2. Background
Founder -Grace Brown Mitchell
Launching an online clothing
store
Venture Creation
Idea Action
Started in 2011
Small Business Award from
Topeka Chamber of Commerce.
3. SWOT Analysis
Strength
Low cost.
Easily accessible.
Uniqueness of the goods.
Fashionable styling.
Physical location.
Weakness
High priced.
Low brand awareness.
Lack of promotions.
More physical location needed.
Opportunity
Online clothing industries are rising
sharply.
Growing demand.
Online and Offline marketing
strategies.
Threats
Too many competitors.
Economic downturn.
4. Competitors Analysis Overview
shopgracieb.com
Strengths Weakness
Easier to select goods.
Targeted marketing
Unique products
Highly involved in social media
Great quality of products
Expensive Delivery
Lack of chooses
Lack of traditional marketing
Lack of physical locations
Less variety of styles
Lack of immediate customer care, like online chatting.
Lack of customer ratings
urbanoutfitters.com
Strengths Weakness
More chooses of goods
Famous designer
Mass marketing
Great brand awareness
Various price ranges
Many physical locations
Faster and cheaper delivery
Online chatting service
Consumer hard to find the product that they want, when
there is too many choose.
Low quality in some of their products.
5. What can We Learn from
Competitors Analysis?
Customer Review
6. What can We Learn from Competitors
Analysis?
Source: online at e-tailing website, 2013 Merchant Survey Results
http://www.e-tailing.com/content/wp-
content/uploads/2013/04/etaildetail_merchantsurvey2013.pdf
95% of consumer
find product
ratings are helpful
in accessing the
product
10. Branding Strategies
Visual Courtesy of Google
To be successful we must consider many
different aspects of our branding
strategy, to create a relationship with
our consumers that will bring benefit to
all whom are involved in a business
transaction. Above are a few to keep in
mind!
