Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms

Social Media
Integration
+1 404 790 5005
kelly.quattlebaum@globalmarcoms.com

/companies/global-marcoms

/in/kellyquattlebaum

@globalmarcoms @kquattlebaum
Kelly Quattlebaum
/globalmarcoms
President, Global Marcoms
/globalmarcoms

www.globalmarcoms.com

About Global Marcoms

• A full-service marketing and
communications company that works with
businesses to provide support for:
 Social Media (Training, Consulting, Management)
 Marketing
 PR & Communications
 Business Development

Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 2

About Kelly Quattlebaum

• President, Global Marcoms
 10 years of international marketing &
communication experience
 Fluent in English, Spanish and Brazilian
Portuguese
 Public speaker and social media trainer
based in Atlanta, GA
 Specializes in LinkedIn, Twitter,
Facebook and Foursquare
 Started using LinkedIn when it came out
of beta


Presentation Information

• Tweeting live tips @globalmarcoms
• Tweet questions to @globalmarcoms
• Event hashtag #ccorp_connect
• Presentation available on the Global Marcoms
Facebook Page:
www.facebook.com/globalmarcoms


Social Media Defined

Social Media is a group of tools that
enable people to create and share
digital content while establishing and
cultivating relationships

connect | communicate | share | grow


Integrated Marketing Defined

Integrated Marketing Communications (IMC) is
an approach to brand communications where the
different modes work together to create a
seamless experience for the customer and are
presented with a similar tone and style that
reinforces the brand’s core message

Wikipedia

Social Media Integration

Social Media Integration is the act of
integrating social media activities into
the overall marketing strategy and
creating a connection between
networks



• Make sure your social media strategy
complements your overall marketing goals
and objectives
• Keep the branding and messaging consistent
throughout all platforms
• Facilitate marketing team collaboration,
remove the silos



• We will explore social media integration
between platforms and with the following
traditional marketing methods
 Print Marketing
 Email Marketing
 Website and Blog


Print Marketing

• Add social media
icons and links to
business cards


Print Marketing

• Add social media
icons and links to
business cards
• Include social media
icons and links on
printed materials
with a call to action
to connect


Print Marketing

• Add social media • Quote Tweets from
icons and links to followers, especially
business cards endorsements
• Include social media
icons and links on
printed materials
with a call to action
to connect


Print Marketing

• Add social media • Quote Tweets from
icons and links to followers, especially
business cards endorsements
• Include social media • Incorporate Twitter
icons and links on handles and LinkedIn
printed materials public profile links for
with a call to action management in
to connect annual reports,
brochures

Email Marketing

• According to Get Response:
 Emails with 3 social sharing icons generated 55%
higher CTR than messages without social sharing
 Twitter most popular sharing option included in
67.2% of emails, Facebook at 62.7%

Source: http://www.getresponse.com/documents/core/pages/marketing/learning-center/product-
tutorials/social_media_integration.pdf

Email Marketing

• Add icons and links
to employee email
signatures


Email Marketing

to employee email
signatures
• Integrate newsletters
with social sharing
and follow links


Email Marketing

to employee email
signatures
• Integrate newsletters
with social sharing
and follow links
• Share newsletters on
social networking
sites

Website and Blog

• Allow visitors to
subscribe to your
social media sites
from your website


Website and Blog

• Allow visitors to
subscribe to your
social media sites
from your website
• Integrate social
sharing links into
your posts and pages


Website and Blog

• Include Twitter feed
on website and blog


Website and Blog

on website and blog
• Integrate your blog
into your website


Website and Blog

on website and blog
into your website
• Embed YouTube
videos into the pages
or posts


Website and Blog

on website and blog
into your website
• Embed YouTube
videos into the pages
or posts
• Add a newsletter
signup widget

LinkedIn

• 175 million users in
200+ countries
• Strongest tool for B2B
 HubSpot: 61% of
businesses say LinkedIn
generates most B2B leads
of social media sites
 HubSpot: 4x Twitter B2B
leads, 7x Facebook B2B

Image Source: http://bit.ly/SoMeTodayLI4x

LinkedIn

• Link to website,
Facebook and blog


LinkedIn

Facebook and blog
• Connect with
Twitter, accounts
and updates


LinkedIn

Facebook and blog
• Connect with
Twitter, accounts
and updates
• Integrate video on
company products
and services page
and in updates

LinkedIn

• Share video links in
status updates


LinkedIn

status updates
into your personal
profile


LinkedIn

status updates
into your personal
profile
• Send RSS News Feed
to your Group


Twitter


Twitter

• 500 million active users
• 340 million Tweets per day
• Twitter handles 1.6 billion search queries per
day


Twitter

• Include links to other
social media sites in
custom background


Twitter

custom background
• Add a link to your
website or Facebook
page (link or bio)


Twitter

custom background
• Add a link to your
website or Facebook
page (link or bio)
• Tweet links to your
YouTube videos


Twitter

• Use shortlinks to
drive people to your
online content
 Bit.ly provides
tracking


Facebook


Facebook

• 955 million users worldwide, more than half are
mobile users
 1 in 9 people on earth use Facebook
• 50% of active users log in daily
• Average user spends 20 minutes per day on
Facebook


Facebook

• Use cover image for consistent branding


Facebook

• Add links to website,
Twitter, blog,
YouTube on About
Us page


Facebook

Twitter, blog,
YouTube on About
Us page
• Embed YouTube
channel via the
YouTube app


Facebook

Twitter, blog,
YouTube on About
Us page
• Embed YouTube
channel via the
YouTube app
 Adds tab to Timeline


Facebook

Twitter, blog,
YouTube on About
Us page
• Embed YouTube
channel via the
YouTube app
 Adds tab to Timeline
• Embed your blog

Facebook

• Integrate Twitter into
your page


Facebook

your page
• Add newsletter
signup


Facebook

your page
• Add newsletter
signup
• Share a blend of
content
 YouTube videos
 Links to website
 Blog posts
 Photos

YouTube


YouTube

• 2nd largest search engine
• More than 4 billion views per day
• 72 hours of video uploaded every minute


YouTube

• Include Twitter
handle in bio


YouTube

• Include Twitter
handle in bio
• Add links to your
blog, Twitter,
LinkedIn, Facebook
and website


YouTube

• Include Twitter
handle in bio
• Add links to your
blog, Twitter,
LinkedIn, Facebook
and website
• Put links to your
blog, website,
Facebook or Twitter
in the video

YouTube

• Include links and
Twitter handles in
the video title,
description and
comments


YouTube

• Include links and
Twitter handles in
the video title,
description and
comments
• Customize your
background to
include links to other
social sites

Summary

• Social media is powerful, harness that power
by integrating it with other tools and
traditional marketing
• Leverage the power of your networks by tying
them all together


Questions?
Thank You!

Kelly Quattlebaum
President, Global Marcoms
Tel: +1 404 790 5005
kelly.quattlebaum@globalmarcoms.com
@kquattlebaum @globalmarcoms
www.linkedin.com/in/kellyquattlebaum

Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms

Ähnlich wie Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms (20)

Mehr von Kelly Quattlebaum

Mehr von Kelly Quattlebaum (10)

Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms

Hinweis der Redaktion