Votesocialmedia

# vote socialmedia "An examination of the advantages for political campaigns through social media"

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Why is SM engagement more important than traditional methods? ,[object Object],[object Object],[object Object],[object Object]

Shira Schoenberg ,[object Object],[object Object],[object Object],[object Object]

Edward Boches ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Background: YOWIE ,[object Object],[object Object],[object Object],[object Object],[object Object]

Background: FLOOP ,[object Object],[object Object],[object Object]

Tour – “How To” ,[object Object],[object Object],[object Object],[object Object],[object Object],“ The social web is vocal and wants to be heard.” - D. Archibald Smart, CTO at Targeted Victory

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[object Object],[object Object],[object Object],Social Polling

Floop ,[object Object],[object Object],[object Object],[object Object],“ We need Floop because it puts polling in the hands of the people.” - Co-founders Richard Schultz and Patrick Shields

The Pulse ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],“ Yowie enables me to have a direct digital dialog with the public and engage in an open Q&A on key issues…no topic is off limits.” - Gary Johnson, U.S. Republican Presidential Candidate Yowie

What these tools mean for candidates… ,[object Object],[object Object],[object Object],[object Object]

CASE STUDY: Barack Obama Barack Obama's Social Presence 2008 Campaign for Change 2012 Organizing For America

Barack Obama's Social Presence = influential

Twitter - @barack0bama https://twitter.com/#!/BarackObama 2,181 tweets 686,891 following 11,077,937 followers 158,923 listed

Tumblr http://barackobama.tumblr.com/ ,[object Object],[object Object]

Facebook http://www.facebook.com/barackobama 24,032,731 like this 315,522 talking about this

YouTube http://www.youtube.com/user/BarackObamadotcom?blend=1&ob=4 165 million views

2008 Campaign for Change ,[object Object],[object Object],[object Object]

2008 Campaign for Change Key Aspect to Campaign = Engagement , Interaction , and Involvement with supporters via social media

2008 Campaign for Change ,[object Object],[object Object],[object Object],[object Object],[object Object]

2008 Campaign for Change Outcome = social media helped Barack Obama increase interaction and engage with voters to spread his campaign message giving him an advantage in the 2008 presidential election

2012 Organizing for America ,[object Object],[object Object],[object Object],[object Object],[object Object]

2012 Organizing for America "Tweet for Jobs" Tool

2012 Organizing for America ,[object Object],[object Object],[object Object],[object Object]

2012 Organizing for America How To Use Social Media To Succeed in the 2012 Presidential Campaign ,[object Object],[object Object],[object Object]

WHAT'S NEXT: The Future of Political Social Media How social media constantly evolves and changes in the political sphere

New Trends = ,[object Object],[object Object],[object Object]

Mathew Lira ,[object Object],[object Object],[object Object],Matt Lira is currently the Director of New Media for House Republican Majority Leader Eric Cantor http://twitter.com/#!/MattLira

[object Object],The Future of Facebook is a 6 part video series exploring the impact social networking technologies are having on our lives

New Trends The Future of Facebook and Politics

[object Object],New Trends ,[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Votesocialmedia

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