Social Media Branding: Building Your Personal and Professional Brand with Social Networking by Global Marcoms 031212

Building Your
Brand with
Social Media

+1 404 790 5005
kelly.quattlebaum@globalmarcoms.com

Kelly Quattlebaum
www.globalmarcoms.com
www.facebook.com/globalmarcoms President, Global Marcoms
www.twitter.com/globalmarcoms
http://www.linkedin.com/companies/global-marcoms

About Global Marcoms

• A full service marketing and communications
company that works with businesses to
provide support for:
 Social Media Monitoring, Management, Training
 Marketing
 PR & Communications
 Business Development
 Sales

Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
2

Agenda

• Definitions
 Social Media / Networking
 Search Engine Optimization (SEO/SMO)
• Social Media Strategy
• LinkedIn
• Facebook
• Twitter

3

Social Media Defined

Social Media is a group of tools that
enable people to create and share
digital content while establishing and
cultivating relationships

connect | communicate | share | grow
4

SEO and SMO Defined

• Search Engine Optimization
 Improves results in search engines (i.e. Google)
 Allows HR and hiring managers to find you
• Social Media Optimization
 Improves results in search engines
 Increases ability to locate you or your company
 Drive traffic to Web content via social media

5

SEO and SMO Defined

LinkedIn

Twitter

Plaxo

Amazon Reviews
6

Keyword Driven

• CAUTION: Keywords should apply to you
• Identify keywords
 Job descriptions and project specifications
 Competitors
 Industry hot topics
 Google keywords
‒ https://adwords.google.com/select/KeywordToolExternal

7

Social Media Strategy

• Use the P.O.S.T.* method to create your
social media strategy:
 People: Who are you trying to engage?**
 Objectives: What are you trying to achieve? **
 Strategies: What will it look like when you’re done? **
 Technologies: What are the tools you plan to use? **

*Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
**Chad Norman’s 50 Social Media Tactics for Nonprofits
8


• Use the P.O.S.T.* method to create your
social media strategy:
 People: Who are you trying to engage?**
 Objectives: What are you trying to achieve? **
 Strategies: What will it look like when you’re done? **
 Technologies: What are the tools you plan to use? **

*Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
**Chad Norman’s 50 Social Media Tactics for Nonprofits
9


• General guidelines for social media
 Integrate your social media accounts into your
website, including like and share features
 Connect your social media accounts together when
possible
 Build a community of fans, friends and followers
 Create guidelines for your community, but do not
control the information
 Always be responsive

10

LinkedIn

11

LinkedIn

• LinkedIn is a business-oriented social
networking site for professional networking
• Originally designed ONLY to connect those you
know
• Open networking shifted focus from only
known, trusted contacts, to a broader, global
reach
 Increasing 1st level connections allows you to build
an expansive network
12

LinkedIn Statistics

• 150 million users in more than 200 countries
• 66% of users are decision makers
• Users tend to be more senior level
 16% are at the management level
 28% are director/VP level or above

13

Why Use LinkedIn?

• Showcase your experience
 Previously held positions
 Recommendations
• Powerful tool to locate prospects
• Stay connected to your contacts
• Allows people to find you
 SEO and SMO

14

Tips for Getting Noticed

• Create a Public Profile
• Customize your Headline
• Update your status often

15



16

Public Profile

17

Create a Public Profile
• Public profile links
directly to your
account
• Appears in search
engines

18

SEO and SMO

LinkedIn Public Profile

LinkedIn Search

19

Create a Public Profile
• Public profile links
directly to your
account
• Appears in search
engines
• Enables anyone to
view your profile
 Non-LinkedIn users

20



21

Customize Your Headline
• Headline appears in
LinkedIn search
• Customize to tell
people who you are,
what you want
• Can include email
address to enable
others to contact you
 Name [at] domain [dot] com
 Use a public email address
22



23

Status Updates
• Helps your profile
stay fresh, active
• Appears on LinkedIn
home page for 1st
level connections
• Keeps your network
and users informed

24

LinkedIn Takeaways

25

Facebook

26

Facebook

• Facebook is a social networking site
 Most used social network by monthly unique
visitors and active users
 Accounts for 8.93% of all US visits, vs. 7.19% from
Google
 Third biggest referral site for news
• More social in nature, great for more personal
communication and connections
 Share pictures, video, text, applications, games
• Pages for companies, profiles for individuals
27

Facebook Statistics

• 850 million users worldwide, 250 million mobile users
• 1 in 9 people on earth use Facebook
• 37.9 million users in Brazil
• 50% of active users log in daily
• Average user spends 20 minutes per day on Facebook
• 80 of comScore’s US Top 100 Sites and half of the
Global Top 100 Sites integrate with Facebook

28

Facebook Timeline
• Facebook Timeline for personal profiles and pages
will go live March 30th

29

Facebook Timeline
• Use the new Timeline Cover to create a personal
brand for yourself

30

Facebook Tips
• Highlight special posts (photos, video, shared links,
posts) to make them standout on the new timeline

31

Facebook Tips
• Share a blend of content to help keep your wall
interesting
• Status Updates

32

Facebook Tips
interesting
• Status Updates
• Photos

33

Facebook Tips
interesting
• Status Updates
• Photos
• Videos

34

Facebook Tips
interesting
• Status Updates
• Photos
• Videos
• Shared links

35

Facebook Tips
interesting
• Status Updates
• Photos
• Videos
• Shared links
• Like pages of interest

36

Facebook Tips
interesting
• Status Updates
• Photos
• Videos
• Shared links
• Invite friends to events

37

Facebook Tips
interesting
• Status Updates
• Photos
• Videos
• Shared links
• Invite friends to events
• KEEP IT FUN!!!

38

Facebook Takeaways

39

Twitter

40

Twitter

• Twitter is a social networking and
microblogging service
 Tweet = 140 characters sent to others via SMS
technology
• Share expertise, general advice to inform the
public
• Share tips, announce events, news items, etc.
• Drive traffic to your site, share your content

41

Twitter Statistics

• 300 million users
• 300 million Tweets per day
• Twitter handles 1.6 billion search queries per
day

42

Twitter Branding

• Custom backgrounds allow you to create a
consistent image

43

Twitter Branding

• Custom backgrounds allow you to create a
consistent image

44

Twitter Tips

• Retweets act like viral marketing
 Spread from individual to individual through their network
• Profile description improves SEO
• Lead with keywords

45

Twitter Tips

• Tweets can drive traffic to your Web site, blog,
LinkedIn, Facebook or other online content
 Web site on profile
 Custom background with additional info
 Real-time communication with your clients

46

Twitter Takeaways

47

In Summary

• Social Media is part of everyday
communication
• Excellent tools for branding
• Connect with your friends, clients, prospects
and the community
• Offer stimulating content to engage your
audience and attract attention
• Communicate, Connect, Share, Grow
48

Building Your
Brand with
Social Media

+1 404 790 5005 Thank You!
kelly.quattlebaum@globalmarcoms.com

www.globalmarcoms.com
www.facebook.com/globalmarcoms Kelly Quattlebaum
www.twitter.com/globalmarcoms
http://www.linkedin.com/companies/global-marcoms
President, Global Marcoms
www.twitter.com/kquattlebaum
www.kellyquattlebaum.com
http://www.linkedin.com/in/kellyquattlebaum

Social Media Branding: Building Your Personal and Professional Brand with Social Networking by Global Marcoms 031212

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