This document discusses social media strategies for the Nordic region. It recommends taking a consumer-led approach by focusing on human engagement, understanding what type of content and topics resonate best with your audience, and building a content strategy around those insights. Successful strategies leverage different social channels to build audiences and create shareable content that grows organically. The key takeaways are to think holistically about consumers rather than just social media, find what resonates with your audience, and build your own engaged social following.

1. Social Media in the Nordics
KEVIN GIBBONS
BLUEGLASS.CO.UK
@KEVGIBBO

2. BlueGlass UK,
• . • BlueGlass EMEA,
London, England
Zürich, Switzerland
BlueGlass.co.uk
@BlueGlass
@KevGibbo

3. 1st Social media tip: don’t rush in
http://mashable.com/2012/06/12/sweden-twitter/
@KevGibbo

4. Think about what you want to achieve
@KevGibbo

5. Stop thinking about your
social media marketing strategy…
@KevGibbo

6. It’s a channel within your wider
integrated marketing strategy
@KevGibbo

7. Start thinking about
Consumer-led marketing
@KevGibbo

8. What resonates with your audience?
@KevGibbo

9. Focus on human engagement
@KevGibbo

10. What type of content works best?
@KevGibbo

11. What do your customers want to hear?
“Swedes tend to ask more
questions to companies on
social media”
Johan Erikkson, PR and Social Media Manager RSA
http://www.insuranceinsight.com/insurance-insight/feature/2129739/social-media-nordic-challenge
@KevGibbo

12. Find what’s topical?
@KevGibbo

13. What insightful data can you share?
Translated & promoted infographic across
12 countries:
Generated high quality links & social
shares from authority publications
@KevGibbo

14. What other brands do they like?
http://www.socialbakers.com/facebook-statistics/sweden
@KevGibbo

15. What interests do they have?
http://www.socialbakers.com/facebook-statistics/sweden
@KevGibbo

16. What sports/teams they support?
http://www.socialbakers.com/facebook-statistics/sweden
@KevGibbo

17. Which celebs do they follow?
http://www.socialbakers.com/facebook-statistics/sweden
@KevGibbo

18. Build a content strategy around it!
http://www.copyblogger.com/content-marketing/

19. If content works on one social channel
@KevGibbo

20. It probably does across others too
@KevGibbo

21. Build your audience across social channels
@KevGibbo

22. Create content they love to share
@KevGibbo

23. Create content they love to share
@KevGibbo

24. Leverage other audiences to help grow your own

25. We’re on the same team!

26. Key Takeaways
1. Don’t treat social media in a silo
2. Think about consumers & audience first
3. Find what resonates & do more of it
4. Build & grow your own social audience
@KevGibbo

27. KEVIN GIBBONS
KGIBBONS@BLUEGLASS.CO.UK
@KEVGIBBO
BLUEGLASS.CO.UK