CSBA Conference proposal for November 2012

1. E-COMMUNICATION: SOCIAL
MEDIA TO ENGAGE
STAKEHOLDERS
Jason Borgen – Santa Cruz COE
Lisa Gonzales, Ed.D. – Santa Clara COE
Devin Vodicka, Ed.D. – Vista USD
http://bit.ly/csbaecommunication

2. OUTCOMES
• Explore uses for web 2.0 tools and
social media to communicate and
collaborate
• Learn about new tools to enhance your
productivity and further your
technology skills

3. WHAT IS SOCIAL
MEDIA?
Wikipedia
50 Definitions
Devin’s Definition: Content that can be
pushed, pulled, liked, shared, fed, rated, or
discussed

4. WHY USE IT?
Half of all adults use social network sites
Facebook statistics

5. SOCIAL MEDIA
AND EDUCATION
Tool for learning?
Communication with
staff, families, and
community
Professional Growth

6. WHAT TO POST?
Suggested topics:
Post a variety of topics
 Test scores, field trips
 Any positive event – celebrate the little things
 Opportunities to improve student learning
 Calendar reminders
 Celebrations
 Helpful resources
 Decisions and details

7. DISTRICT WEB SITES

8. TWITTER

9. TWITTER

10. TWITTER WEBSITE
INTEGRATION

15. FACEBOOK

16. YOUTUBE

17. BLOGS

18. BLOGS

19. DROPBOX

20. DOODLE

21. RECOMMENDATIONS
Start small
Keep number of people involved to a minimum when you begin
Be clear about intent; we decided to amplify our mission, vision,
and values
Commit to stay active—do not let your content become out-of-
date
Use photos and visuals
Connect with others to build your audience
Celebrate the little things
Develop and leverage your own voice (ie control the message)
Use tools such as socialoomph or hootsuite to simplify process
Be willing to learn!

22. RULES OF THUMB
Protect student information
Never publish full student names
We must have signed parental permission forms to post
student photos, and do not post name with photo
Never share confidential or privileged information about
students or personnel
(e.g., grades, attendance records, or other pupil/personnel
record information)

23. BOARD POLICIES

24. NEXT STEPS
Implement new Board
Policies and Admin Regs
Continue to explore
opportunities to improve
student learning through
social media
Continue to leverage social
media as communication tool
School Site Pages
PTA/Foundations
Connect with others to build
extended learning
community

26. ON[THE]LINE

27. BYOD

28. SOCIAL MEDIA
HANDBOOK