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UW Housing Dining & Culinary Services



Bucky’s Bonfire
Promotional Project




Kelly Berg, Jackie Brown, Ashley Harrison, Jenni Li
4/23/2010
Table of Contents
Customer Profile ........................................................................................................................................... 4
Plan for the Atmosphere ............................................................................................................................... 4
Time and Date of the Event .......................................................................................................................... 4
Meal Tickets.................................................................................................................................................. 4
Set-up & Clean-up ........................................................................................................................................ 5
   Seating Area .............................................................................................................................................. 5
   Demo ......................................................................................................................................................... 5
   Grilling ...................................................................................................................................................... 5
   Condiments ............................................................................................................................................... 5
   Utensils and Plating .................................................................................................................................. 5
   Garbage ..................................................................................................................................................... 6
   Campfire.................................................................................................................................................... 6
   Roasting of the S’mores ............................................................................................................................ 6
   Music ......................................................................................................................................................... 6
   Bucky ......................................................................................................................................................... 6
   Games ....................................................................................................................................................... 6
   Weather Permitting Event ........................................................................................................................ 7
Promotional Objectives ................................................................................................................................ 7
   Increase Patronage ................................................................................................................................... 7
   Increase Public Awareness of a Facility’s Services .................................................................................... 7
Promotional Materials .................................................................................................................................. 8
   Facebook and Email Invitations ................................................................................................................ 8
   Promotional Flyer...................................................................................................................................... 8
   Table Tent ................................................................................................................................................. 8
   Promotional Handout ............................................................................................................................... 8
   Directional Tag Board................................................................................................................................ 9
   Pricing Strategy ......................................................................................................................................... 9
Budget Summary........................................................................................................................................... 9
Impact on Operations ................................................................................................................................. 10
   Purchasing ............................................................................................................................................... 10


                                                                                2
Receiving ................................................................................................................................................. 10
   Storage .................................................................................................................................................... 10
   Pre-preparation....................................................................................................................................... 10
   Preparation ............................................................................................................................................. 10
   Holding .................................................................................................................................................... 10
   Service ..................................................................................................................................................... 11
Follow Up and Evaluation ........................................................................................................................... 11
Resources .................................................................................................................................................... 12
Appendices.................................................................................................................................................. 13




                                                                                3
Customer Profile
The demographics of our target customers are men and women age 18-22. They are most likely
first year Madison students and are residing in the on campus dormitories. The event will be held
at the green space next to Gordon Commons, so the target customers will reside in Witte,
Sellery, Ogg, and Smith. However, advertising for this event may reach other people on campus
who are welcome to attend. The buying pattern of our target customer includes the students with
WisCard accounts and the pricing will be based on their use of this card. If cash customers are
present, they will not be turned away, but will be asked to pay the price marked up by 60%. The
purchasing history of our customers will most likely be repeat yet relatively new since the event
will be held within the first two weeks of school.


Plan for the Atmosphere
The objective of our “camping” theme is to promote the friendliness of UW Food Service as well
to provide the incoming students staying in the residential halls with an opportunity to socialize
in a comfortable environment outside of Gordon Commons. In order to do this we have planned
a wacky themed event which will be located outside the front doors of Gordon Commons as well
as in the Gordon green space on the south side.
This event will require a few extra employees to operate the outdoor grill and serving area as
well as monitor the fire pit for safety reasons. We understand that there might be issues with this
plan that would have to be presented to risk management but with careful planning and
consideration of all safety issues, we plan on this being a safe and successful event. A complete
timeline of events can be found in Appendix A.


Time and Date of the Event
In order to promote socializing and networking within the new student body, we are hoping to
host this event on Friday, September 10th, 2010. This will be close enough to the Freshman
Welcome week that students will still want to meet and greet other members of their dorm
community as well as provide a substance free bonfire for all to participate in. The games and
the meal will be served from 6-8 pm with the campfire and games running from 8-10 pm. The
menu was designed to showcase traditional Wisconsin food. The menu including source recipes
and nutritional analysis can be found in Appendix B and C.


Meal Tickets
Instead of bringing a cash register outside for the event we thought it would be a smarter and
easier idea to have a meal ticket system. For a Meal Deal of $5.50 a customer will receive a
ticket at the Pop‟s register for a meal consisting of one entree, two side dishes, and a s‟mores
package. The consumer will then be able to fill out their choices and go outside to the grill to
receive their meal. The meal ticket can be found in Appendix D. There will not be a beverage
included as a part of this meal but since the customers are already inside of Pop‟s Club, they will
be able to make any beverage purchase here. For those who just want to come for dessert there
will be a s‟mores package available for only $1.50.


                                                 4
Set-up & Clean-up
Set up will need to be done of the grills and cooking area at least 1 hour before serving time.
This will give the team enough time to make sure the grill and the cooking area is set up. The
clean-up will be done after the last meal ticket is served at 8 pm. This should not take any longer
than 45 minutes.

Seating Area
Since the idea of the event is to provide a camping experience, there will not be any extra seating
provided for the residents. Since there are a few picnic tables in the area some residents who
chose not to eat in the grass can feel free to use the table space, otherwise, socializing in the
grass will let groups come together in all different sorts of numbers.

Demo
There will be 3 example plates to demo the food being served inside of Pop‟s Club. These plates
will show the proper portion sizes of each meal so customers are able to get a “sneak peek” of
what they are ordering. The plates will be divided as so:

      One hamburger bun with            One hamburger bun with a        One brat bun with a
      meat patty, cheese, and           veggie patty, one 4 oz.         brat, sauerkraut, chips,
      bacon. One 6oz. spoodle           spoodle of potato salad,        and corn on the cob.
      of baked beans and a bag          and corn on the cob.
      of chips.


Grilling
In the front of Gordon Commons, where residents from Ogg and Sellery enter, there will be two
grills set up for the burgers, brats, and corn on the cob. Next to the grill there will be a warming
table with hospital pans for each of the sides (baked beans, corn on the cob, potato salad, and
chips). There will be four employees needed to work this food station. Two employees will be in
charge of the grill, and the other two employees will be in charge of serving the side dishes off of
the steam tables.

Condiments
For the burgers and brats there will need to be a variety of condiments available. Therefore, on a
table next to the grill there will be a condiment station set up on the food bar where customers
can get their ketchup, mustard, onions, pickles, lettuce, butter, hot sauce, salt, and pepper. This
will need to be a chilled table with an extension cord running to an available outlet since some
condiment items will need to be kept cold. For each of the vegetables, there will need to be
proper serving ware provided such as tongs.

Utensils and Plating
Considering that this will be an outdoor event, we have chosen to use plastic and disposable
utensils. By using regular flatware we were concerned with the amount lost in the lawn, and
causing future problems for the lawn maintenance crew. For plates, we suggest using recycled



                                                 5
paper plates to cut down on work needed to transport dirty dishes from the outdoor area to the
dish room.

Garbage
Extra garbage cans will be provided outside so student can dispose of their refuse without having
to walk back into Gordon Commons. There will be one garbage can next to the grilling station
and another one close to the campfire. The student workers will be responsible for returning the
garbage cans back to the commissary at the end of the night.

Campfire
There will be a campfire contained in a fire pit. We have chosen to use a transportable fire pit so
that we would not kill the grass below and also to maintain the size of the fire. This fire will be
used for roasting the marshmallows and to keep customers warm. For safety reasons, we will
need to have Housing employees watch the fire responsibly over the course of the night. At no
time will this fire be unattended. For some reason the fire were to get out of control there will be
emergency equipment, consisting of a bucket of water, in range at all times.

Roasting of the S’mores
Due to the high risk of working over an open fire we would need to mention this idea to risk
management. The s‟mores will be roasted using SmorStix (http://moose-r-us.com/Item/lodge-
decor/smorstix.html). Since it would be economically unrealistic to purchase a stick for every
customer we have planned to purchase 16 and have the customers share. Due to food safety
precautions, the employee watching the fire will also be in charge of cleaning and sanitizing each
stick before it is handed off to the next person.

Music
To lighten the atmosphere and help turn our dinner into a “real” camping experience we thought
about having some music in the background. We have planned to have a guitarist come and play
country and camping music to add to the atmosphere. The guitarist will come from the UW
Music Department and will be provided a chair by the bonfire to sit at.

Bucky
Bucky‟s Bonfire would not be complete if it wasn‟t for Bucky himself. In order to add to the
atmosphere and provide some school spirit as well as a warm face that everyone can recognize,
Bucky will be in attendance at our event from 7 to 9 pm. During this time, he will be walking
around the yard, greeting students to the event and playing lawn games.

Games
Ladder ball, horse shoes, and bag toss will all be set up in the Gordon green space. There will be
one or two sets of each game, so enough residents can play while the other spectators or work on
perfecting the perfect golden s‟more. These games will be borrowed from the residential halls so
they will not be a part of our expenses.




                                                 6
Weather Permitting Event
Due to the fact that this will be an outdoor event, we will plan on rescheduling the event for the
following day (Saturday, September 11, 2010) if there is bad weather in the forecast. If 5 days
before the event the forecast predicts rain, thunderstorms, or tornadoes, the event will
immediately be rescheduled for the next day. If the weather does not look like it will clear, we
will continue to plan for the event on the original day but move everything indoors. Instead of
the bonfire, the s'mores packages will still be served and the students can choose to cook them on
their own in the microwave or dorm oven, or just eat them "raw".

Lawn games will be limited to bag toss due to safety of use of games indoors and the number of
house fellows will be reduced to only two since there will be no fire to supervise.


Promotional Objectives
Increase Patronage
This promotional event is designed mainly to attract the residents of Witte, Sellery, Ogg, and
Smith. These are the students that UW Dining and Culinary Services provide services to through
their Gordon‟s Commons unit. One objective goal of the promotion is to increase patronage to
this unit.
The event will be held within the first two weeks of college. This will most likely not be the
student‟s first experience with UW Housing Dining and Culinary Services, however, we feel that
by introducing the quality of food we will increase the volume of business throughout the year to
all sub-units; Ed‟s Express and Pop‟s Dinner Club. By combining the food made at the
commissary, the staff and the geographical location of the event, we will be able to promote the
units and the food that is provided in them. This will be measured by the volume of business in
the three months post the event. This volume with be compared to the previous years to see if
and impact has been made.

Increase Public Awareness of a Facility’s Services
Students may not have had a chance to explore the surrounding green space of the Southeastern
Area Dorms. We would like to welcome them to this area which can be used for lying outside,
playing games, or just tossing Frisbees with friends. While UW D&CS will not directly make
money of the use of the campus owned land, just having students congregate right next to
Gordon‟s will increase the chance that they will come in and purchase. After a quick game, or a
study session outside students will have the opportunity of walking a few feet to purchase dinner,
and this will decrease the pull of State Street‟s restaurants or other competitors.
We will also increase the awareness of catering events. By taking our food outside the Gordon‟s
Commons unit, we are advertising our catering services and may spike some interest among the
customers. Students who work their way up to club leaders will remember these services and will
keep them in mind for future events. Resident Assistants present have more direct need for the
catering services and will get an idea of what is possible. Each is allocating a budget to be used
by the dormitory „house‟ for bonding events and such. Food is mostly likely always present. It



                                                7
can come from anywhere. However with this promotion event, we will show the RA‟s the
quality and ease of using the UWD&CS- Catering Services. We will measure this objective by
counting the catering service requests in the months following the event.


Promotional Materials
Facebook and Email Invitations
For initial contact with our customers we will send out an e-mail to housing residents. (Appendix
E). As a follow up, we will generate a Facebook event for Bucky‟s Campout. “Bucky‟s” profile
on Facebook will invite students living in the Southeastern dorms. This will hopefully circulate
throughout this population. However if it doesn‟t reach all of the students we will follow up with
the following promotional materials.

Promotional Flyer
Promotional materials were designed to advertise the event to our target customers. The
materials will be placed in dorms, Pop‟s bulletin boards, Pop‟s Dining Room, and Ed‟s Express
dining area. These places were chosen so that our customers will be introduced to the event a
week prior, and then repeatedly reminded of the event up to September 10th. We feel that this
will be sufficient in educating the event to the customer, as well as attracting students to show
up.
The first promotional material designed is a flyer to be posted on Gordon‟s Commons and
Southeastern dorms bulletin boards. This will be placed one week prior to the event. It was
designed to introduce the event to the customer. It gives a short description of activities, date,
time, and menu to be expected. Also listed is pricing information and how to obtain a ticket. The
flyer is included in (Appendix F).

Table Tent
A table tent was designed to promote this event to the regular customers that dine at Gordon‟s
Commons. The table tent can be found in (Appendix G).

Promotional Handout
These will be distributed outside the entrance to Gordon‟s Commons starting three days prior to
the event. They will be printed on 5x8 cards and are meant to serve as a reminder for students.
They have a big graphic of a s‟more and a saying to elicit thought about the event. The date, time
and location of the event can be found directly on the card. Additional information can be given
by the student worker handing out the flyer, or by addressing them to the flyer posted on the
bulletin boards inside the unit. Student workers will be needed at peak times of Gordon‟s
Common service (11-2pm) in order to reach the most customers yet with minimal staffing
power. These cards could easily be taken with the customer so that they can post it somewhere or
mark it down on their personal calendars as a reminder. The handout can be found attached in
Appendix H




                                                8
Directional Tag Board
This will be a large poster (2x3 ft) placed at the entrance of Gordon‟s Commons and over by the
grills. It is meant to direct customers to where they need to go and what they should do to
participate in the event. The poster located by the grills will redirect the customers into Pop‟s
Club to purchase their meal ticket. The one located inside Gordon‟s Commons will do the same.
A sample of the Directional Tag board can be found in Appendix I.

Pricing Strategy
The pricing strategy we choose to use for the bonfire event is the bundle. Because the meal is
served outside, it seems most efficient to have the students pay inside and receive a meal ticket.
This meal ticket would give the students a meat option, two sides, and the s‟more package for
$5.50. The bundle does not include a drink, so drinks will be offered inside Pop‟s as a la carte
items. The drinks are not included in the bundle due to the fact there is such a variety of drink
options available and they are all priced differently.


Budget Summary

Considering this event has never been done before, but we are planning on it being a huge
success, we have created our budget for an estimate of 200 meal customers and 65 dessert
customers. This brings the total revenue to $1,195.50.
Our total expenses, comes out to $1,145.98, which leaves us with a total profit of $49.52. Within
the budget as you can see in Appendix J, all of our expenses are within reason. For labor, we
have hired 4 extra student employees, who will be helping out with serving and watching the
bonfire, and 2 civil service workers who will be helping with the grill. The other labor costs,
such as the house fellows who will be helping with the lawn games and watching the fire, will be
paid for through UW Housing. These work hours will count for part of their work week hours as
a house fellow. Another area in labor costs where we saved money is in music. From the
Department of Music, we have requested for a volunteer musician to come and play his/her
guitar as they sing by the fire for 2 hours.
 For supplies, we have decided to purchase biodegradable plates and silverware in order to save
money on the cost of running dishes in and out of Gordon Commons as well as to reduce the
number of plates and utensils from disappearing into other student‟s hands.
As for the campfire, this is where the majority our costs come in. With the fire pit rental, the fire
permit, and having Bucky Badger there as well, the entertainment costs will be the majority of
the expenses. We have thought that although the numbers for this are high, having Bucky at the
bonfire will draw a larger crowd, as well as having the fire, where any student with their dorm
window open will smell the fire and immediate wonder what is going on.
From this event, we are hoping to come out even, if not ahead of what we have planned and with
a successful event, we hope that this is something that we can do on a yearly or semiannual basis
in order to not only good food but good food in a good atmosphere.



                                                  9
Impact on Operations

Every part of the foodservice operation will be affected by hosting the bonfire event. It is critical
to understand how to plan for every operational step along the way.

Purchasing
The ingredients for the meal will need to be ordered at least two weeks in advance. Most of the
ingredients including the hamburger and vegetable patties will be ordered from Sysco. Only the
brats, corn-on-the-cob and fresh Wisconsin cheddar cheese will need to be purchased from local
vendors. Because the local food comes in fresh, they should plan for delivery a couple days
before the bonfire.

Receiving
There will be a separate delivery for fresh foods coming from local farmers a few days before the
bonfire. The hamburger patties and vegetable burgers should be delivered frozen from the
primary vendor, Sysco. The remaining ingredients will also be delivered from Sysco.

Storage
There should be sufficient refrigerator space to keep the brats and cheddar cheese upon delivery
and also to store the sauerkraut, potatoes cubes, diced onions, corn-on-the-cob, lettuce and sliced
tomatoes. Also, there should be adequate freezer space to store the hamburger patties and
vegetable burgers. On the day before the bonfire, the hamburger meat and vegetable patties
should be moved from the freezer and stored in the refrigerator to thaw. The remaining
ingredients are in dry storage.

Pre-preparation
Most of the ingredients are received from Sysco and are already pre-prepped. The s‟mores
should be assembled into the packages either a day before or on the day of the bonfire to ensure
freshness.

Preparation
The grills will need to be used to cook the hamburger meat, brats, vegetable patties and corn-on-
the-cob. These should all be cooked and handled separately for food safety purposes. The
hamburger patties need to be cooked to 155 degrees Fahrenheit for 15 seconds, the brats to 180
degree Fahrenheit for 10-13 minutes and the vegetables burgers to a minimum temperature of
160 degrees Fahrenheit. The grilling will be done on-site at the beginning of the serving line.
The bacon will be pre-cooked in the convection ovens to 155 degrees Fahrenheit for 15 seconds.
The baked beans should be heated up in a steam kettle, the sour kraut heated and the potato salad
assembled.

Holding
The hot foods need to be held in steam tables at a temperature of 135 degrees Fahrenheit. A
portable food bar with sneeze guard will be moved outside to keep the condiments and the potato
salad cool. This will requires the use of extension cords.



                                                 10
Service
This is by far the most important part of the bonfire. The space by Ogg should have been left
vacant for the bonfire. Prior to the event, one house fellow from each dorm in the area, Witte,
Selery, Ogg and Smith, will volunteer to set-up, organize and supervise the outdoor games. We
will need an additional four foodservice workers and two civil service workers. Two of the
foodservice worker‟s will set up the tables prior to the bonfire and will be refilling the tables
whenever necessary throughout the event. The other two foodservice workers will be
assembling the bacon cheddar cheeseburger and distributing food on the service line. The two
civil service workers will set up and light the bonfire and will do all of the grilling. It is
important that the normal amount of foodservice staff is present to work inside Pop‟s, serving
everyday items and working the cash register and ticket distribution. Either a volunteer from the
UW-Music department or a DJ will set up to play music during the bonfire. Bucky will also
make an appearance.


Follow Up and Evaluation

Our main objective that we will use to evaluate the success of this promotional event is share- of
market. We want to influence our customers so that they increase their use of the University
Housing and Dining & Culinary Services. We will evaluate the success of the event by counting
the number of meal tickets distributed. This will be our measurable objective.




                                                11
Resources
Calorie Counter, Diet Tracking, Food Journal, Nutrition Facts at The Daily Plate. Web. 19 Apr.
       2010. <http://www.thedailyplate.com/>.

Division of University Housing. “Dining and Culinary Services.” 2010. Web. 21 Apr. 2010.
       <http://www.housing.wisc.edu/dining/>.

"Grilled Corn on the Cob - All Recipes." All Recipes – Complete Resource for Recipes and
        Cooking Tips. Web. 19 Apr. 2010. <http://allrecipes.com/Recipe/Grilled-Corn-on-the-
        Cob/Detail.aspx>.

"Indoor or Outdoor S'Mores." Hershey's Kitchens. Web. 19 Apr. 2010.
       <http://www.hersheys.com/recipes/recipes/detail.asp?id=4346&page=1&per=25&keywo
       rd=s'mores&omnituresearch=true&rectypecat=>.

Johnsonville Sausage. “Original Bratwurst®: Cooking Directions.” 2010. Web. 21 Apr. 2010
      <http://www.johnsonville.com/home/products/brats/original-bratwurst>.

Kellogg NA CO., “Morning Star Farms®: Products by Type.” 2010. Web. 21 Apr.
       2010.<http://www.morningstarfarms.com/product_detail.aspx?family=934&id=19711>.

"LAY'S®." Frito-Lay : Good Fun! Web. 19 Apr. 2010. <http://www.fritolay.com/our-
      snacks/lays.html>.

Payne-Palacio, June, Theis, Monica. “Introduction to Foodservice” 11th Ed. Upper Saddle River:
      New Jersey. Pearson Prentice Hall: 2009.
"Products - HERSHEY'S." HERSHEY'S Chocolate: Home. Web. 19 Apr. 2010.
       <http://www.hersheys.com/products/>.
United States Department of Agriculture., Food Safety and Inspection Service. “Fact Sheets:
       Ground Beef and Food Safety” 2010. Web. 21 Apr. 2010.
       <http://www.fsis.usda.gov/Factsheets/Ground_Beef_and_Food_Safety/index.asp>.




                                              12
Appendix A


Timeline of Events


 PREPLANNING STAGE (2-3                   2 WEEKS AHEAD   Week Of Event
 MONTHS AHEAD)
                                          • Order food    • Set up table tents
 •Pass fire, outdoor grill, and s’mores                   • Promote event with UW
  through Risk Management
                                                            Housing
 •Get fire permit/license
 •Reserve Bucky                                           • E-mail residents of Witte,
 •Reserve fire pit                                          Ogg, Sellery, and Smith.
 •Reserve musician                                        • Hang up signs in Gordon
 •Reserve green space south of                              Commons
  Gordon Commons
 •Contact Residence Halls to:
  •Get Housefellows to work
  •Reserve lawn games (ladder ball,
   horseshoes, and bag toss)
 •Inform staff of new work hours
 •Order s’more sticks
DAY BEFORE EVENT         DAY OF EVENT                     DAY AFTER EVENT
• Prepare potato salad   • Set up games                   • Evaluate number of meal
• Package s'mores        • Set up grills                    tickets sold
                         • Set up steam table and food
                           bar with sneeze guard
                         • Set up firepit
                         • Set up garbage cans
                         • Look at leftover tickets and
                           food (after event)




                                   14
Appendix B
                            Bucky’s Bonfire Menu
ENTREES
(choose one)

Grilled Hamburger
Wisconsin Cheddar Burger with Bacon
Morningstar Garden Veggie Burger
Brat with Sauerkraut

SIDE DISHES
(choose two)

All American Potato Salad
Corn on the Cob
Vegetarian Baked Beans
Assorted Lay‟s single-serving 1 oz. bag of chips
       Lay‟s Classic Potato Chips
       Lay‟s Barbecue Flavored Potato Chips
       Baked Lay‟s Original Potato Crisps


DESSERT
S‟mores package
       2 graham crackers
       1 Hershey‟s Milk Chocolate Bar
       2 Kraft Jet-Puffed Marshmallows

CONDIMENTS
Heinz Ketchup
French‟s Yellow Mustard
Pickle slices
Sliced tomatoes
Romaine lettuce
Salt
Pepper
Frank‟s Red Hot Original Cayenne Pepper Sauce
Appendix C
ENTREES
Grilled hamburger
    Source: Housing recipe for grilled hamburger -
        http://www.housing.wisc.edu/dining/nutrition/index.php?i=3569
    Nutrition:
                 Serving size                                        7.3 oz portion
                 Calories                                            552
                 Carbohydrates (g)                                   28
                 Protein (g)                                         29
                 Fat (g)                                             36
                 Cholesterol (mg)                                    101
                 Sodium (mg)                                         460
                 Calcium (mg)                                        20
                 Sugars (g)                                          0
                 Vitamin C (mg)                                      0
                 Iron (mg)                                           4.5
                 Fiber (g)                                           1.0

Wisconsin cheddar burger with bacon
    Source: Housing recipe for bacon cheeseburger -
      http://www.housing.wisc.edu/dining/nutrition/index.php?i=3494 but replace American cheese
      with Wisconsin sharp cheddar cheese.
    Nutrition:
                Serving size                                       9.6 oz portion
                Calories                                           828
                Carbohydrates (g)                                  29
                Protein (g)                                        37
                Fat (g)                                            53
                Cholesterol (mg)                                   185
                Sodium (mg)                                        1567
                Calcium (mg)                                       225
                Sugars (g)                                         0
                Vitamin C (mg)                                     0
                Iron (mg)                                          4.9
                Fiber (g)                                          1.0

Morningstar Garden Veggie Burger
   Source: Housing recipe for Morningstar Garden Veggie Burger -
      http://www.housing.wisc.edu/dining/nutrition/index.php?i=4881
   Nutrition:
               Serving size                                       7.3 oz portion
               Calories                                           386



                                                 16
Carbohydrates (g)                                  38
                Protein (g)                                        22
                Fat (g)                                            18
                Cholesterol (mg)                                   30
                Sodium (mg)                                        981
                Calcium (mg)                                       108
                Sugars (g)                                         2.6
                Vitamin C (mg)                                     6
                Iron (mg)                                          3.4
                Fiber (g)                                          5.4

Brat with sauerkraut
    Source: Housing recipe for brat on bun -
       http://www.housing.wisc.edu/dining/nutrition/index.php?i=3515
    Nutrition:
                Serving size                                        7.2 oz portion
                Calories                                            454
                Carbohydrates (g)                                   33
                Protein (g)                                         17
                Fat (g)                                             27
                Cholesterol (mg)                                    68
                Sodium (mg)                                         1303
                Calcium (mg)                                        26
                Sugars (g)                                          1.5
                Vitamin C (mg)                                      5
                Iron (mg)                                           2.4
                Fiber (g)                                           2.6
    Sauerkraut source: Housing recipe for sauerkraut -
       http://www.housing.wisc.edu/dining/nutrition/index.php?i=1287
    Nutrition:
                 Serving size                                        5 oz portion
                 Calories                                            61
                 Carbohydrates (g)                                   14
                 Protein (g)                                         0
                 Fat (g)                                             0
                 Cholesterol (mg)                                    0
                 Sodium (mg)                                         735
                 Calcium (mg)                                        12
                 Sugars (g)                                          13.7
                 Vitamin C (mg)                                      13
                 Iron (mg)                                           0.1
                 Fiber (g)                                           4.3




                                                17
SIDE DISHES
All American Potato Salad
     Source: Housing recipe for All American Potato Salad -
      http://www.housing.wisc.edu/dining/nutrition/index.php?i=1590
     Nutrition:
                 Serving size                                          4 oz portion
                 Calories                                              160
                 Carbohydrates (g)                                     56
                 Protein (g)                                           0
                 Fat (g)                                               0
                 Cholesterol (mg)                                      0
                 Sodium (mg)                                           2940
                 Calcium (mg)                                          48
                 Sugars (g)                                            54.8
                 Vitamin C (mg)                                        52
                 Iron (mg)                                             0.4
                 Fiber (g)                                             17.2

Corn on the cob
    Source recipe: http://allrecipes.com/Recipe/Grilled-Corn-on-the-Cob/Detail.aspx
    Nutrition:
                   Serving size                                         1 ear
                   Calories                                             179
                   Carbohydrates (g)                                    17.1
                   Protein (g)                                          3
                   Fat (g)                                              12.6
                   Cholesterol (mg)                                     31
                   Sodium (mg)                                          95
                   Calcium (% on 2000 kcal diet)                        <1
                   Sugars (g)                                           2.9
                   Vitamin C (% on 2000 kcal diet)                      10
                   Iron (% on 2000 kcal diet)                           5
                   Fiber (g)                                            2.4

Vegetarian baked beans
    Source recipe: Housing recipe for Vegetarian baked beans -
       http://www.housing.wisc.edu/dining/nutrition/index.php?i=1326
    Nutrition:
                    Serving size                                          6 oz
                    Calories                                              160
                    Carbohydrates (g)                                     36
                    Protein (g)                                           8
                    Fat (g)                                               1



                                                18
Cholesterol (mg)                   0
                     Sodium (mg)                        583
                     Calcium (mg)                       58
                     Sugars (g)                         13.5
                     Vitamin C (mg)                     0
                     Iron (mg)                          2.0
                     Fiber (g)                          7

Assorted Lay’s single-serving 1 oz. bag of chips
    Lay‟s Classic Potato Chips
          o Nutrition:
                      Serving size                      1 oz
                      Calories                          150
                      Carbohydrates (g)                 15
                      Protein (g)                       2
                      Fat (g)                           10
                      Cholesterol (mg)                  0
                      Sodium (mg)                       180
                      Calcium (mg)                      0
                      Sugars (g)                        0
                      Vitamin C (% on 2000 kcal diet)   10
                      Iron (% on 2000 kcal diet)        2
                      Fiber (g)                         1
    Lay‟s Barbecue Flavored Potato Chips
          o Nutrition:
                      Serving size                      1 oz
                      Calories                          150
                      Carbohydrates (g)                 15
                      Protein (g)                       2
                      Fat (g)                           10
                      Cholesterol (mg)                  0
                      Sodium (mg)                       200
                      Calcium (mg)                      0
                      Sugars (g)                        2
                      Vitamin C (% on 2000 kcal diet)   10
                      Iron (% on 2000 kcal diet)        2
                      Fiber (g)                         1
    Baked Lay‟s Original Potato Crisps
          o Nutrition:
                      Serving size                      1 oz
                      Calories                          120
                      Carbohydrates (g)                 23
                      Protein (g)                       2
                      Fat (g)                           2



                                               19
Cholesterol (mg)                                   0
                     Sodium (mg)                                        180
                     Calcium (% on 2000 kcal diet)                      2
                     Sugars (g)                                         2
                     Vitamin C (% on 2000 kcal diet)                    4
                     Iron (% on 2000 kcal diet)                         0
                     Fiber (g)                                          2

DESSERT
S’mores
    Source recipe: http://www.hersheys.com/rascalflatts/lib/swf/recipes.swf under “How to Make
      S‟Mores Over a Campfire”
         o Roast one large JET-PUFFED Marshmallow slowly over a fire.
         o Place ½ of a HERSHEY‟S Milk Chocolate Bar on the HONEY MAID Honey Graham
             and then put the roasted marshmallow in the middle. Top with the other graham half.
         o 2 graham crackers – Honey Maid Grahams Honey
                  Nutrition:
                    Serving size                                          31 g
                    Calories                                              130
                    Carbohydrates (g)                                     24
                    Protein (g)                                           2
                    Fat (g)                                               3.5
                    Cholesterol (mg)                                      0
                    Sodium (mg)                                           180
                    Calcium (mg)                                          0
                    Sugars (g)                                            8
                    Vitamin C (mg)                                        0
                    Iron (% on 2000 kcal diet)                            6
                    Fiber (g)                                             1

           o   1 Hershey‟s Milk Chocolate Bar
                   Nutrition:
                     Serving size                                       43 g
                     Calories                                           210
                     Carbohydrates (g)                                  26
                     Protein (g)                                        3
                     Fat (g)                                            13
                     Cholesterol (mg)                                   10
                     Sodium (mg)                                        35
                     Calcium (% on 2000 kcal diet)                      8
                     Sugars (g)                                         24
                     Vitamin C (mg)                                     0
                     Iron (% on 2000 kcal diet)                         2
                     Fiber (g)                                          1



                                                20
o   2 Kraft Jet-Puffed Marshmallows
              Serving size                           2 pieces (15 g)
              Calories                               50
              Carbohydrates (g)                      12
              Protein (g)                            0
              Fat (g)                                0
              Cholesterol (mg)                       0
              Sodium (mg)                            13
              Calcium (% on 2000 kcal diet)          0
              Sugars (g)                             10
              Vitamin C (mg)                         0
              Iron (% on 2000 kcal diet)             0
              Fiber (g)                              0


CONDIMENTS
    Heinz ketchup
         o Nutrition:
                   Serving size                          1 tbs
                   Calories                              15
                   Carbohydrates (g)                     4
                   Protein (g)                           0
                   Fat (g)                               0
                   Cholesterol (mg)                      0
                   Sodium (mg)                           190
                   Calcium (mg)                          0
                   Sugars (g)                            4
                   Vitamin C (% on 2000 kcal diet)       0
                   Iron (% on 2000 kcal diet)            0
                   Fiber (g)                             0
    French‟s Yellow Mustard
         o Nutrition:
                   Serving size                          1 tsp
                   Calories                              0
                   Carbohydrates (g)                     0
                   Protein (g)                           0
                   Fat (g)                               0
                   Cholesterol (mg)                      0
                   Sodium (mg)                           55
                   Calcium (mg)                          0
                   Sugars (g)                            0
                   Vitamin C (% on 2000 kcal diet)       0
                   Iron (% on 2000 kcal diet)            0
                   Fiber (g)                             0
    Heinz Sweet Relish



                                              21
o    Nutrition:
                   Serving size                       1tbsp
                   Calories                           20
                   Carbohydrates (g)                  5
                   Protein (g)                        0
                   Fat (g)                            0
                   Cholesterol (mg)                   0
                   Sodium (mg)                        95
                   Calcium (mg)                       0
                   Sugars (g)                         3
                   Vitamin C (% on 2000 kcal diet)    0
                   Iron (% on 2000 kcal diet)         0
                   Fiber (g)                          0
   Chopped onions
        o Nutrition:
                    Serving size                       1 oz
                    Calories                           10
                    Carbohydrates (g)                  2.32
                    Protein (g)                        0.31
                    Fat (g)                            0
                    Cholesterol (mg)                   0
                    Sodium (mg)                        0.81
                    Calcium (mg)                       0
                    Sugars (g)                         0
                    Vitamin C (% on 2000 kcal diet)    0
                    Iron (% on 2000 kcal diet)         0
                    Fiber (g)                          0
   Pickle slices
        o Nutrition:
                  Serving size                        3 slices
                  Calories                            60
                  Carbohydrates (g)                   14
                  Protein (g)                         0
                  Fat (g)                             0
                  Cholesterol (mg)                    0
                  Sodium (mg)                         340
                  Calcium (mg)                        0
                  Sugars (g)                          14
                  Vitamin C (% on 2000 kcal diet)     0
                  Iron (% on 2000 kcal diet)          0
                  Fiber (g)                           0
   Tomatoes, sliced
        o Nutrition:
                   Serving size                       1 slice



                                             22
Calories                            2
                 Carbohydrates (g)                   0.5
                 Protein (g)                         0.2
                 Fat (g)                             0
                 Cholesterol (mg)                    0
                 Sodium (mg)                         0
                 Calcium (mg)                        0
                 Sugars (g)                          0
                 Vitamin C (% on 2000 kcal diet)     0
                 Iron (% on 2000 kcal diet)          0
                 Fiber (g)                           0.1
   Romaine lettuce
         o Nutrition:
              Serving size                         1 leaf (6 g)
              Calories                             1
              Carbohydrates (g)                    0.2
              Protein (g)                          0
              Fat (g)                              0
              Cholesterol (mg)                     0
              Sodium (mg)                          0
              Calcium (mg)                         0
              Sugars (g)                           0
              Vitamin C (% on 2000 kcal diet)      0
              Iron (% on 2000 kcal diet)           0
              Fiber (g)                            0
   Salt
         o Nutrition:
                Serving size                        1/8 tsp
                Calories                            0
                Carbohydrates (g)                   0
                Protein (g)                         0
                Fat (g)                             0
                Cholesterol (mg)                    0
                Sodium (mg)                         285
                Calcium (mg)                        0
                Sugars (g)                          0
                Vitamin C (% on 2000 kcal diet)     0
                Iron (% on 2000 kcal diet)          0
                Fiber (g)                           0
   Pepper
         o Nutrition:
                 Serving size                        1 tbsp
                 Calories                            16
                 Carbohydrates (g)                   4
                 Protein (g)                         1


                                           23
Fat (g)                            0
                 Cholesterol (mg)                   0
                 Sodium (mg)                        3
                 Calcium (mg)                       0
                 Sugars (g)                         0
                 Vitamin C (% on 2000 kcal diet)    0
                 Iron (% on 2000 kcal diet)         0
                 Fiber (g)                          2
   Frank‟s Red Hot Original Cayenne Pepper Sauce
        o Nutrition:
                  Serving size                      1 tsp
                  Calories                          0
                  Carbohydrates (g)                 0
                  Protein (g)                       0
                  Fat (g)                           0
                  Cholesterol (mg)                  0
                  Sodium (mg)                       200
                  Calcium (mg)                      0
                  Sugars (g)                        0
                  Vitamin C (% on 2000 kcal diet)   0
                  Iron (% on 2000 kcal diet)        0
                  Fiber (g)                         0




                                           24
Appendix D


              Bucky’s Bonfire Meal
                           Sept. 17th

      Select One:
      Hamburger______                Veggie Burger ______
      WI Cheddar Cheeseburger ______ w/ Bacon_____
      Brat w/ Sauerkraut______
      Brat_______
      *Condiment Bar is located outside next to Grill

      Select Two:
      Baked Beans_____               Potato Salad______

      Grilled Corn on the Cob_____   Doritos Nacho Cheese_____

      Cheetos's_____                 Baked Lays______




      NAME:________________________




                                      25
Appendix E
Dear [auto insert name of student],



         Welcome once again to UW-Housing. We hope your stay his year in [insert name of
dorm] is a wonderful experience and we are more than happy to be a part of it. As the academic
year beins we know that your schedules are filling up and your summer activities are coming
closer to an end. But, the warm weather is still around and we want you to enjoy it while you
still can. Therefore, in the spirit of summer grab your new friends from the dorm, or ask
someone new on your floor to get together for a hamburger or brat at our Bucky Bonfire.

        On September 10th, from 6-8 we will be providing you with a backyard grill-out with
some of your grilled favorites as well as yard games to keep you entertained. To get your ticket,
just walk through Pop‟s and ask the student at the register for a $5.50 meal ticket. This will buy
you one main, two side dishes and a s‟more package. Then from 8-10 there will be a live
guitarist, Bucky Badger, and a campfire to celebrate the end of summer.

       We hope you can join us in the festivities as we know after summer is over, we always
want s‟more.



       Sincerely,



       Brian Burke




                                                26
Appendix J
Final Budget




               27
28

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Last buckys-bonfire1

  • 1. UW Housing Dining & Culinary Services Bucky’s Bonfire Promotional Project Kelly Berg, Jackie Brown, Ashley Harrison, Jenni Li 4/23/2010
  • 2. Table of Contents Customer Profile ........................................................................................................................................... 4 Plan for the Atmosphere ............................................................................................................................... 4 Time and Date of the Event .......................................................................................................................... 4 Meal Tickets.................................................................................................................................................. 4 Set-up & Clean-up ........................................................................................................................................ 5 Seating Area .............................................................................................................................................. 5 Demo ......................................................................................................................................................... 5 Grilling ...................................................................................................................................................... 5 Condiments ............................................................................................................................................... 5 Utensils and Plating .................................................................................................................................. 5 Garbage ..................................................................................................................................................... 6 Campfire.................................................................................................................................................... 6 Roasting of the S’mores ............................................................................................................................ 6 Music ......................................................................................................................................................... 6 Bucky ......................................................................................................................................................... 6 Games ....................................................................................................................................................... 6 Weather Permitting Event ........................................................................................................................ 7 Promotional Objectives ................................................................................................................................ 7 Increase Patronage ................................................................................................................................... 7 Increase Public Awareness of a Facility’s Services .................................................................................... 7 Promotional Materials .................................................................................................................................. 8 Facebook and Email Invitations ................................................................................................................ 8 Promotional Flyer...................................................................................................................................... 8 Table Tent ................................................................................................................................................. 8 Promotional Handout ............................................................................................................................... 8 Directional Tag Board................................................................................................................................ 9 Pricing Strategy ......................................................................................................................................... 9 Budget Summary........................................................................................................................................... 9 Impact on Operations ................................................................................................................................. 10 Purchasing ............................................................................................................................................... 10 2
  • 3. Receiving ................................................................................................................................................. 10 Storage .................................................................................................................................................... 10 Pre-preparation....................................................................................................................................... 10 Preparation ............................................................................................................................................. 10 Holding .................................................................................................................................................... 10 Service ..................................................................................................................................................... 11 Follow Up and Evaluation ........................................................................................................................... 11 Resources .................................................................................................................................................... 12 Appendices.................................................................................................................................................. 13 3
  • 4. Customer Profile The demographics of our target customers are men and women age 18-22. They are most likely first year Madison students and are residing in the on campus dormitories. The event will be held at the green space next to Gordon Commons, so the target customers will reside in Witte, Sellery, Ogg, and Smith. However, advertising for this event may reach other people on campus who are welcome to attend. The buying pattern of our target customer includes the students with WisCard accounts and the pricing will be based on their use of this card. If cash customers are present, they will not be turned away, but will be asked to pay the price marked up by 60%. The purchasing history of our customers will most likely be repeat yet relatively new since the event will be held within the first two weeks of school. Plan for the Atmosphere The objective of our “camping” theme is to promote the friendliness of UW Food Service as well to provide the incoming students staying in the residential halls with an opportunity to socialize in a comfortable environment outside of Gordon Commons. In order to do this we have planned a wacky themed event which will be located outside the front doors of Gordon Commons as well as in the Gordon green space on the south side. This event will require a few extra employees to operate the outdoor grill and serving area as well as monitor the fire pit for safety reasons. We understand that there might be issues with this plan that would have to be presented to risk management but with careful planning and consideration of all safety issues, we plan on this being a safe and successful event. A complete timeline of events can be found in Appendix A. Time and Date of the Event In order to promote socializing and networking within the new student body, we are hoping to host this event on Friday, September 10th, 2010. This will be close enough to the Freshman Welcome week that students will still want to meet and greet other members of their dorm community as well as provide a substance free bonfire for all to participate in. The games and the meal will be served from 6-8 pm with the campfire and games running from 8-10 pm. The menu was designed to showcase traditional Wisconsin food. The menu including source recipes and nutritional analysis can be found in Appendix B and C. Meal Tickets Instead of bringing a cash register outside for the event we thought it would be a smarter and easier idea to have a meal ticket system. For a Meal Deal of $5.50 a customer will receive a ticket at the Pop‟s register for a meal consisting of one entree, two side dishes, and a s‟mores package. The consumer will then be able to fill out their choices and go outside to the grill to receive their meal. The meal ticket can be found in Appendix D. There will not be a beverage included as a part of this meal but since the customers are already inside of Pop‟s Club, they will be able to make any beverage purchase here. For those who just want to come for dessert there will be a s‟mores package available for only $1.50. 4
  • 5. Set-up & Clean-up Set up will need to be done of the grills and cooking area at least 1 hour before serving time. This will give the team enough time to make sure the grill and the cooking area is set up. The clean-up will be done after the last meal ticket is served at 8 pm. This should not take any longer than 45 minutes. Seating Area Since the idea of the event is to provide a camping experience, there will not be any extra seating provided for the residents. Since there are a few picnic tables in the area some residents who chose not to eat in the grass can feel free to use the table space, otherwise, socializing in the grass will let groups come together in all different sorts of numbers. Demo There will be 3 example plates to demo the food being served inside of Pop‟s Club. These plates will show the proper portion sizes of each meal so customers are able to get a “sneak peek” of what they are ordering. The plates will be divided as so: One hamburger bun with One hamburger bun with a One brat bun with a meat patty, cheese, and veggie patty, one 4 oz. brat, sauerkraut, chips, bacon. One 6oz. spoodle spoodle of potato salad, and corn on the cob. of baked beans and a bag and corn on the cob. of chips. Grilling In the front of Gordon Commons, where residents from Ogg and Sellery enter, there will be two grills set up for the burgers, brats, and corn on the cob. Next to the grill there will be a warming table with hospital pans for each of the sides (baked beans, corn on the cob, potato salad, and chips). There will be four employees needed to work this food station. Two employees will be in charge of the grill, and the other two employees will be in charge of serving the side dishes off of the steam tables. Condiments For the burgers and brats there will need to be a variety of condiments available. Therefore, on a table next to the grill there will be a condiment station set up on the food bar where customers can get their ketchup, mustard, onions, pickles, lettuce, butter, hot sauce, salt, and pepper. This will need to be a chilled table with an extension cord running to an available outlet since some condiment items will need to be kept cold. For each of the vegetables, there will need to be proper serving ware provided such as tongs. Utensils and Plating Considering that this will be an outdoor event, we have chosen to use plastic and disposable utensils. By using regular flatware we were concerned with the amount lost in the lawn, and causing future problems for the lawn maintenance crew. For plates, we suggest using recycled 5
  • 6. paper plates to cut down on work needed to transport dirty dishes from the outdoor area to the dish room. Garbage Extra garbage cans will be provided outside so student can dispose of their refuse without having to walk back into Gordon Commons. There will be one garbage can next to the grilling station and another one close to the campfire. The student workers will be responsible for returning the garbage cans back to the commissary at the end of the night. Campfire There will be a campfire contained in a fire pit. We have chosen to use a transportable fire pit so that we would not kill the grass below and also to maintain the size of the fire. This fire will be used for roasting the marshmallows and to keep customers warm. For safety reasons, we will need to have Housing employees watch the fire responsibly over the course of the night. At no time will this fire be unattended. For some reason the fire were to get out of control there will be emergency equipment, consisting of a bucket of water, in range at all times. Roasting of the S’mores Due to the high risk of working over an open fire we would need to mention this idea to risk management. The s‟mores will be roasted using SmorStix (http://moose-r-us.com/Item/lodge- decor/smorstix.html). Since it would be economically unrealistic to purchase a stick for every customer we have planned to purchase 16 and have the customers share. Due to food safety precautions, the employee watching the fire will also be in charge of cleaning and sanitizing each stick before it is handed off to the next person. Music To lighten the atmosphere and help turn our dinner into a “real” camping experience we thought about having some music in the background. We have planned to have a guitarist come and play country and camping music to add to the atmosphere. The guitarist will come from the UW Music Department and will be provided a chair by the bonfire to sit at. Bucky Bucky‟s Bonfire would not be complete if it wasn‟t for Bucky himself. In order to add to the atmosphere and provide some school spirit as well as a warm face that everyone can recognize, Bucky will be in attendance at our event from 7 to 9 pm. During this time, he will be walking around the yard, greeting students to the event and playing lawn games. Games Ladder ball, horse shoes, and bag toss will all be set up in the Gordon green space. There will be one or two sets of each game, so enough residents can play while the other spectators or work on perfecting the perfect golden s‟more. These games will be borrowed from the residential halls so they will not be a part of our expenses. 6
  • 7. Weather Permitting Event Due to the fact that this will be an outdoor event, we will plan on rescheduling the event for the following day (Saturday, September 11, 2010) if there is bad weather in the forecast. If 5 days before the event the forecast predicts rain, thunderstorms, or tornadoes, the event will immediately be rescheduled for the next day. If the weather does not look like it will clear, we will continue to plan for the event on the original day but move everything indoors. Instead of the bonfire, the s'mores packages will still be served and the students can choose to cook them on their own in the microwave or dorm oven, or just eat them "raw". Lawn games will be limited to bag toss due to safety of use of games indoors and the number of house fellows will be reduced to only two since there will be no fire to supervise. Promotional Objectives Increase Patronage This promotional event is designed mainly to attract the residents of Witte, Sellery, Ogg, and Smith. These are the students that UW Dining and Culinary Services provide services to through their Gordon‟s Commons unit. One objective goal of the promotion is to increase patronage to this unit. The event will be held within the first two weeks of college. This will most likely not be the student‟s first experience with UW Housing Dining and Culinary Services, however, we feel that by introducing the quality of food we will increase the volume of business throughout the year to all sub-units; Ed‟s Express and Pop‟s Dinner Club. By combining the food made at the commissary, the staff and the geographical location of the event, we will be able to promote the units and the food that is provided in them. This will be measured by the volume of business in the three months post the event. This volume with be compared to the previous years to see if and impact has been made. Increase Public Awareness of a Facility’s Services Students may not have had a chance to explore the surrounding green space of the Southeastern Area Dorms. We would like to welcome them to this area which can be used for lying outside, playing games, or just tossing Frisbees with friends. While UW D&CS will not directly make money of the use of the campus owned land, just having students congregate right next to Gordon‟s will increase the chance that they will come in and purchase. After a quick game, or a study session outside students will have the opportunity of walking a few feet to purchase dinner, and this will decrease the pull of State Street‟s restaurants or other competitors. We will also increase the awareness of catering events. By taking our food outside the Gordon‟s Commons unit, we are advertising our catering services and may spike some interest among the customers. Students who work their way up to club leaders will remember these services and will keep them in mind for future events. Resident Assistants present have more direct need for the catering services and will get an idea of what is possible. Each is allocating a budget to be used by the dormitory „house‟ for bonding events and such. Food is mostly likely always present. It 7
  • 8. can come from anywhere. However with this promotion event, we will show the RA‟s the quality and ease of using the UWD&CS- Catering Services. We will measure this objective by counting the catering service requests in the months following the event. Promotional Materials Facebook and Email Invitations For initial contact with our customers we will send out an e-mail to housing residents. (Appendix E). As a follow up, we will generate a Facebook event for Bucky‟s Campout. “Bucky‟s” profile on Facebook will invite students living in the Southeastern dorms. This will hopefully circulate throughout this population. However if it doesn‟t reach all of the students we will follow up with the following promotional materials. Promotional Flyer Promotional materials were designed to advertise the event to our target customers. The materials will be placed in dorms, Pop‟s bulletin boards, Pop‟s Dining Room, and Ed‟s Express dining area. These places were chosen so that our customers will be introduced to the event a week prior, and then repeatedly reminded of the event up to September 10th. We feel that this will be sufficient in educating the event to the customer, as well as attracting students to show up. The first promotional material designed is a flyer to be posted on Gordon‟s Commons and Southeastern dorms bulletin boards. This will be placed one week prior to the event. It was designed to introduce the event to the customer. It gives a short description of activities, date, time, and menu to be expected. Also listed is pricing information and how to obtain a ticket. The flyer is included in (Appendix F). Table Tent A table tent was designed to promote this event to the regular customers that dine at Gordon‟s Commons. The table tent can be found in (Appendix G). Promotional Handout These will be distributed outside the entrance to Gordon‟s Commons starting three days prior to the event. They will be printed on 5x8 cards and are meant to serve as a reminder for students. They have a big graphic of a s‟more and a saying to elicit thought about the event. The date, time and location of the event can be found directly on the card. Additional information can be given by the student worker handing out the flyer, or by addressing them to the flyer posted on the bulletin boards inside the unit. Student workers will be needed at peak times of Gordon‟s Common service (11-2pm) in order to reach the most customers yet with minimal staffing power. These cards could easily be taken with the customer so that they can post it somewhere or mark it down on their personal calendars as a reminder. The handout can be found attached in Appendix H 8
  • 9. Directional Tag Board This will be a large poster (2x3 ft) placed at the entrance of Gordon‟s Commons and over by the grills. It is meant to direct customers to where they need to go and what they should do to participate in the event. The poster located by the grills will redirect the customers into Pop‟s Club to purchase their meal ticket. The one located inside Gordon‟s Commons will do the same. A sample of the Directional Tag board can be found in Appendix I. Pricing Strategy The pricing strategy we choose to use for the bonfire event is the bundle. Because the meal is served outside, it seems most efficient to have the students pay inside and receive a meal ticket. This meal ticket would give the students a meat option, two sides, and the s‟more package for $5.50. The bundle does not include a drink, so drinks will be offered inside Pop‟s as a la carte items. The drinks are not included in the bundle due to the fact there is such a variety of drink options available and they are all priced differently. Budget Summary Considering this event has never been done before, but we are planning on it being a huge success, we have created our budget for an estimate of 200 meal customers and 65 dessert customers. This brings the total revenue to $1,195.50. Our total expenses, comes out to $1,145.98, which leaves us with a total profit of $49.52. Within the budget as you can see in Appendix J, all of our expenses are within reason. For labor, we have hired 4 extra student employees, who will be helping out with serving and watching the bonfire, and 2 civil service workers who will be helping with the grill. The other labor costs, such as the house fellows who will be helping with the lawn games and watching the fire, will be paid for through UW Housing. These work hours will count for part of their work week hours as a house fellow. Another area in labor costs where we saved money is in music. From the Department of Music, we have requested for a volunteer musician to come and play his/her guitar as they sing by the fire for 2 hours. For supplies, we have decided to purchase biodegradable plates and silverware in order to save money on the cost of running dishes in and out of Gordon Commons as well as to reduce the number of plates and utensils from disappearing into other student‟s hands. As for the campfire, this is where the majority our costs come in. With the fire pit rental, the fire permit, and having Bucky Badger there as well, the entertainment costs will be the majority of the expenses. We have thought that although the numbers for this are high, having Bucky at the bonfire will draw a larger crowd, as well as having the fire, where any student with their dorm window open will smell the fire and immediate wonder what is going on. From this event, we are hoping to come out even, if not ahead of what we have planned and with a successful event, we hope that this is something that we can do on a yearly or semiannual basis in order to not only good food but good food in a good atmosphere. 9
  • 10. Impact on Operations Every part of the foodservice operation will be affected by hosting the bonfire event. It is critical to understand how to plan for every operational step along the way. Purchasing The ingredients for the meal will need to be ordered at least two weeks in advance. Most of the ingredients including the hamburger and vegetable patties will be ordered from Sysco. Only the brats, corn-on-the-cob and fresh Wisconsin cheddar cheese will need to be purchased from local vendors. Because the local food comes in fresh, they should plan for delivery a couple days before the bonfire. Receiving There will be a separate delivery for fresh foods coming from local farmers a few days before the bonfire. The hamburger patties and vegetable burgers should be delivered frozen from the primary vendor, Sysco. The remaining ingredients will also be delivered from Sysco. Storage There should be sufficient refrigerator space to keep the brats and cheddar cheese upon delivery and also to store the sauerkraut, potatoes cubes, diced onions, corn-on-the-cob, lettuce and sliced tomatoes. Also, there should be adequate freezer space to store the hamburger patties and vegetable burgers. On the day before the bonfire, the hamburger meat and vegetable patties should be moved from the freezer and stored in the refrigerator to thaw. The remaining ingredients are in dry storage. Pre-preparation Most of the ingredients are received from Sysco and are already pre-prepped. The s‟mores should be assembled into the packages either a day before or on the day of the bonfire to ensure freshness. Preparation The grills will need to be used to cook the hamburger meat, brats, vegetable patties and corn-on- the-cob. These should all be cooked and handled separately for food safety purposes. The hamburger patties need to be cooked to 155 degrees Fahrenheit for 15 seconds, the brats to 180 degree Fahrenheit for 10-13 minutes and the vegetables burgers to a minimum temperature of 160 degrees Fahrenheit. The grilling will be done on-site at the beginning of the serving line. The bacon will be pre-cooked in the convection ovens to 155 degrees Fahrenheit for 15 seconds. The baked beans should be heated up in a steam kettle, the sour kraut heated and the potato salad assembled. Holding The hot foods need to be held in steam tables at a temperature of 135 degrees Fahrenheit. A portable food bar with sneeze guard will be moved outside to keep the condiments and the potato salad cool. This will requires the use of extension cords. 10
  • 11. Service This is by far the most important part of the bonfire. The space by Ogg should have been left vacant for the bonfire. Prior to the event, one house fellow from each dorm in the area, Witte, Selery, Ogg and Smith, will volunteer to set-up, organize and supervise the outdoor games. We will need an additional four foodservice workers and two civil service workers. Two of the foodservice worker‟s will set up the tables prior to the bonfire and will be refilling the tables whenever necessary throughout the event. The other two foodservice workers will be assembling the bacon cheddar cheeseburger and distributing food on the service line. The two civil service workers will set up and light the bonfire and will do all of the grilling. It is important that the normal amount of foodservice staff is present to work inside Pop‟s, serving everyday items and working the cash register and ticket distribution. Either a volunteer from the UW-Music department or a DJ will set up to play music during the bonfire. Bucky will also make an appearance. Follow Up and Evaluation Our main objective that we will use to evaluate the success of this promotional event is share- of market. We want to influence our customers so that they increase their use of the University Housing and Dining & Culinary Services. We will evaluate the success of the event by counting the number of meal tickets distributed. This will be our measurable objective. 11
  • 12. Resources Calorie Counter, Diet Tracking, Food Journal, Nutrition Facts at The Daily Plate. Web. 19 Apr. 2010. <http://www.thedailyplate.com/>. Division of University Housing. “Dining and Culinary Services.” 2010. Web. 21 Apr. 2010. <http://www.housing.wisc.edu/dining/>. "Grilled Corn on the Cob - All Recipes." All Recipes – Complete Resource for Recipes and Cooking Tips. Web. 19 Apr. 2010. <http://allrecipes.com/Recipe/Grilled-Corn-on-the- Cob/Detail.aspx>. "Indoor or Outdoor S'Mores." Hershey's Kitchens. Web. 19 Apr. 2010. <http://www.hersheys.com/recipes/recipes/detail.asp?id=4346&page=1&per=25&keywo rd=s'mores&omnituresearch=true&rectypecat=>. Johnsonville Sausage. “Original Bratwurst®: Cooking Directions.” 2010. Web. 21 Apr. 2010 <http://www.johnsonville.com/home/products/brats/original-bratwurst>. Kellogg NA CO., “Morning Star Farms®: Products by Type.” 2010. Web. 21 Apr. 2010.<http://www.morningstarfarms.com/product_detail.aspx?family=934&id=19711>. "LAY'S®." Frito-Lay : Good Fun! Web. 19 Apr. 2010. <http://www.fritolay.com/our- snacks/lays.html>. Payne-Palacio, June, Theis, Monica. “Introduction to Foodservice” 11th Ed. Upper Saddle River: New Jersey. Pearson Prentice Hall: 2009. "Products - HERSHEY'S." HERSHEY'S Chocolate: Home. Web. 19 Apr. 2010. <http://www.hersheys.com/products/>. United States Department of Agriculture., Food Safety and Inspection Service. “Fact Sheets: Ground Beef and Food Safety” 2010. Web. 21 Apr. 2010. <http://www.fsis.usda.gov/Factsheets/Ground_Beef_and_Food_Safety/index.asp>. 12
  • 13. Appendix A Timeline of Events PREPLANNING STAGE (2-3 2 WEEKS AHEAD Week Of Event MONTHS AHEAD) • Order food • Set up table tents •Pass fire, outdoor grill, and s’mores • Promote event with UW through Risk Management Housing •Get fire permit/license •Reserve Bucky • E-mail residents of Witte, •Reserve fire pit Ogg, Sellery, and Smith. •Reserve musician • Hang up signs in Gordon •Reserve green space south of Commons Gordon Commons •Contact Residence Halls to: •Get Housefellows to work •Reserve lawn games (ladder ball, horseshoes, and bag toss) •Inform staff of new work hours •Order s’more sticks
  • 14. DAY BEFORE EVENT DAY OF EVENT DAY AFTER EVENT • Prepare potato salad • Set up games • Evaluate number of meal • Package s'mores • Set up grills tickets sold • Set up steam table and food bar with sneeze guard • Set up firepit • Set up garbage cans • Look at leftover tickets and food (after event) 14
  • 15. Appendix B Bucky’s Bonfire Menu ENTREES (choose one) Grilled Hamburger Wisconsin Cheddar Burger with Bacon Morningstar Garden Veggie Burger Brat with Sauerkraut SIDE DISHES (choose two) All American Potato Salad Corn on the Cob Vegetarian Baked Beans Assorted Lay‟s single-serving 1 oz. bag of chips Lay‟s Classic Potato Chips Lay‟s Barbecue Flavored Potato Chips Baked Lay‟s Original Potato Crisps DESSERT S‟mores package 2 graham crackers 1 Hershey‟s Milk Chocolate Bar 2 Kraft Jet-Puffed Marshmallows CONDIMENTS Heinz Ketchup French‟s Yellow Mustard Pickle slices Sliced tomatoes Romaine lettuce Salt Pepper Frank‟s Red Hot Original Cayenne Pepper Sauce
  • 16. Appendix C ENTREES Grilled hamburger  Source: Housing recipe for grilled hamburger - http://www.housing.wisc.edu/dining/nutrition/index.php?i=3569  Nutrition: Serving size 7.3 oz portion Calories 552 Carbohydrates (g) 28 Protein (g) 29 Fat (g) 36 Cholesterol (mg) 101 Sodium (mg) 460 Calcium (mg) 20 Sugars (g) 0 Vitamin C (mg) 0 Iron (mg) 4.5 Fiber (g) 1.0 Wisconsin cheddar burger with bacon  Source: Housing recipe for bacon cheeseburger - http://www.housing.wisc.edu/dining/nutrition/index.php?i=3494 but replace American cheese with Wisconsin sharp cheddar cheese.  Nutrition: Serving size 9.6 oz portion Calories 828 Carbohydrates (g) 29 Protein (g) 37 Fat (g) 53 Cholesterol (mg) 185 Sodium (mg) 1567 Calcium (mg) 225 Sugars (g) 0 Vitamin C (mg) 0 Iron (mg) 4.9 Fiber (g) 1.0 Morningstar Garden Veggie Burger  Source: Housing recipe for Morningstar Garden Veggie Burger - http://www.housing.wisc.edu/dining/nutrition/index.php?i=4881  Nutrition: Serving size 7.3 oz portion Calories 386 16
  • 17. Carbohydrates (g) 38 Protein (g) 22 Fat (g) 18 Cholesterol (mg) 30 Sodium (mg) 981 Calcium (mg) 108 Sugars (g) 2.6 Vitamin C (mg) 6 Iron (mg) 3.4 Fiber (g) 5.4 Brat with sauerkraut  Source: Housing recipe for brat on bun - http://www.housing.wisc.edu/dining/nutrition/index.php?i=3515  Nutrition: Serving size 7.2 oz portion Calories 454 Carbohydrates (g) 33 Protein (g) 17 Fat (g) 27 Cholesterol (mg) 68 Sodium (mg) 1303 Calcium (mg) 26 Sugars (g) 1.5 Vitamin C (mg) 5 Iron (mg) 2.4 Fiber (g) 2.6  Sauerkraut source: Housing recipe for sauerkraut - http://www.housing.wisc.edu/dining/nutrition/index.php?i=1287  Nutrition: Serving size 5 oz portion Calories 61 Carbohydrates (g) 14 Protein (g) 0 Fat (g) 0 Cholesterol (mg) 0 Sodium (mg) 735 Calcium (mg) 12 Sugars (g) 13.7 Vitamin C (mg) 13 Iron (mg) 0.1 Fiber (g) 4.3 17
  • 18. SIDE DISHES All American Potato Salad  Source: Housing recipe for All American Potato Salad - http://www.housing.wisc.edu/dining/nutrition/index.php?i=1590  Nutrition: Serving size 4 oz portion Calories 160 Carbohydrates (g) 56 Protein (g) 0 Fat (g) 0 Cholesterol (mg) 0 Sodium (mg) 2940 Calcium (mg) 48 Sugars (g) 54.8 Vitamin C (mg) 52 Iron (mg) 0.4 Fiber (g) 17.2 Corn on the cob  Source recipe: http://allrecipes.com/Recipe/Grilled-Corn-on-the-Cob/Detail.aspx  Nutrition: Serving size 1 ear Calories 179 Carbohydrates (g) 17.1 Protein (g) 3 Fat (g) 12.6 Cholesterol (mg) 31 Sodium (mg) 95 Calcium (% on 2000 kcal diet) <1 Sugars (g) 2.9 Vitamin C (% on 2000 kcal diet) 10 Iron (% on 2000 kcal diet) 5 Fiber (g) 2.4 Vegetarian baked beans  Source recipe: Housing recipe for Vegetarian baked beans - http://www.housing.wisc.edu/dining/nutrition/index.php?i=1326  Nutrition: Serving size 6 oz Calories 160 Carbohydrates (g) 36 Protein (g) 8 Fat (g) 1 18
  • 19. Cholesterol (mg) 0 Sodium (mg) 583 Calcium (mg) 58 Sugars (g) 13.5 Vitamin C (mg) 0 Iron (mg) 2.0 Fiber (g) 7 Assorted Lay’s single-serving 1 oz. bag of chips  Lay‟s Classic Potato Chips o Nutrition: Serving size 1 oz Calories 150 Carbohydrates (g) 15 Protein (g) 2 Fat (g) 10 Cholesterol (mg) 0 Sodium (mg) 180 Calcium (mg) 0 Sugars (g) 0 Vitamin C (% on 2000 kcal diet) 10 Iron (% on 2000 kcal diet) 2 Fiber (g) 1  Lay‟s Barbecue Flavored Potato Chips o Nutrition: Serving size 1 oz Calories 150 Carbohydrates (g) 15 Protein (g) 2 Fat (g) 10 Cholesterol (mg) 0 Sodium (mg) 200 Calcium (mg) 0 Sugars (g) 2 Vitamin C (% on 2000 kcal diet) 10 Iron (% on 2000 kcal diet) 2 Fiber (g) 1  Baked Lay‟s Original Potato Crisps o Nutrition: Serving size 1 oz Calories 120 Carbohydrates (g) 23 Protein (g) 2 Fat (g) 2 19
  • 20. Cholesterol (mg) 0 Sodium (mg) 180 Calcium (% on 2000 kcal diet) 2 Sugars (g) 2 Vitamin C (% on 2000 kcal diet) 4 Iron (% on 2000 kcal diet) 0 Fiber (g) 2 DESSERT S’mores  Source recipe: http://www.hersheys.com/rascalflatts/lib/swf/recipes.swf under “How to Make S‟Mores Over a Campfire” o Roast one large JET-PUFFED Marshmallow slowly over a fire. o Place ½ of a HERSHEY‟S Milk Chocolate Bar on the HONEY MAID Honey Graham and then put the roasted marshmallow in the middle. Top with the other graham half. o 2 graham crackers – Honey Maid Grahams Honey  Nutrition: Serving size 31 g Calories 130 Carbohydrates (g) 24 Protein (g) 2 Fat (g) 3.5 Cholesterol (mg) 0 Sodium (mg) 180 Calcium (mg) 0 Sugars (g) 8 Vitamin C (mg) 0 Iron (% on 2000 kcal diet) 6 Fiber (g) 1 o 1 Hershey‟s Milk Chocolate Bar  Nutrition: Serving size 43 g Calories 210 Carbohydrates (g) 26 Protein (g) 3 Fat (g) 13 Cholesterol (mg) 10 Sodium (mg) 35 Calcium (% on 2000 kcal diet) 8 Sugars (g) 24 Vitamin C (mg) 0 Iron (% on 2000 kcal diet) 2 Fiber (g) 1 20
  • 21. o 2 Kraft Jet-Puffed Marshmallows Serving size 2 pieces (15 g) Calories 50 Carbohydrates (g) 12 Protein (g) 0 Fat (g) 0 Cholesterol (mg) 0 Sodium (mg) 13 Calcium (% on 2000 kcal diet) 0 Sugars (g) 10 Vitamin C (mg) 0 Iron (% on 2000 kcal diet) 0 Fiber (g) 0 CONDIMENTS  Heinz ketchup o Nutrition: Serving size 1 tbs Calories 15 Carbohydrates (g) 4 Protein (g) 0 Fat (g) 0 Cholesterol (mg) 0 Sodium (mg) 190 Calcium (mg) 0 Sugars (g) 4 Vitamin C (% on 2000 kcal diet) 0 Iron (% on 2000 kcal diet) 0 Fiber (g) 0  French‟s Yellow Mustard o Nutrition: Serving size 1 tsp Calories 0 Carbohydrates (g) 0 Protein (g) 0 Fat (g) 0 Cholesterol (mg) 0 Sodium (mg) 55 Calcium (mg) 0 Sugars (g) 0 Vitamin C (% on 2000 kcal diet) 0 Iron (% on 2000 kcal diet) 0 Fiber (g) 0  Heinz Sweet Relish 21
  • 22. o Nutrition: Serving size 1tbsp Calories 20 Carbohydrates (g) 5 Protein (g) 0 Fat (g) 0 Cholesterol (mg) 0 Sodium (mg) 95 Calcium (mg) 0 Sugars (g) 3 Vitamin C (% on 2000 kcal diet) 0 Iron (% on 2000 kcal diet) 0 Fiber (g) 0  Chopped onions o Nutrition: Serving size 1 oz Calories 10 Carbohydrates (g) 2.32 Protein (g) 0.31 Fat (g) 0 Cholesterol (mg) 0 Sodium (mg) 0.81 Calcium (mg) 0 Sugars (g) 0 Vitamin C (% on 2000 kcal diet) 0 Iron (% on 2000 kcal diet) 0 Fiber (g) 0  Pickle slices o Nutrition: Serving size 3 slices Calories 60 Carbohydrates (g) 14 Protein (g) 0 Fat (g) 0 Cholesterol (mg) 0 Sodium (mg) 340 Calcium (mg) 0 Sugars (g) 14 Vitamin C (% on 2000 kcal diet) 0 Iron (% on 2000 kcal diet) 0 Fiber (g) 0  Tomatoes, sliced o Nutrition: Serving size 1 slice 22
  • 23. Calories 2 Carbohydrates (g) 0.5 Protein (g) 0.2 Fat (g) 0 Cholesterol (mg) 0 Sodium (mg) 0 Calcium (mg) 0 Sugars (g) 0 Vitamin C (% on 2000 kcal diet) 0 Iron (% on 2000 kcal diet) 0 Fiber (g) 0.1  Romaine lettuce o Nutrition: Serving size 1 leaf (6 g) Calories 1 Carbohydrates (g) 0.2 Protein (g) 0 Fat (g) 0 Cholesterol (mg) 0 Sodium (mg) 0 Calcium (mg) 0 Sugars (g) 0 Vitamin C (% on 2000 kcal diet) 0 Iron (% on 2000 kcal diet) 0 Fiber (g) 0  Salt o Nutrition: Serving size 1/8 tsp Calories 0 Carbohydrates (g) 0 Protein (g) 0 Fat (g) 0 Cholesterol (mg) 0 Sodium (mg) 285 Calcium (mg) 0 Sugars (g) 0 Vitamin C (% on 2000 kcal diet) 0 Iron (% on 2000 kcal diet) 0 Fiber (g) 0  Pepper o Nutrition: Serving size 1 tbsp Calories 16 Carbohydrates (g) 4 Protein (g) 1 23
  • 24. Fat (g) 0 Cholesterol (mg) 0 Sodium (mg) 3 Calcium (mg) 0 Sugars (g) 0 Vitamin C (% on 2000 kcal diet) 0 Iron (% on 2000 kcal diet) 0 Fiber (g) 2  Frank‟s Red Hot Original Cayenne Pepper Sauce o Nutrition: Serving size 1 tsp Calories 0 Carbohydrates (g) 0 Protein (g) 0 Fat (g) 0 Cholesterol (mg) 0 Sodium (mg) 200 Calcium (mg) 0 Sugars (g) 0 Vitamin C (% on 2000 kcal diet) 0 Iron (% on 2000 kcal diet) 0 Fiber (g) 0 24
  • 25. Appendix D Bucky’s Bonfire Meal Sept. 17th Select One: Hamburger______ Veggie Burger ______ WI Cheddar Cheeseburger ______ w/ Bacon_____ Brat w/ Sauerkraut______ Brat_______ *Condiment Bar is located outside next to Grill Select Two: Baked Beans_____ Potato Salad______ Grilled Corn on the Cob_____ Doritos Nacho Cheese_____ Cheetos's_____ Baked Lays______ NAME:________________________ 25
  • 26. Appendix E Dear [auto insert name of student], Welcome once again to UW-Housing. We hope your stay his year in [insert name of dorm] is a wonderful experience and we are more than happy to be a part of it. As the academic year beins we know that your schedules are filling up and your summer activities are coming closer to an end. But, the warm weather is still around and we want you to enjoy it while you still can. Therefore, in the spirit of summer grab your new friends from the dorm, or ask someone new on your floor to get together for a hamburger or brat at our Bucky Bonfire. On September 10th, from 6-8 we will be providing you with a backyard grill-out with some of your grilled favorites as well as yard games to keep you entertained. To get your ticket, just walk through Pop‟s and ask the student at the register for a $5.50 meal ticket. This will buy you one main, two side dishes and a s‟more package. Then from 8-10 there will be a live guitarist, Bucky Badger, and a campfire to celebrate the end of summer. We hope you can join us in the festivities as we know after summer is over, we always want s‟more. Sincerely, Brian Burke 26
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