A powerful overview and intro to social media marketing for business, Presentations and workshops at www.meetup.com under Denver Social Media Marketing

1. TWITTER WHAT ? An Introduction to Social Media Marketing By Ken Gibson Gibson Enterprises

2. Want to learn how to promote your business with facebook and LinkedIn and Twitter?

3. (Business) GOALS of Social Networkingfacebook, LinkedIn, Twitter

4. Help People Find You Online

5. Encourage others to KNOW, LIKE and TRUST you. (even if they’ve never met you) PEOPLE DO BUSINESS WITH PEOPLE-PEOPLE THEY KNOW, LIKE & TRUST

6. Brand You as an Expert –The “Go-T0” Person for what you do

7. Lead People to your Products and Services So they can contact you or visit your website

8. MAKE A SALE! JUST SOLD

9. Or Just Improve Your Relationships!

10. Leading Viewers to Your Website SEO Search Engine Optimization Coding Design Organization Key Words Site Map Register w/ Search Engines SEM Search Engine Marketing Pay per click Paid advertising Social Media Strategies DIY Online Marketing Strategies Article Marketing Blogs Event Posting Newsletters Viral Marketing Wikis Flickr iTunes YouTube SEO (Search Engine Optimization) SEM (Search Engine Marketing) Your WEBSITE

11. Remember when fax machines arrived ? Your first cell phone ? Your first Email account? The Worldwide Web These technology innovations changed our world – how we communicate, how we market our business Social media is even bigger-more, faster Bill Gates’ book – Business at the Speed of Thought A Point of View from a Veteran

12. What’s Changed ?

13. Statistics of who’s using it: Facebook : over 300 million, over 22 million on it at this moment – doing what ? LinkedIn – over 18 million professionals and business people - connecting Twitter – over 18 million now, less than ½ million last year, every mid to large company is either on it, or getting on it, most in the last 6 months – why ? Over 300 million people using these sites Some Statistics

14. Where’s the Action ? Twitter Facebook MySpace Twitter

15. Where’s the Action ? Twitter

16. Where’s the Action ?

17. Who’s Talking Online ?

18. Do Buyers Use Social Media ?

19. More than 300 million users More than 120 million users log on to Facebook at least once each day More than two-thirds of Facebook users are outside of college The fastest growing demographic is those 35 years old and older Facebook Stats

20. Average user has 120 friends on the site More than 5 billion minutes are spent on Facebook each day (worldwide) More than 30 million users update their status at least once each day More than 8 million users become fans of Pages each day

21. More than 1 billion photos uploaded to the site each month More than 10 million videos uploaded each month More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week More than 2.5 million events created each month More than 45 million active user groups exist on the site

22. Profile – business casual, real people Network – those connected to you here Friends - connections on personal page Fans – connections on business page Status – what you’re doing News Feed – the activity posts Wall-your posts and others Pages – personal and business/fan pages Groups-targeting again by keywords Events Facebook Lingo

23. Overview of LinkedIn Your profile-they’ll go here to check you out What are groups and why should you join? Groups are a key to using LI Target groups by keywords Join, listen, learn, share LinkedIn – Your professional credibility page

24. Overview of Twitter – a messaging platform and a Business Driver Your profile – brief but engaging How to target and search and why should you join? (Twellow) An internet domain in your name, for free, forever ? How to manage the info (Tweetdeck or Hootsuite) More tools – tinyurl.com Twitter

25. Leads groups Business Networking Groups Chambers of Commerce Why bother ? It’s all about relationships Real- life Networking

26. 10 Steps to Build Business Make sure you are positioned with a good website. Have a strategy and action plan. Target your market. Get registered on the top 3 social networking sites (Facebook, LinkedIn and Twitter). Develop a suitable profile for each. Search contacts and groups. Join, listen and learn. Follow, invite. Contribute Get a coach and evaluate, expand

27. How much time do I need to spend

28. Now Get Out There and Build Your Network and Market!

29. There is Help !

30. 1. Two-hour hands-on workshops - LinkedIn, Facebook, Twitter all in one Details at www.meetup.com, search Denver Social Media Marketing 2. Two-hour hands-on –Each Site 3. One-on-One coaching This help is available in person on-site or by webinar Social Media Marketing Workshops