Today there is little difference in the powerful planning and communication tools available to both leisure and business travelers.
In this Tnooz-Sabre Travel Network FREE webinar you will hear how policy, profiles, mobile, and content are shaping new types of traveler customization.
Learn first-hand about forward-looking thought leadership addressing business travel personalization, traveler preference frameworks, and interactive technology that is shaping the new customer experience management (CXM) frontier.
Over the course of the 60-minute show, you will also see examples of B2C and B2B personalization enabled by internet, SaaS, and IT providers that will allow you to address evolving challenges and opportunities and stay ahead of the technology curve.
Panelists for our 60-minute webinar were:
Rick Bradberry, director NAM marketing, Sabre Travel Network
Matt Beck, director of solution consulting and strategy, Rearden Commerce
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
10. Deem Offers Relevance: Hybrid Machine-
Learned Personalization
From user’s email opens, clicks, offer page views, & transactions…
time
As user-specific response data accumulates over time…
Demographic
inputs
Behavioral
inputs
…the user’s actual responses eclipse his demographics
gender
email domain
region
distance from merchant
category/sub-category
price point
dollar discount
percentage discount
32. Pachinko Personalization
“You can observe a lot just by watching.” –Yogi Berra
Composite Hotel
11 0.5 0.25 0.5 0
Semantically
Inferred Features
1 0.25
33. Each model is calculated offline and populated in batch. The Relevance Engine can be indifferent to
how the model was developed; it simply needs an answer in response to its query.
How are the models developed? Example: John Smith traveling to Chicago, the tiered approach…
How Complex Models Are Developed
Amt of
Info We Have
LotsNone
Increasing Predictive Power
most popular hotels in Chicago
f(all hotels ever booked by
Smith and his segment)
f(all Chicago hotels ever booked
by Smith)
f(all hotels ever booked by
Smith and his surrogates)
f(all hotels ever booked by
Smith)
thresholds
Amazon – Pioneers in the personalization and merchandizing space, they aggressively prompt registered site visitors with personalized emails based on their past search behavior, as well as target users while on site for products that they may be interested in based on past personal search activity and purchase behavior. Amazon leverages stated and observed preferences to power their personalized marketing.iTunes Genius – Apple took a recommendation approach and personalizes music recommendations for users based on past purchases. This helps users discover new music, while also encouraging additional purchases.AMEX – AMEX card holders receive personalized offers based on spend history and location.YouBar – YouBars brings personalization to the mass-produced food industry by allowing customers to develop their own energy bar, personalized based on the ingredients they select through an interactive website.Zite – Zite helps users sort through the myriad news and other articles available on the web and filters down to a refined list based on a user’s stated preferences.airbnb – According to their site, airbnb seeks to deliver local and personalized travel experiences that travelers could not experience before by allowing unique and small businesses to offer their services to travelers.
GetThere - Hotel Traveler Reviews allows corporate travelers to share and view online hotel reviews during the travel shopping process. Coupled with hotel policy, users can choose hotels that best suit their personal needs and their company’s cost-saving initiatives. Customers have the ability to display all hotel reviews or just those reviews posted by business travelers.With TripCase Corporate, corporations will leverage two award winning tools: TripCase, the web and mobile product used by travelers, and TripCase Connect, the online platform for businesses. Business Trip DesignationIn the TripCase app or website, travelers will have the ability to indicate if a trip or trip item is for business purposes. Not only does this enable the traveler to organize vacation and business trips, but with the traveler’s permission, this allows TripCase to capture all business travel data and include it in company travel reports.With the easy-to-read self-service dashboard in TripCase Connect, corporations will have access to bookings made outside of their managed travel program. This will result in a more complete view of their employees’ travel activities. See Self-Service Reporting below.Corporate MessagingWhile travelers are making their way through a trip, they are provided relevant information and helpful tips through messages in the Tripfeed. The Tripfeed is a stream of messages within the app or website. On a mobile device, they appear just below the details of each trip item.As a corporation, you will have the ability to leverage Tripfeed messaging to keep your travelers up to speed on policy information, security notices and safety tips that are important to you and your travelers.Each message that comes from you will be branded with your logo so a traveler can quickly identify which messages are from the company. With TripCase Corporate you are able to send up to 20 unique messages that you set up within the TripCase Connect platform.Self-Service ReportingGain insight into what your travelers are doing outside of your program. When your travelers opt-in to share their business travel details with their company, you will be able to uncover bookings made outside of your corporate booking tool, including name of supplier, the total spend, and booking source. This information will be available in an easy-to-read reporting dashboard within TripCase Connect.With the graphical self-service reporting you also gain a better understanding of how many of your travelers are using TripCase and to what extent. Even discover how effective your custom messages are when you view messaging reports.
Brands that focus on creating an integrated and planned customer experience at all touch pointsSalesforce.com – Integrated service and marketing (CRM), online brand community for customer interaction and self-service, customer Dreamforce events, etc.Dell – Founded on focusing around creating a personal experience for customers and serving their individual needs.Starbucks – Their success has been built on offering a quality product that by itself is not differentiated, but when bundled with the experience they provide in their stores they create a unique experience that has been successful.Disney – Disney is known for the unique and powerful customer experience they deliver at ALL touch points.
The wave of CXM and customer experience managementWhat is CXM?How does CXM work?