Presentation on the business model of Europeana. This European digital library gives users direct access to 2 million digital objects, including film material, photos, paintings, sounds, maps, manuscripts, books, newspapers and archival papers.

2. image Europeana Sharing Europe’s culture and heritage in the online world

3. In a time of super-abundance,

4. needs

8. So what is the business model? ?

9. Open/Closed Public/Private funding How do we finance Open Content?

10. Challenge 1: is there any (certified) public domain content?

11. Challenge 2: will there only be public domain content, and is it good?

12. End-users = main target group

13. economic value cultural value costs

14. economic value cultural value costs

15. economic value cultural value costs

16. Europeana’s business model Europeana’s business model Public funding User behavior Private revenue

17. Europeana’s business model

18. value segments ?

19. value? End Users Accessibility Richer understanding CULTURAL: ECONOMIC: Re-use N.A.

20. value? Public Funding Diversity Unity CULTURAL: ECONOMIC: Develop new markets Creative industries

21. value? Market Conversation (user traffic) Content/context (HQ aggregated content & meta-data) Product & service opportunities

22. Challenge 3: legal issues surrounding commercial use of aggregated data

23. Challenge 4: how to organize all this? Advertisers Affiliated partners & content providers Brokers Merchants Developers Search Engines Semantic Operators

24. Q & A