1. Using Pinterest to
Grow Your Business
Ken Partain

2. Pinterest for Business
About Pinterest
Establishing Your Company Presence
Optimizing Your Profile, Boards and Pins
Amplifying Your Message
Analyze and Refine

3. What is Pinterest?
It's a virtual “pinboard”
Allows users to visually share and discover new
interests by “pinning” images and videos
#3 Social Network behind Facebook and Twitter
Grew 155% from December 2011 to January 2012
and still growing
Fastest Social Media site to 10,000,000 users

5. About Pinterest
Demographics
21M Unique Users – 82% Female - 19% Male
83% Income greater than $50k
61% Have some college
64% Age 35 and over
16:40 Minutes per visit
http://mashable.com/2012/03/09/social-media-demographics/

6. About Pinterest
A Few Terms You Should Know
Pins – an image or video shared on Pinterest
Pinboard – a set of theme-based Pins
Pinning – the act of sharing content on Pinterest
Repin – reposting someone else's pin

7. About Pinterest
What Users Want
Users of Pinterest are looking to share and
repin creative ideas and advice
High quality images and videos

8. Establish Your Company Presence
The Differences
New Terms of Service
Specify Business Name
Marketing Specific Educational Materials
Access to New Features

9. Establish Your Company Presence
Create Your Account

10. business.pinterest.com

11. Establish Your Company Presence
Some Things to Consider
To Convert or Create New Account?
Do you already have an account?
Do you already have a lot of followers?
Does your current account use your
business name?
Does your current account have lots of
business or personal pins and boards?

12. Establish Your Company Presence
Create Your Account
Optimize Your Company Profile

13. Establish Your Company Presence
Optimize Your Company Profile
Choose Profile Name
Select an appropriate username / url
Write a compelling description (200 Characters)
Upload your logo (Recommended size 600 x 600px)
Include your website and link Twitter and Facebook

19. Establish Your Company Presence
Create Your Account
Optimize Your Company Profile
Create and Optimize Pinboards

23. Establish Your Company Presence
Create Your Account
Optimize Your Company Profile
Create and Optimize Pinboards
Start Pinning

27. Finding Items to Pin
Browse Your Friends Pins
Browse by Topic
Search Pinterest

29. Establish Your Company Presence
Create Your Account
Optimize Your Profile
Create and Optimize Pinboards
Start Pinning
Optimize Your Pins

31. http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html

32. http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html

33. http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html

35. Recent Additions
Group Boards
Allow others to post to your boards
Invite friends and followers
Invite by email
Secret Boards
You can have up to 3
Plan Events
Work on a Project

36. Make it Easy for Others to Follow and Pin

37. Amplifying Your Message
Pin great images and videos
Pin one item per category per hour
Pin 5-7am and 5-7pm for the most exposure
Encourage followers to like, comment and repin
Invite followers to collaborate on certain boards

38. Pinterest Guidelines
Be Respectful
Be Authentic
Link to Original Source
Report Objectionable Content

39. Analyze and Refine
Track Metrics That Matter
Pinterest – http://pinterest.com/source/yourdomain.com
Pinreach – http://www.pinreach.com
Google Analytics

40. Connect with Us:
Ken Partain On Pinterest: http://pinterest.com/kenpartain
DiscoverRoundRock on Pinterest: http://pinterest.com/discvrroundrock
By email: kenpartain@wemakemarketingeasy.com
On Twitter: http://twitter.com/kenpartain
On Facebook: http://www.facebook.com/IPGSearchMarketing
On LinkedIn: http://www.linkedin/in/kenpartain
On Google+: http://EZ.com/IPGGooglePlus

41. Thank you!
Ken Partain
kenpartain@wemakemarketingeasy.com
512-651-2963