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10 steps to target long-tail traffic,[object Object],Kevin Gibbons, Director of Strategy - twitter.com/kevgibbo,[object Object]
How do you optimise for long-tail when…,[object Object]
How important is long-tail traffic?,[object Object],Source: Hitwise,[object Object]
What is the value of long-tail traffic?,[object Object],Source: Elliance.com,[object Object]
How we increased long-tail traffic by 181%!,[object Object],Example case study – Audley Travel:,[object Object],[object Object]
181% increase in number of unique keyword searches delivering traffic YoY,[object Object]
1) Find common search trends,[object Object]
2) Answer FAQs within your niche,[object Object]
3) Pick out popular themed keywords,[object Object]
4) Use segments to analyse long-tail terms,[object Object]
5) Use PPC & impression share data,[object Object]
6) Use multiple tools to verify results ,[object Object]
7) Estimate average click through rates,[object Object]
8) Use Excel to predict traffic values,[object Object]
9) Filter keywords into themed groups,[object Object]
10) Don’t overthink it & go too long tail!,[object Object]
Bonus tip: you need more than automated content now,[object Object]
Thank you & any questions?,[object Object],Please subscribe to: www.seoptimise.com/blog,[object Object],And follow me on Twitter: @kevgibbo,[object Object]

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Long Tail Keyword Research - SMX Advanced London 2011

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