Hidden champions Emerging future technology and success strategies for SME's

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www.shapingtomorrow.com
Presented by:
Michael Jackson
Chairman
Shaping Tomorrow
March 2014

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Forecast
Synthesize
Filter
Scan
Evaluate
Act
Strategize

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Economy
Nutrition
Globalization
Energy Environment Security Surprises
Well-being
Networked
World
Asia
PersonalizationEducation
Demographics

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Source: Sheila Moorcroft
Demographics Values and
lifestyles
Energy and
resources
Competitors
and new
approaches
World
events
Legislation
New
technologies
Economic
trends
Key
Issues/
question(s)

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Asia – young populations
Ageing western populations
Asian populations ageing too
Talent shortages
Asia talent shift
Migration/Reverse
migration
Early retirees start new
ventures
Younger generations bring
new ethos and expectations
7bn to 9bn people by 2050

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Individualised e-lessons
• First on-line national exam in
Indonesia 2015
Augmented reality
Virtual 3D classrooms
Simulation
Gamification
Web 3.0
Learning on the move
Direct foreign language
translation
Electronic education networks
Bill Gates: In Five Years The Best Education
Will Come From The Web – Tech Crunch
Aug 2010
“The idea of young adults having to go to
universities in order to get an education is
going to go away relatively soon”

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Smart cities and
infrastructure
Smart homes
Smart bathrooms and
kitchens
Smart clothes
Smart advertisements and
vending machines
Virtual stores
Enable personalisation, real-
time information for services
and marketing anywhere
and anytime, in-situ and
remotely

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Food shortages
Double food production
needed by 2050
Intelligent agriculture e.g.
sensors, robots, GM crops,
food skyscrapers
Mobile phone control
Water security
Water, water everywhere
and not a drop to drink
Freshwater technology
Cloud seeding
Seawater agriculture

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Mobile multiplier – opening up
markets, economies and jobs
Global working creates even
greater diversity/opportunity
Western companies move to Asia
Asian companies invest in West
Poverty reduction - global growth
and environmental threat
Resource supply a strategic issue
Supply chains leaner, greener and
more complex

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Global intelligence
Big data
Cloud computing
Markets and supply chains ever
more complex and vulnerable
World-sourcing of markets and
teams
Crowdsourcing solutions – in
government too
Open innovation
Partnerships with customers and
suppliers for competitive
advantage

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Precise
Panoramic
Predictive
Preventive
Patient centred
Price competitive
Point of care
Personalised
Participatory
Printed

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Traditional fuels
Rising demand (Asia)
Fracking changing the
energy balance
More risky, costly oil
reserves / exploration
Energy supply concentration
Climate change (CO2)
Terror threats
Wars
Renewables (Low carbon economy)
Solar ready for lift off - economic
bounce, distributed power
Wind, Solar, Geothermal, Algae,
Biofuels, Hydrogen, Clean coal?
Kinetic energy
Clever transport/cities
Teleconferencing
Energy storage
Carbon sequestration

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Living beyond the planet’s means
(1.3 planets)
Climate change business - worth $2
trillion by 2020
Resource efficiency –strategic
necessity and market opportunity
Sustainability will be central to
business by 2020.
Pollution becoming a health risk, a
cross border issue
Green technologies high on
national agendas

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Smart everything
Robots, drones & self driving cars
Mobile payments
AR and VR
3D printing
New materials, new capabilities
Brain computer interfaces
Predictive intelligence
Pervasive sensory networks
Hyper local
Super-computing on your phone

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Cyber threats
Brain wiping
Re-programming reality
Invisibility cloaks
Early cyborgs
RFID human
implantation
Power of one
New forms of warfare
Eco-terrorism

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Political
• Protests and tensions
• Slower growth and debt bubbles
• New measures and models for
success?
• Open government, new rules
Environment
• Smart technologies enabling
sustainability
• Resource efficiency = competitive
necessity
• Pollution – health and economic
impacts
• Technology capabilities rising

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Health support
Bio, nano and brain science
Clean energies
Robotics
Security
Games
Education and training
Entrepreneurship
Design
Environment/sustainability
Crime
Personal exercise: think about what careers/industries
will likely be lost in your lifetime and avoid them!

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Agricultural worker
Shoe maker
Appliance repairer
Block newspaper printing
Hardware manufacturing
DVD/game/video rental
Shop assistants
Typists
Money market and banking
Recordable media manufacturing
Photofinishing
Personal exercise: think about what careers/ industries will likely be lost in your
lifetime and avoid them!

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Trend
assessment
Web analysis
News analysis
Blog analysis
Patent analysis
Paper analysis
Pattern
recognition
Citation analysis
Source analysis
Signal strength
Narrative analysis
Timeline analysis
Systems
analysis
Cross-impact
analysis
Stakeholder
assessments
Delphi surveys
Scenario planning
Futures wheel
Anticipatory
planning
Roadmapping
Investment
planning
Modeling
Gaming
Simulation
Instinct
and logic
Surveys
Interviews
Meetings
Brainstorming
Forums
Horizon scanning
• Insights
• Analysis
Strategic thinking
• Trends
• Analysis
Action planning
• Action plans
• Analysis
Networking
• Networks
• Analysis
• Groups
Quantitative Qualitative

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Collaboration
Emnity
GlobalizationPolarization
Worlds
Apart
Common
ground
Tempestuous
Times
Survival of
the Fittest
Sustainable
Strategy
Source: Adapted from Accenture’s Reappraising the Future – Scenarios for 2012

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Further Information
Dr. Michael Jackson, Chairman
Shaping Tomorrow
The Habit, Blackladies
Kiddemore Green Road | Bishops Wood
Staffordshire ST19 9BQ | England
(H)ome: +44 (0)1902 851918
(O)ffice: +44 (0)1902 851985
(M)obile: +44 (0)7966 155912
(E)mail: mike.jackson@ShapingTomorrow.com
(S)kype: shapingtomorrow
(T)witter: shapingtomorrow
Shaping Tomorrow
Required future skill sets

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