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#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
WORK ITHow to land virtual flexible JOB(s) for corporations
using your social footprint as a portfolio.
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
Common Paths
•	 Already in a corporate
	 environment and looking
	 for something with more
	 flexibility.
•	 Looking to re-enter the
	 workforce or make a 				
	 change after an extended 		
	 leave but still need/want
	 flexibility.
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
Potential Roles
• Social Media Manager
• Graphic Designer
• Writer/Content Manager
• Community Manager
• Project Manager
• Developer
• Virtual Assistant
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
Consider & Develop Skillset
•	Get really honest
	 with yourself about 	
	 your skills & talents
•	Examine past work 	
	 experience that can 	
	 translate to social
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
Success Stories
Reasons to believe.
They are doing it and so can you!
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
GIGI, MANDI & MELISSA
@KludgyMom @MandiWelbaum @MelACulbertson
Community
Manager
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
NICHOLE
@NicholeBeaudry
Assignment Editor for
@allParenting
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
LIZZ & YULIYA
@Lizz_Porter @YPatsay
Social Media &
Community
Manager for
@Life360
SocialMedia&Event
MarketingManager
for@FieldtripApp
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
KRIS & KELLY
@KrisMulkey @KellyTirman
Director of PR,
Influencer
Marketing, Events
for BevMo!
Social Strategist
for Wells Fargo
Advisor to Spotivate
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
Think Corporate-Friendly
•	 Be mindful of tone
•	 Your real name as
	 Twitter handle
•	 Use corporate speak
• 	Be aware of job title 		
	 you give yourself
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
Accounts You Should Have
VISUAL TEXT
EVERYONE
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
Keys to Success
•	 Seek out training
	
	
•	 Get credentials
	 Google Adwords, USF
	 IntegratedOnlineStrategies
•	 Network your butt off
•	 Find mentors
•	 Be willing to work
	 harder than you have 	
	 ever worked before
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
Day in the Life
What do we
DO all day?
•	 Social Strategy
•	 Editorial Planning
•	 Content Execution
•	 Base Level Analytics
•	 Community Interaction
	 & Response
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
The Social Media Toolbox
Enterprise
Social Media
	 • Hootsuite
	 • Sprout Social
	 • Sprinklr
	 • Spredfast
	 • Hearsay
	 • Wildfire
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
Takeaways
•	 Potential Roles
•	 Do’s and don’ts of
	 corporate-friendly
	 social profiles
•	 How to actually land
	 the job or gig
•	 Common tools a
	 Social Media Manager 	
	 can utilize
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
QUESTIONS?
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
THANK YOU!
#BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
https://twitter.com	 https://www.facebook.com
http://www.flickr.com	 http://pinterest.com
http://statigr.am	 https://www.quora.com
http://www.lynda.com	 http://www.skillshare.com
http://www.slideshare.net	 http://www.dribbble.com
http://www.scribd.com	 http://www.twylah.com
https://www.linkedin.com	 https://www.toggl.com
http://sproutsocial.com	 http://hootsuite.com
https://bitly.com
http://www.interactivemarketingtraining.com/online-internet-marketing-course.asp
http://www.google.com/intl/en/adwords/professionals/individual.html
http://www.labnol.org/software/create-family-profiles-in-google-chrome/4394/
Appendix

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#Work it final

  • 1. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter WORK ITHow to land virtual flexible JOB(s) for corporations using your social footprint as a portfolio.
  • 2. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter Common Paths • Already in a corporate environment and looking for something with more flexibility. • Looking to re-enter the workforce or make a change after an extended leave but still need/want flexibility.
  • 3. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter Potential Roles • Social Media Manager • Graphic Designer • Writer/Content Manager • Community Manager • Project Manager • Developer • Virtual Assistant
  • 4. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter Consider & Develop Skillset • Get really honest with yourself about your skills & talents • Examine past work experience that can translate to social
  • 5. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter Success Stories Reasons to believe. They are doing it and so can you!
  • 6. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter GIGI, MANDI & MELISSA @KludgyMom @MandiWelbaum @MelACulbertson Community Manager
  • 7. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter NICHOLE @NicholeBeaudry Assignment Editor for @allParenting
  • 8. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter LIZZ & YULIYA @Lizz_Porter @YPatsay Social Media & Community Manager for @Life360 SocialMedia&Event MarketingManager for@FieldtripApp
  • 9. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter KRIS & KELLY @KrisMulkey @KellyTirman Director of PR, Influencer Marketing, Events for BevMo! Social Strategist for Wells Fargo Advisor to Spotivate
  • 10. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter Think Corporate-Friendly • Be mindful of tone • Your real name as Twitter handle • Use corporate speak • Be aware of job title you give yourself
  • 11. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter Accounts You Should Have VISUAL TEXT EVERYONE
  • 12. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
  • 13. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
  • 14. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter
  • 15. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter Keys to Success • Seek out training • Get credentials Google Adwords, USF IntegratedOnlineStrategies • Network your butt off • Find mentors • Be willing to work harder than you have ever worked before
  • 16. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter Day in the Life What do we DO all day? • Social Strategy • Editorial Planning • Content Execution • Base Level Analytics • Community Interaction & Response
  • 17. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter The Social Media Toolbox Enterprise Social Media • Hootsuite • Sprout Social • Sprinklr • Spredfast • Hearsay • Wildfire
  • 18. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter Takeaways • Potential Roles • Do’s and don’ts of corporate-friendly social profiles • How to actually land the job or gig • Common tools a Social Media Manager can utilize
  • 19. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter QUESTIONS?
  • 20. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter THANK YOU!
  • 21. #BBCPhx • #WorkIt • @KellyTirman @YPatsay @Lizz_Porter https://twitter.com https://www.facebook.com http://www.flickr.com http://pinterest.com http://statigr.am https://www.quora.com http://www.lynda.com http://www.skillshare.com http://www.slideshare.net http://www.dribbble.com http://www.scribd.com http://www.twylah.com https://www.linkedin.com https://www.toggl.com http://sproutsocial.com http://hootsuite.com https://bitly.com http://www.interactivemarketingtraining.com/online-internet-marketing-course.asp http://www.google.com/intl/en/adwords/professionals/individual.html http://www.labnol.org/software/create-family-profiles-in-google-chrome/4394/ Appendix