Should You Write a Business Book?

Should You Write a Business Book? What Every Potential Author Should Know Before Writing a Single Word Host: your personal thoughtleader Ken Lizotte CMC

“ Beware when the great God lets loose a thinker on this planet!” Ralph Waldo Emerson

The 5 Pillars of Thoughtleading ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why publish a book? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What NOT to aspire to… ,[object Object],[object Object],[object Object]

Your book title and content must be STRATEGIC

For your best book idea, determine your #1 expertise: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Book’s Best Content = Your Most Strategic Expertise

Book by a sales expert ,[object Object],[object Object],[object Object],[object Object],[object Object]

Should I “get” a publisher? Should I self-publish?

Reason to “get” a publisher: credibility/ego!

If you choose to “get” a publisher ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

If you choose to self-publish START WRITING!

Actually Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cover, Title, Bio etc. Your publisher MAY work with you on cover, title, bio page etc. If you self-publish, you design and choose these yourself

Ralph Waldo again: ,[object Object],[object Object],[object Object]

Post-writing Actions! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks for attending! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Should You Write a Business Book?

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