Online Reputation Management: Mac Computer Expo 2012

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Social Media Trainer Kerry Rego presented "Online Reputation Management: The Tools to Help You Protect Your Name" at the Mac Computer Expo in Petaluma, CA on 10/6/12. Covering an inside glimpse of the behavior of the average internet user, the tools that are available to monitor online reputation, and how to be proactive when it comes to the message associated with a brand name. #mce2012 For more information about how you can have Kerry in front of your team for social media training, contact her at kerry@kerryregoconsulting.com

Technologie

Online Reputation
Management:
The Tools to Help You
Protect Your Name
Mac Computer Expo
Kerry Rego
10/6/12

What Happens in Vegas…

…doesn’t stay there, thanks to social media.

In a 2010 study by Microsoft & Cross Tab Market
Research, 70% of U.S. recruiters have rejected
candidates based on their online reputation though
only 7% of Americans believe their online reputation
affects their job search.

First Page of Search Results

85% never get
off the first
page!

Internet
Reputation
Management

Data by
Compete, Jacob Nielsen, Optify
Image courtesy
InternetReputationManagement.com

#1 Position 50,000 hits

#5 Position 6,000 hits



4 out of 5
Consumers changed their minds about a
recommended purchase based solely on negative
information they found online.
- 2011 Cone Online Influence Trend Tracker

Web Items That Can Be Damaging

•Your photo
•Spelling
•Damaging info
•Duplicate names

Monitoring Tools
• Google Alerts
• Social Mention
• Klout
• Hootsuite
• Grader
• Twitter Search
• Hyper Alerts

Own Your Name

.net

misspellings

with a middle initial, if necessary

Own a Business? Map It

http://bit.ly/MasterListDirectories

Negative Posts
• How do you deal with it normally?
• Listen, respond, react
• Provide customer service & survey
• Collect reviews on the spot
• Don’t erase negative posts!
• Control is an illusion

83% of companies will face a crisis that will negatively
impact their share price between 20 and 30%, during the
next five years. (Oxford-Metrica)

Set up a Crisis Plan
•Plan procedure
•Document
•Mock exercise
•Train

Update Communication
Policy
• Add internet tools
• Communicate with staff
• Train for best practices
• Update legal wording

High Ranking Social Media
• Facebook Pages
• LinkedIn Personal Profiles
• Twitter
• Google Local/Places
• Manta (directories)
• Blogs
• Pinterest
• Slideshare
• YouTube

THANK YOU!
Kerry Rego Consulting
707.520.4572
www.KerryRegoConsulting.com
Kerry@KerryRegoConsulting.com

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Online Reputation Management: Mac Computer Expo 2012

1. Online Reputation Management: The Tools to Help You Protect Your Name Mac Computer Expo Kerry Rego 10/6/12

3. What Happens in Vegas… …doesn’t stay there, thanks to social media.

4. In a 2010 study by Microsoft & Cross Tab Market Research, 70% of U.S. recruiters have rejected candidates based on their online reputation though only 7% of Americans believe their online reputation affects their job search.

5. First Page of Search Results 85% never get off the first page! Internet Reputation Management Data by Compete, Jacob Nielsen, Optify Image courtesy InternetReputationManagement.com

6. #1 Position 50,000 hits #5 Position 6,000 hits 

7. 4 out of 5 Consumers changed their minds about a recommended purchase based solely on negative information they found online. - 2011 Cone Online Influence Trend Tracker

8. Have you ever Google’d yourself?

9. Web Items That Can Be Damaging •Your photo •Spelling •Damaging info •Duplicate names

10. Monitoring Tools • Google Alerts • Social Mention • Klout • Hootsuite • Grader • Twitter Search • Hyper Alerts

11. Own Your Name .net misspellings with a middle initial, if necessary

12. Own a Business? Map It http://bit.ly/MasterListDirectories

13. Negative Posts • How do you deal with it normally? • Listen, respond, react • Provide customer service & survey • Collect reviews on the spot • Don’t erase negative posts! • Control is an illusion

14. 83% of companies will face a crisis that will negatively impact their share price between 20 and 30%, during the next five years. (Oxford-Metrica)

15. Set up a Crisis Plan •Plan procedure •Document •Mock exercise •Train

16. Update Communication Policy • Add internet tools • Communicate with staff • Train for best practices • Update legal wording

17. High Ranking Social Media • Facebook Pages • LinkedIn Personal Profiles • Twitter • Google Local/Places • Manta (directories) • Blogs • Pinterest • Slideshare • YouTube

18. Early Nov 2012

19. THANK YOU! Kerry Rego Consulting 707.520.4572 www.KerryRegoConsulting.com Kerry@KerryRegoConsulting.com

Online Reputation Management: Mac Computer Expo 2012

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