1. Solving the sourcingSolving the sourcing
puzzlepuzzle
Dead stop to launch in 90 daysDead stop to launch in 90 days

2. Peter KellerPeter Keller
FringeSportFringeSport
ProductSimpleProductSimple
icaruspete@gmail.comicaruspete@gmail.com
@petekeller@petekeller

3. Goal: Product Launch inGoal: Product Launch in
90 Days90 Days

4. Product Development canProduct Development can
take yearstake years

5. But you can cut yourBut you can cut your
timeframe down totimeframe down to
months or days with amonths or days with a
few hacksfew hacks

6. How?How?

7. Days 1-30: Dev andDays 1-30: Dev and
Factory SelectionFactory Selection
Days 31-60: Order,Days 31-60: Order,
Feedback, ProductionFeedback, Production
Days 61-90: Shipping,Days 61-90: Shipping,
Launch PrepLaunch Prep

8. Days 1-30: Dev andDays 1-30: Dev and
Factory SelectionFactory Selection

9. Quick tangent-Quick tangent-
OEM vs. ODMOEM vs. ODM

10. Got an idea?Got an idea?

11. Get it MADEGet it MADE

12. Find anFind an
engineer/designerengineer/designer

13. Local in Austin:Local in Austin:
Brooke Make Shift ATXBrooke Make Shift ATX
Bailey BrightPDBailey BrightPD

14. Outsource:Outsource:
Odesk.comOdesk.com
Elance.comElance.com

15. Find a factory!Find a factory!

16. Free ride on existingFree ride on existing
engineering and toolingengineering and tooling

17. Resources:Resources:
Alibaba.comAlibaba.com
GlobalSources.comGlobalSources.com
Panjiva.com (secret weapon)Panjiva.com (secret weapon)
Canton FairCanton Fair
Industry knowledge (secretIndustry knowledge (secret
weapon)weapon)
GoogleGoogle

18. Is the Factory legit?Is the Factory legit?

19. Other customersOther customers
Factory audit ($300)Factory audit ($300)
VisitVisit
Sourcing companySourcing company
SamplesSamples

20. Factory engineering andFactory engineering and
design resourcesdesign resources

21. ToolingTooling

22. Protecting your IPProtecting your IP

23. Target marketTarget market
Mfr countryMfr country

24. Samples- timingSamples- timing

25. Quick tangent:Quick tangent:
Is China the rightIs China the right
answer?answer?

26. Days 31-60: Order,Days 31-60: Order,
Feedback, ProductionFeedback, Production

27. Never send money youNever send money you
can’t losecan’t lose

28. Craft the orderCraft the order

29. PricePrice
Payment termsPayment terms
Delivery DateDelivery Date
L/C (secret weapon)L/C (secret weapon)
LiabilityLiability
ReturnsReturns

30. What if everything goesWhat if everything goes
sideways?sideways?

31. Final sampleFinal sample

32. Monitoring productionMonitoring production
statusstatus

33. Arrange inspectionArrange inspection
$300/day$300/day

34. Arrange shippingArrange shipping

35. Production andProduction and
inspectioninspection

36. Days 61-90: Shipping,Days 61-90: Shipping,
Launch PrepLaunch Prep

37. ShippingShipping

38. Freight ForwarderFreight Forwarder
~25 days Shanghai to~25 days Shanghai to
AustinAustin

39. WarehousingWarehousing
YoursYours
Your buddy’sYour buddy’s
3PL (secret weapon)3PL (secret weapon)

40. ~25 days Shanghai to~25 days Shanghai to
AustinAustin

41. LaunchLaunch

42. Samples by airSamples by air
Line up distributionLine up distribution
Platforms (secretPlatforms (secret
weapon)weapon)

43. Find helpFind help

44. MeMe
productsimple.netproductsimple.net
icaruspete@gmail.comicaruspete@gmail.com
@productsimple@productsimple

45. OnlineOnline
redditreddit

46. Sourcing and industrialSourcing and industrial
design companiesdesign companies
Silkroadintl.netSilkroadintl.net
makeshiftatx.commakeshiftatx.com
brightpd.combrightpd.com

47. Defined tasksDefined tasks
ElanceElance
OdeskOdesk

48. Thanks and good luck!Thanks and good luck!