14. BlueGlass.co.uk
@BlueGlass @KevGibbo
Don’t wait. Algorithm changes happen in English about
6 months before rolling out in other languages,
anticipate how to improve link building issues before
updates lead you down the wrong path.
23. @KevGibbo
• Hobby bloggers or webmasters of non-commercial
websites can be very sceptical of Outreach requests
• Good opportunities in other German speaking countries
such as Austria and Switzerland
• Target just a few websites and personally address them,
explaining the benefit to their site to share your link
• Content/emails must be written by a native speaker
• German people are quite straight forward – just tell them
what you want!
Germany
24. BlueGlass.co.uk
@BlueGlass @KevGibbo
• Yandex has market share – and old-school tactics still work here,
but build carefully, focusing on natural links if you can.
• As a general rule, Russian web users are a bit younger than in
other western European countries so take this into account when
creating content for them.
• Outreach in English can work, better than other European
countries – but native speakers always have better success
Russia
25. BlueGlass.co.uk
@BlueGlass @KevGibbo
• They have different characteristics, however one theme
runs through all of them: There is very limited resource
and audience compared with other markets.
• Nordic users are very web savvy, but SEO is far behind.
• While most users are fluent in English, they do search in
their mother tongue so it’s not enough to write content in
English.
• Lots of consumer protection laws around sending
unsolicited emails, personal relationships work better
Nordics
26. BlueGlass.co.uk
@BlueGlass @KevGibbo
• When approaching French speaking webmasters, only
speak in French. Make sure your grammar is correct.
• Co-branded content partnerships work much better
than link exchanges for content.
French
27. @KevGibbo
• Italian market is very small, which means you can get
away building links from sites with standards below
those of English language websites.
• Even Italian national media websites often have very
average domain authority scores.
Italian
28. BlueGlass.co.uk
@BlueGlass @KevGibbo
• Very commercially savvy
• Building blogger relationships can be a long-process, but
pays off long-term
• To gain access to top quality sites, create a piece of
content which shifts a niche’s standards or knowledge
base.
• Don’t expect quick results, the American market takes a
while.
USA
29. Main Takeaways…
• Integrate a single strategy with a range of local expertise
• It’s all relative - understand the different market
approaches and limitations
• Implement HREFLANG - especially for markets where link
building is tough