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How are Brands Using Content Marketing?
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Presentation from #EcommForum in London about content marketing in the retail sector.
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How are Brands Using Content Marketing?
1.
How are Brands
using Content Marketing? #EcommForum – 2nd May 2013
2.
What is Content
Marketing?
3.
4.
94% of UK
marketers use content marketing http://www.slideshare.net/CMI/content-marketing-in-the-uk-2013-benchmarks-budgets-and-trends
5.
64% plan to
increase content marketing budgets http://www.slideshare.net/CMI/content-marketing-in-the-uk-2013-benchmarks-budgets-and-trends
6.
Who does your
content target?
7.
How are brands
using content?
8.
Integrate offline &
online channels
9.
Let your audience
participate http://fashionfinder.asos.com/
10.
Tell your brands
story https://www.airbnb.com/annual
11.
Tell your customers
story
12.
Build a following
with your own social voice
13.
Stand out by
using new technologies
14.
Let your products
do the marketing http://www.nike.com/us/en_us/c/nikeplus-fuelband
15.
Leverage wider audiences
16.
Be agile…
17.
Be quick…
18.
Be prepared to
adapt!
19.
Content is all
about the audience you can influence
20.
Online media has
changed… £5,000 advertising spend at £0.50 per click = 10,000 visits
21.
Or… $4,500 creative video
campaign = 10m+ views
22.
Rather than paying
to promote average content… Just create the best content!
Hinweis der Redaktion
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
*Internal data*
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