10. Why We Do What We Do
Why.
Why we do what we do?
The Past is not our future.
Decision is Destiny.
Why did we not achieve the
goal?
What stops us from being
our best?
At the end of the day…
Its Us. EMOTION.
11.
12. Things that Stop Us
• Family Pressures
– What was ten years ago is not today
• Money Pressures
– We do not have a $ problem, we have idea
problem
• Society (Culture) Pressures
– The virtue of selfishness
13. You do not want a
good job.
You want what
that job gives you
14. You do not want
Technology
You want what
that Technology
gives you
22. It is a business
not a science
project or
popularity
contest
23. Why?
• Desire is the foundation to everything
• Human behavior is social
• Linguistic relativity and the village
• Social knowledge and cultures
• Village is intimacy
• The world is our village
32. Natural ability without
education has more often
attained to glory and virtue
than education without
natural ability.
Cicero
@KevinLeversee
kleversee@gmail.com
33. Sources
• http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html
• http://en.wikipedia.org/wiki/Nerd
• http://en.wikipedia.org/wiki/Good_to_Great Good to great book and research powerful and a major cornerstone in my life
http://www.jimcollins.com/article_topics/articles/good-to-great.html
• http://www.ted.com/talks/tony_robbins_asks_why_we_do_what_we_do.html Tony Robbins on why we do what we do
• Synaptic Web (Cloud Ave) http://www.cloudave.com/link/on-the-synaptic-web
– (Paper) http://synapticweb.pbworks.com/
• http://youtu.be/EhqZ0RU95d4 Gary V on why do sh*t you hate?
• John Battelle (Google Rolls Out Social Search) http://battellemedia.com/archives/005107.php
• Mark Granovetter Network Theory Revisited The strength of Ties
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.128.7760&rep=rep1&type=pdf.
• Small Worlds (paper then book) http://tam.cornell.edu/tam/cms/manage/upload/SS_nature_smallworld.pdf
• Google Paper (The Anatomy of a Large-Scale Hypertextual Web Search Engine) http://ilpubs.stanford.edu:8090/361/
• Aardvark Paper (“Anatomy of a Large-Scale Social Search Engine” ) http://www.resourceshelf.com/2010/02/06/social-searching-with-aardvark-a-
large-social-search-engine/
– TechCrunch (Impact of Aardvark paper) http://techcrunch.com/2010/02/02/aardvark-research/
• Abandoning the News http://carnegie.org/publications/carnegie-reporter/single/view/article/item/124/
• Wave McannErickson (Slideshare) http://www.slideshare.net/webrazzi/universal-mccann-wave-3
– (Full Report) http://ia311314.us.archive.org/2/items/UniversalMccannWave3PowerToThePeople/Wave3.pdf
• Pew Report (Social Media and Young Adults) http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
• Danah Boyd (Trust and Intimacy) http://www.danah.org/papers/Ubicomp2003WorkshopApp2.pdf
– (World Of Warcraft) http://www.zephoria.org/thoughts/archives/2005/11/05/the_power_of_so.html (Glocalization)
http://www.danah.org/papers/Etech2006.html
– (Streams of Content) http://www.danah.org/papers/talks/Web2Expo.html
– (iPhone Cluster Effect) http://www.zephoria.org/thoughts/archives/2008/07/15/can_the_iphone.html
– (sociality is learning) http://www.zephoria.org/thoughts/archives/2009/11/30/sociality_is_le.html
• John Seely Brown (push pull) www.johnseelybrown.com/pushmepullyou4.72.pdf
• John Hagel http://www.johnhagel.com/view20051015.shtml
• Cluetrain (The Cluetrain Manifesto) http://www.cluetrain.com
• Metcalf (pro) http://en.wikipedia.org/wiki/Metcalfe%27s_law
– (counter) http://spectrum.ieee.org/computing/networks/metcalfes-law-is-wrong