Thank you to all who participated in the Kettering Executive Network Executive Boot Camp today. I appreciate your input and interaction during the presentation. Hopefully you will find the information I provided regarding personal branding to be useful as you develop your brand and advance your career. It is a pleasure to network with you.

1. Using Social Media to Build Your Personal Brand +1 404 790 5005 kelly.quattlebaum@globalmarcoms.com www.globalmarcoms.com www.facebook.com/globalmarcoms www.twitter.com/globalmarcoms http://www.linkedin.com/companies/global-marcoms Kelly Quattlebaum President, Global Marcoms

3. Social Media Monitoring, Management, Training

4. Marketing

5. PR & Communications

6. Business Development

8. LinkedIn

9. Facebook

12. Andrea Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”

14. Improves results in search engines (i.e. Google)

15. Allows HR and hiring managers to find you

16. Social Media Optimization

17. Improves results in search engines

18. Increases ability to locate you or your company

22. Embed video directly into your blog post using YouTube.

23. Blog sites

24. Wordpress.com

25. Blogger.com

26. Movabletype.org

28. 77% of active Internet users read blogs

29. More than 346M people worldwide

30. Approximately 900,000 blog posts every 24 hours

31. 81 languages represented in blogs1.http://bit.ly/SMstats09

32. Top 10 CEO Blogs Chief Executive’s Top Ten CEO Blogs - http://bit.ly/Top10CEO Based on: quality of the writing, subject matter, balance between the professional and the personal, frequency of posting and appearance/graphics

33. Sue Allon, CEO

34. Tom Glocer, CEO

36. Informative

37. Insightful

38. Interesting (easy to read)

39. Invigorating

41. Vary your topics

42. Mix in general advice and tips with information about your area of expertise

43. Respond to your comments

45. LinkedIn

47. Originally designed ONLY to connect those you know

48. Open networking shifted focus from only known, trusted contacts, to a broader, global reach

50. 66% of users are decision makers

51. Users tend to be more senior level

52. 16% are at the management level

55. Customize your Headline

56. Update your status often

57. Get recommended

59. Customize your Headline

60. Update your status often

61. Get recommended

66. Appears in search engines

67. Enables anyone to view your profileNon-LinkedIn users

69. Customize your Headline

70. Update your status often

71. Get recommended

73. Customize to tell employers who you are, what you want

74. Can include email address to enable others to contact youName [at] domain [dot] com Use a public email address

76. Customize your Headline

77. Update your status often

78. Get recommended

80. Appears on LinkedIn home page for 1st level connections

82. Customize your Headline

83. Update your status often

84. Get recommended

86. Appears on contact’s profile and updates

87. Adds credibility

89. Customize your Headline

90. Update your status often

91. Get recommended

93. More contacts means more exposure

96. Advanced search allows you to identify companies by:Industry Location Size

98. Identify hiring manager, familiarize yourself with background, interests

99. Caution: Don’t fake it!

100. Connect to open neworkers within the target company

102. Facebook

104. Most used social network by monthly unique visitors and active users

105. Accounts for 8.93% of all US visits, vs. 7.19% from Google

106. Third biggest referral site for news

107. More social in nature, great for more personal communication and connections

108. Share pictures, video, text, applications, games

110. 1 in 13 people on earth use Facebook

111. 50% of active users log in daily

112. Average user spends 20 minutes per day on Facebook

113. More than 30 billion pieces of content shared monthly

114. More than 1.5 million local businesses have pages

115. 20 million people become fans of pages each day

117. Connect to individuals with caution – most use Facebook for personal connections with friends and family

118. Invite friends to join professional events

119. Friends can share your events and content on their walls

120. Share text, video, Blog and photo content on your wall or page

121. Join groups related to your industry, interests

122. Be judicious about your wall posts

123. Monitor the content of your page

125. Twitter

127. Tweet = 140 characters sent to others via SMS technology

128. Share expertise, general advice to inform the public

129. Share tips, announce events, news items, etc.

131. 200 million Tweets per day

132. Former record of 3,283 tweets per second when Japan beat Denmark in the World Cup

133. Current record of 7,196 tweets per second was set during the 2011 FIFA Women's World Cup Final between Japan and the United States

135. Spread from individual to individual through their network

136. Profile description improves SEO

137. Tweets can drive traffic to your Web site, blog, LinkedIn, Facebook or other online content

138. Web site on profile

139. Custom background with additional info

140. Direct Messages with links

142. Social Media Dashboards

144. Integrate your accountsLinkedIn, Facebook Pages, Twitter and WordPress Use shortlinks to share content Ow.ly – short URLs for Web content, documents and images Bit.ly – great tracking to measure number of clicks Schedule upcoming Tweets for events or announcements

145. Social Media Dashboards Brand monitoring, content monitoring Setup keyword stream search Executive, CEO, COO, hiring, etc. Follow your target audience or competitors Automation Auto follow new followers, auto direct messages, alerts, etc.

147. Excellent tools for branding

148. Connect with your clients and prospective employers

149. Offer stimulating content to engage your audience and attract potential employers

151. LinkedIn, Facebook, Twitter, Foursquare

152. Internet Marketing Seminar: SEO, Social Media