10 Steps to Twitter Success
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This document provides an overview of a presentation on using Twitter successfully for events. The presentation was given by Kendra Wright of Saffire Events and Troy Bowers of Amador County Fair. They discussed 10 steps to build a Twitter following: 1) Set up your account, 2) Customize your profile, 3) Retweet others, 4) Follow relevant accounts, 5) Write tweets, 6) Promote hashtags, 7) Manage tweets, 8) Tweet throughout the day, 9) Tweet about people in your network, and 10) Analyze results and refine strategy. The presentation included specific examples and recommendations for each step.
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10 Steps to Twitter Success
- 1. DIGITAL WORD OF MOUTH: TEN STEPS TO TWITTER SUCCESSS Kendra Wright, Saffire Events Troy Bowers, Amador County Fair
- 2. PRESENTERS Kendra Wright Troy Bowers President CEO Saffire Events Amador County Fair Experience: Experience: • Began building websites • CEO of Amador County in 1995 for Fortune 1000 Fair, the #1 small county • Started online consulting fair company in 1998 • “Seasoned” fair • Helps events have a great professional online presence • Second generation fair manager; have worked most every job on the fairgrounds • In 1978, first company to
- 3. HISTORY
- 6. POLL How many of you have a Twitter account for your event? How many of you have a personal Twitter account?
- 7. AGENDA Set up your Twitter account Customize your Twitter page Figure out who to follow Tweeting ideas and strategy Who to tweet about! Advanced Twitter maneuvers Managing Tweets Twitter analytics
- 8. STEP 1: SET UP TWITTER No more than 15 characters in Username Example: Amador County Fair • Too many characters: @AmadorCountyFair • Use: @AmadorFair • Use your real business name so search engines & customers can find you Include your state in your username if you need to differentiate yourself!
- 9. SET UP PERSONAL ACCOUNT TOO It’s a good place to “practice” But be careful! • KitchenAid debate disaster Follow different people on personal vs. business, so it’s obvious what account
- 10. AmadorFair
- 12. WHO TO FOLLOW IN SET UP When you set up your account, just follow the minimum - Industry associations & businesses • IAFE @IAFE • IFEA @IFEAworld • State/regional organization @WesternFairs • Saffire Events @SaffireEvents
- 13. STEP 2: CUSTOMIZE YOUR PAGE Edit Profile • Add a photo (logo) o Get 10x more followers • Add a bio (mission – make it fun) o Get 8x more followers Customize your design • Use your website background
- 15. NEW! ADD A HEADER Make a file that is1200 x 600 It will be a background behind: • Twitter name • Bio • Location • URL Just another way to convey your brand Upload it to Profile/Design
- 16. STEP 3: DO A FEW RETWEETS • Retweet people you follow • Look through your timeline • At first, this is just to get your feet wet • Give people a taste of what’s to come
- 17. STEP 4: FOLLOW SOME PEOPLE Events similar to yours Big events People involved in your event Local businesses Just for fun Don’t follow too many until you have tweeted and have a branded page!
- 18. EVENTS SIMILAR TO YOURS Nevada County Fair Chowchilla-Madera Co Fair Calaveras County Fair Motherlode Fair, Tuolumne County Del Norte County Fair
- 19. LARGE EVENTS ON YOUR RADAR San Diego County Fair Alameda County Fair California Expo and State Fair San Joaquin County Fair Stanislaus County Fair
- 20. PEOPLE INVOLVED IN YOUR EVENT Sponsors Vendors Entertainers Volunteers Exhibitors Board members
- 21. AMADOR EXAMPLES Jumbo Shrimp Circus Amador County Fair Foundation Amador Music Hub – local musicians connection Amador Wine Grape growers Jackson Rancheria Casino & Hotel Junior Livestock Lions and Rotary Clubs
- 22. LOCAL BUSINESSES Local businesses • Amador (county) • Plymouth (city) Local press Pilfer from those we are following & our followers!
- 23. JUST FOR FUN If you don’t have a personal account Just for fun/personality • Backyard tomato farmer • Amateur beer and wine maker • Hiking and biking Follow people on a Tuesday morning; there may be better chance they’ll follow you back.
- 24. FINDING MORE PEOPLE TO FOLLOW Who to follow – View All (based on interests) Find friends – if you have: • Gmail • Yahoo • Hotmail • AOL People you may know (who your friends follow)
- 25. STEP 5: WRITE SOME TWEETS It’s a chicken and the egg: people don’t follow people without tweets, but you’ll get better bang for buck once you have more followers Tweet what you think will be helpful to your target audience • Don’t be too self-serving
- 27. WHAT TO POST Website changes/blog posts/email articles Testimonials Photos/Videos “Insider info” News of weird/human interest stories Contests Questions
- 28. TRICKS AND TIPS FOR TWEETS Tweets between 120-130 characters get the highest click-through rates Tweets containing via, RT, please and check had higher click-through rates Tweet on the weekends (more on that shortly)
- 29. THE ART OF THE HASHTAG Twitter Hashtag Definition (courtesy of Mashable): The hashtag is a way for Twitter users to organize themselves: if everyone uses a certain hashtag to tweet about a topic, it becomes easier to find that topic in search, and is more likely to appear in Twitter’s Trending Topics. Saffire Definition Addendum Many also use hashtags to add something parenthetical/funny at the end of a tweet
- 30. THE ART OF THE HASHTAG: BAD Hashtags preferred by Olympics: #London2012 #Olympics #GoUSA
- 31. THE ART OF THE HASHTAG: FUN Jimmy Fallon tweets out a hashtag, and people tweet funny responses #FactCheck
- 32. ENSURE ADOPTION OF A HASHTAG You can't!
- 33. STEP 6: PROMOTE TWITTER & HASHTAGS POST it – relevant places on your website/blog PUBLICIZE it – Twitter feed, regularly and consistently PRINT it – event materials, at your event, etc. Make it easy for your customers to find, adopt and promote it.
- 34. “ADVANCED” TWITTER MANEUVERS Favorites (from Profile page) Lists • Create public or private • Subscribe to others Replying to tweets • People can track “conversation” Deleting tweets
- 35. POLL Do you use a program to manage your Twitter and/or Facebook posts?
- 36. STEP 7: MANAGE YOUR TWEETS
- 37. TAKE IT A STEP FURTHER
- 38. STEP 8: GO ABOUT YOUR DAY Install Firefox extension • While you are online reading articles, don’t just post them; highlight text and click Buffer icon at bottom right to tweet
- 39. EVEN WHEN YOU’RE MOBILE
- 40. STEP 9: TWEET ABOUT YOUR PEOPLE Now you follow “your people” You may have even retweeted some of them Now start writing original tweets about them • Be ruthless: Keep track of how many followers THEY have, and tweet about those who have the most followers – include @ (Twitter name)! e.g., @saffireevents • Your goal, especially while you don’t have many followers, is to get retweeted. So think like people you tweet about. Hint: People tend to retweet when you say nice things about them.
- 41. SPECIFIC IDEAS Send opening day congrats to other fairs Judiciously promote big sponsors for retweet Same with vendors and entertainers Post thanks to people/groups; they’ll repost
- 42. TWITONOMY
- 43. STEP 10: TWEAK & REPEAT Check BufferApp or Twitonomy analytics. Write down topics that had the most reach. • Do more of those. Write down topics that had the least reach. • Do less of those.
- 44. THANKS FOR YOUR TIME! We will send you slides! Questions?
Hinweis der Redaktion
- Let’s each introduce ourselves.
- Besides their work in the event industry, their team does work for large consumer companies in a lot of industries. This gives a breadth of experience that they bring to marketing events online.
- A few years ago, a phone call changed the trajectory of their company.Rodeo Austin called and asked them to build an immersive, online presence. Immediately, Saffire Events felt this was an industry they wanted to call home, because this was an industry they could help. And the best thing is, because of geographic disparity, Saffire can bring the experience of lots of fairs and give us functionality that we would never be able to afford from someone just building one event website.
- Troy, I had to unfollow Saffire Events so we can show these people how to do a follow.
- Since we do the Amador website, we’re the perfect people to supply these graphics, so we’re going to add a heading now; it’s basically a background for the top part of the page.
- Looks pretty snazzy, doesn’t it, Troy?
- Don’t follow too many until you have tweeted and have a branded page!
- Troy, do any of these look legit, like you’d want to follow them?
- 1. Share your Blog postsDoes your company blog? Why not take the time to share that wonderful content with your audience on Social Media? Sharing your blog posts with your Facebook and Twitter followers will not only help you engage with them, but it will also increase web traffic to your blog. If you increase this traffic you can then convert them into paying customers.2. QuestionsAsk a question on Twitter, LinkedIn, Quora or Facebook and then share the answers you get. Create thought provoking and engaging questions based upon your area of expertise or industry that will produce great responses. Then share those answers with everyone on your company’s page. You can generate great feedback and start interesting discussions.3. Highlight Customer Stories and TestimonialsLet your customers do the marketing for you! Share the stories and experiences that your customers have had with your company for all to see. This will show your company from different perspectives and show others what they can expect when doing business with you.4. Local ActivitiesA great way to get people involved with your business and the community is to let them know about the things that are happening locally. Keeping your fans engaged with what’s going on in the community will not only look good for you but when they tell others where they heard about the event, they will be reminded of your company and that they heard it from you first! A good way to do this is to run a contest and give away something relevant to your community.5. Fill in the BlankThis is a great way to get some conversations started. By creating fill in the blanks, you are setting yourself up for some interesting responses. These types of comments/ posts really get people to participate because when people see them they just can’t help themselves and feel the need to chime in with their two cents.6. Organize a contestCreate a Contest that is both engaging and simple, but make sure that the prize is enticing as well! Simplicity goes very far when it comes to online contests. The fact of the matter is that people want to enter to win something for free, but are more reluctant to do so when they have to give out their information in fear of being spammed and contacted for services or products that they don’t need or want. Therefore use contests to create more visibility for your company and attract more followers and fans rather than trying to sell them something!7. Top 10 ListsCreate top ten lists for different topics related to your industry. This is a great way to give your professional opinion on what you think is more important along with creating some discussion and engagement. Top ten lists usually draw a lot more attention because they are easier to read and people like to see how things rank in a list. This is why whenever you can create a list about a specific topic, you should. It’s also great for SEO (Search Engine Optimization)!8. How-to VideosShow a video on how to do something specific that’s related to your business or industry. By making a step-by-step video, you not only improve SEO, but you’re also helping your online credibility. Just make sure that you pick something that you are an expert in and make sure it is done right. No one likes watching a how to video and not being able to do what it is you set out to show him or her. Since video is very popular on the Internet, it makes sense to be one step ahead of the competition and take the time to film out exactly what you are trying to show them.9. Post Funny Photos or SayingsPeople love to laugh, so if you have something funny to say or something funny to show, then share it! Just make sure it’s appropriate for your audience and doesn’t pull in politics or religion. You don’t want to lose credibility for something you thought was funny but offended your audience.10. Customer ContentDon’t put the entire burden on your own shoulders all the time. Let your customers and clients do the work for you! Allow them to upload and share their content with their friends and followers. Make sure that you respond accordingly to any negative content that may arise! Encourage your audience and provide them a place where they can share their content, to get all around engagement! Just be sure that it doesn’t turn off topic or become spammy.Leave us a comment below and let us know what has worked for you! We’re always curious to learn about what strategies work for particular businesses! You can leave a response, or trackback from your own site.
- The guy that examine 200,000 tweets
- http://www.socialmediaexaminer.com/12-ways-to-market-your-event-with-social-media/http://www.commscorner.com/2010/04/live-events-need-twitter-hastags-built.html
- http://www.commscorner.com/2010/04/live-events-need-twitter-hastags-built.html
- If you do, put it in the Chat pane
- Schedule up to 10 posts for each account you set up for FREEFacebook, Twitter, LinkedIn“GO AWESOME” and for $10 a month, you can schedule up to 100 posts per account
- Different for weekends and weekdays