N/A

1. FENDER STRATOCASTER
Group Members:
Kevin Akin
D. Aaron Bucy
Nathan DeParis

2. BRAND POSITIONING
STATEMENT:
Fender is designing a signature guitar with the quality you
expect at a price that appeals to the beginner,
intermediate and professional guitarist.

3. FEATURED ARTIST:
JOHN MAYER

4. FEATURED ARTIST:
JOHN MAYER
Well established artist
Musically Talented
Tone & Quality of his instrumentation is at the highest
caliber

5. FEATURED ARTIST:
THE MASTERPIECE
Professional
Beginner Intermediate

6. MARKETING PLAN:
RETAILERS
Target
Best Buy’s new music department
Guitar Center

7. MARKETING PLAN:
PRODUCT PLACEMENT
NBC Late Night
The Jay Leno Show
The Tonight Show
Late Night

8. MARKETING PLAN:
ADVERTISING
Guitar Hero Version with commercial featuring John Mayer

9. MARKETING PLAN:
PUBLICITY
John Mayer doing in-store signing/performance
Target
Guitar Center
Best Buy

10. THANK
YOU