1. We plan to launch organic juices and planned a perfect plan to launch our healthy juices. I
believe it will be received after the launch. We named this product for V JUICE. In recent years,
the busy people who can not fully according to the food pyramid to the required daily intake of
nutrients, so often eat high-calorie and fatty foods. After digesting these foods will accumulate to
toxic residues in the body. If ignored, these toxins will harm the body over time. The worst case,
may also cause disease problems. V JUICE research is to advance the prevention of diseases.
No need to drink every day, just a small cup, you can completely exhaust the toxins from body.
We were in accordance with market demand products made from a bottle. Respectively, 500ml
and 1litre bottle. the price of V JUICE is very reasonable, so that all kind of people could afford to
buy our products. We will target located in a huge market. MALAYSIA is a country's economic
prosperity, it is in line with our requirements. V JUICE be able to enter the market, the main
reason is that the product is currently very rare, and there are a lot of people are looking for such
a healthy drink. Our drinks are popular, whether it is the elderly, young or children are suitable for
drinking. When and where can drink, if you want to have a healthy body, V JUICE is definitely
your best choice!
New Product
1. Product Description
1.1 Product Portrayal
V JUICE is a popular drink that can serve different segment of customer. This product is a
combination of vegetables and fruit and made into a drink. This is very rare in the market is also
very unique. V JUICE will be processed and sold in glass bottle of convenient sizes of 500 ml
and 1 liter. It’s suitable for the sick and health conscious people. Our target market is very
large with different segments. Our expected sales are very high.
1.2 Product Profile
Name of the Product: V JUICE
Type of Product: Organic Juice
Ingredients: six kinds of organic vegetables, two kinds of organic water fruit, water, sucrose,
permitted flavouring, citric acid, sodium citrate, ascorbic acid (vitamin c)
Container: Stylish plastic bottle
Container size: 500 ml, 1 Liter
Product Price: 500 ml for Rm 5
2. 1 liter for Rm 10
Estimated Durability: 6 Months from date of manufactured
Machinery used: Advanced technology imported from JAPAN
Brand Slogan: V juice, Always Health! Always Fresh!
2. Market Research and Analysis
Our company have gathered information before we start to develop a new product. Data shows
that most people want to have a healthy drink, but the market does not have any product fulfills
customer needs. This information helps us to know about the current market and prospects of our
new product. V JUICE is conceived for the Asian dry climate products, our firm tried this product
will make all people feel satisfied. As a result, sales of products will be greatly enhanced.
2.1 Market Description
Malaysia is an economically developed countries, the population is also very much. So, we
decided to build our market in Malaysia. Today Beverages market very much, and still in
development. However, health drinks on the market are very rare. We are aware of this, then
decided to develop organic vegetable juice. People are nowadays very much concerned about
the market and product conditions. V JUICE is to category this kind of people identified as
targets.
2.2 Market Segmentation and Targeting
Market Segments
After analysis and discussion we decided to launch V JUICE at 7 eleven market. This is a 24-
hour shop and spread over various regions of Malaysia, is ideally suited to promote and sell our
product areas. After, V JUICE will be launched in major markets. Based on the nature of the
market, we segmented the market in the following sectors:
Geographic Segmentation:
Johor Terengganu
Kedah Kuala Lumpur
Kelantan Selangor
Malacca Penang
Negeri Sembilan Sabah
Pahang Sarawak
Perak Perlis
3. Demographics:
Individuals
Family
Pregnant woman
Business buyer
Old people
children
Psycho graphics:
Higher class
Middle class
Behavioral:
Sick people
Health conscious
Woman
Health conscious: Health conscious people basically the sports person are one of our largest
target market. They pay attention to health, in order to maintain a healthy body. Therefore, we
have to concern about them and provide product, which is fit for them.
Sick people: Sick people are one of our major considerations. With age, the majority of people
will suffer the disease. Not only child but also the adult might suffer from those types of problems.
To avoid this from happening, you should pay attention to health as soon as possible.
Children : Children often mistakenly eating unhealthy foods and not well taken proper
nutrients. Must ensure that children grow up healthy
General Customers: Besides the above segments, the general customers will acquire a
significant portion of our target market.
Market Needs:
4. V JUICE is a healthy drinks develops for Asian dry climate. After market research to fulfill the
customer’s needs. We have also developed a six different flavors available to customers choice.
Customers can according to their own health situation to select the appropriate nutrition.
Our first consideration is to provide the best product to its customers. That’s why we offer two
different sizes of bottle with different prices for its different segment of customers.
500 ml: Its target for the sport person and individuals
1 litre: For a small family
2.3 Competitive Analysis
The Soft drink industry is very much competitive. But vegetable juice is very rare. So there is no
need to worry about competitors and we fight. This is a new concept, the vegetables and fruits
together and made into juice. Drink is the use of organic vegetables and fresh fruit. The most
important is V JUICE doesn’t have vegetables original bitter taste . To evaluate our prospect of “V
JUICE” in the current market, we have analyzed the market situation in various ways. Following
are some demonstration of the analysis:
2.3.1 Competitor Analysis
The major soft drinks and juice companies of current market are:
Coca Cola
100 Plus
HL Milk
Marigold
F&N
Strategies against competitors:
To compete with the major competitors we can adopt the following measures:
Reasonable and acceptable pricing
Planning promotional offers to customers
Promising and providing top quality product
Launching highly effective mass promotional activities
Continue develops new flavors to customers
Creating and maintaining long term customer relationship
3. Market Plan
Pricing Strategies
5. We did a business survey in advance to set a reasonable price for our product that we develops.
We take into account the fairness of the market, the price is not too high or too low. In order to
ensure the customer can afford to buy. Production process and customized price are subject to
inspection and certification of the State Food Ministry, so customers can safely drink our
products. The product including a fair return for its effort and risk.
Promotional Strategies:
In order to compete with other products, we will do promotions to customers. To promote
our products to a larger market, we will advertise through the media. Thus, V JUICE will be
impressed on the market in order to achieve the effect of propaganda.
Personal Selling:
Common marketing approach is unable to effectively sell our products, so we will organize a free
trial to drink V JUICE on the various markets. Company wil trained the sales persons about the
details of V JUICE to convince people buy our product when they will come to buy any drinks
item.. Salesman will detail the benefits and efficacy of V JUICE to customers. We hope that this
strategy can increase sales.
Promotional Tools:
We have also planned to apply some promotional tools. We will distribute our product that buy
one 1 liter bottle of V JUICE will get extra one free 500 ml of V JUICE. This will be the market-testing
period for our product. Later, we may apply the strategy of giving gifts, lucky coupons, tour
tickets depending on the market and competitive situat ions.
4. Manufacturing and Operations
4.1 Locations
We will set our manufacturing at KL and other working areas in another 13 states. We will prefer
a best locations in different core business points of the country where it will be easier to both
collect the raw materials and transport the final goods to the market. The location should be with
the following conditions: Wide area, good environment and away from residential areas.
