9. What do you want to be
known for?
As a company?
As an industry?
10.
11. Creating Key Messages
Claim:
We’re professional and well-trained.
Fact:
NWSA member companies train to the highest federal
standards, and sometimes higher.
Example:
In 2004, an IC was on a fire where all the resources were
private professional wildland fire resources. After some
initial concerns and questions, the team got to work. The
IC said that those crews fought that fire faster and more
efficiently than any other fire he’d been on.