New company introduction of Szinapszis Market Research & Consulting, specialized in pharma researches in Central-East Europe

1. Szinapszis
Tradition. Momentum. Trust.
Since 1998
2013

2. THE VISIONARY
Dr. András Szabó, C.E.O., owner, medical and juristic doctor
„Szinapszis was founded 15 years ago to support healthcare stakeholders
with dedicated and expert services. Time certified that we were right,
there is place for a specialized agency.”
THE INNOVATOR
Balázs Kertész, Director of Research & Innovation, owner, economist
„Conducting outstanding and large-scale projects or introducing new
principles are a real challenge in our era striving for safety. Here in
Szinapszis we dare to be brave.”
THE CREATIVE
Csilla Bán, Qualitative Director, sociologist, PhD student
„My recent decade as an international researcher was packed with
inspiration. I am driven by curiosity. I reckon upon this in Szinapszis.
Now it is the time for creation and accomplishment.”
We think in team
THE COMMUNICATOR
Katalin Kiss, PR Director, economist, PhD student
„Szinapszis is simply not a data factory. As a researcher I help decision
makers, the media and the public to understand the real, practical
information behind our data.”

3. 15 YEARSSecure TOP 10 position among Hungarian MR providers • over 1,3M EUR annual revenue • 50 clients returning • 2.000
projects over the years • 2 offices • 35 employees • 10 researchers • 2 eye-tracking devices • 30 call-center works
stations • over 120 industry white paper publications • At least 15 conference speeches a year • 2 Research Conference
so far, an event initiated and sponsored by Szinapszis • 10 partner companies in Szinapszis Group • Over 500k
quantitative interviews • 6k + qualitative IDIs • 700 focus group discussions • Nearly 30k members in Szinapszis online
HealthPanel • 35k contacts in our HCP database • 25.280 contacts to doctors • 6.695 GP contacts • 1.500 ObGyns •
1.329 psychiatrics • 888 cardiologists • 559 dermatologists • 354 oncologists • 1083 district nurse contacts •
2.407 pharmacy contacts • ESOMAR, PMSZ (Hungarian MR association), Pixer membership
SZINAPSZIS IN NUMBERS
www.szinapszis.hu3

4. PILLARS OF OUR BUSINESS
EYE-
TRACKING
HEALTH
PANEL
INTERNATIONAL
RESEARCH
Szinapszis
CUSTOM
RESEARCH Szinapszis
CONSULTING
Szinapszis
PUBLISHING
DATA BANK
CALL
CENTER
www.szinapszis.hu4

5. DATA BANK
Szinapszis uses its own genuine medical and HCP database
for research.
Datamining is another scope for our data bank division. By
secondary analysis of primary research data we show
general macro trends in healthcare and individual sector
trends for example on therapeutic areas.
Division head: Sándor Tóth
EYE TRACKING
Many years of experience, proprietary research solutions,
mobile glass and screen based camera, and excellent
references feature our eye tracking offerings. We do
website usability, UX tests, creative and POS material
testing.
Division head: Csilla Köő
CALL CENTER
Our own call center operates in Debrecen with full-time
operators and supervision system. This guarantees high
quality fieldwork in consumer and doc researches alike.
Voxco-system enables us to record calls or listen in live.
Fieldwork is carried out in accordance with
pharmacovigilance rules.
Division head: János Dona HEALTHPANEL
Szinapszis HealthPanel is a unique online research
community in Hungary. The 27.000+ panel members are
open to participate in surveys about health and diseases as
well as social media activities.
Division head: Gabriella Korom
INTERNATIONAL RESEARCHES
We continuously work in international research projects
both as contractors and subcontractors. Our international
partners are selected to be pharma research specialists, so
our researches are always in best hands
SZINAPSZIS. CUSTOM RESEARCH
www.szinapszis.hu5

6. M
P
P
H
+
SZINAPSZIS. PUBLICATIONS
www.szinapszis.hu6
edNetTrack™ The publication covers the data from 10 markets from 1.700
physician respondents about usage of digital devices, internet usage behavior and the
reception of new communication channels. Markets involved: Poland, Czech Republic,
Slovakia, Hungary, Slovenia, Croatia, Serbia, Romania, Bulgaria and Turkey. Tracking
survey. First published in 2004 (Hungary only), international data since 2012.
harmaJournal&NetTrack™ Study on reading behavior of professional print and
online magazines of pharmacy heads and pharmacy assistants with the answers of
nationally representative sample of 250 pharmacists. Tracking survey, first published
in 2008.
harmaImageTrack™ Detailed analysis on pharma awareness and perceptions on
the pharma industry, with total industry-wide analysis and company specific data.
Sample: N=1.000, nationally representative, adult consumers. Tracking survey, first
published in 2008.
ealthPortalsAudit™ Paper discussing use of information channels on health
amongst adult public, with special attention to the role of internet and digital
solutions. Detailed analysis on traffic data of the largest Hungarian language heath
websites. Tracking survey, first published in 2010.
Ad hoc industry white paper publications – healthcare policy | parasolvency |
doctor and patient rights | government and private healthcare, trends | health
awareness/lifestyle| healthcare expenditures | drug related consumer attitudes |
alternative medicine| switch patterns in pharmacy | misc. topics (e.g. euthanasia,
organ donation, first aid)

7. SZINAPSZIS. CONSULTING - REFERENCE PROJECTS
www.szinapszis.hu7
Development of health industry strategy of Debrecen city: Consulting assignment under the egis of an Interreg IVc Health for
Growth program.
MedNetTrack CEE: Large scale comprehensive international trend analysis about physicians’ communication behavior in 10
countries: general needs, opportunities, use of internet, digital and online solutions in communication.
Tele-rep program: A unique initiative by establishing a tele-sales team and complex tele-detailing program for a pharmaceutical
company. The program operates since fall 2011.
Exploratory study to establish healthcare business strategy for Hungarian Telekom: Research and consulting assignment
commissioned by the Innovation and New Business Dept. Of Hungarian Telekom about its market entry strategy in healthcare, a
non-core business area.
Vitalexpo 2013: A 3-day consumer and professional event show in Hungexpo trade and event centre. Szinapszis is the
coordinator of the professional program.
Research, the Conference: This year for the second time round we organized an association-independent professional event for
market research companies and researchers. Idea, sponsoring and professional program coordination by Szinapszis.
Consulting in a project for establishing the communication strategy of Association of Innovative Pharmaceutical Manufacturers.
Expert presentations on diabetes board events on a regular basis.

8. www.szinapszis.hu
8
THANK YOU FOR
YOUR TRUSTAbbott Laboratories • AbbVie • Actavis • Aramis Pharma • AstraZeneca • Azure Knowledge • Baxter • Bayer • Béres •
Berlin-Chemie/Menarini • Boehringer Ingelheim • Boiron • BMS • Budapest Bank • Cegedim • Ceumed • Chinoin • Clear
Ideas Consultancy • Coca Cola HBC • Coca-Cola Services • Cordia FM • Local Government of Municipality of Debrecen •
University of Debrecen • Edenred • Egis • Emocionális Marketing • Euro-Elzett • Euromedic Diagnostics • Ewopharma •
Factum Invenio • G4S • GfK • GlaxoSmithKline • Hajdú-COOP • Hungaropharma • Hungexpo • Icomed • Immunal • IMS
Health • INNOVA Developement Agency• Intervet (MSD) • Inquiry • Invictus-Games • Janssen-Cilag • Johnson & Johnson •
Kéri Pharma • KRKA • Lieberman Research • Lundbeck • MAG • Magyar Telekom • Market Audit • MÁV-START • Medica
Humana • Medico Uno • Merlin Communications • MSD • Neuron Szoftver • NNG/iGo • Nobilis • Novartis • Novo Nordisk
• NUMIL • Omega Pharma • Orion Pharma • National Institute of Health Developement • OTP Health Fund • Patika Tükör •
Pfizer • Phagyöngy • Pharma Patent • Pharmafit Sport • Philip Morris • Phytotec • PMR Research • PPM Factum Research •
Praktiker • RadayDrug • Reckitt Benckiser • Richter Gedeon • Roche • Sanofi • Sanoma • SCA • Schibsted/Jofogas.hu •
Servier • SKIM Analytical • Spectra • Synlab • Takeda Pharma • Teamforce • Teva • UCB • Velux • Vera Pharma •
Videoklinika.hu • Well PR • Wörwag Pharma • Zuno Bank
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SZINAPSZIS PARTNER LIST

9. 9
Integrated pharma marketing and
communication
SZINAPSZIS GROUP
www.szinapszis.hu

10. Let’s discuss!
1142 Budapest, Hungary
Erzsébet királyné útja 112.
Tel.: +36 1 422 1634
Fax.: +36 1 422 1633
www.szinapszis.hu
Szinapszis Research and Consulting
Since 1998