Social value is best understood in narrative form. Financial value is best understood in numerical form. Both are valid ways of encapsulating fungible value.

1. Investing Stock exchanges (NYSE) Retail markets (Consumer Reports) Investors $ Dividends ($) Products $ Enterprises Customers Foundations (?) Community centers (?) Donors / Volunteers $ + effort Stories / metrics Services Stories NGOs Beneficiaries Philanthropy

6. investment | philanthropy > social investing social investing 2.0 Not making the heart hide behind a spreadsheet but coming out front to display narrative value

7. Commercial Debt Grants Infrastructure Capital Social Angels Social VC “ PRI” Debt Public Market SRI Landscape Definition Evaluation/ Certification Transactional (e.g. Funds) Exchange Platform © Jay Coen Gilbert, Don Shaffer and John Katovich The infrastructure for the Social Capital Market is emerging AA1000 GRI RSF Social Finance NFF Capital Partners Investors’ Circle Aspen Institute Domini Social Investments Underdog Chicago Climate Exchange SouthShore Bank Calvert Special Equities - CF CI Notes - Calvert Mutual Funds New Schools BOVESPA Social Stock Exchange Origo NFF Lending Acumen Fund Generation Investments Generation Foundation Ashoka Deutsche Eye Fund

9. Our focus: Mapping these nascent exchanges, composing a glossary and translation table of how they define value in other than monetary terms; a Rosetta Stone of story value