Infographic: The Essence of Responsive Email Design, how it contributes to a profitable Email Marketing initiative by reaching to a wider range of subscribers who use various devices for reading their Email. Emails are no more a static communication channel, rather a medium for uninterrupted conversation with your customers and subscribers. Standard Email HTMLs are not optimized to cater to multiple devices and as a result, they get distorted causing painful visibility to the wide range of touchscreen user base. The Infographic shows detailed statistics of how this impacts a business process, what actions are taken by subscribers due to non-adaptive behaviors of standard Email HTML and how Responsive Email design can address these issues by increasing the adaptability of Emails to a wide range of device screens,browsers and ESPs. To know more about Responsive Mailers Service, a one-stop solution to create responsive, hand-coded Email HTML, visit http://responsivemailers.com

1. THE ESSENCE OF
RESPONSIVE
EMAIL
What happens when you deploy a standard Email HTML
Pixel-perfect
Happiness
The attention/treatment received by an Email varies accordingly.
Some juicy tidbits about Email Consumption in Mobile:
Responsive Email design
provides superior flexibility
to an Email to adapt the
HTML to multiple device
screens,browsers and ESPs.
69% of Marketers opting for Maximum New Acquisition as a Top Priority invest on Email Marketing.
Use Responsive Mailers for better Email Targeting Deliverability.
✉Responsive Mailers
www.responsivemailers.com
Responsive Design PSD to HTML
Custom Design PSD to EMAIL
www.kenscio.com
for Email Campaign?
..of consumers
read their email
exclusively on
mobile devices
Subscribers’ Email Reading
experience varies depending
on the device used
..of consumers
read at least
some of their
emails on a
mobile device
90%
..of smartphone
owners access the
same email account
on mobile and
desktop
..of growth in
mobile email
open rates in
2013
..of Gmail and
Yahoo! users’ opens
occur on a
smartphone or
tablet
21%
30%
61%
68%
47%
..of Emails are
opened in a
mobile device
..of People delete an Email if it doesn’t
look good in their mobile device. 80%
..of People even unsusbcribe when the
email doesn’t render properly to their
mobile 18%
Result?
Somehow readable,
Sometimes Confusing!
Slow Reading..
Just Awful!
Visual Disfiguration
Troublesome Spam!
Lower CTR
Lower
Engagement
Lost
Profit
What happens when you
deploy a RESPONSIVE EMAIL
for your Campaign?
1600x1080
1280×1024
320
x
480
1024
x
768
Standard HTMLs are displayed
differently across devices.
Better
Reachability
Increased
Engagement
Higher
CTR
Swifter
Deliverability
Better
Conversion
SUBSCRIBERS’ REACTION?
BETTER READABILITY=
POOR READABILITY=
OUTCOME
Bring perfection to your Email Marketing Strategy
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Source:
Futuristic Digital Marketing | Kenscio| 2014
www.kenscio.com/motto2014/DigitalMarketingReport.php#
www.emailmonday.com
Email Analytics | Litmus | Jan 2014
Email Compass: The Mobile Effect | Yesmail | 2013
Email Analytics | Litmus | Dec 2013
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