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NONPROFIT  INVESTOR 
    I N D E P E N D E N T   R E S E A R C H   F O R   P H I L A N T H R O P Y 
                                                                                                

        HOBY                                                    SUMMARY 
                                                                Hugh  O’Brian  Youth  Leadership  (“HOBY”)  programs  provide  youth 
        Nonprofit Investor Rating:                              selected  by  their  schools  opportunities  to  participate  in  unique 
                                                                leadership  training,  service‐learning  and  motivation‐building 
        NEUTRAL                                                 experiences. Additionally, HOBY provides volunteer opportunities for 
                                                                adults wishing to make a positive impact on the lives of adolescents. 
        Mission Statement 
        To inspire and develop a  global community of           STRENGTHS  
        youth  and  volunteers  to  a  life  dedicated  to      ▲Robust  volunteer  network.  Approximately  4,000  volunteers 
        leadership, service and innovation                      participate in HOBY programs each year, lessening the organization’s 
                                                                financial burden for paid staff. HOBY has designed an infrastructure 
                                                                that  allows  for  numerous  volunteer  opportunities  on  the  individual 
        Financial Overview 
                                                                and corporate level. 
        $ in MM, Fiscal Year Ended July 31 
                                    2009       2010     2011    ▲Disciplined  financial  controls.  HOBY has decreased G&A expense 
        Revenue and Support         $1.9       $2.1     $2.3    to less than 10% of total expenses and dedicates 87% of expenses to 
        Operating Expenses          $2.1       $2.0     $2.2    Program  costs.  Additionally,  HOBY  has  drastically  reduced 
                                                             
                                                                Fundraising expenses by eliminating ineffective programs. 
        % of Total:                                          
           Program Expenses        80.0%      87.0%    86.6% 
                                                                CAUTIONS 
           G&A                     12.1%       9.7%     9.3% 
           Fundraising              7.9%       3.3%     4.0%    ▼Lack  of  impact  measurement.  There  appears  to  be  no  publicly 
                                                                available  information  about  program  results.  Increased  disclosures 
                                                                about program efficacy and student participation collected by HOBY 
        Year Founded: 1958 
                                                                would improve accountability.  
         
        Contact Details                                         ▼Management  unresponsive.  Due  to  a  lack  of  response  by 
        Hugh O’Brian Youth Leadership                           management, NPI had inadequate information to thoroughly assess 
        31255 Cedar Valley Drive, Suite 327                     the effectiveness of programs and HOBY’s financial condition. 
        Westlake Village, CA 91362 
        (818) 851‐3980                                          ●Untimely financial reporting. Audited financial statements for the 
                                                                Fiscal Year ended July 31, 2011 are not publicly available.  
        http://hoby.org  
        EIN: 95‐6082886 
         
        Analyst: Michael D. Ojunga 
                                                                    RECOMMENDATION: NEUTRAL 
        Peer Review: John Goldston, John DiCola 
                                                                    HOBY’s  robust  program  offerings  and  large  volunteer  network 
         
                                                                    provide  many  students  with  the  opportunity  to  make  a  positive 
        Publication Date 
                                                                    impact  on  their  community.  However,  the  organization  lacks  a 
        October 12, 2012 
                                                                    publicly  available  feedback  loop  or  study  in  order  to  gauge  the 
                                                                    effectiveness  of  programs.  NPI  would  also  like  to  see  a  more 
                                                                    accountable  management  team  to  prevent  lack  of  communication 
                                                                    and delayed financial reports. 

                                                                                      Nonprofit Investor Research | nonprofitinvestor.org
     
OVERVIEW OF HOBY’S ACTIVITIES 
The Hugh O’Brian Youth Leadership (“HOBY”) organization was founded in 1958 in order to inspire and develop a global 
community of youth and volunteers interested in leading a life dedicated to leadership, service, and innovation. HOBY 
programs  provide  youths  selected  by  their  schools  opportunities  to  participate  in  unique  leadership  training,  service‐
learning and motivation‐building experiences. Additionally, HOBY provides volunteer opportunities for adults wishing to 
make  a  positive  impact  on  the  lives  of  adolescents.  Over  4,000  committed  HOBY  volunteers  plan  and  execute  the 
programs each year, serving both at the local HOBY affiliate level and on HOBY’s Board of Trustees.  

Program overview  

HOBY programs are designed to provide youth with opportunities to participate in unique leadership training, service‐
learning,  and  motivation  building  experiences.  The  core  goal  of  the  HOBY  program  is  leadership  development.  In  its 
annual report, HOBY states that as an organization it focuses on: improving critical thinking skills; enhancing leadership 
skills;  developing  goal  setting  skills;  realizing  the  importance  of  leadership;  and  active  involvement  in  the  community. 
HOBY’s three main programs (State Seminars, Training Institute, World Leadership Congress) bring students, staff and 
volunteers  together  in  order  to  leverage  each  of  the  respective  groups’  talents  in  order  to  fulfill  the  organization’s 
mission. As an example, in 2011, HOBY implemented an anti‐bullying program throughout the leadership curriculum as 
part of a strategy to deliver more impactful programming. It is the organization’s aim that ambassadors will be able to 
transfer the leadership skills that they learn at HOBY, and successfully apply them to their schools and neighborhoods, 
making those areas safer and more peaceful environments.  

State Seminars (60% of total Program Expenses) 
The  State  Leadership  Seminar  program,  rooted  in  the  Social  Change  of  Leadership  model  developed  at  UCLA,  aims  to 
inspire  youth  to  develop  critical  thinking,  team‐building,  and  goal‐setting  skills  by  exploring  their  self‐knowledge  and 
facilitate  positive  social  change  in  their  community.  Designed  for  high  school  sophomores,  the  State  Leadership 
Seminars  have  students  participate  in  hands‐on  leadership  activities  and  meet  state  leaders  in  business,  government, 
education,  media,  and  the  non‐profit  sector.  Approximately  70  Leadership  Seminars  are  conducted  each  spring 
throughout the United States. Leadership Seminars are organized and run by a committee of HOBY volunteers, who are 
also  responsible  for  raising  funds  to  pay  for  program  expenses.  HOBY  recruits  students  to  its  Leadership  Programs  by 
inviting each public, private and charter school in the country to select and register an outstanding sophomore as their 
representative  for  the  respective  local  state  seminar.  As  of  the  date  of  this  report,  greater  than  9,000  sophomores, 
representing 7,200 schools attend HOBY State Leadership Seminars, annually.  
 
Training Institute (7% of total Program Expenses) 
The  Training  Institute  is  HOBY’s  annual  volunteer  training  conference  and  attracts  approximately  150  key  volunteer 
leaders from each state and international locations. The three‐day long program brings volunteers and staff members 
together  in  order  to  participate  in  leadership  training,  exchange  ideas  and  best  practices  in  educational  methods, 
fundraising,  and  marketing  for  HOBY’s  programs.  The  goal  of  the  Training  Institute  is  to  provide  the  proper  tools  for 
participants to be able to return to their respective locales and perform their responsibilities with a clear vision of how 
to  better  serve  HOBY  youth.  In  addition,  HOBY  provides  fall  regional  training  weekends  in  order  to  reach  volunteers 
unable to participate in the annual Training Institute.  
 
World Leadership Congress (33% of total Program Expenses) 
The  World  Leadership  Congress  utilizes  the  same  principles,  philosophies,  and  methodologies  of  the  aforementioned 
State Leadership Seminars, however, operates on a more expansive scale. Comprising eight or nine days, approximately 
400  students  (67%  domestic,  33%  international)  are  invited  to  participate  in  sessions  involving  panel  discussions, 


                                                                                 HOBY | Nonprofit Investor Research  2 
 
interactive workshops, training exercises, and individualized sessions that expose the students to distinguished leaders 
from a wide range of professional fields. 
 
PROGRAM RESULTS AND EFFECTIVENESS  
Given that the definition of what it means to lead can be open to interpretation, it is difficult to quantitatively ascertain 
how  effective  the  organization  is  in  its  mission  to  inspire  leaders.  In  the  2011  Annual  Report,  President  and  Chief 
Executive  Officer  of  HOBY,  Javier  La  Fianza,  states  that  approximately  2.2  million  service  hours  have  been  logged  by 
HOBY  alumni  over  an  unspecified  period  of  time.  Delving  further,  according  to  the  2011  Annual  Report,  4,148  alumni 
volunteered a total of 263,030 hours of their time – which HOBY estimates to be of an economic value of $4.2MM (rate 
of  ~$16  per  hour).  While  63  average  service  hours  per  participating  HOBY  alumnus  is  an  impressive  number  when 
compared  to  the  national  average  of  34  hours1,  it  should  be  noted  that  the  individuals  who  participate  in  the  HOBY 
program  are  ostensibly  self‐selecting,  high‐achieving  and  service  oriented,  and  thus  may  be  already  more  likely  to 
engage  in  volunteer  activities  than  their  contemporaries.  Thus,  NPI  believes  it  would  be  beneficial  to  see  a  study 
qualifying  how  much  of  an  impact  that  the  HOBY  program  has  on  students  in  their  decision  to  dedicate  time  and 
resources to volunteer and leadership activities. On a quantitative basis, in the 2011 Annual Report it is stated that HOBY 
programs  have  successfully  impacted  10,000  youth  during  the  course  of  the  year,  which  provides  some  measure  of 
impact  reach.    It  is  also  worth  noting  that  given  a  total  alumni  base  of  362,395  and  4,  148  volunteers  in  2011,  the 
organization has a 2011 alumni participation rate of 1.1%. Given the organization’s mission, NPI feels that efforts should 
be made to improve the percentage of engaged alumni. As an organization that is focusing on growing programs and 
creating  more  opportunities  for  its  students  to  serve,  it  is  in  NPI’s  opinion  that  HOBY  has  a  unique  opportunity  to 
leverage the training and experience that its alumni have developed over the years to further influence youth and build 
upon the organizations mission.  
 
TRANSPARENCY 
HOBY’s  website  provides  information  about  the  organization’s  programs,  leadership  and  financial  situation.  Program 
services expenses are well documented in their audited financial statements. However, audited financial statements for 
the fiscal year ending July 31, 2011 are not available on the organization’s website. NPI contacted the Chief Executive 
Officer, Javier La Fianza, to ascertain if the audited financial statements could be made available for our analysis. Despite 
an initial response, the organization has yet to get back to NPI regarding scheduling a conference call or the availability 
of the latest audited financial results. NPI is also concerned with the lack of demonstrable studies indicating the efficacy 
of  the  organization’s  program  offerings.  As  an  example,  a  survey  or  questionnaire  that  triangulates  leadership  traits 
espoused  by  the  organization  could  be  administered  to  students  at  entry  and  graduation,  in  order  to  see  the  level  of 
development that has taken place partly as a result of HOBY’s program offerings.  
HOBY files its Form 990 with the IRS each year and its past financial statements have been audited by the accounting 
firm Quigley & Miron.  
 
FINANCIAL OVERVIEW 
REVENUES, GAINS AND SUPPORT 
Despite what appears to be a secular shift in a portion of HOBY’s funding, overall funding levels have remained relatively 
consistent over the period of 2008 to 2011. The organization has primarily seen a dramatic decrease in proceeds from 
fundraising events. Despite investment gains compensating for a portion of the diminished funding, NPI is cautious given 
HOBY’s history of negative operating margins. If given access to management, NPI would ask whether fundraising events 
                                                            
1
     Average Volunteer Hours Per Resident from 2008 – 2010 (http://www.volunteeringinamerica.gov/rankings/States/Volunteer‐Hours‐per‐Resident/2010) 


                                                                                                HOBY | Nonprofit Investor Research  3 
 
were  discontinued  because  they  proved  to  be  an  increasingly  inefficient  method  in  raising  funds.  In  2008,  HOBY 
collected $103,817 from fundraising events, net of a direct fundraising benefit expense of $33,725. However, in 2009, 
HOBY was only able to collect $2,841, net of a direct fundraising benefit expense of $119,126. This structural disparity is 
striking and warrants deeper analysis.  
HOBY  is  primarily  funded  through  the  private  sector 
with  annual  fundraising  campaigns,  program  service                                   2011 Revenue Mix2 
fees for its Leadership Seminars and World Leadership 
Congress,  in  addition  to  ongoing  support  from                                4%     7%
corporations,  foundations,  and  individuals.  HOBY  is 
benefited  by  a  significant  number  of  large  corporate 
donors  such  as  JP  Morgan  Chase,  Southwest  Airlines 
Co., and Bank of America, among others. Nonetheless,                                                             Grants and Contributions
                                                                                                        30%
NPI believes that there is room for funding as HOBY in 
                                                                                                                 World Leadership Congress
the  past  has  operated  cash  flow  negative.  As  the 
organization  looks  to  scale  its  operations  and  build                                                      State Seminar Fees
upon  its  programs,  a  larger  revenue  base  will  be             59%
                                                                                                                 Other
needed to sustain its programs.  
 
EXPENSES 
From  2008  through  2011,  HOBY  spent  an  average  of 
10.2% of total expenses on administrative costs, with 2011 representing the lowest amount at 9.3%. NPI believes that 
HOBY  maintains  appropriate  cost  efficiency,  as  program  costs  represented  87%  of  total  expenses  in  2011.  This  cost 
discipline will be important as HOBY expands its programs and service offerings.  
Within  the  organization,  there  appears  to  be  a  secular  shift  away  from  specific  fundraising  initiatives  as  fundraising 
expenses  have  decreased  from  $215,701  (8.4%  of  total  expenses)  to  $88,629  (4.0%  of  total  expenses).  NPI  would  be 
interested in learning from management what underscored this shift in organization resource allocation, as it appears 
one or more employees have not been retained in this department.  
HOBY clearly delineates management compensation in the Form 990, and it is consistent with the individuals’ respective 
experience  level  and  industry  practices.  Additionally,  the  organization  provides  a  clear  breakdown  of  functional 
expenses within its audited financial statements.  
 
 
 
 
 
 
 
 
 
 

                                                            
2
     2011 represents unaudited financial data 

                                                                                HOBY | Nonprofit Investor Research  4 
 
Revenue Breakdown2                                                                     Expense Breakdown2 
$ in '000                                                                              

     $3.0                                                                    $3,000,000.0                                                                                  100%
                                                                                                  $2,571,990                               87.0%              86.6%
                                                                                                                       80.0%                                               90%
     $2.5        $2.3                                           $2.3         $2,500,000.0 
                                                                                                                                                                           80%
                                  $2.0        $2.1                                                  81.8%             $2,126,524 
                                                                                                                                     $2,044,763 
                                                                                                                                                                           70%
     $2.0                                                                    $2,000,000.0 
                                                                                                                                                                           60%
     $1.5                                                                    $1,500,000.0                                                                                  50%
                                                                                                                                                                           40%
     $1.0                                                                    $1,000,000.0 
                                                                                                                                                                           30%

     $0.5                                                                                                                                                                  20%
                                                                                 $500,000.0 
                                                                                                                                                                           10%
     $0.0                                                                                 $0.0                                                                             0%
                2008              2009       2010              2011                                 2008                   2009        2010                 2011
                                                                                                  Total Program Services                      Management, G&A
       World Leadership Congress          Proceeds from Fundraising Events                        Fundraising                                 Program Expense % of Total
       Grants and Contributions           State Seminar Fees
       Other

 
                                                           Functional Allocation of Expenses 
Fiscal Year Ended July 31                                                                                   2008                    2009                        2010
    Program
      Salaries & Wages                                                                                        $598,940                $546,305                    $511,942
      Non‐Compensation                                                                                       1,505,408               1,155,281                   1,266,244
    Total Program                                                                                           $2,104,348              $1,701,586                  $1,778,186

    General & Administrative
      Salaries & Wages                                                                                          $116,109               $78,450                      $93,552
      Non‐Compensation                                                                                           135,832               179,329                      105,150
    Total General & Administrative                                                                              $251,941              $257,779                     $198,702

    Fundraising
      Salaries & Wages                                                                                          $108,731              $119,536                        $31,190
      Non‐Compensation                                                                                           106,970                47,623                         36,685
    Total Fundraising                                                                                           $215,701              $167,159                        $67,875

    Total Expenses                                                                                          $2,571,990              $2,126,524                  $2,044,763

% of Total
 Program                                                                                                            82%                       80%                          87%
 General & Administrative                                                                                           10%                       12%                          10%
 Fundraising                                                                                                         8%                        8%                           3%
% of Support & Revenue
 Program                                                                                                            90%                       87%                          85%
 General & Administrative                                                                                           11%                       11%                           9%
 Fundraising                                                                                                         9%                        7%                           3%

Source: Audited Financial Statements                                                                                                                                               
 
 
 
 
 
 
 

                                                                                                     HOBY | Nonprofit Investor Research  5 
 
Detailed Allocation of Expenses  
                                                                                   Fiscal Year Ended July 31, 2010
                                                                       World 
                                                        Training                   Total Program    Management                      Total Supporting 
                                       State Seminars                Leadership                                      Fundraising                        Total
                                                        Institute                     Services      and General                         Services
                                                                      Congress
Expenses
 Salaries and Employee Benefits             $412,410            $0       $99,532        $511,942           $93,552        $31,190         $124,742       $636,684
 Awards                                        2,380         3,766           857           7,003                 0              0                0          7,003
 Bad Debt                                        473             0            29             502             1,121              0            1,121          1,623
 Depreciation and Amortization                 7,118             0         2,034           9,152             1,016              0            1,016         10,168
 Equipment Rental                                139             0            56             195                83              0               83            278
 Fees                                          4,472             0         1,824           6,296             3,806              0            3,806         10,102
 Insurance                                    42,555             0        13,320          55,875             9,078         10,167           19,245         75,120
 Interest                                          0             0             0               0            14,381              0           14,381         14,381
 Miscellaneous                                 1,136             0         5,000           6,136                 0              0                0          6,136
 Office Expense                               13,108           884        19,127          33,119             4,865          2,143            7,008         40,127
 Postage                                       6,469           135           838           7,442               241            837            1,078          8,520
 Printing and Publications                    30,623           550        12,717          43,890             2,231          1,765            3,996         47,886
 Professional Services                       116,752             0        15,295         132,047            48,436              0           48,436        180,483
 Rent                                         36,889             0        16,707          53,596            15,828         15,318           31,146         84,742
 Revenue Share to Local Seminars             347,414             0             0         347,414                 0              0                0        347,414
 Telephone                                    12,111             0         3,868          15,979             3,249          3,391            6,640         22,619
 Temporary Help                                6,294             0        11,046          17,340                84          3,064            3,148         20,488
 Travel, Conferences, and Meetings            29,920       123,059       377,279         530,258               731              0              731        530,989

Total Expenses                            $1,070,263      $128,394      $579,529      $1,778,186         $198,702         $67,875         $266,577      $2,044,763

Source: Audited Financial Statements                                                                                                                                  
 
NET ASSETS 
As a shield against cyclical downturns, HOBY maintains a positive liquidity profile, with a cash and investments balance 
of  over  $400,000.  NPI  believes  that  HOBY  would  be  prudent  in  building  its  asset  base  in  order  to  better  insulate  the 
organization against economic downturns and program expansion.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 



                                                                                             HOBY | Nonprofit Investor Research  6 
 
Detailed Financial Information3 
Fiscal Year Ended July 31                                                                    2008                     2009                      2010                     2011
Revenue and Expenses (GAAP Accounting Basis)
   Operating Revenue:
     Grants and Contributions                                                                $106,814                   $58,216                   $75,777               $163,512
     In‐Kind Contributions of Materials, Services, and Facilities                                 29,262                        ‐                               
                                                                                                                                                               ‐                         
                                                                                                                                                                                        ‐
     Proceeds from Fundraising Events                                                          103,817                      2,841                               
                                                                                                                                                               ‐                         
                                                                                                                                                                                        ‐
     World Leadership Congress                                                                 716,436                  577,315                   618,460                  704,400
     State Seminar Fees                                                                     1,335,516               1,332,104                 1,317,914                1,374,229
     Interest and Dividend Income                                                                 29,519                  11,134                       
                                                                                                                                                      9,231                  10,364
     Investment Gain (Loss)                                                                     (42,053)                (22,154)                    17,655                   33,710
     Realized Gain on Sale of Life Insurance Policy                                                                                   ‐
                                                                                                             ‐                                      38,780                               
                                                                                                                                                                                        ‐
     Other Income                                                                                 51,184                    7,362                   18,208                   49,081
   Total Support and Revenues                                                            $2,330,495 $1,966,818                             $2,096,025               $2,335,296
     % Growth                                                                                                            (15.6%)                        6.6%                   11.4%

        Expenses:
        Program Services:
         State Seminars                                                                  $1,166,670               $1,025,835               $1,070,263                       
                                                                                                                                                                           ‐
         Training Institute                                                                 141,903                  127,499                  128,394                       
                                                                                                                                                                           ‐
         World Leadership Congress                                                          795,775                  548,252                  579,529                       
                                                                                                                                                                           ‐
        Total Program Services Expenses:                                                  2,104,348                1,701,586                1,778,186     1,901,861
        Supporting Services:
         Fundraising                                                                        215,701                  167,159                   67,875                   88,629
         Management and General                                                             251,941                  257,779                  198,702                  204,691
        Total Expenses:                                                                  $2,571,990               $2,126,524               $2,044,763               $2,195,181
         % of Revenue                                                                        110.4%                   108.1%                    97.6%                    94.0%

         Change in Net Assets                                                             ($241,495)                ($159,706)                  $51,262                $140,115

KEY BALANCE SHEET INFORMATION
    Cash and Cash Equivalents                                                                $98,487                 $302,272                 $188,839                 $269,797
    Investments                                                                              223,840                  143,060                  230,519                  266,588
    Total Assets                                                                           1,284,985                1,312,254                1,356,253                1,473,301

         Total Liabilities                                                                  $407,487                  $594,462                $587,199                 $652,082

         Net Assets                                                                         $877,498                  $717,792                $769,054                 $821,219

Expenses by Function (GAAP Accounting Basis)
     Total Program Services                                                              $2,104,348               $1,701,586               $1,778,186               $1,901,861
     Management, G&A                                                                        251,941                  257,779                  198,702                  204,691
     Fundraising                                                                            215,701                  167,159                   67,875                   88,629
    Total Expenses                                                                       $2,571,990               $2,126,524               $2,044,763               $2,195,181

          Program Costs as a % of Total Expenses                                                  81.8%                    80.0%                    87.0%                    86.6%
          G&A as a % of Total Expenses                                                             9.8%                    12.1%                     9.7%                     9.3%
          Fundraising as a % of Total Expenses                                                     8.4%                     7.9%                     3.3%                     4.0%
Source: Financial Statements as audited by Quigley & Miron                                                                                                                                   
                                                            
3
     2011 represents unaudited financial data 

                                                                                           HOBY | Nonprofit Investor Research  7 
 
OTHER THIRD PARTY RATINGS 
HOBY is not currently covered by Charity Navigator, GreatNonprofits, Philanthropedia, or GiveWell.   

GET INVOLVED  
                                  Make Donations                                       Become A Volunteer ‐ Positions 
             General Gift                                                    World Leadership Congress 
             https://reg.hoby.org/donations/                                 http://www.hoby.org/volunteerforWLC.php 
             HOBY Visa Credit Card                                           Local HOBY Programs  
             http://www.hoby.org/132.php                                     https://reg.hoby.org/HOBYVolunteerApplication/ 
             Corporate Sponsorship                                           Community Leadership Workshops (CleW) 
             http://www.hoby.org/teamhobysponsorship.php                     http://www.hoby.org/clew.php 
             Product or Service Donation                                     HOBY Headquarters 
             http://www.hoby.org/hobywishlist.php                            hoby@hoby.org 
             Leadership Awards Dinners                                       AYUSA International – Host a Foreign Student  
             http://www.hoby.org/NYHOBYGALA.php                              http://www.ayusa.org/families/what‐hosting 

 

DISCLOSURES 
Michael  D.  Ojunga  certifies  that  he  does  not  have  any  affiliation  with  HOBY  and  has  never  made  a  donation  to  the  organization. 
Additionally, Michael D. Ojunga has not supported directly competing organizations in a greater capacity than a nominal donation. 
NPI analysts and NPI as an organization do not receive any form of compensation from reviewed charities. 
This report is for informational purposes only and does not constitute a solicitation for donations. While the reliability of information 
contained  in  this  report  has  been  assessed  by  NPI,  NPI  makes  no  representation  as  to  its  accuracy  or  completeness,  except  with 
respect to the Disclosure Section of the report. Any opinions expressed herein reflect our judgment as of the date of the materials 
and  are  subject  to  change  without notice. NPI  has  no  obligation  to update,  modify  or  amend  any  report  or  to  otherwise  notify  a 
reader thereof in the event that any matter stated herein, or any opinion, projection, forecast or estimate set forth herein, changes 
or subsequently becomes inaccurate, or if research on the subject organization is withdrawn.   
Opinions  and  recommendations  in  our  reports  do  not  take  into  account  specific  reader  circumstances,  objectives,  or  needs.    The 
recipients of our reports must make their own independent decisions regarding any organization mentioned by NPI. 
 
 

ABOUT NONPROFIT INVESTOR 
Nonprofit  Investor  is  a  nonprofit  organization  with  the  mission  of  improving  philanthropic  capital  allocation  and  nonprofit 
effectiveness  through  research  and  analysis.  NPI  brings  together  volunteers  with  professional  due  diligence  skills  to  produce 
independent,  in‐depth  evaluations  of  nonprofits.  NPI  research  is  available  for  free,  public  download  here: 
www.nonprofitinvestor.org/research.  To  suggest  a  charity  for  NPI  to  review  or  to  apply  as  a  volunteer,  please  contact  us: 
www.nonprofitinvestor.org/contact.  NPI  is  a  tax‐exempt  charity  under  section  501(c)(3)  of  the  Internal  Revenue  Code  (EIN: 
45‐3627609). Follow Nonprofit Investor on Twitter: @nonprofitinvest 
 




                                                                                        HOBY | Nonprofit Investor Research  8 
 

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NPI Evaluation of HOBY

  • 1. NONPROFIT  INVESTOR  I N D E P E N D E N T   R E S E A R C H   F O R   P H I L A N T H R O P Y      HOBY  SUMMARY    Hugh  O’Brian  Youth  Leadership  (“HOBY”)  programs  provide  youth  Nonprofit Investor Rating:  selected  by  their  schools  opportunities  to  participate  in  unique  leadership  training,  service‐learning  and  motivation‐building  NEUTRAL  experiences. Additionally, HOBY provides volunteer opportunities for    adults wishing to make a positive impact on the lives of adolescents.  Mission Statement  To inspire and develop a  global community of  STRENGTHS   youth  and  volunteers  to  a  life  dedicated  to  ▲Robust  volunteer  network.  Approximately  4,000  volunteers  leadership, service and innovation  participate in HOBY programs each year, lessening the organization’s    financial burden for paid staff. HOBY has designed an infrastructure    that  allows  for  numerous  volunteer  opportunities  on  the  individual  Financial Overview  and corporate level.  $ in MM, Fiscal Year Ended July 31    2009  2010  2011  ▲Disciplined  financial  controls.  HOBY has decreased G&A expense  Revenue and Support  $1.9  $2.1  $2.3  to less than 10% of total expenses and dedicates 87% of expenses to  Operating Expenses  $2.1  $2.0  $2.2  Program  costs.  Additionally,  HOBY  has  drastically  reduced          Fundraising expenses by eliminating ineffective programs.  % of Total:           Program Expenses  80.0%  87.0%  86.6%  CAUTIONS     G&A  12.1%  9.7%  9.3%     Fundraising  7.9%  3.3%  4.0%  ▼Lack  of  impact  measurement.  There  appears  to  be  no  publicly    available  information  about  program  results.  Increased  disclosures  about program efficacy and student participation collected by HOBY  Year Founded: 1958  would improve accountability.     Contact Details  ▼Management  unresponsive.  Due  to  a  lack  of  response  by  Hugh O’Brian Youth Leadership  management, NPI had inadequate information to thoroughly assess  31255 Cedar Valley Drive, Suite 327  the effectiveness of programs and HOBY’s financial condition.  Westlake Village, CA 91362  (818) 851‐3980  ●Untimely financial reporting. Audited financial statements for the    Fiscal Year ended July 31, 2011 are not publicly available.   http://hoby.org   EIN: 95‐6082886    Analyst: Michael D. Ojunga  RECOMMENDATION: NEUTRAL  Peer Review: John Goldston, John DiCola  HOBY’s  robust  program  offerings  and  large  volunteer  network    provide  many  students  with  the  opportunity  to  make  a  positive  Publication Date  impact  on  their  community.  However,  the  organization  lacks  a  October 12, 2012    publicly  available  feedback  loop  or  study  in  order  to  gauge  the    effectiveness  of  programs.  NPI  would  also  like  to  see  a  more    accountable  management  team  to  prevent  lack  of  communication  and delayed financial reports.  Nonprofit Investor Research | nonprofitinvestor.org  
  • 2. OVERVIEW OF HOBY’S ACTIVITIES  The Hugh O’Brian Youth Leadership (“HOBY”) organization was founded in 1958 in order to inspire and develop a global  community of youth and volunteers interested in leading a life dedicated to leadership, service, and innovation. HOBY  programs  provide  youths  selected  by  their  schools  opportunities  to  participate  in  unique  leadership  training,  service‐ learning and motivation‐building experiences. Additionally, HOBY provides volunteer opportunities for adults wishing to  make  a  positive  impact  on  the  lives  of  adolescents.  Over  4,000  committed  HOBY  volunteers  plan  and  execute  the  programs each year, serving both at the local HOBY affiliate level and on HOBY’s Board of Trustees.   Program overview   HOBY programs are designed to provide youth with opportunities to participate in unique leadership training, service‐ learning,  and  motivation  building  experiences.  The  core  goal  of  the  HOBY  program  is  leadership  development.  In  its  annual report, HOBY states that as an organization it focuses on: improving critical thinking skills; enhancing leadership  skills;  developing  goal  setting  skills;  realizing  the  importance  of  leadership;  and  active  involvement  in  the  community.  HOBY’s three main programs (State Seminars, Training Institute, World Leadership Congress) bring students, staff and  volunteers  together  in  order  to  leverage  each  of  the  respective  groups’  talents  in  order  to  fulfill  the  organization’s  mission. As an example, in 2011, HOBY implemented an anti‐bullying program throughout the leadership curriculum as  part of a strategy to deliver more impactful programming. It is the organization’s aim that ambassadors will be able to  transfer the leadership skills that they learn at HOBY, and successfully apply them to their schools and neighborhoods,  making those areas safer and more peaceful environments.   State Seminars (60% of total Program Expenses)  The  State  Leadership  Seminar  program,  rooted  in  the  Social  Change  of  Leadership  model  developed  at  UCLA,  aims  to  inspire  youth  to  develop  critical  thinking,  team‐building,  and  goal‐setting  skills  by  exploring  their  self‐knowledge  and  facilitate  positive  social  change  in  their  community.  Designed  for  high  school  sophomores,  the  State  Leadership  Seminars  have  students  participate  in  hands‐on  leadership  activities  and  meet  state  leaders  in  business,  government,  education,  media,  and  the  non‐profit  sector.  Approximately  70  Leadership  Seminars  are  conducted  each  spring  throughout the United States. Leadership Seminars are organized and run by a committee of HOBY volunteers, who are  also  responsible  for  raising  funds  to  pay  for  program  expenses.  HOBY  recruits  students  to  its  Leadership  Programs  by  inviting each public, private and charter school in the country to select and register an outstanding sophomore as their  representative  for  the  respective  local  state  seminar.  As  of  the  date  of  this  report,  greater  than  9,000  sophomores,  representing 7,200 schools attend HOBY State Leadership Seminars, annually.     Training Institute (7% of total Program Expenses)  The  Training  Institute  is  HOBY’s  annual  volunteer  training  conference  and  attracts  approximately  150  key  volunteer  leaders from each state and international locations. The three‐day long program brings volunteers and staff members  together  in  order  to  participate  in  leadership  training,  exchange  ideas  and  best  practices  in  educational  methods,  fundraising,  and  marketing  for  HOBY’s  programs.  The  goal  of  the  Training  Institute  is  to  provide  the  proper  tools  for  participants to be able to return to their respective locales and perform their responsibilities with a clear vision of how  to  better  serve  HOBY  youth.  In  addition,  HOBY  provides  fall  regional  training  weekends  in  order  to  reach  volunteers  unable to participate in the annual Training Institute.     World Leadership Congress (33% of total Program Expenses)  The  World  Leadership  Congress  utilizes  the  same  principles,  philosophies,  and  methodologies  of  the  aforementioned  State Leadership Seminars, however, operates on a more expansive scale. Comprising eight or nine days, approximately  400  students  (67%  domestic,  33%  international)  are  invited  to  participate  in  sessions  involving  panel  discussions,  HOBY | Nonprofit Investor Research  2   
  • 3. interactive workshops, training exercises, and individualized sessions that expose the students to distinguished leaders  from a wide range of professional fields.    PROGRAM RESULTS AND EFFECTIVENESS   Given that the definition of what it means to lead can be open to interpretation, it is difficult to quantitatively ascertain  how  effective  the  organization  is  in  its  mission  to  inspire  leaders.  In  the  2011  Annual  Report,  President  and  Chief  Executive  Officer  of  HOBY,  Javier  La  Fianza,  states  that  approximately  2.2  million  service  hours  have  been  logged  by  HOBY  alumni  over  an  unspecified  period  of  time.  Delving  further,  according  to  the  2011  Annual  Report,  4,148  alumni  volunteered a total of 263,030 hours of their time – which HOBY estimates to be of an economic value of $4.2MM (rate  of  ~$16  per  hour).  While  63  average  service  hours  per  participating  HOBY  alumnus  is  an  impressive  number  when  compared  to  the  national  average  of  34  hours1,  it  should  be  noted  that  the  individuals  who  participate  in  the  HOBY  program  are  ostensibly  self‐selecting,  high‐achieving  and  service  oriented,  and  thus  may  be  already  more  likely  to  engage  in  volunteer  activities  than  their  contemporaries.  Thus,  NPI  believes  it  would  be  beneficial  to  see  a  study  qualifying  how  much  of  an  impact  that  the  HOBY  program  has  on  students  in  their  decision  to  dedicate  time  and  resources to volunteer and leadership activities. On a quantitative basis, in the 2011 Annual Report it is stated that HOBY  programs  have  successfully  impacted  10,000  youth  during  the  course  of  the  year,  which  provides  some  measure  of  impact  reach.    It  is  also  worth  noting  that  given  a  total  alumni  base  of  362,395  and  4,  148  volunteers  in  2011,  the  organization has a 2011 alumni participation rate of 1.1%. Given the organization’s mission, NPI feels that efforts should  be made to improve the percentage of engaged alumni. As an organization that is focusing on growing programs and  creating  more  opportunities  for  its  students  to  serve,  it  is  in  NPI’s  opinion  that  HOBY  has  a  unique  opportunity  to  leverage the training and experience that its alumni have developed over the years to further influence youth and build  upon the organizations mission.     TRANSPARENCY  HOBY’s  website  provides  information  about  the  organization’s  programs,  leadership  and  financial  situation.  Program  services expenses are well documented in their audited financial statements. However, audited financial statements for  the fiscal year ending July 31, 2011 are not available on the organization’s website. NPI contacted the Chief Executive  Officer, Javier La Fianza, to ascertain if the audited financial statements could be made available for our analysis. Despite  an initial response, the organization has yet to get back to NPI regarding scheduling a conference call or the availability  of the latest audited financial results. NPI is also concerned with the lack of demonstrable studies indicating the efficacy  of  the  organization’s  program  offerings.  As  an  example,  a  survey  or  questionnaire  that  triangulates  leadership  traits  espoused  by  the  organization  could  be  administered  to  students  at  entry  and  graduation,  in  order  to  see  the  level  of  development that has taken place partly as a result of HOBY’s program offerings.   HOBY files its Form 990 with the IRS each year and its past financial statements have been audited by the accounting  firm Quigley & Miron.     FINANCIAL OVERVIEW  REVENUES, GAINS AND SUPPORT  Despite what appears to be a secular shift in a portion of HOBY’s funding, overall funding levels have remained relatively  consistent over the period of 2008 to 2011. The organization has primarily seen a dramatic decrease in proceeds from  fundraising events. Despite investment gains compensating for a portion of the diminished funding, NPI is cautious given  HOBY’s history of negative operating margins. If given access to management, NPI would ask whether fundraising events                                                               1  Average Volunteer Hours Per Resident from 2008 – 2010 (http://www.volunteeringinamerica.gov/rankings/States/Volunteer‐Hours‐per‐Resident/2010)  HOBY | Nonprofit Investor Research  3   
  • 4. were  discontinued  because  they  proved  to  be  an  increasingly  inefficient  method  in  raising  funds.  In  2008,  HOBY  collected $103,817 from fundraising events, net of a direct fundraising benefit expense of $33,725. However, in 2009,  HOBY was only able to collect $2,841, net of a direct fundraising benefit expense of $119,126. This structural disparity is  striking and warrants deeper analysis.   HOBY  is  primarily  funded  through  the  private  sector  with  annual  fundraising  campaigns,  program  service  2011 Revenue Mix2  fees for its Leadership Seminars and World Leadership  Congress,  in  addition  to  ongoing  support  from  4% 7% corporations,  foundations,  and  individuals.  HOBY  is  benefited  by  a  significant  number  of  large  corporate  donors  such  as  JP  Morgan  Chase,  Southwest  Airlines  Co., and Bank of America, among others. Nonetheless,  Grants and Contributions 30% NPI believes that there is room for funding as HOBY in  World Leadership Congress the  past  has  operated  cash  flow  negative.  As  the  organization  looks  to  scale  its  operations  and  build  State Seminar Fees upon  its  programs,  a  larger  revenue  base  will  be  59% Other needed to sustain its programs.     EXPENSES  From  2008  through  2011,  HOBY  spent  an  average  of  10.2% of total expenses on administrative costs, with 2011 representing the lowest amount at 9.3%. NPI believes that  HOBY  maintains  appropriate  cost  efficiency,  as  program  costs  represented  87%  of  total  expenses  in  2011.  This  cost  discipline will be important as HOBY expands its programs and service offerings.   Within  the  organization,  there  appears  to  be  a  secular  shift  away  from  specific  fundraising  initiatives  as  fundraising  expenses  have  decreased  from  $215,701  (8.4%  of  total  expenses)  to  $88,629  (4.0%  of  total  expenses).  NPI  would  be  interested in learning from management what underscored this shift in organization resource allocation, as it appears  one or more employees have not been retained in this department.   HOBY clearly delineates management compensation in the Form 990, and it is consistent with the individuals’ respective  experience  level  and  industry  practices.  Additionally,  the  organization  provides  a  clear  breakdown  of  functional  expenses within its audited financial statements.                                                                                    2  2011 represents unaudited financial data  HOBY | Nonprofit Investor Research  4   
  • 5. Revenue Breakdown2  Expense Breakdown2  $ in '000      $3.0  $3,000,000.0  100% $2,571,990  87.0% 86.6% 80.0% 90% $2.5  $2.3  $2.3  $2,500,000.0  80% $2.0  $2.1  81.8% $2,126,524  $2,044,763  70% $2.0  $2,000,000.0  60% $1.5  $1,500,000.0  50% 40% $1.0  $1,000,000.0  30% $0.5  20% $500,000.0  10% $0.0  $0.0  0% 2008 2009 2010 2011 2008 2009 2010 2011 Total Program Services Management, G&A World Leadership Congress Proceeds from Fundraising Events Fundraising Program Expense % of Total Grants and Contributions State Seminar Fees Other   Functional Allocation of Expenses  Fiscal Year Ended July 31 2008 2009 2010 Program Salaries & Wages $598,940 $546,305 $511,942 Non‐Compensation 1,505,408 1,155,281 1,266,244 Total Program $2,104,348 $1,701,586 $1,778,186 General & Administrative Salaries & Wages $116,109 $78,450 $93,552 Non‐Compensation 135,832 179,329 105,150 Total General & Administrative $251,941 $257,779 $198,702 Fundraising Salaries & Wages $108,731 $119,536 $31,190 Non‐Compensation 106,970 47,623 36,685 Total Fundraising $215,701 $167,159 $67,875 Total Expenses $2,571,990 $2,126,524 $2,044,763 % of Total Program 82% 80% 87% General & Administrative 10% 12% 10% Fundraising 8% 8% 3% % of Support & Revenue Program 90% 87% 85% General & Administrative 11% 11% 9% Fundraising 9% 7% 3% Source: Audited Financial Statements                 HOBY | Nonprofit Investor Research  5   
  • 6. Detailed Allocation of Expenses   Fiscal Year Ended July 31, 2010 World  Training  Total Program  Management  Total Supporting  State Seminars Leadership  Fundraising  Total Institute Services and General Services Congress Expenses Salaries and Employee Benefits $412,410 $0 $99,532 $511,942 $93,552 $31,190 $124,742 $636,684 Awards 2,380 3,766 857 7,003 0 0 0 7,003 Bad Debt 473 0 29 502 1,121 0 1,121 1,623 Depreciation and Amortization 7,118 0 2,034 9,152 1,016 0 1,016 10,168 Equipment Rental 139 0 56 195 83 0 83 278 Fees  4,472 0 1,824 6,296 3,806 0 3,806 10,102 Insurance 42,555 0 13,320 55,875 9,078 10,167 19,245 75,120 Interest 0 0 0 0 14,381 0 14,381 14,381 Miscellaneous  1,136 0 5,000 6,136 0 0 0 6,136 Office Expense 13,108 884 19,127 33,119 4,865 2,143 7,008 40,127 Postage 6,469 135 838 7,442 241 837 1,078 8,520 Printing and Publications 30,623 550 12,717 43,890 2,231 1,765 3,996 47,886 Professional Services 116,752 0 15,295 132,047 48,436 0 48,436 180,483 Rent 36,889 0 16,707 53,596 15,828 15,318 31,146 84,742 Revenue Share to Local Seminars 347,414 0 0 347,414 0 0 0 347,414 Telephone 12,111 0 3,868 15,979 3,249 3,391 6,640 22,619 Temporary Help 6,294 0 11,046 17,340 84 3,064 3,148 20,488 Travel, Conferences, and Meetings 29,920 123,059 377,279 530,258 731 0 731 530,989 Total Expenses $1,070,263 $128,394 $579,529 $1,778,186 $198,702 $67,875 $266,577 $2,044,763 Source: Audited Financial Statements     NET ASSETS  As a shield against cyclical downturns, HOBY maintains a positive liquidity profile, with a cash and investments balance  of  over  $400,000.  NPI  believes  that  HOBY  would  be  prudent  in  building  its  asset  base  in  order  to  better  insulate  the  organization against economic downturns and program expansion.                                       HOBY | Nonprofit Investor Research  6   
  • 7. Detailed Financial Information3  Fiscal Year Ended July 31 2008 2009 2010 2011 Revenue and Expenses (GAAP Accounting Basis) Operating Revenue: Grants and Contributions $106,814 $58,216 $75,777 $163,512 In‐Kind Contributions of Materials, Services, and Facilities 29,262                        ‐                        ‐                        ‐ Proceeds from Fundraising Events 103,817 2,841                        ‐                        ‐ World Leadership Congress 716,436 577,315         618,460         704,400 State Seminar Fees 1,335,516 1,332,104     1,317,914     1,374,229 Interest and Dividend Income 29,519 11,134               9,231           10,364 Investment Gain (Loss) (42,053) (22,154)           17,655           33,710 Realized Gain on Sale of Life Insurance Policy                                               ‐ ‐           38,780                        ‐ Other Income 51,184 7,362           18,208           49,081 Total Support and Revenues $2,330,495 $1,966,818 $2,096,025 $2,335,296 % Growth (15.6%) 6.6% 11.4% Expenses: Program Services: State Seminars $1,166,670 $1,025,835 $1,070,263                        ‐ Training Institute 141,903 127,499 128,394                        ‐ World Leadership Congress 795,775 548,252 579,529                        ‐ Total Program Services Expenses: 2,104,348 1,701,586 1,778,186 1,901,861 Supporting Services: Fundraising  215,701 167,159 67,875 88,629 Management and General 251,941 257,779 198,702 204,691 Total Expenses: $2,571,990 $2,126,524 $2,044,763 $2,195,181 % of Revenue 110.4% 108.1% 97.6% 94.0% Change in Net Assets ($241,495) ($159,706) $51,262 $140,115 KEY BALANCE SHEET INFORMATION Cash and Cash Equivalents $98,487 $302,272 $188,839 $269,797 Investments 223,840 143,060 230,519 266,588 Total Assets 1,284,985 1,312,254 1,356,253 1,473,301 Total Liabilities $407,487 $594,462 $587,199 $652,082 Net Assets $877,498 $717,792 $769,054 $821,219 Expenses by Function (GAAP Accounting Basis) Total Program Services $2,104,348 $1,701,586 $1,778,186 $1,901,861 Management, G&A 251,941 257,779 198,702 204,691 Fundraising 215,701 167,159 67,875 88,629 Total Expenses $2,571,990 $2,126,524 $2,044,763 $2,195,181 Program Costs as a % of Total Expenses 81.8% 80.0% 87.0% 86.6% G&A as a % of Total Expenses 9.8% 12.1% 9.7% 9.3% Fundraising as a % of Total Expenses 8.4% 7.9% 3.3% 4.0% Source: Financial Statements as audited by Quigley & Miron                                                                3  2011 represents unaudited financial data  HOBY | Nonprofit Investor Research  7   
  • 8. OTHER THIRD PARTY RATINGS  HOBY is not currently covered by Charity Navigator, GreatNonprofits, Philanthropedia, or GiveWell.    GET INVOLVED   Make Donations  Become A Volunteer ‐ Positions  General Gift   World Leadership Congress  https://reg.hoby.org/donations/  http://www.hoby.org/volunteerforWLC.php  HOBY Visa Credit Card  Local HOBY Programs   http://www.hoby.org/132.php  https://reg.hoby.org/HOBYVolunteerApplication/  Corporate Sponsorship  Community Leadership Workshops (CleW)  http://www.hoby.org/teamhobysponsorship.php  http://www.hoby.org/clew.php  Product or Service Donation  HOBY Headquarters  http://www.hoby.org/hobywishlist.php  hoby@hoby.org  Leadership Awards Dinners  AYUSA International – Host a Foreign Student   http://www.hoby.org/NYHOBYGALA.php  http://www.ayusa.org/families/what‐hosting    DISCLOSURES  Michael  D.  Ojunga  certifies  that  he  does  not  have  any  affiliation  with  HOBY  and  has  never  made  a  donation  to  the  organization.  Additionally, Michael D. Ojunga has not supported directly competing organizations in a greater capacity than a nominal donation.  NPI analysts and NPI as an organization do not receive any form of compensation from reviewed charities.  This report is for informational purposes only and does not constitute a solicitation for donations. While the reliability of information  contained  in  this  report  has  been  assessed  by  NPI,  NPI  makes  no  representation  as  to  its  accuracy  or  completeness,  except  with  respect to the Disclosure Section of the report. Any opinions expressed herein reflect our judgment as of the date of the materials  and  are  subject  to  change  without notice. NPI  has  no  obligation  to update,  modify  or  amend  any  report  or  to  otherwise  notify  a  reader thereof in the event that any matter stated herein, or any opinion, projection, forecast or estimate set forth herein, changes  or subsequently becomes inaccurate, or if research on the subject organization is withdrawn.    Opinions  and  recommendations  in  our  reports  do  not  take  into  account  specific  reader  circumstances,  objectives,  or  needs.    The  recipients of our reports must make their own independent decisions regarding any organization mentioned by NPI.      ABOUT NONPROFIT INVESTOR  Nonprofit  Investor  is  a  nonprofit  organization  with  the  mission  of  improving  philanthropic  capital  allocation  and  nonprofit  effectiveness  through  research  and  analysis.  NPI  brings  together  volunteers  with  professional  due  diligence  skills  to  produce  independent,  in‐depth  evaluations  of  nonprofits.  NPI  research  is  available  for  free,  public  download  here:  www.nonprofitinvestor.org/research.  To  suggest  a  charity  for  NPI  to  review  or  to  apply  as  a  volunteer,  please  contact  us:  www.nonprofitinvestor.org/contact.  NPI  is  a  tax‐exempt  charity  under  section  501(c)(3)  of  the  Internal  Revenue  Code  (EIN:  45‐3627609). Follow Nonprofit Investor on Twitter: @nonprofitinvest    HOBY | Nonprofit Investor Research  8