10. Unfortunately they didn’t tweet us.
Their combined number of followers is over 1.2 million!
We also sent treats to...
As well as....
11. Reach – Celebrity Drop
• In total, we managed to reach over
165,000 followers on Twitter.
• That figure is put into comparison
with the 1.4 million followers we
would have reached had everyone
tweeted.
• Without Twitter Analytics, we can’t
work out how many impressions we
made – but it’s definitely a much
higher number than this.
• We also reached 70,000 Instagram
followers thanks to Suzanne Jackson
12. #FerdiaFavour
•According to Twitter Analytics
site Tweetreach.com, our
estimated reach was 21,230.
•It also tells us we made almost
35,000 impressions.
13. #FerdiaFavour
•We also saw a gain in followers
from our #FerdiaFavour
promotion.
•We gained 100 followers in just
two hours.
17. • We were asked by Ferdia to man some pop up stands
over the course of the campaign.
• We took it upon ourselves to take the opportunity to
build their online activity.
• We teamed up with DkIT Student’s Union to let
students know about the great deals at our stand.
Social Activity for Stands
18. • We kept this trend going for every stand we manned
throughout the campaign.
Social Activity for Stands
Valentines Week