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Delivering Citizen Services using
Social Media in the Cloud
(with a dash of geography!)
Keith Wishart, Public Sector Strategist, Esri (UK)
About me:
kwishart@esriuk.com
keith_wishart
What we’ll cover....

Cloud                   Trends
  Social Media
                       Location
     Information and its sources
Opportunities and Challenges

          Future Citizen Services
“virtual”
   “on demand”              Drives peaks
           “self-service”   and troughs
“metered”  “utility”
    “elastic”




Manages peaks
and troughs
Why Cloud?
•OpenGeoscience was published on the BBC
News Online site on Monday 7th Dec.
•Fifth most read story of the day on the entire
BBC website with 300,000 page impressions
•"most shared" story, with double the number
of referrals of any other story.
BBC site statistics
BGS hits
Do we really need a website?
But...


 • The public sector is
   innovative!

 • Location is
   increasingly important

 • Social Media is
   growing
Delivering Citizen Services using Social Media in the Cloud
Delivering Citizen Services using Social Media in the Cloud
Who. When. And now Where
Public Sector Mapping
Open Street Map
playmyworld.com
data.gov.uk
Linked Data
Even bigger than Social
Networks...Sensor Data
Public Sector Opportunities?
GI is not the only fruit




                      “Gritter Twitter”
Communication is two-way
New channels
New procurement
LocalViewFusion GeoTemplates
Data sharing is transparency
Big Society?

                Community
                       Volunteering
               Environment
                  Education



                  Public Safety, Health

                      Enviro Services
Challenges....?
Tomorrow’s Social
Networks may not be
open to all
Different behaviours
and expectations
emerge when online
Citizen Services in 2015?
• Most contact via mobile devices and is two-way
• Themed interactions...and citizens decide the
  themes
• Website is (just) home base
• Many data sources/sensors public and non-public
• Applications more widely shared around
  government

• A final thought...despite these wider trends the
  battle to convince public sector leadership of the
  value of location has not yet been won.

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Delivering Citizen Services using Social Media in the Cloud