An introduction to Socialize Your Business and properly use Social Media to build relationships and engage with new and potential customers.

1. An Introduction to
“Socialize Your Business”
Presented By: Kevin Evanetski

2. The Most Important Thing…
Social Media ≠ Traditional Advertising

3. What is “Social Media” ?
: Forms of Electronic Communication (as Web sites for social
networking and micro blogging) through which users create
online communities to share information, ideas, personal
messages, and other content (as videos).
Socializing in the Digital World

4. History of Social Media
1997 2002 2004
2003 2005
2006

5. Social Media in 2011

6. A social utility that connects people, to keep up with
friends, upload photos, share links and videos.

7. A social utility that connects people, to keep up with
friends, upload photos, share links and videos.
650 Million Worldwide Users
155 Million Users in the United States
50% of the U.S. Population
436,000 Users 18+ within 50 miles of Buffalo, NY

8. & Your Business
Develop a ‘Business Page’ for Customers to “Like”
It’s the new “bookmark” or “favorite place”

9. & Your Business
 Implement Strategies to Increase the # of ‘Likes’ & Engagement
 Offer incentives, exclusives, and mutually beneficial content

10. Social networking service that allows users to send “tweets"
(text messages, 140 characters long) via SMS, instant
messages, email, web, or apps.
177 Million “Tweets” are Sent Each Day
7th Most Visited Site in the United States
Powerful Search Engine

11. & Your Business
Position Yourself as an “Expert”
 “Tweet’ with other experts around the world
 Respond to “Tweets” & Provide Insight

12. YouTube is a way to get your videos to the people who matter
to you. Easily upload and share your videos.
700 Billion Video Views in 2010
1.9 Billion Views Per Day
#3 Search Engine in the World

13. & Your Business
Create a ‘Channel’ with Videos of Interest
How-To videos to position yourself as an expert
Tips & Tricks potential customers would find useful

14. A networking tool to find connections to recommended job
candidates, industry experts, and business partners.
2 Billion ‘People Searches’ in 2010
69% of Users have an Income of at least 60K
39% make over 100K
74% of Users have a College Degree
68% of Users are over the age of 35

15. & Your Business
Develop a Professional ‘Profile’ of Yourself
Connect with other professionals that you know
Ask for recommendations to showcase your relationships

16. & Your Business
Research Potential Clients, Vendors, or Employees
Find out who can help you connect with that person

17. The Most Important Thing…

18. Social Media ≠ Traditional Advertising
 Traditional Media Can Force Advertising (Newspaper, Radio, & TV)
 You can’t get the content till your view this ad
 Social Media is a Steady Flow of Content – Join It!
 Communicate With Your Database (Fans, Likes, Subscribers, & Followers)
 Socialize as you would in the “Real World”
 Build Relationships
 Be Human - Ask Questions - Interact
 Respond!

19. Thank You!
Kevin@SocialYeah.com