Branding Your Company Through Social Media
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The document discusses social media strategy and branding. It emphasizes defining the brand personality, values, and story to emotionally engage audiences. It advises finding the target market and influencers to build social capital and loyalty. The key is creating useful, timely, and provocative content through dialogue to differentiate the brand and stand out while providing value to the audience.
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Branding Your Company Through Social Media
- 1. Kelly Hadous CEO and Founder Win The Space
- 2. SO WHAT IS SOCIAL MEDIA? Win The Space
- 3. REAL TIME WORLD OF MOUTH Win The Space
- 4. WHICH SPACE IS RIGHT FOR YOU? Win The Space
- 5. “I HAVE BEEN ON SOCIAL MEDIA SINCE THE 4TH GRADE. TELL ME MORE ABOUT THE VICE PRESIDENT POSITION HEAD OF MARKETING.” Win The Space
- 6. BUT SOCIAL MEDIA TAKES SKILL Win The Space
- 7. BE PREPARED SOCIAL MEDIA STRATEGY IS ABOUT RECOGNIZING THE RIGHT AUDIENCE, AND ADAPTING CLASSIC PRINCIPALS TO NEW CHANNELS. Win The Space
- 8. Win The Space OUR BRAINS ARE HARDWIRED FOR STORIES
- 9. SOCIAL MEDIA FOR YOUR BRAND Win The Space
- 10. BRAND Identifies a service or product that is distinct from other brands. Can you name a distinct brand? Why are they memorable? Win The Space
- 11. A BRAND DISTINGUISHES FROM COMPETITORS AND CREATES A LASTING IMPRESSION IN THE MINDS OF CUSTOMERS. LOGO PATENTS AND TRADEMARKS COMMUNICATION UVP VALUES Win The Space
- 12. BRANDING PERSONALITY: WHAT ARE THE CHARACTERISTICS, VALUES, AND ATTRIBUTES THAT CLARIFY WHAT YOUR COMPANY IS? HINT: THINK OF THE DIFFERENCES BETWEEN MAC AND PC. Win The Space
- 13. WHY USE SOCIAL MEDIA? Win The Space
- 14. YOUR COMPANY MUST THRIVE IN THE SOCIAL ERA. Win The Space
- 15. BRANDS THAT USE SOCIAL MEDIA Win The Space
- 16. WHAT MAKES THEIR BRANDS SO GREAT? Win The Space
- 17. Win The Space SAY NO MORE
- 18. NIKE HAS A UNIVERSAL STORY: GREAT ATHLETES AND GREAT ATHLETICS Win The Space
- 19. IT’S ABOUT THE DREAM Win The Space
- 20. Emotions are contagious. We remember how we felt. Win The Space
- 21. FRAME THE EMOTION Win The Space
- 22. BRAND LOYALTY FROM THE START Win The Space
- 23. SOCIALIZE THE BRAND Win The Space
- 24. Win The Space
- 25. STEVE HARVEY IS A POWERFUL BRAND Win The Space
- 26. HOW DO WE BEGIN? Win The Space
- 27. BE IN THE KNOW IF YOU WANT TO GROW YOUR NETWORK. Win The Space
- 28. ASK YOURSELF. HOW DO WE STAND OUT? HOW CAN WE MAKE OUR BRAND RESONATE? WHO’S OUR TARGET MARKET? WHAT ARE OUR VALUES? WHAT DO WE STAND FOR? WHAT IS THE ONE SENTENCE THAT DESCRIBES YOUR BRAND? REFINE. REFINE. REFINE. Win The Space
- 29. WHAT’S YOUR SECRET SAUCE? Win The Space
- 30. Dig Deep Who: Target audience Where: Tribe and influencers Why: Define the issue you solve Win The Space
- 31. WHO IS YOUR TRIBE?Win The Space
- 32. SOCIAL MEDIA IS A DIALOGUE NOT A MONOLOGUE. Win The Space
- 33. Win The Space
- 34. Build Social Capital What are you trying to market? Product/ Service) How can you create a conversation? Is the content useful? Is the information timely? Is it bite sized? Is it provocative? Win The Space
- 35. SOCIAL MEDIA NEEDS CLEAR COMMUNICATION Win The SpaceWin The Space
- 36. RECAP Be different Stand behind your brand/ product/ service Emotionally engage with others Build relationships with an audience Be relevant Find your tribe Add value Win The Space
- 38. Kelly Hadous CEO www.winthespace.com www.wintheroom.com kellyhadous@wintheroom.com Facebook: www.facebook.com/kellyhadous Twitter: @kellyhadous www.linkedin.com/in/kellyhadous QUESTIONS?