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App Development &Social Media Notes from Kemp Edmonds
Who is this guy? BCIT Marketing Graduate Technology Enthusiast iPhone Imagined Social Media Evangelist
The Gold Rush is OVER Quality Apps with good marketing plans will make significant funds Successful Local Examples: iFart/PoopTheWorld (sad but true) ColorSplash/Juxtaposer
YourChallenge isStanding out in the crowd
Your packaging is important
How will you stand out?
Your icon is your box
Brand Continuity Either you, your company or your app Choose one logo/icon for each Use the same logo across platforms: Nings, Twitter, LinkedIn, Meetup, Store
Challenge: Make it useful or entertaining Trying to do both may not work
Apps I HAD to buy -Can’t live without it Freemium - Dropbox & Tap Tap Use - AirMouse Pro & Surveillance A Good Port - Gangstar & Dexter Replay/Value - Simulation, action, time Docs - GoodReader
Social Media as Marketing Tweeting/Facebook MSG for score News & Information Sharing Compete with real friends Actual Social Media Apps iPhone OS 4 Game Center
iPhone OS 4 Game Center Apple’s new SOCIAL gaming network Invite friends to play a game Start a multiplayer game Matchmaking Track Achievements Compare high scores via a leaderboard
iPhone OS 4Opportunities: New APIs
Strictly Social Media OLD: OpenFeint NEW: OS 4 Gaming Center Sharing Scores/Trophies Sharing Achievements Sharing Activities
Email Social Media WOM on Steroids Less scale more control More scale less control
The Essential Social Networks Meetup or Other Variations Twitter LinkedIn Facebook for your App Telling not Selling yourself: a Blog
Using Social Media Beyond Marketing Networking Finding Contacts Learning What Works Finding clients Collaboration Finding work
The Challenge: Cut through the noise
Making Money Be the first  Bring quality entertainment Create an addictive game Make a tool people can’t live without A video/audio editor + make it affordable Understand the marketing needs
Marketing Your Apps Talk to the experienced Presentation from Atimi: j.mp/AtimiMKTG
Track your efforts and evaluate hootsuite.com OR j.mp
And then... Get started with the tools This presentation: Check out kempedmonds.com email kemp_edmonds@bcit.caor Tweet @kempedmonds with more questions
iPhone App Development & Social Media

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iPhone App Development & Social Media

  • 1. App Development &Social Media Notes from Kemp Edmonds
  • 2.
  • 3. Who is this guy? BCIT Marketing Graduate Technology Enthusiast iPhone Imagined Social Media Evangelist
  • 4. The Gold Rush is OVER Quality Apps with good marketing plans will make significant funds Successful Local Examples: iFart/PoopTheWorld (sad but true) ColorSplash/Juxtaposer
  • 6. Your packaging is important
  • 7. How will you stand out?
  • 8. Your icon is your box
  • 9. Brand Continuity Either you, your company or your app Choose one logo/icon for each Use the same logo across platforms: Nings, Twitter, LinkedIn, Meetup, Store
  • 10. Challenge: Make it useful or entertaining Trying to do both may not work
  • 11. Apps I HAD to buy -Can’t live without it Freemium - Dropbox & Tap Tap Use - AirMouse Pro & Surveillance A Good Port - Gangstar & Dexter Replay/Value - Simulation, action, time Docs - GoodReader
  • 12. Social Media as Marketing Tweeting/Facebook MSG for score News & Information Sharing Compete with real friends Actual Social Media Apps iPhone OS 4 Game Center
  • 13. iPhone OS 4 Game Center Apple’s new SOCIAL gaming network Invite friends to play a game Start a multiplayer game Matchmaking Track Achievements Compare high scores via a leaderboard
  • 15. Strictly Social Media OLD: OpenFeint NEW: OS 4 Gaming Center Sharing Scores/Trophies Sharing Achievements Sharing Activities
  • 16.
  • 17. Email Social Media WOM on Steroids Less scale more control More scale less control
  • 18.
  • 19. The Essential Social Networks Meetup or Other Variations Twitter LinkedIn Facebook for your App Telling not Selling yourself: a Blog
  • 20. Using Social Media Beyond Marketing Networking Finding Contacts Learning What Works Finding clients Collaboration Finding work
  • 21. The Challenge: Cut through the noise
  • 22. Making Money Be the first Bring quality entertainment Create an addictive game Make a tool people can’t live without A video/audio editor + make it affordable Understand the marketing needs
  • 23. Marketing Your Apps Talk to the experienced Presentation from Atimi: j.mp/AtimiMKTG
  • 24. Track your efforts and evaluate hootsuite.com OR j.mp
  • 25. And then... Get started with the tools This presentation: Check out kempedmonds.com email kemp_edmonds@bcit.caor Tweet @kempedmonds with more questions