase Sabre is well positioned to understand what travelers both want and need  Targeted messaging yields unbelievably high click-through rates  Thousands of suggestions & feedback comments from travelers per month submitted through the App stores, the app, and social media outlets  Dynamic tools within the product are built and change based on what travelers tell us 32
  • 33. Bringing Innovation to Market through TripCase
  • 34. TripCase - Regarded as one of the World’s Top Travel Products 34
  • 35. iPhone Web Android BlackBerry 35
  • 36.  Hotel CRS’s  Agency mid-office  Activity  Attractions  Cruise  Ferry  Food & Drink  Ground Transportation  Meetings  Rail 36
  • 37. 37
  • 38. Understanding Needs of Agencies & Travelers to Enhance Capabilities
  • 39. Sabre’s Portfolio of Traveler-Facing Products Sabre Virtually There is the world’s number TripCase is a world-class consumer app GetThere Mobile is an extension of the one document delivery and itinerary service that enables travelers to manage their world’s leading travel and meeting 39 that extends the agency brand and service. trips from any booking source. management solution.
  • 41. Our Vision The Traveler of the Near Future
  • 42. Concepts Explored  Intelligent Contextual Systems  Advanced Shopping and Booking Capabilities  Airline Employee Assignments via Mobile  RFID usage and Biometric Security  M-Commerce and Mobile Wallet  Telepresence and Virtual Meetings  Airline Portal for Meals & Entertainment  Virtual Hotel Concierge http://www.youtube.com/sabretravelnetwork 42
  • 43. ThankYou Will Pinnell Director, Mobile Strategy & Traveler Solutions Sabre M: (817) 658-8787 E: will.pinnell@sabre.com 43
  • 44. Tnooz & Sabre Webinar Mobile and social media – Sort the facts from the hype Poll no. 2
  • 45. 45
  • 46. Social media stats 46
  • 47. 47
  • 48. 48
  • 49. 49
  • 50. 50
  • 51. 51
  • 54. 54
  • 55. 55
  • 56. 56 *Accenture 2011 B2B Social Media Adoption Study
  • 59. 59
  • 62. 62
  • 63. 63
  • 64. 64
  • 65. 65
  • 66. 66
  • 67. 67
  • 69. 69
  • 71. 71 *Buddy Media October 2011 State of Social Commerce
  • 72. 72
  • 73. 73
  • 74. 74
  • 75. 75
  • 77. 77
  • 79. 79
  • 81. 81
  • 82. 82
  • 83. Tnooz & Sabre Webinar Mobile and social media – Sort the facts from the hype Q&A
  • 84. Tnooz & Sabre Webinar Mobile and social media – Sort the facts from the hype Thank You! A webinar replay will be available on tnooz.com in a few days Please send your questions to Kevin May, kevin@tnooz.com