2. One-Stop-Shop Proprietary Platform: Thousands of viral seeders in over 100 countries with proven reach to millions UGC’s & Social Networks: Managed accounts in 100’s of global content sites (Youtube, MetaCafe, etc.) 3rd Party Seeding Companies: Working relations with the leading global seeding companies.
3. “Word of mouth” WOM “Word of Mouse” eWOM What’s Viral Marketing? Creating and environment where people market to one another. Reaching out to voluntary “brand ambassadors”.
27. And they work really well in series Ikea Scary Parents Lamp Fork – Tidy Up Missing Baby – Tidy Up Spring Bad Day AmeriQuest “Don’t Judge Too Quickly” Airplane Doctors Daughter Cat Shop
28. Sample virals… Why Men Have Big Tool Boxes Stihl Blower DeWalt Power Drill Samsung – LED Sheep Avista – Dog & Cat Bridgestone Avian – Babies Schweppes - Signs
29. Brand Awareness TargetedTraffic Organic SEO Call-for-action (Online/Offline Sales, Lead Generation, Contests) Viral Campaign Buzz Video Search Optimization What is it good for?
30. Video Search Optimization YouTube is the #2 search engine, second to Google. We optimize videos so they receive top ranking. Results: Targeted traffic to your site for months and years to come.
34. Buzz resulted in airing the ad as an entertainment item on 2 television programs (BBC “Commercial Breakdown).The campaign generated great buzz and traffic for mySupermarket in the online video arena. Keta Keta was super professional and pleasure to work with. Johnny Stern, Director, mySupermarket.co.uk
35. Case Study Youtube Honors Targeting and optimization techniques on Youtube resulted in: - #27 - Most Viewed - Comedy (U.K) - #36 - Most Favorited - Comedy (U.K)
36. Case Study 3rd Party Seeding Networks 27,500 guaranteed views were purchased from 3rd party seeding companies. By leveraging on the viral nature of the ad (“reproductive rate”), this number grew to over 300,000 views over the course of only 14 days.
37. Case Study Unique Visitors to Landing Page Phase I & II Phase III Phase II (Con't) Phase I: Mass dissemination of the video ad to Keta Keta’s proprietary seeding list. Phase II: Uploading the ad to tens of UGC (user-generated content) sites. Phase III: Seeding the ad through U.K-based 3rd party seeding companies and networks.
38. Case Study Alexa 30-Day Results Traffic Rank: Global ranking grew from 150,000 to 111,000. Reach/Rank/Page Views: Significant increase in all 3 parameters. U.K Targeting: U.K traffic grew from 63% to 75%.
39. Case Study Blogs, Forums, Newsletters Special targeted blogs were contacted to place the ad. Popbitch – Among U.K’s leading women’s blog Targeted traffic – Urban women, career-oriented. “You have to chuckle at this one.”
40. Case Study UGC Placement “This is brilliant!!!” “British advertising at its best.” “You will love this one-miss you, love Gary” “Another one I thought you'd like...” All you favourites rolled into one!!!
83. What works. What doesn’t. Most Watched YouTube videos Susan Boyle - Britain's Got Talent 120+ million views David After Dentist 57+ million views JK Wedding Entrance Dance 47+ million views New Moon Movie Trailer 40+ million views Evian Roller Babies 35+ million views Samsung Sheep Keta Keta – Humanity Beligian Dance Vaurnet glasses http://www.youtube.com/watch?v=AFR7hUpmJv4 http://www.youtube.com/watch?v=V8XQeA8WJGU&NR=1 Be Inspiring