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KEVIN P.
HUDSON
kevin@theremarkablechange.co	
  
www.kevinphudson.com	
  
07714	
  323	
  556	
  
	
  
33	
  Dean	
  Close,	
  	
  
LiDleover,	
  
Derby,	
  	
  
DE23	
  4EF	
  

Founder	
  of…	
  
Table of Contents
Statement	
  of	
  Suitability	
  
	
  
IntroducLon	
  –	
  a	
  story	
  
	
  
My	
  suggesLons	
  on	
  improving	
  the	
  CoaliLons	
  business	
  plan	
  
	
  
CV	
  
	
  
Final	
  Word	
  
	
  
Referee’s	
  Contact	
  InformaLon	
  
Statement of
Suitability
PotenLal	
  start	
  date:	
  As	
  soon	
  as	
  possible	
  
Eric	
  Ries	
  defines	
  a	
  startup	
  as	
  “a	
  por)olio	
  of	
  ac.vi.es”.	
  He	
  elaborates	
  on	
  this	
  with	
  
the	
  following	
  definiLon,	
  “A	
  startup	
  is	
  a	
  human	
  ins.tu.on	
  designed	
  to	
  create	
  a	
  new	
  
product	
  or	
  service	
  under	
  condi.ons	
  of	
  extreme	
  uncertainty.”	
  The	
  goal	
  of	
  a	
  startup	
  is	
  
to	
  figure	
  out	
  the	
  right	
  thing	
  to	
  build	
  –	
  the	
  thing	
  that	
  customers	
  want	
  and	
  will	
  pay	
  
for.	
  	
  
	
  
The	
  Department	
  for	
  EducaLon	
  –	
  and	
  every	
  single	
  school	
  –	
  is	
  a	
  startup.	
  	
  
	
  
The	
  tradiLonal	
  business	
  model	
  of	
  the	
  DfE	
  and	
  the	
  educaLon	
  system	
  is	
  overly	
  
complex,	
  built	
  on	
  assumpLons	
  and	
  outdated	
  philosophies.	
  The	
  model	
  of	
  
incremental	
  evoluLon	
  that	
  currently	
  exists	
  isn’t	
  producing	
  near	
  sufficient	
  enough	
  
results,	
  let	
  alone	
  the	
  remarkable	
  results	
  that,	
  as	
  a	
  strong	
  society,	
  we	
  should	
  be	
  
demanding	
  and	
  achieving.	
  	
  
	
  
What	
  does	
  this	
  mean?	
  And	
  why	
  does	
  knowing	
  this	
  make	
  me	
  a	
  suitable	
  fellowship	
  
candidate?	
  
	
  
I	
  am	
  a	
  startup	
  entrepreneur	
  with	
  recent	
  experience	
  both	
  in	
  building	
  and	
  delivering	
  
startup	
  business	
  models	
  and	
  strategies,	
  as	
  well	
  as	
  enduring	
  (not	
  enjoying)	
  being	
  a	
  
customer	
  of	
  the	
  educaLon	
  system.	
  As	
  a	
  result	
  I	
  am	
  best	
  placed	
  –	
  with	
  the	
  right	
  
mindset,	
  world	
  view,	
  experience	
  and	
  skills	
  –	
  to	
  add	
  great	
  value	
  to	
  the	
  DfE’s	
  mission	
  
and	
  future	
  challenges.	
  
	
  
The	
  DfE	
  and	
  its	
  community	
  of	
  agencies	
  and	
  schools	
  have	
  the	
  raw	
  materials	
  needed	
  
for	
  innovaLon	
  to	
  occur.	
  What	
  you	
  are	
  lacking,	
  it	
  would	
  seem,	
  is	
  the	
  personnel	
  and	
  
process	
  for	
  converLng	
  these	
  raw	
  materials	
  into	
  real-­‐world	
  successes.	
  I	
  firmly	
  
believe	
  that	
  I	
  am	
  that	
  person.	
  
	
  
In	
  the	
  following	
  pages	
  I	
  will	
  take	
  you	
  through	
  a	
  brief	
  version	
  of	
  my	
  thoughts	
  and	
  
ideas	
  for	
  creaLng	
  an	
  innovaLve	
  and	
  successful	
  DfE	
  startup	
  model	
  and	
  strategy.	
  A	
  
strategy	
  that	
  adds	
  value	
  to	
  every	
  customer	
  of	
  the	
  DfE	
  and	
  the	
  UK	
  educaLon	
  
system.	
  
Introduction
	
  
A	
  story	
  from	
  my	
  final	
  hours	
  at	
  school.	
  
Think Beyond The
Exam Hall
“If all we do with these tools is teach compliance and
consumption, that’s all we’re going to get. School can and
must do more than train the factory workers of tomorrow.”
- 

Seth Godin, “Stop Stealing Dreams”

	
  One	
  evening	
  in	
  June	
  2009	
  I	
  was	
  watching	
  on	
  as	
  my	
  year	
  group	
  were	
  all	
  
stood	
  in	
  a	
  marquee	
  at	
  10pm	
  crying	
  into	
  each	
  other’s	
  arms.	
  Why	
  were	
  they	
  crying,	
  
and	
  why	
  wasn’t	
  I?	
  It	
  turns	
  out	
  that	
  fear	
  was	
  the	
  main	
  reason	
  for	
  all	
  the	
  tears.	
  This	
  
was	
  our	
  “leavers	
  ball”,	
  and	
  it	
  had	
  finally	
  hit	
  many	
  of	
  them	
  that	
  what	
  was	
  about	
  to	
  
come,	
  they	
  weren’t	
  ready	
  for.	
  The	
  collecLve	
  fear	
  was	
  also	
  being	
  caused	
  by	
  
impending	
  exam	
  results.	
  
	
  Sat	
  there,	
  watching	
  on	
  from	
  my	
  table,	
  a	
  quesLon	
  stormed	
  into	
  my	
  mind.	
  
Have	
  we	
  become	
  so	
  comfortable	
  with	
  the	
  compliant	
  nature	
  of	
  schooling	
  that	
  we	
  
fear	
  freedom?	
  Are	
  we	
  no	
  different	
  to	
  a	
  prisoner	
  who	
  develops	
  such	
  an	
  aDachment	
  
to	
  their	
  captor	
  that	
  they	
  actually	
  fear	
  being	
  set	
  free?	
  I	
  watched	
  on	
  as	
  nearly	
  100	
  
people	
  who	
  have	
  been	
  in	
  training	
  to	
  prepare	
  them	
  for	
  the	
  rest	
  of	
  their	
  life,	
  cried	
  at	
  
the	
  very	
  thought	
  of	
  it.	
  The	
  fear	
  of	
  “what	
  if	
  I	
  don’t	
  pass	
  their*	
  test”	
  and	
  “what	
  am	
  I	
  
going	
  to	
  do	
  without	
  them*”	
  was	
  controlling	
  them,	
  at	
  the	
  very	
  moment	
  that	
  they	
  
should	
  have	
  been	
  happy	
  and	
  excited	
  to	
  enter	
  the	
  very	
  life	
  they	
  had	
  been	
  preparing	
  
for.	
  How	
  can	
  so	
  many	
  people	
  consume	
  so	
  much	
  content,	
  yet	
  have	
  so	
  liDle	
  
confidence	
  going	
  forward?	
  
	
  From	
  that	
  moment	
  on	
  I	
  decided	
  to	
  make	
  it	
  a	
  part	
  of	
  my	
  life,	
  my	
  mission,	
  to	
  
solve	
  this	
  problem.	
  This	
  problem	
  cannot	
  be	
  solved	
  through	
  incremental	
  poliLcally-­‐
driven	
  policies.	
  It	
  must	
  be	
  driven	
  by	
  a	
  passion	
  to	
  challenge	
  the	
  status	
  quo	
  (including	
  
our	
  own)	
  of	
  the	
  most	
  important	
  system	
  in	
  our	
  economy.	
  When	
  designing	
  the	
  future	
  
of	
  educaLon,	
  we	
  need	
  to	
  begin	
  by	
  thinking	
  beyond	
  the	
  exam	
  hall,	
  because	
  that	
  is	
  
where	
  everyone’s	
  happiness	
  and	
  success	
  truly	
  maDers.	
  What	
  happens	
  beyond	
  the	
  
exam	
  hall	
  is	
  what	
  the	
  educaLon	
  system	
  must	
  be	
  measured	
  on.	
  We	
  can	
  and	
  must	
  do	
  
so	
  much	
  more	
  than	
  achieve	
  a	
  series	
  of	
  grades	
  and	
  percentages	
  in	
  league	
  tables.	
  
	
  
	
  
*	
  Meaning	
  school	
  
Suggestions
A brief journey into my suggestions
on how DfE can better achieve the
first 4 goals of the business plan.
I hope this section, albeit brief, gives you a good
idea of my capacity for innovative thinking.
1
How to increase the number of high
quality schools.
The	
  key	
  to	
  achieving	
  this	
  goal	
  is	
  to	
  allow	
  each	
  school	
  to	
  operate	
  as	
  a	
  startup.	
  Eric	
  
Ries,	
  author	
  of	
  The	
  Lean	
  Startup,	
  defines	
  a	
  startup	
  as:	
  

	
  

“…a	
  human	
  ins.tu.on	
  designed	
  to	
  create	
  a	
  new	
  product	
  or	
  service	
  under	
  condi.ons	
  
of	
  extreme	
  uncertainty.”	
  
	
  
What’s	
  more	
  uncertain	
  than	
  a	
  child’s	
  future	
  and	
  our	
  economy?	
  Schools	
  are	
  human	
  
insLtuLons,	
  despite	
  their	
  resemblance	
  of	
  a	
  mechanisLc	
  factory.	
  The	
  new	
  product	
  is	
  
every	
  pupil	
  that	
  passes	
  through	
  a	
  schools	
  gates.	
  And	
  the	
  new	
  service	
  is	
  every	
  single	
  
class,	
  project	
  and	
  school	
  trip.	
  School’s	
  are	
  startups,	
  but	
  they	
  don’t	
  act	
  like	
  them…
yet.	
  At	
  the	
  moment	
  schools	
  are	
  acLng	
  like	
  departments	
  of	
  a	
  larger	
  corporate	
  giant	
  
that	
  produces	
  only	
  one	
  product	
  on	
  mass.	
  This	
  the	
  reason	
  for	
  the	
  lack	
  of	
  quality.	
  
	
  
Instead,	
  we	
  should	
  give	
  schools	
  the	
  freedom	
  (and	
  support	
  of	
  the	
  strategic	
  funcLon)	
  
to	
  customise	
  the	
  learning	
  and	
  support	
  they	
  give	
  to	
  each	
  individual	
  pupil.	
  Instead	
  of	
  
spending	
  hours	
  staring	
  blankly	
  at	
  a	
  whiteboard,	
  pupils	
  should	
  be	
  engaging	
  in	
  
projects	
  that	
  involve	
  cross-­‐curricular	
  lessons	
  and	
  mulLple	
  skills	
  and	
  learning	
  types.	
  
This	
  process	
  is	
  not	
  as	
  easy	
  to	
  manage	
  on	
  a	
  large	
  scale	
  –	
  but	
  we’re	
  not	
  mass	
  market	
  
shepherds.	
  By	
  giving	
  each	
  school	
  the	
  freedom	
  and	
  conLnual	
  support,	
  it	
  can	
  be	
  
done.	
  And	
  it	
  would	
  produce	
  remarkable	
  results	
  for	
  the	
  pupils.	
  
	
  
Here’s	
  how	
  this	
  process	
  could	
  be	
  successful:	
  
•  Instead	
  of	
  employing	
  numerous	
  “desk	
  strategists”,	
  the	
  DfE	
  employs	
  
professionals	
  with	
  project	
  management	
  and	
  business	
  advisory	
  skills,	
  and	
  assigns	
  
each	
  professional	
  up	
  to	
  5	
  schools	
  that	
  they	
  work	
  with	
  on	
  a	
  daily	
  basis.	
  
•  An	
  internal	
  social	
  network	
  is	
  built	
  to	
  enable	
  the	
  sharing	
  of	
  best	
  pracLces	
  and	
  
projects	
  across	
  each	
  advisors	
  network	
  of	
  schools.	
  
•  Each	
  advisor	
  is	
  given	
  a	
  small	
  budget	
  to	
  hire	
  local	
  business	
  professionals	
  to	
  join	
  an	
  
advisory	
  board	
  for	
  his/her	
  schools.	
  
•  Each	
  school	
  isn’t	
  measured	
  against	
  each	
  other	
  –	
  as	
  if	
  we	
  are	
  trying	
  to	
  find	
  the	
  
prize	
  goat	
  at	
  the	
  fair	
  –	
  but	
  instead	
  the	
  school’s	
  success	
  is	
  measured	
  against	
  
achieving	
  each	
  pupils	
  personal	
  development	
  plan.	
  
2
Reform the school curriculum and
qualifications.
Where	
  to	
  begin.	
  The	
  school	
  curriculum	
  is	
  boring,	
  outdated,	
  almost	
  useless	
  and	
  does	
  
nothing	
  but	
  enforce	
  the	
  compliant	
  nature	
  of	
  schooling.	
  I	
  have	
  never	
  used	
  any	
  of	
  the	
  
content	
  I	
  learnt	
  in	
  school	
  –	
  besides	
  the	
  obviously	
  necessary	
  skills	
  of	
  reading,	
  wriLng	
  
and	
  numeracy.	
  Of	
  the	
  one	
  subject	
  that	
  caught	
  and	
  kept	
  my	
  aDenLon,	
  Business	
  
Studies,	
  I	
  have	
  found	
  that	
  the	
  subject	
  content	
  is	
  woefully	
  outdated	
  and	
  
simplisLcally	
  wrong.	
  
	
  
Here’s	
  a	
  simple	
  bullet	
  list	
  of	
  ways	
  to	
  improve	
  the	
  curriculum	
  and	
  qualificaLons:	
  
•  Realise	
  that	
  the	
  world	
  changes,	
  and	
  what	
  we	
  needed	
  to	
  know	
  in	
  the	
  early	
  1900s	
  
is	
  different	
  to	
  what	
  we	
  need	
  to	
  know	
  now.	
  
•  Knowledge	
  is	
  one	
  thing	
  –	
  but	
  then	
  Google	
  came	
  along	
  –	
  and	
  now	
  applicable	
  skills	
  
are	
  of	
  the	
  utmost	
  importance.	
  School’s	
  are	
  lacking	
  in	
  their	
  teaching	
  of	
  the	
  most	
  
necessary	
  and	
  important	
  skills,	
  such	
  as	
  communicaLon	
  and	
  creaLve	
  thinking.	
  
•  Homework	
  –	
  would	
  you	
  like	
  to	
  take	
  your	
  work	
  home	
  with	
  you	
  every	
  night?	
  
Instead	
  of	
  giving	
  forced	
  homework,	
  allow	
  each	
  pupil	
  to	
  work	
  on	
  a	
  2-­‐4	
  week	
  
project	
  of	
  their	
  own	
  –	
  something	
  that	
  ignites	
  their	
  passion	
  and	
  apLtude	
  (which	
  
means	
  they’ll	
  do	
  it).	
  
•  Exam	
  grades	
  do	
  nothing	
  but	
  allow	
  the	
  system	
  to	
  mark	
  the	
  caDle	
  and	
  promote	
  
extrinsic	
  moLvaLon.	
  I	
  never	
  did	
  find	
  out	
  what	
  I	
  got	
  wrong	
  on	
  my	
  A-­‐Level	
  exams…
why	
  is	
  that?	
  Was	
  the	
  grade	
  the	
  only	
  important	
  outcome?	
  Was	
  I	
  not	
  supposed	
  to	
  
learn	
  from	
  the	
  mistakes	
  I	
  made?	
  If	
  grades	
  are	
  promoted	
  as	
  the	
  aim,	
  then	
  
children	
  will	
  go	
  through	
  life	
  only	
  chasing	
  extrinsic	
  moLvaLons,	
  rather	
  than	
  
intrinsic	
  happiness	
  and	
  success.	
  And	
  we	
  wonder	
  why	
  money	
  poisons	
  so	
  many.	
  
•  Instead	
  of	
  subject	
  exam	
  grades,	
  we	
  should	
  create	
  a	
  system	
  of	
  skills	
  and	
  
competency	
  based	
  achievements.	
  Including	
  recognising	
  humility,	
  integrity	
  etc.	
  
Reforming	
  the	
  current	
  curriculum	
  will	
  not	
  work	
  –	
  we	
  will	
  only	
  get	
  what	
  we	
  got	
  
yesterday,	
  just	
  maybe	
  a	
  liDle	
  more	
  efficient	
  to	
  mark.	
  We	
  must	
  treat	
  the	
  curriculum	
  
and	
  qualificaLons	
  as	
  startup	
  products	
  and	
  services,	
  and	
  give	
  each	
  other	
  the	
  
freedom	
  to	
  innovate	
  them.	
  
3
Reduce bureaucracy and improve
accountability.
I	
  fear	
  repeaLng	
  myself,	
  but	
  a	
  reducLon	
  of	
  bureaucracy	
  can	
  be	
  easily	
  achieved	
  by	
  
removing	
  the	
  command	
  and	
  control	
  culture	
  of	
  Government,	
  and	
  replacing	
  it	
  with	
  a	
  
startup	
  model	
  of	
  freedom	
  and	
  direct,	
  specialist	
  support.	
  
	
  
By	
  allowing	
  each	
  school	
  to	
  experiment	
  and	
  create	
  minimum	
  viable	
  products	
  of	
  new	
  
lessons,	
  learning	
  models	
  etc,	
  we	
  reduce	
  bureaucracy	
  and	
  open	
  up	
  the	
  system	
  to	
  
major	
  innovaLon	
  at	
  the	
  same	
  Lme.	
  By	
  allowing	
  the	
  above,	
  we	
  also	
  SHOW	
  that	
  we	
  
want	
  to	
  reduce	
  bureaucracy	
  –	
  a	
  nice	
  change	
  to	
  recent	
  years’	
  empty	
  promises	
  of	
  
such	
  acLons.	
  
	
  
	
  
I	
  have	
  just	
  two	
  ideas	
  on	
  improving	
  accountability	
  that	
  I’d	
  like	
  to	
  inform	
  you	
  have	
  
here:	
  
	
  
1.  Create	
  a	
  system	
  that	
  allows	
  pupils	
  to	
  review	
  their	
  teachers/school.	
  When	
  such	
  
innovaLons	
  occurred	
  in	
  the	
  shopping	
  industry,	
  retailers	
  feared	
  the	
  worst	
  
(backlashes,	
  negaLvity	
  etc),	
  but	
  the	
  reality	
  has	
  been	
  enLrely	
  different.	
  Many	
  
retailers	
  are	
  reporLng	
  that	
  the	
  feedback	
  (good	
  and	
  bad)	
  has	
  been	
  extremely	
  
important	
  in	
  improving	
  their	
  value	
  offering	
  in	
  the	
  future.	
  I	
  believe	
  such	
  a	
  system	
  
could	
  significantly	
  improve	
  each	
  school	
  and	
  the	
  educaLon	
  system	
  as	
  a	
  whole.	
  
By	
  allowing	
  it	
  at	
  a	
  school	
  level,	
  we	
  improve	
  accountability.	
  
2.  Customised	
  personal	
  learning	
  plans.	
  Teachers	
  and	
  schools	
  are	
  held	
  accountable	
  
for	
  exam	
  results	
  in	
  the	
  main,	
  but	
  this	
  is	
  wildly	
  unfair.	
  An	
  exam	
  result	
  does	
  not	
  
decide	
  the	
  future	
  (or	
  the	
  current	
  success	
  and	
  happiness)	
  of	
  a	
  pupil.	
  Instead	
  of	
  
holding	
  schools	
  and	
  teachers	
  accountable	
  to	
  “whole	
  populaLon”	
  (of	
  school)	
  
exam	
  grades,	
  hold	
  them	
  accountable	
  for	
  achieving	
  the	
  nuances	
  of	
  each	
  pupils	
  
individually	
  customised	
  personal	
  development	
  plans.	
  This	
  way,	
  the	
  school/
teacher	
  is	
  accountable	
  to	
  each	
  pupil,	
  not	
  just	
  the	
  UK	
  educaLon	
  systems	
  world	
  
public	
  face.	
  
4
Train and develop the professionals who
work with children.
For	
  teaching	
  to	
  improve	
  we	
  need	
  to	
  go	
  beyond	
  making	
  teachers	
  beDer	
  distributors	
  
of	
  textbook	
  knowledge	
  –	
  they	
  must	
  become	
  beDer	
  role	
  models,	
  mentors,	
  coaches	
  
and	
  industry	
  professionals.	
  	
  
	
  
I	
  have	
  one	
  idea	
  that	
  I	
  am	
  currently	
  planning	
  to	
  build	
  with	
  The	
  Remarkable	
  Change	
  
Company,	
  however,	
  should	
  I	
  be	
  chosen	
  for	
  the	
  fellowship	
  I	
  would	
  happily	
  help	
  the	
  
DfE	
  to	
  build	
  it…	
  
	
  
Professional	
  Networking	
  and	
  Mentoring	
  for	
  the	
  teaching	
  profession	
  
	
  
The	
  idea	
  is	
  a	
  series	
  of	
  human-­‐connecLons,	
  boosted	
  by	
  an	
  online	
  social	
  network.	
  	
  
	
  
The	
  networking	
  group	
  would	
  consist	
  of	
  local	
  industry	
  professionals	
  meeLng	
  for	
  an	
  
evening	
  meal	
  with	
  teachers	
  to	
  discuss	
  the	
  goings-­‐on	
  in	
  their	
  industry.	
  This	
  
knowledge	
  (as	
  well	
  as	
  new	
  skills,	
  technologies	
  etc)	
  would	
  then	
  be	
  integrated	
  into	
  
the	
  teachers	
  classroom	
  acLviLes.	
  Such	
  groups	
  would	
  also	
  build	
  stronger	
  
relaLonships	
  between	
  teachers	
  and	
  professionals,	
  leading	
  to	
  beDer	
  work	
  
experience	
  opportuniLes	
  for	
  the	
  teachers	
  pupils	
  (as	
  part	
  of	
  that	
  pupils	
  customised	
  
personal	
  development	
  plan).	
  
	
  
The	
  mentoring	
  service	
  would	
  match	
  industry	
  professionals	
  to	
  teachers.	
  The	
  industry	
  
professional	
  would	
  then	
  mentor,	
  coach	
  and	
  train	
  the	
  teacher	
  to	
  improve	
  his/her	
  
pracLcal	
  knowledge	
  and	
  skills	
  of	
  the	
  industry/ies	
  that	
  are	
  relevant	
  to	
  the	
  school	
  
subjects	
  that	
  they	
  teach.	
  The	
  mentor	
  could	
  also	
  introduce	
  the	
  teacher	
  to	
  his/her	
  
network	
  of	
  professionals,	
  thus	
  scaling	
  the	
  impact	
  of	
  the	
  program	
  on	
  the	
  teachers	
  
work	
  and	
  school.	
  
	
  
The	
  social	
  network	
  would	
  beDer	
  facilitate	
  conversaLons	
  and	
  acLviLes	
  between	
  the	
  
three	
  core	
  stakeholders:	
  parents,	
  teachers	
  and	
  professionals.	
  
Bonus
A word on measurement.
The	
  tradiLonal	
  ways	
  of	
  measuring	
  success	
  in	
  the	
  educaLon	
  system	
  are	
  idenLcal	
  to	
  
that	
  of	
  a	
  major	
  corporate	
  giant	
  –	
  including	
  the	
  key	
  point	
  of	
  being	
  outdated.	
  
Standard	
  accounLng	
  is	
  not	
  helpful	
  in	
  evaluaLng	
  entrepreneurship	
  and	
  innovaLon	
  –	
  
which	
  of	
  course	
  are	
  the	
  two	
  core	
  requirements	
  for	
  leading	
  the	
  educaLon	
  
revoluLon.	
  Startups	
  –	
  schools	
  –	
  are	
  too	
  unpredictable	
  (at	
  least	
  they	
  should	
  be	
  if	
  
real	
  customised	
  learning	
  is	
  happening)	
  for	
  forecasts	
  and	
  milestones	
  to	
  be	
  accurate.	
  
	
  
Each	
  year	
  the	
  system	
  makes	
  changes	
  to	
  improve	
  the	
  results	
  of	
  the	
  same	
  tests,	
  and	
  
then	
  we	
  worry	
  about	
  trends	
  and	
  fluctuaLons	
  with	
  other	
  years…	
  do	
  we	
  not	
  realise	
  
that	
  each	
  human	
  being	
  is	
  unique,	
  and	
  will	
  therefore	
  produce	
  different	
  results?	
  
Measuring	
  me	
  against	
  the	
  person	
  who	
  sat	
  the	
  exam	
  last	
  year	
  is	
  fuLle…and	
  no	
  good	
  
at	
  all	
  to	
  me	
  or	
  the	
  person	
  last	
  year.	
  The	
  success	
  of	
  schooling	
  is	
  being	
  measured	
  
enLrely	
  wrongly.	
  
	
  
Instead	
  of	
  measuring	
  every	
  pupil	
  on	
  the	
  same	
  sheet,	
  like	
  caDle,	
  we	
  should	
  be	
  
measuring	
  success	
  against	
  each	
  pupils	
  customised	
  learning	
  plan.	
  We	
  should	
  also	
  
run	
  away	
  (as	
  fast	
  as	
  we	
  can)	
  from	
  the	
  sit-­‐down-­‐quietly-­‐alone	
  standardised	
  exam	
  
system.	
  Instead,	
  it	
  should	
  be	
  our	
  objecLve	
  to	
  work	
  with	
  each	
  individual	
  school	
  to	
  
devise	
  real-­‐world	
  learning	
  and	
  tesLng	
  projects.	
  It	
  does	
  not	
  maDer	
  if	
  every	
  pupil	
  
isn’t	
  doing	
  the	
  same	
  tests,	
  because	
  a)	
  not	
  every	
  pupil	
  learns	
  the	
  same	
  way,	
  b)	
  not	
  
every	
  pupil	
  is	
  a	
  clone	
  of	
  the	
  other,	
  and	
  c)	
  as	
  a	
  collecLve,	
  the	
  only	
  thing	
  we	
  work	
  out	
  
from	
  tesLng	
  everyone	
  the	
  same	
  is	
  who	
  can	
  remember	
  the	
  most	
  content	
  and	
  
handle	
  the	
  exam	
  situaLon	
  the	
  best.	
  
	
  
All	
  it	
  would	
  take	
  to	
  devise	
  this	
  process	
  of	
  measurement	
  is:	
  
•  Giving	
  each	
  school	
  (startup)	
  the	
  freedom	
  and	
  support	
  to	
  develop	
  customised	
  
learning	
  programs	
  for	
  each	
  pupil.	
  
•  Members	
  of	
  the	
  strategic	
  funcLon,	
  local	
  professionals	
  and	
  parents,	
  working	
  with	
  
the	
  school	
  to	
  design	
  worthwhile	
  projects	
  to	
  test	
  the	
  learning	
  development	
  of	
  
pupils.	
  
CV
	
  
EducaLon	
  	
  
	
  
Professional	
  Experience	
  
	
  
Skills	
  and	
  Strengths	
  
	
  
Personal	
  Development	
  Plan	
  &	
  Vision	
  
	
  
Salary	
  –	
  Annual	
  salary	
  of	
  £18,500	
  
EducaLon	
  
	
  

Foremarke	
  Hall	
  |	
  September	
  1996	
  –	
  June	
  2004	
  

•  Passed	
  common	
  entrance	
  to	
  Repton	
  School.	
  
•  Chosen	
  to	
  represent	
  the	
  cricket	
  team	
  on	
  a	
  tour	
  of	
  Barbados.	
  

Repton	
  School	
  |	
  September	
  2004	
  –	
  June	
  2009	
  
• 
• 
• 
• 
• 

9	
  GCSE’s	
  –	
  5	
  A’s,	
  2	
  B’s,	
  2	
  C’s	
  
A-­‐levels	
  in	
  business	
  studies,	
  economics	
  and	
  RS	
  (philosophy	
  and	
  ethics)	
  
Duke	
  of	
  Edinburgh	
  Silver	
  Award	
  
House	
  Prefect	
  
1st	
  xi	
  football	
  team	
  

	
  

Experience	
  
	
  

Peartree	
  Joinery	
  |	
  1990’s	
  |	
  Chief	
  Learner	
  

	
  Peartree	
  was	
  the	
  joinery	
  and	
  construcLon	
  business	
  owned	
  by	
  my	
  
grandparents	
  during	
  the	
  90’s.	
  I	
  spent	
  a	
  large	
  part	
  of	
  my	
  holidays	
  and	
  weekends	
  in	
  
the	
  offices,	
  where	
  I	
  learnt	
  more	
  about	
  business	
  and	
  management	
  than	
  I	
  did	
  during	
  
4	
  years	
  studying	
  business	
  studies.	
  The	
  core	
  skills	
  I	
  learnt	
  during	
  this	
  period	
  are:	
  
•  CommunicaLon	
  
•  Leadership	
  
•  Problem	
  solving	
  
•  Crises	
  management	
  
•  OrganisaLon	
  and	
  Lme	
  management	
  

Scargill	
  Mann	
  &	
  Co	
  |	
  August	
  2007	
  |	
  Work	
  Experience	
  

	
  I	
  spent	
  a	
  two	
  week	
  period	
  at	
  the	
  Derby	
  Estate	
  and	
  Lesng	
  Agent,	
  working	
  
closely	
  with	
  co-­‐founder,	
  Dean	
  Mann.	
  As	
  well	
  as	
  learning	
  the	
  specifics	
  of	
  the	
  estate	
  
and	
  lesngs	
  businesses,	
  I	
  also	
  learned/enhanced	
  the	
  following	
  skills:	
  
•  Leadership	
  and	
  management	
  
•  Analysis	
  	
  
•  Strategic	
  thinking	
  
•  Market	
  research	
  
Repton	
  Security	
  |	
  2010	
  –	
  2011	
  |	
  Security	
  Officer	
  

	
  	
  
In	
  between	
  two	
  aDempts	
  at	
  University	
  I	
  worked	
  for	
  a	
  Derby	
  based	
  security	
  
company	
  as	
  a	
  staLc	
  guard.	
  My	
  role	
  consisted	
  of	
  working	
  12-­‐hour	
  shits	
  at	
  
warehouse	
  and	
  factory	
  premises	
  monitoring	
  CCTV	
  and	
  execuLng	
  various	
  other	
  
security	
  responsibiliLes.	
  My	
  main	
  responsibility	
  was	
  to	
  manage	
  the	
  safety	
  of	
  the	
  
premises	
  contents	
  and	
  any	
  staff	
  on	
  site.	
  During	
  this	
  Lme	
  I	
  learned/enhanced	
  the	
  
following	
  skills:	
  
•  Teamwork	
  
•  Crises	
  management	
  
•  Assessing	
  a	
  situaLon	
  and	
  making	
  a	
  quick	
  decision	
  
•  CommunicaLon	
  
•  Developing	
  policies	
  and	
  processes	
  to	
  improve	
  the	
  service	
  we	
  offered	
  
	
  

CredenLa	
  |	
  2011	
  –	
  2012	
  |	
  Business	
  Development	
  Manager	
  

	
  	
  
CredenLa	
  was	
  a	
  property	
  maintenance	
  service	
  provider	
  started	
  by	
  myself	
  and	
  my	
  
mother.	
  Together	
  we	
  grew	
  the	
  business	
  to	
  a	
  sub-­‐contracLng	
  team	
  of	
  10,	
  with	
  a	
  
customer	
  base	
  of	
  20	
  lesng	
  agencies.	
  My	
  role	
  comprised	
  sales	
  and	
  markeLng,	
  
including	
  training	
  the	
  sub-­‐contract	
  staff	
  to	
  enable	
  them	
  to	
  beDer	
  support	
  the	
  
operaLons	
  sales	
  and	
  markeLng	
  strategy.	
  Core	
  skills:	
  
•  Training	
  and	
  coaching	
  
•  Influencing	
  behavioral	
  changes	
  
•  Analysis	
  and	
  applicaLon	
  
•  Business	
  management	
  
•  MarkeLng	
  
	
  
	
  
IdenLfy	
  Social	
  Media	
  MarkeLng	
  |	
  Mid-­‐2011	
  –	
  December	
  2012	
  |	
  Owner	
  
	
  	
  
IdenLfy,	
  a	
  social	
  media	
  markeLng	
  consultancy,	
  was	
  my	
  first	
  sole	
  venture	
  into	
  
business	
  ownership.	
  My	
  work	
  was	
  split	
  into	
  three	
  core	
  categories:	
  training,	
  
strategic	
  planning	
  and	
  content	
  creaLon.	
  Skills	
  learned/enhanced:	
  
•  Business	
  management	
  
•  Training	
  and	
  coaching	
  
•  Strategy	
  and	
  analysis	
  
•  Content	
  creaLon	
  
	
  
Present	
  Day	
  
	
  

Magni-­‐Eye	
  Ltd	
  |	
  January	
  2013	
  –	
  Present	
  |	
  Lean	
  Startup	
  Advisor	
  
	
  

Magni-­‐Eye	
  is	
  a	
  property	
  sotware	
  development	
  startup,	
  founded	
  by	
  my	
  mother	
  and	
  
myself	
  to	
  beDer	
  support	
  property	
  professionals	
  in	
  the	
  technological	
  economy.	
  
Using	
  our	
  collecLve	
  experience	
  of	
  the	
  property	
  industry,	
  as	
  well	
  as	
  my	
  love	
  of	
  
technology,	
  we	
  uLlised	
  the	
  startup	
  methodology	
  to	
  create	
  a	
  minimum	
  viable	
  
product	
  of	
  our	
  first	
  release	
  –	
  TimeSaved,	
  the	
  property	
  inventory	
  app	
  that	
  improves	
  
efficiency,	
  producLvity	
  and	
  profitability	
  for	
  landlords,	
  lesng	
  agents	
  and	
  home	
  
insurance	
  companies.	
  My	
  role	
  includes	
  the	
  following	
  areas:	
  
•  MarkeLng	
  strategy	
  and	
  implementaLon	
  
•  ExperimenLng	
  (creaLng	
  minimum	
  viable	
  products)	
  
•  InnovaLon	
  accounLng	
  
•  Improving	
  the	
  customer	
  experience	
  
	
  

The	
  Remarkable	
  Change	
  Company	
  |	
  September	
  2013	
  |	
  Founder	
  

	
  
TRCC	
  is	
  on	
  a	
  mission	
  to	
  posiLvely	
  transform	
  the	
  UK	
  educaLon-­‐to-­‐employment	
  
journey	
  for	
  pupils,	
  parents	
  and	
  professionals.	
  We	
  will	
  achieve	
  our	
  mission	
  through	
  
a	
  three-­‐pronged	
  strategic	
  approach:	
  
1.  Work-­‐related	
  learning	
  projects	
  
2.  Young	
  entrepreneur	
  (students	
  and	
  graduates)	
  startups	
  
3.  Digital	
  product	
  development	
  
Our	
  first	
  work-­‐related	
  learning	
  project	
  –	
  due	
  for	
  pilot	
  tesLng	
  in	
  January	
  2013	
  –	
  is	
  a	
  
24-­‐week	
  volunteer	
  program	
  for	
  pupils	
  aged	
  15+.	
  The	
  program	
  will	
  see	
  the	
  pupils	
  
become	
  their	
  schools	
  markeLng	
  team.	
  With	
  the	
  coaching	
  support	
  of	
  myself	
  and	
  
another	
  industry	
  professional,	
  the	
  pupils	
  will	
  create	
  a	
  markeLng	
  campaign	
  from	
  
start	
  (strategy)	
  to	
  finish	
  (measurement),	
  including	
  creaLng	
  all	
  physical	
  content.	
  
	
  
We	
  will	
  also	
  be	
  creaLng	
  TRCC’s	
  first	
  “school	
  networking	
  club”	
  –	
  see	
  
www.theremarkablechange.co	
  for	
  details	
  and	
  other	
  WRL	
  project	
  ideas.	
  
	
  
At	
  the	
  same	
  Lme	
  as	
  this	
  is	
  happening	
  I	
  am	
  aiming	
  to	
  start	
  a	
  small	
  integrated	
  
markeLng	
  agency	
  –	
  that	
  works	
  with	
  schools,	
  chariLes	
  and	
  small	
  businesses	
  –	
  made	
  
up	
  of	
  final	
  year	
  university	
  students	
  and	
  first	
  year	
  graduates.	
  
Skills & Strengths
Skills	
  
• 
• 
• 
• 
• 
• 
• 

CreaLve	
  wriLng.	
  
CopywriLng	
  and	
  crating	
  wriDen	
  content	
  of	
  all	
  types.	
  
CommunicaLon.	
  
InnovaLve	
  thinking.	
  
Product	
  and	
  service	
  creaLon.	
  
Startup	
  business	
  development	
  
Entrepreneurship	
  

Strengths	
  
• 
• 
• 
• 
• 
• 
• 
• 
• 

Crises	
  management	
  
Self-­‐confidence	
  (in	
  my	
  abiliLes	
  and	
  choices)	
  
My	
  vision	
  
Listening	
  
Learning	
  
Humility	
  
Integrity	
  
Trustworthy	
  
Passionate	
  

	
  
I	
  firmly	
  believe	
  that	
  others	
  are	
  the	
  beDer	
  judge	
  of	
  my	
  strengths	
  and	
  skills,	
  so	
  please	
  
feel	
  free	
  to	
  contact	
  any	
  of	
  these	
  people	
  to	
  find	
  out	
  more:	
  
	
  
•  Rachel	
  Hudson	
  –	
  Mother	
  –	
  rachel@magni-­‐eye.co.uk	
  
•  Lauren	
  Benton	
  –	
  Friend	
  &	
  Founder	
  of	
  BODY	
  Charity	
  –	
  lauren.benton@live.co.uk	
  
•  Nino	
  Simone	
  –	
  Partner	
  @	
  Geldards	
  Law	
  Firm	
  –	
  nino.simone@geldards.com	
  
•  Angela	
  S	
  –	
  Owner	
  @	
  Virtual	
  Admin+	
  -­‐	
  angela@virtualadminplus.co.uk	
  
•  Simon	
  Earwicker	
  –	
  Repton	
  School	
  Housemaster	
  –	
  se@repton.org.uk	
  
	
  
PD Plan & Vision
Personal	
  Mission	
  

To	
  become	
  a	
  world	
  leading	
  entrepreneur	
  in	
  the	
  educaLon	
  and	
  social	
  enterprise	
  
space.	
  
	
  

Goals	
  

•  Become	
  a	
  top	
  ten	
  trusted	
  advisor	
  and	
  thought-­‐leader	
  in	
  the	
  UK	
  educaLon	
  
industry.	
  
•  Build	
  the	
  UK’s	
  leading	
  educaLon-­‐to-­‐employment	
  consultancy.	
  
•  Significantly	
  improve	
  the	
  UK’s	
  youth	
  unemployment	
  problem	
  –	
  directly	
  and	
  
indirectly.	
  
•  Launch	
  3	
  successful	
  The	
  Remarkable	
  Change	
  Company	
  (sub)	
  brands,	
  built	
  on	
  a	
  
team	
  foundaLon	
  of	
  young	
  (students	
  and	
  recent	
  graduates)	
  entrepreneurs.	
  
	
  

ObjecLves	
  

•  Finish	
  wriLng	
  my	
  first	
  book,	
  “Thinking	
  Beyond	
  The	
  Exam	
  Hall	
  –	
  a	
  vision	
  of	
  the	
  
future	
  of	
  school”.	
  
•  Start	
  my	
  second	
  book,	
  “Think	
  Beyond	
  The	
  Exam	
  Hall”	
  –	
  ideas	
  and	
  acLviLes	
  to	
  
help	
  pupils,	
  parents	
  and	
  teachers	
  to	
  innovate	
  their	
  roles,	
  responsibiliLes	
  and	
  
acLviLes	
  to	
  produce	
  more	
  remarkable	
  outcomes.	
  
•  Successfully	
  launch	
  and	
  operate	
  work-­‐related	
  learning	
  projects	
  on	
  50	
  schools	
  by	
  
Q4	
  2015.	
  
•  Create	
  jobs	
  for	
  over	
  30	
  young	
  entrepreneurs	
  by	
  Q4	
  2015.	
  
•  Mentor	
  10	
  young	
  entrepreneurs	
  in	
  starLng	
  up	
  their	
  own	
  businesses	
  by	
  Q4	
  2016.	
  

Vision	
  

To	
  lead	
  a	
  company	
  that	
  thrives	
  on	
  the	
  following	
  three	
  values:	
  
1.  Passion	
  never	
  fails	
  
2.  Do	
  good	
  by	
  doing	
  business	
  
3.  Always	
  be	
  disrupLng	
  –	
  innovaLon	
  is	
  a	
  habit,	
  not	
  a	
  process	
  
	
  
To	
  lead	
  a	
  company	
  that	
  supports	
  the	
  following	
  three	
  demographics	
  beDer	
  than	
  any	
  
other	
  organisaLon:	
  
1.  Students	
  (school	
  and	
  HE)	
  
2.  ChariLes	
  (the	
  social	
  good	
  space)	
  
3.  Young	
  professionals	
  
To achieve greatness today
and tomorrow, we cannot
merely improve on what we
did yesterday.
In	
  the	
  past	
  decade	
  the	
  world	
  has	
  not	
  gone	
  through	
  a	
  mere	
  evoluLon,	
  but	
  
a	
  revoluLon.	
  As	
  a	
  result	
  the	
  DfE	
  must	
  do	
  away	
  with	
  incremental	
  reform,	
  
and	
  instead	
  challenge	
  ourselves	
  to	
  lead	
  a	
  revoluLon.	
  	
  
	
  
The	
  key	
  to	
  a	
  successful	
  revoluLon	
  is	
  to	
  think	
  like	
  a	
  community	
  of	
  
startups…	
  to	
  think	
  beyond	
  the	
  exam	
  hall.	
  

Thank You

A Publication of Kevin P. Hudson

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Department for Education Fellowship Application

  • 1. KEVIN P. HUDSON kevin@theremarkablechange.co   www.kevinphudson.com   07714  323  556     33  Dean  Close,     LiDleover,   Derby,     DE23  4EF   Founder  of…  
  • 2. Table of Contents Statement  of  Suitability     IntroducLon  –  a  story     My  suggesLons  on  improving  the  CoaliLons  business  plan     CV     Final  Word     Referee’s  Contact  InformaLon  
  • 3. Statement of Suitability PotenLal  start  date:  As  soon  as  possible   Eric  Ries  defines  a  startup  as  “a  por)olio  of  ac.vi.es”.  He  elaborates  on  this  with   the  following  definiLon,  “A  startup  is  a  human  ins.tu.on  designed  to  create  a  new   product  or  service  under  condi.ons  of  extreme  uncertainty.”  The  goal  of  a  startup  is   to  figure  out  the  right  thing  to  build  –  the  thing  that  customers  want  and  will  pay   for.       The  Department  for  EducaLon  –  and  every  single  school  –  is  a  startup.       The  tradiLonal  business  model  of  the  DfE  and  the  educaLon  system  is  overly   complex,  built  on  assumpLons  and  outdated  philosophies.  The  model  of   incremental  evoluLon  that  currently  exists  isn’t  producing  near  sufficient  enough   results,  let  alone  the  remarkable  results  that,  as  a  strong  society,  we  should  be   demanding  and  achieving.       What  does  this  mean?  And  why  does  knowing  this  make  me  a  suitable  fellowship   candidate?     I  am  a  startup  entrepreneur  with  recent  experience  both  in  building  and  delivering   startup  business  models  and  strategies,  as  well  as  enduring  (not  enjoying)  being  a   customer  of  the  educaLon  system.  As  a  result  I  am  best  placed  –  with  the  right   mindset,  world  view,  experience  and  skills  –  to  add  great  value  to  the  DfE’s  mission   and  future  challenges.     The  DfE  and  its  community  of  agencies  and  schools  have  the  raw  materials  needed   for  innovaLon  to  occur.  What  you  are  lacking,  it  would  seem,  is  the  personnel  and   process  for  converLng  these  raw  materials  into  real-­‐world  successes.  I  firmly   believe  that  I  am  that  person.     In  the  following  pages  I  will  take  you  through  a  brief  version  of  my  thoughts  and   ideas  for  creaLng  an  innovaLve  and  successful  DfE  startup  model  and  strategy.  A   strategy  that  adds  value  to  every  customer  of  the  DfE  and  the  UK  educaLon   system.  
  • 4. Introduction   A  story  from  my  final  hours  at  school.  
  • 5. Think Beyond The Exam Hall “If all we do with these tools is teach compliance and consumption, that’s all we’re going to get. School can and must do more than train the factory workers of tomorrow.” -  Seth Godin, “Stop Stealing Dreams”  One  evening  in  June  2009  I  was  watching  on  as  my  year  group  were  all   stood  in  a  marquee  at  10pm  crying  into  each  other’s  arms.  Why  were  they  crying,   and  why  wasn’t  I?  It  turns  out  that  fear  was  the  main  reason  for  all  the  tears.  This   was  our  “leavers  ball”,  and  it  had  finally  hit  many  of  them  that  what  was  about  to   come,  they  weren’t  ready  for.  The  collecLve  fear  was  also  being  caused  by   impending  exam  results.    Sat  there,  watching  on  from  my  table,  a  quesLon  stormed  into  my  mind.   Have  we  become  so  comfortable  with  the  compliant  nature  of  schooling  that  we   fear  freedom?  Are  we  no  different  to  a  prisoner  who  develops  such  an  aDachment   to  their  captor  that  they  actually  fear  being  set  free?  I  watched  on  as  nearly  100   people  who  have  been  in  training  to  prepare  them  for  the  rest  of  their  life,  cried  at   the  very  thought  of  it.  The  fear  of  “what  if  I  don’t  pass  their*  test”  and  “what  am  I   going  to  do  without  them*”  was  controlling  them,  at  the  very  moment  that  they   should  have  been  happy  and  excited  to  enter  the  very  life  they  had  been  preparing   for.  How  can  so  many  people  consume  so  much  content,  yet  have  so  liDle   confidence  going  forward?    From  that  moment  on  I  decided  to  make  it  a  part  of  my  life,  my  mission,  to   solve  this  problem.  This  problem  cannot  be  solved  through  incremental  poliLcally-­‐ driven  policies.  It  must  be  driven  by  a  passion  to  challenge  the  status  quo  (including   our  own)  of  the  most  important  system  in  our  economy.  When  designing  the  future   of  educaLon,  we  need  to  begin  by  thinking  beyond  the  exam  hall,  because  that  is   where  everyone’s  happiness  and  success  truly  maDers.  What  happens  beyond  the   exam  hall  is  what  the  educaLon  system  must  be  measured  on.  We  can  and  must  do   so  much  more  than  achieve  a  series  of  grades  and  percentages  in  league  tables.       *  Meaning  school  
  • 6. Suggestions A brief journey into my suggestions on how DfE can better achieve the first 4 goals of the business plan. I hope this section, albeit brief, gives you a good idea of my capacity for innovative thinking.
  • 7. 1 How to increase the number of high quality schools. The  key  to  achieving  this  goal  is  to  allow  each  school  to  operate  as  a  startup.  Eric   Ries,  author  of  The  Lean  Startup,  defines  a  startup  as:     “…a  human  ins.tu.on  designed  to  create  a  new  product  or  service  under  condi.ons   of  extreme  uncertainty.”     What’s  more  uncertain  than  a  child’s  future  and  our  economy?  Schools  are  human   insLtuLons,  despite  their  resemblance  of  a  mechanisLc  factory.  The  new  product  is   every  pupil  that  passes  through  a  schools  gates.  And  the  new  service  is  every  single   class,  project  and  school  trip.  School’s  are  startups,  but  they  don’t  act  like  them… yet.  At  the  moment  schools  are  acLng  like  departments  of  a  larger  corporate  giant   that  produces  only  one  product  on  mass.  This  the  reason  for  the  lack  of  quality.     Instead,  we  should  give  schools  the  freedom  (and  support  of  the  strategic  funcLon)   to  customise  the  learning  and  support  they  give  to  each  individual  pupil.  Instead  of   spending  hours  staring  blankly  at  a  whiteboard,  pupils  should  be  engaging  in   projects  that  involve  cross-­‐curricular  lessons  and  mulLple  skills  and  learning  types.   This  process  is  not  as  easy  to  manage  on  a  large  scale  –  but  we’re  not  mass  market   shepherds.  By  giving  each  school  the  freedom  and  conLnual  support,  it  can  be   done.  And  it  would  produce  remarkable  results  for  the  pupils.     Here’s  how  this  process  could  be  successful:   •  Instead  of  employing  numerous  “desk  strategists”,  the  DfE  employs   professionals  with  project  management  and  business  advisory  skills,  and  assigns   each  professional  up  to  5  schools  that  they  work  with  on  a  daily  basis.   •  An  internal  social  network  is  built  to  enable  the  sharing  of  best  pracLces  and   projects  across  each  advisors  network  of  schools.   •  Each  advisor  is  given  a  small  budget  to  hire  local  business  professionals  to  join  an   advisory  board  for  his/her  schools.   •  Each  school  isn’t  measured  against  each  other  –  as  if  we  are  trying  to  find  the   prize  goat  at  the  fair  –  but  instead  the  school’s  success  is  measured  against   achieving  each  pupils  personal  development  plan.  
  • 8. 2 Reform the school curriculum and qualifications. Where  to  begin.  The  school  curriculum  is  boring,  outdated,  almost  useless  and  does   nothing  but  enforce  the  compliant  nature  of  schooling.  I  have  never  used  any  of  the   content  I  learnt  in  school  –  besides  the  obviously  necessary  skills  of  reading,  wriLng   and  numeracy.  Of  the  one  subject  that  caught  and  kept  my  aDenLon,  Business   Studies,  I  have  found  that  the  subject  content  is  woefully  outdated  and   simplisLcally  wrong.     Here’s  a  simple  bullet  list  of  ways  to  improve  the  curriculum  and  qualificaLons:   •  Realise  that  the  world  changes,  and  what  we  needed  to  know  in  the  early  1900s   is  different  to  what  we  need  to  know  now.   •  Knowledge  is  one  thing  –  but  then  Google  came  along  –  and  now  applicable  skills   are  of  the  utmost  importance.  School’s  are  lacking  in  their  teaching  of  the  most   necessary  and  important  skills,  such  as  communicaLon  and  creaLve  thinking.   •  Homework  –  would  you  like  to  take  your  work  home  with  you  every  night?   Instead  of  giving  forced  homework,  allow  each  pupil  to  work  on  a  2-­‐4  week   project  of  their  own  –  something  that  ignites  their  passion  and  apLtude  (which   means  they’ll  do  it).   •  Exam  grades  do  nothing  but  allow  the  system  to  mark  the  caDle  and  promote   extrinsic  moLvaLon.  I  never  did  find  out  what  I  got  wrong  on  my  A-­‐Level  exams… why  is  that?  Was  the  grade  the  only  important  outcome?  Was  I  not  supposed  to   learn  from  the  mistakes  I  made?  If  grades  are  promoted  as  the  aim,  then   children  will  go  through  life  only  chasing  extrinsic  moLvaLons,  rather  than   intrinsic  happiness  and  success.  And  we  wonder  why  money  poisons  so  many.   •  Instead  of  subject  exam  grades,  we  should  create  a  system  of  skills  and   competency  based  achievements.  Including  recognising  humility,  integrity  etc.   Reforming  the  current  curriculum  will  not  work  –  we  will  only  get  what  we  got   yesterday,  just  maybe  a  liDle  more  efficient  to  mark.  We  must  treat  the  curriculum   and  qualificaLons  as  startup  products  and  services,  and  give  each  other  the   freedom  to  innovate  them.  
  • 9. 3 Reduce bureaucracy and improve accountability. I  fear  repeaLng  myself,  but  a  reducLon  of  bureaucracy  can  be  easily  achieved  by   removing  the  command  and  control  culture  of  Government,  and  replacing  it  with  a   startup  model  of  freedom  and  direct,  specialist  support.     By  allowing  each  school  to  experiment  and  create  minimum  viable  products  of  new   lessons,  learning  models  etc,  we  reduce  bureaucracy  and  open  up  the  system  to   major  innovaLon  at  the  same  Lme.  By  allowing  the  above,  we  also  SHOW  that  we   want  to  reduce  bureaucracy  –  a  nice  change  to  recent  years’  empty  promises  of   such  acLons.       I  have  just  two  ideas  on  improving  accountability  that  I’d  like  to  inform  you  have   here:     1.  Create  a  system  that  allows  pupils  to  review  their  teachers/school.  When  such   innovaLons  occurred  in  the  shopping  industry,  retailers  feared  the  worst   (backlashes,  negaLvity  etc),  but  the  reality  has  been  enLrely  different.  Many   retailers  are  reporLng  that  the  feedback  (good  and  bad)  has  been  extremely   important  in  improving  their  value  offering  in  the  future.  I  believe  such  a  system   could  significantly  improve  each  school  and  the  educaLon  system  as  a  whole.   By  allowing  it  at  a  school  level,  we  improve  accountability.   2.  Customised  personal  learning  plans.  Teachers  and  schools  are  held  accountable   for  exam  results  in  the  main,  but  this  is  wildly  unfair.  An  exam  result  does  not   decide  the  future  (or  the  current  success  and  happiness)  of  a  pupil.  Instead  of   holding  schools  and  teachers  accountable  to  “whole  populaLon”  (of  school)   exam  grades,  hold  them  accountable  for  achieving  the  nuances  of  each  pupils   individually  customised  personal  development  plans.  This  way,  the  school/ teacher  is  accountable  to  each  pupil,  not  just  the  UK  educaLon  systems  world   public  face.  
  • 10. 4 Train and develop the professionals who work with children. For  teaching  to  improve  we  need  to  go  beyond  making  teachers  beDer  distributors   of  textbook  knowledge  –  they  must  become  beDer  role  models,  mentors,  coaches   and  industry  professionals.       I  have  one  idea  that  I  am  currently  planning  to  build  with  The  Remarkable  Change   Company,  however,  should  I  be  chosen  for  the  fellowship  I  would  happily  help  the   DfE  to  build  it…     Professional  Networking  and  Mentoring  for  the  teaching  profession     The  idea  is  a  series  of  human-­‐connecLons,  boosted  by  an  online  social  network.       The  networking  group  would  consist  of  local  industry  professionals  meeLng  for  an   evening  meal  with  teachers  to  discuss  the  goings-­‐on  in  their  industry.  This   knowledge  (as  well  as  new  skills,  technologies  etc)  would  then  be  integrated  into   the  teachers  classroom  acLviLes.  Such  groups  would  also  build  stronger   relaLonships  between  teachers  and  professionals,  leading  to  beDer  work   experience  opportuniLes  for  the  teachers  pupils  (as  part  of  that  pupils  customised   personal  development  plan).     The  mentoring  service  would  match  industry  professionals  to  teachers.  The  industry   professional  would  then  mentor,  coach  and  train  the  teacher  to  improve  his/her   pracLcal  knowledge  and  skills  of  the  industry/ies  that  are  relevant  to  the  school   subjects  that  they  teach.  The  mentor  could  also  introduce  the  teacher  to  his/her   network  of  professionals,  thus  scaling  the  impact  of  the  program  on  the  teachers   work  and  school.     The  social  network  would  beDer  facilitate  conversaLons  and  acLviLes  between  the   three  core  stakeholders:  parents,  teachers  and  professionals.  
  • 11. Bonus A word on measurement. The  tradiLonal  ways  of  measuring  success  in  the  educaLon  system  are  idenLcal  to   that  of  a  major  corporate  giant  –  including  the  key  point  of  being  outdated.   Standard  accounLng  is  not  helpful  in  evaluaLng  entrepreneurship  and  innovaLon  –   which  of  course  are  the  two  core  requirements  for  leading  the  educaLon   revoluLon.  Startups  –  schools  –  are  too  unpredictable  (at  least  they  should  be  if   real  customised  learning  is  happening)  for  forecasts  and  milestones  to  be  accurate.     Each  year  the  system  makes  changes  to  improve  the  results  of  the  same  tests,  and   then  we  worry  about  trends  and  fluctuaLons  with  other  years…  do  we  not  realise   that  each  human  being  is  unique,  and  will  therefore  produce  different  results?   Measuring  me  against  the  person  who  sat  the  exam  last  year  is  fuLle…and  no  good   at  all  to  me  or  the  person  last  year.  The  success  of  schooling  is  being  measured   enLrely  wrongly.     Instead  of  measuring  every  pupil  on  the  same  sheet,  like  caDle,  we  should  be   measuring  success  against  each  pupils  customised  learning  plan.  We  should  also   run  away  (as  fast  as  we  can)  from  the  sit-­‐down-­‐quietly-­‐alone  standardised  exam   system.  Instead,  it  should  be  our  objecLve  to  work  with  each  individual  school  to   devise  real-­‐world  learning  and  tesLng  projects.  It  does  not  maDer  if  every  pupil   isn’t  doing  the  same  tests,  because  a)  not  every  pupil  learns  the  same  way,  b)  not   every  pupil  is  a  clone  of  the  other,  and  c)  as  a  collecLve,  the  only  thing  we  work  out   from  tesLng  everyone  the  same  is  who  can  remember  the  most  content  and   handle  the  exam  situaLon  the  best.     All  it  would  take  to  devise  this  process  of  measurement  is:   •  Giving  each  school  (startup)  the  freedom  and  support  to  develop  customised   learning  programs  for  each  pupil.   •  Members  of  the  strategic  funcLon,  local  professionals  and  parents,  working  with   the  school  to  design  worthwhile  projects  to  test  the  learning  development  of   pupils.  
  • 12. CV   EducaLon       Professional  Experience     Skills  and  Strengths     Personal  Development  Plan  &  Vision     Salary  –  Annual  salary  of  £18,500  
  • 13. EducaLon     Foremarke  Hall  |  September  1996  –  June  2004   •  Passed  common  entrance  to  Repton  School.   •  Chosen  to  represent  the  cricket  team  on  a  tour  of  Barbados.   Repton  School  |  September  2004  –  June  2009   •  •  •  •  •  9  GCSE’s  –  5  A’s,  2  B’s,  2  C’s   A-­‐levels  in  business  studies,  economics  and  RS  (philosophy  and  ethics)   Duke  of  Edinburgh  Silver  Award   House  Prefect   1st  xi  football  team     Experience     Peartree  Joinery  |  1990’s  |  Chief  Learner    Peartree  was  the  joinery  and  construcLon  business  owned  by  my   grandparents  during  the  90’s.  I  spent  a  large  part  of  my  holidays  and  weekends  in   the  offices,  where  I  learnt  more  about  business  and  management  than  I  did  during   4  years  studying  business  studies.  The  core  skills  I  learnt  during  this  period  are:   •  CommunicaLon   •  Leadership   •  Problem  solving   •  Crises  management   •  OrganisaLon  and  Lme  management   Scargill  Mann  &  Co  |  August  2007  |  Work  Experience    I  spent  a  two  week  period  at  the  Derby  Estate  and  Lesng  Agent,  working   closely  with  co-­‐founder,  Dean  Mann.  As  well  as  learning  the  specifics  of  the  estate   and  lesngs  businesses,  I  also  learned/enhanced  the  following  skills:   •  Leadership  and  management   •  Analysis     •  Strategic  thinking   •  Market  research  
  • 14. Repton  Security  |  2010  –  2011  |  Security  Officer       In  between  two  aDempts  at  University  I  worked  for  a  Derby  based  security   company  as  a  staLc  guard.  My  role  consisted  of  working  12-­‐hour  shits  at   warehouse  and  factory  premises  monitoring  CCTV  and  execuLng  various  other   security  responsibiliLes.  My  main  responsibility  was  to  manage  the  safety  of  the   premises  contents  and  any  staff  on  site.  During  this  Lme  I  learned/enhanced  the   following  skills:   •  Teamwork   •  Crises  management   •  Assessing  a  situaLon  and  making  a  quick  decision   •  CommunicaLon   •  Developing  policies  and  processes  to  improve  the  service  we  offered     CredenLa  |  2011  –  2012  |  Business  Development  Manager       CredenLa  was  a  property  maintenance  service  provider  started  by  myself  and  my   mother.  Together  we  grew  the  business  to  a  sub-­‐contracLng  team  of  10,  with  a   customer  base  of  20  lesng  agencies.  My  role  comprised  sales  and  markeLng,   including  training  the  sub-­‐contract  staff  to  enable  them  to  beDer  support  the   operaLons  sales  and  markeLng  strategy.  Core  skills:   •  Training  and  coaching   •  Influencing  behavioral  changes   •  Analysis  and  applicaLon   •  Business  management   •  MarkeLng       IdenLfy  Social  Media  MarkeLng  |  Mid-­‐2011  –  December  2012  |  Owner       IdenLfy,  a  social  media  markeLng  consultancy,  was  my  first  sole  venture  into   business  ownership.  My  work  was  split  into  three  core  categories:  training,   strategic  planning  and  content  creaLon.  Skills  learned/enhanced:   •  Business  management   •  Training  and  coaching   •  Strategy  and  analysis   •  Content  creaLon    
  • 15. Present  Day     Magni-­‐Eye  Ltd  |  January  2013  –  Present  |  Lean  Startup  Advisor     Magni-­‐Eye  is  a  property  sotware  development  startup,  founded  by  my  mother  and   myself  to  beDer  support  property  professionals  in  the  technological  economy.   Using  our  collecLve  experience  of  the  property  industry,  as  well  as  my  love  of   technology,  we  uLlised  the  startup  methodology  to  create  a  minimum  viable   product  of  our  first  release  –  TimeSaved,  the  property  inventory  app  that  improves   efficiency,  producLvity  and  profitability  for  landlords,  lesng  agents  and  home   insurance  companies.  My  role  includes  the  following  areas:   •  MarkeLng  strategy  and  implementaLon   •  ExperimenLng  (creaLng  minimum  viable  products)   •  InnovaLon  accounLng   •  Improving  the  customer  experience     The  Remarkable  Change  Company  |  September  2013  |  Founder     TRCC  is  on  a  mission  to  posiLvely  transform  the  UK  educaLon-­‐to-­‐employment   journey  for  pupils,  parents  and  professionals.  We  will  achieve  our  mission  through   a  three-­‐pronged  strategic  approach:   1.  Work-­‐related  learning  projects   2.  Young  entrepreneur  (students  and  graduates)  startups   3.  Digital  product  development   Our  first  work-­‐related  learning  project  –  due  for  pilot  tesLng  in  January  2013  –  is  a   24-­‐week  volunteer  program  for  pupils  aged  15+.  The  program  will  see  the  pupils   become  their  schools  markeLng  team.  With  the  coaching  support  of  myself  and   another  industry  professional,  the  pupils  will  create  a  markeLng  campaign  from   start  (strategy)  to  finish  (measurement),  including  creaLng  all  physical  content.     We  will  also  be  creaLng  TRCC’s  first  “school  networking  club”  –  see   www.theremarkablechange.co  for  details  and  other  WRL  project  ideas.     At  the  same  Lme  as  this  is  happening  I  am  aiming  to  start  a  small  integrated   markeLng  agency  –  that  works  with  schools,  chariLes  and  small  businesses  –  made   up  of  final  year  university  students  and  first  year  graduates.  
  • 16. Skills & Strengths Skills   •  •  •  •  •  •  •  CreaLve  wriLng.   CopywriLng  and  crating  wriDen  content  of  all  types.   CommunicaLon.   InnovaLve  thinking.   Product  and  service  creaLon.   Startup  business  development   Entrepreneurship   Strengths   •  •  •  •  •  •  •  •  •  Crises  management   Self-­‐confidence  (in  my  abiliLes  and  choices)   My  vision   Listening   Learning   Humility   Integrity   Trustworthy   Passionate     I  firmly  believe  that  others  are  the  beDer  judge  of  my  strengths  and  skills,  so  please   feel  free  to  contact  any  of  these  people  to  find  out  more:     •  Rachel  Hudson  –  Mother  –  rachel@magni-­‐eye.co.uk   •  Lauren  Benton  –  Friend  &  Founder  of  BODY  Charity  –  lauren.benton@live.co.uk   •  Nino  Simone  –  Partner  @  Geldards  Law  Firm  –  nino.simone@geldards.com   •  Angela  S  –  Owner  @  Virtual  Admin+  -­‐  angela@virtualadminplus.co.uk   •  Simon  Earwicker  –  Repton  School  Housemaster  –  se@repton.org.uk    
  • 17. PD Plan & Vision Personal  Mission   To  become  a  world  leading  entrepreneur  in  the  educaLon  and  social  enterprise   space.     Goals   •  Become  a  top  ten  trusted  advisor  and  thought-­‐leader  in  the  UK  educaLon   industry.   •  Build  the  UK’s  leading  educaLon-­‐to-­‐employment  consultancy.   •  Significantly  improve  the  UK’s  youth  unemployment  problem  –  directly  and   indirectly.   •  Launch  3  successful  The  Remarkable  Change  Company  (sub)  brands,  built  on  a   team  foundaLon  of  young  (students  and  recent  graduates)  entrepreneurs.     ObjecLves   •  Finish  wriLng  my  first  book,  “Thinking  Beyond  The  Exam  Hall  –  a  vision  of  the   future  of  school”.   •  Start  my  second  book,  “Think  Beyond  The  Exam  Hall”  –  ideas  and  acLviLes  to   help  pupils,  parents  and  teachers  to  innovate  their  roles,  responsibiliLes  and   acLviLes  to  produce  more  remarkable  outcomes.   •  Successfully  launch  and  operate  work-­‐related  learning  projects  on  50  schools  by   Q4  2015.   •  Create  jobs  for  over  30  young  entrepreneurs  by  Q4  2015.   •  Mentor  10  young  entrepreneurs  in  starLng  up  their  own  businesses  by  Q4  2016.   Vision   To  lead  a  company  that  thrives  on  the  following  three  values:   1.  Passion  never  fails   2.  Do  good  by  doing  business   3.  Always  be  disrupLng  –  innovaLon  is  a  habit,  not  a  process     To  lead  a  company  that  supports  the  following  three  demographics  beDer  than  any   other  organisaLon:   1.  Students  (school  and  HE)   2.  ChariLes  (the  social  good  space)   3.  Young  professionals  
  • 18. To achieve greatness today and tomorrow, we cannot merely improve on what we did yesterday. In  the  past  decade  the  world  has  not  gone  through  a  mere  evoluLon,  but   a  revoluLon.  As  a  result  the  DfE  must  do  away  with  incremental  reform,   and  instead  challenge  ourselves  to  lead  a  revoluLon.       The  key  to  a  successful  revoluLon  is  to  think  like  a  community  of   startups…  to  think  beyond  the  exam  hall.   Thank You A Publication of Kevin P. Hudson