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Social Media Marketing for Business Owners & CEO’s

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Ken Nangle
Ken Nangle

Social Media Marketing for Business Owners & CEO's given on 3/9

Technologie
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Social Media Marketing ,[object Object]
Quick Introductions ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Seminar Objectives
Timeline? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Does this describe your situation? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Do you?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Do you?
Question ,[object Object]
Question ,[object Object]
Question ,[object Object]
 
[object Object],What is it?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What is it?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why do social media marketing?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why do social media marketing?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The “demise” of email
New language Brand Equity Corporate Social Strategist Social proof Social Currency Author Contributor Authority Like Follow Following Wiki Blog RSS Podcast Unlike Tweet Post Twitterhea Friending Social Animosity
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New roles
Integrated Social Media Private “facebook” LinkedIn twitter facebook LinkedIn LinkedIn
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup tactically
Put a video on YouTube Link to YouTube video of Stan Slap
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Startup strategically
Strategy - a plan of action designed to achieve a particular goal that helps an organization concentrate its limited resources on the greatest opportunities.
Developing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What about security?
break
Event metrics Service Details Cost MailChimp Email/Campaign 2K - List 12K/Mo $0.00 Blogger CEO’s Browser, Modern CEO Blogs $0.00 Wufoo Custom Forms 1 User, 3 Forms, 3 Reports, 10 custom fields, 100 Entries/Mo $0.00 Facebook Page Whatever you can do on facebook $0.00 PostRank Connect Social engagement data tracking, Post tracking, “Influence” management/metrics $0.00 Klout “ Influence” measurement $0.00 Twoolr Twitter growth metrics $0.00
Event metrics Service Details Cost EventBrite Registration/Ticket Sales $15.75 Google Checkout Credit Card Processing $10.88 PageModo Enhance’s facebook business page $6.25 Facebook Ad 60,310 impressions, 20 clicks $30.45 Wildfire Ad 9 visits, 1 “conversion” $42.94 Food is Food ~$90 Printing is Printing ~$15.00 Total $180.82 Income $240.58 Net Profit $59.76
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Demo
What’s needed ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Develop a plan
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Manage the process
Small businesses by definition have smaller budgets and must watch their dollars more closely, explained Mike Svatek , Chief Product Officer of social commerce consultancy bazaarvoice.com . “If you can see ROI, it’s much easier to keep pouring money into it.” Svatek said MotoSport , one of their clients, saw a 21% increase in conversion when their mailings included user-generated content and product reviews. Source: http://mashable.com/2010/08/02/future-business-social-media/ http://mashable.com/2010/08/02/future-business-social-media/ http://mashable.com/2010/08/02/future-business-social-media/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Monitor & measure
LinkedIn Twitter Facebook Blog 1 Get Satisfaction YouTube Blog 2 Hootsuite MS Live Writer Browser Blog 3 Use to manage Tool or application to manage
What I use to manage my environment
Don’t assume anything ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social media sites
[object Object],[object Object],[object Object],[object Object],Customer support sites
Questions?
[object Object],[object Object],[object Object],What’s next?
[object Object],[object Object],[object Object],Contest
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In conclusion

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Social Media Marketing for Business Owners & CEO’s

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  • 17. New language Brand Equity Corporate Social Strategist Social proof Social Currency Author Contributor Authority Like Follow Following Wiki Blog RSS Podcast Unlike Tweet Post Twitterhea Friending Social Animosity
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  • 19. Integrated Social Media Private “facebook” LinkedIn twitter facebook LinkedIn LinkedIn
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  • 21. Put a video on YouTube Link to YouTube video of Stan Slap
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  • 23. Strategy - a plan of action designed to achieve a particular goal that helps an organization concentrate its limited resources on the greatest opportunities.
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  • 27. break
  • 28. Event metrics Service Details Cost MailChimp Email/Campaign 2K - List 12K/Mo $0.00 Blogger CEO’s Browser, Modern CEO Blogs $0.00 Wufoo Custom Forms 1 User, 3 Forms, 3 Reports, 10 custom fields, 100 Entries/Mo $0.00 Facebook Page Whatever you can do on facebook $0.00 PostRank Connect Social engagement data tracking, Post tracking, “Influence” management/metrics $0.00 Klout “ Influence” measurement $0.00 Twoolr Twitter growth metrics $0.00
  • 29. Event metrics Service Details Cost EventBrite Registration/Ticket Sales $15.75 Google Checkout Credit Card Processing $10.88 PageModo Enhance’s facebook business page $6.25 Facebook Ad 60,310 impressions, 20 clicks $30.45 Wildfire Ad 9 visits, 1 “conversion” $42.94 Food is Food ~$90 Printing is Printing ~$15.00 Total $180.82 Income $240.58 Net Profit $59.76
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  • 34. Small businesses by definition have smaller budgets and must watch their dollars more closely, explained Mike Svatek , Chief Product Officer of social commerce consultancy bazaarvoice.com . “If you can see ROI, it’s much easier to keep pouring money into it.” Svatek said MotoSport , one of their clients, saw a 21% increase in conversion when their mailings included user-generated content and product reviews. Source: http://mashable.com/2010/08/02/future-business-social-media/ http://mashable.com/2010/08/02/future-business-social-media/ http://mashable.com/2010/08/02/future-business-social-media/
  • 35.
  • 36. LinkedIn Twitter Facebook Blog 1 Get Satisfaction YouTube Blog 2 Hootsuite MS Live Writer Browser Blog 3 Use to manage Tool or application to manage
  • 37. What I use to manage my environment
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