12 Examples of How You Can Increase Conversions by Understanding Psychology  #A4UExpo 2012

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To increase the number of conversions your site is making you need three things. Firstly, a good understanding of how people behave online and the sometimes surprising things they do. Secondly you need a strong agile testing approach to content and design. Finally some inspiration and luck wouldn't go amiss. Ifraz and Kelvin will equip you with reliable findings to help improve the conversion rate or your site. They'll also help you come up with the ideas to test what will make a material difference to the bottom line.

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12 Examples of How You Can Increase
Conversions by Understanding Psychology
A4U Expo 2012

http://twitter.com/kelvinnewman

kelvin.newman@SiteVisibility.co.uk

Strategy Director
SiteVisibility
A digital agency specialising in
retail, travel and financial services

Organiser
BrightonSEO
The Free SEO Conference

Co-Founder
Clockwork Talent
Decent Digital Recruitment

In CRO, there are no rules,
only findings

but some findings are
pretty predictable

Tendency of people
assume the actions of
others reflect correct
behaviour for a given
situation

How can I convince my
visitors they’re not the
only person making
this choice?

The disutility of giving up
an object is greater than
the utility associated with
acquiring it

How can I make my
visitors think they’d be
losing something if
they don’t buy?

Tendency to rely too
heavily, or "anchor," on a
past reference or on one
trait or piece of
information when making
decisions

How can I reference an
‘anchor’ that influences
visitors to my site?

The slides will be on
slideshare.net/kelvinnewman

You can also follow me on
Twitter
twitter.com/kelvinnewman

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