2. A Bit of Background on JamLoop
• Launched April 2013
• Privately-Funded
• Collaboration of Ad Tech & Video industry veterans formerly
from:
▪ Adify / Cox Digital
▪ Yahoo / Altavista
▪ TapJoy
▪ Turn
▪ Move Networks
▪ Netflix
▪ Vdopia
3. JamLoop Is…
Managed Media Buying Solution = Platform + Services
Focus is reaching “Connected Audiences” on
mobile phones, tablets, connected TV
Source inventory from as many places as possible, use
Big Data to optimize
Measure and optimize against performance leading
indicators (app install quality, video quartile views, etc.)
Business Model = Fees included in Media Delivered
Our
platform
4. JamLoop Solves 5 App Marketing Problems
How will I scale
my user
acquisitions?
Manage disparate
buys across multiple
networks
Single platform
for buying on
multiple networks
& exchanges;
eliminate 30+ logins
Problem
Typical
Solution
JamLoop
How will I find
low-cost
installs?
Negotiate low cost
CPI from
network, test and
wait
Include RTB in
mix, run on
more sources
How will I find
high-value users?
What do I pay?
No concept of “high-
value”; only price
matters (short-term)
Dashboard
compares
quality and
leading
indicators
across inventory
How can I
optimize in real-
time?
Can I trust my
attribution
metrics?
Re-allocation
based on real-
time data
ingestion
Manual budget
allocation but not in
real-time
High discrepancies;
duplicate attribution
De-duping of
network
attribution based
on own
attribution
1 2 43 5
5. Initial Setup: Create advertiser account Step 1: Select App for campaign Step 2: Add creative
Step 3: Set Date & Budget Step 4: Set Date & Budget, and Launch Step 5: Monitor Dashboard & Optimize
Platform
6. Single Dashboard to Manage Performance Across All Sources
• Individual Installs
• De-duped aggregate installs
• Quality measurement & Other
Leading Indicators
• LTV measurement
7. Setup Is Easy
To track Impressions and Clicks:
• For each network, create redirect URL
• Paste redirect URL into network’s campaign setup
tool
To track Installs, Install Quality and LTV
• Insert JamLoop SDK into your app
–OR-
• Leverage our MAT/AD-X SDK plug-in to ping our
servers with attribution data
• Apply a value for any post conversion event (e.g.
in-app purchases, sharing event, etc.)
8. Reporting
Summary of Our Innovative Approach
• We run across multiple inventory sources
– Ad networks, RTB Exchanges, Publisher Direct
– Specify your spend, CPI, LTV, ROI goals
– Use our SDK or leverage our plug-ins with MAT / AD-X
– Intelligent spend allocation through predictive modeling; start with existing
campaign data
• We compare performance across inventory sources
– Basic metrics: Impressions, Clicks, Installs, CPI
– Advanced metrics: Accurate CPI, Install Quality, Lifetime Value (LTV); levels
the playing field across all inventory sources
• We optimize across inventory sources
– Real-time data analysis reveals unique opportunities
– Machine Learning discovers highly segmented pockets of performance
– Predict lifetime volume of users by app (law of diminishing returns, saturation
effects)
Optimization
Big Data Analysis
9. # Installs +
Device ID
Campaign Workflow
User clicks on
ad in app
User downloads
app
User launches
app 1st time
Install our
SDK or
leverage our
MAT/AD-X
plug-in
Place JL tracking pixels into
each network campaign
Setup Run
Impressions, Clicks
+ Other Campaign API data
(OS, device, time, etc.)
User uses app
continuously
Quality
LI’s +
Device ID
Assign
conversion
values
$
RESULT
Impressions, Clicks, Installs
+
Leading Indicators, LTV
+
Cross-Network Optimization = Valuable App Installs
Sample Leading
Indicator (LI) Events
• User opens app 1
day later, 1 week
later, etc.
• User reaches
game level 1
within 48 hrs.
• User registers
with Facebook
Connect within 12
hrs. of first open
A
B
C
A
B
C
MAT or
AD-X
10. JamLoop’s Client Support Policy
Issue
Severity
Classification
Description Response Time
1-Critical Business critical function is down (e.g. no ads are
being served for a running campaign)
4 business hours
2-Major Business critical function is impaired or degraded
(e.g. reporting is not available or not updated for
more than 48 hours)
1 business day
3-Minor Non-critical function down or impaired or
performance is degraded
Critical integration
3 business days
• Ad Operations: Response within 1 business day for all requests; IO
executed within 24 hours once all assets received, including signed IO
• Platform/System Support:
12. How We Optimize to
Deliver Value
OPTIMIZATIO
N
CREATIVE
TEMPLATES
SEGMENTION
& TARGETING
MASSIVE
REACH
Ad Networks
App
Demo1st
Party
Device
Time
Content
Impressions + Clicks
Views & In-Ad Events
Post-Ad Conversions
Across
Segments
Across
Creative
Connected TV
Tablet
Phone
START
Advertiser
Objectives
Recommended
Marketing Mix
Adjust
Inventory
Adjust Target
Segments
Adjust
Creative
Adjust Marketing
Mix Capture
Sweet Spot
CAPABILITIES
Carrier
Location
Web
OS
Across
Inventory
Exchanges /
SSPs
Publishers
Direct
14. JamLoop’s Privacy Policy
There are three, mobile-specific areas of PII concern in our space: the use of Device Identifiers, IP addresses, and
Latitude/Longitude values. Here is our stance on each:
• Device Identifiers: We don’t store raw identifiable IDFA, UDID, Android ID, or their equivalents. We do leverage
these identifiers for attribution purposes (i.e. attributing a post-click action to an ad campaign) but we apply a one-way
hash to generate a new unique index, and then eliminate the original ID in the process.
• IP Addresses: We do not store raw IP addresses. When our publisher or exchange partners pass us full IP numbers
in ad or bid requests, we apply a one-way hash to get a privacy-friendly version of the IP. Using this technique, there is
no way to cross reference IP and other data, and no way to get the originating IP out of the stored data.
• Latitude/Longitude: We do not store raw Lat/Long coordinates. When we receive a lat/long coordinate in an ad or
bid request, instead of storing actual latitude & longitude values, we “snap” them to a Census Block and discard the
original lat/long.
In addition, some of our inventory and data partners may collect cookie-based information to enable interest-based or
behavioral advertising. For those consumers who wish to opt out, we support the following options:
• Network Advertising Initiative - http://www.networkadvertising.org/choices/
• Digital Advertising Alliance - http://www.aboutads.info/choices/
• Rubicon Project - http://www.rubiconproject.com/privacy/consumer-online-profile-and-opt-out/
