4. C OLDWELL B ANKER D ISTINCTIVE P ROPERTIES Our Commitment To You With every Coldwell Banker Distinctive Properties client, and with every Distinctive home we manage, We work hard to earn our reputation all over again.
6. To Create A Vacation Home Experience Like No Other O UR V ISION
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8. Our Guests: The source for superior service and privacy for the discriminating guest. Our Owners: Honest, caring, detailed, dependable, and full service. Our Community: A trusted, giving, and caring company. Our Nation: The premier real estate company. The “source” for the truth in the industry. The preferred company to market the world’s most expensive estates. The D ISTINCTIVE Reputation
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10. M EDIA P ENETRATION Google ™ Base Robb Report ® Homes.com ® NYT (New York Times)
13. U NMATCHED R ESOURCES Comprehensive Internet Marketing
14. C OMPREHENSIVE I NTERNET M ARKETING FlipKey Trip Advisor Jetsetter.com Villa Trade Vacation Roost Home Away Craigs List Vrbo.com Alwaysonvacation.com Vacationrentals.com Hotels.com Vt-club.com (exclusive) Hauteliving.com (exclusive) Not all properties are displayed on all sites. Some sites are in negotiation coming soon Coldwellbanker.com Previewsinternational.com Jameslist.com And more…
15. In addition to coldwellbankerpreviews.com, luxury listings are also featured on coldwellbanker.com, which attracts more than 31.8 million visitors , from more than 200 countries and 4.7 million* leads per year. #1 “Brand” Real Estate Web Site in 2010* coldwellbanker.com links to local offices and agents more than 400,000* times each month providing visitors with . . . up-to-date community information including new listings in the area, Open House Tour schedules, maps and driving directions. C OMPREHENSIVE I NTERNET M ARKETING *Nielson/Norman Group Study
16. Our proprietary rapid response system offers patented breakthrough technology that helps our Reservationists respond to potential guests with speed and professionalism. In a matter of seconds, potential guest’s online inquiries go directly to your Reservationist’s cell phone and e-mail for an immediate response. Guests looking for properties online search an average of 4 sites. The first company that makes contact with the guest is chosen to represent them 81% of the time. Response is EVERYTHING! Step 1 Your property is exclusively marketed on the most visited rental websites Step 2 Potential guest finds your property online and requests additional information Step 3 Instantly an alert is sent to your Reservationists cell phone. Your Reservationist contacts the consumer directly to schedule a showing or provide additional details on the unique features of your home It’s like we have your guest on speed dial… D ISTINCTIVE RESPONSE
31. L UXURY H OME E XPERIENCE Local Market Expertise
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33. L OCAL M ARKET E XPERTISE Exclusive Pricing Strategy If the asking price of a property increases beyond fair market value, the pool of potential guests decreases dramatically. Pricing it at or below market value increases the number of inquiries and the percentage of qualified guests viewing your home. The Property Appeals To: 15% Over Market Value 10% Over Market Value Fair Market Value 75% Of The Market If The Asking Price Is: 10% Of The Market 30% Of The Market 60% Of The Market 10% Under Market Value
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35. Take advantage of this unrivaled combination of experience, knowledge and resources by becoming a Distinctive Properties client. ~ Thank You
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