1. TransLink and VACC Program Overview and Update

2. Agenda Introductions Program Review Bike to Work Bike to School Streetwise Great rides TravelSmart Vancouver Live Streets Marketing and Sponsorship General Discussion

3. VACC Mission To make cycling a part of the main stream culture To achieve our mission through Advocacy Education Events

4. Bike to work

5. BIKE TO WORK WEEK |Year to Date

6. BIKE TO WORK WEEK | Statistics

7. BIKE TO WORK WEEK | 2010 Innovations Inaugural Bike to Work Awards Reception Improved user-friendliness with the website tools

11. New data collection subject

12. New data collection subject

13. BIKE TO WORK WEEK | Upcoming Share the Road Challenge – Fall 2010 Demonstrates the viability of cycling for transportation: cycling is quick and the VACC will help you be prepared for Vancouver winter weather Attracts media attention to get the word out broadly about November Bike to Work Week

14. BIKE TO WORK WEEK | November 1-7th, 2010 About 20 commuter stations around the region Aiming for 500 new winter commuter cyclists signed up and 800 workplace teams Focus on safety, visibility, weather-readiness, and motivation in a more challenging cycling season

15. BIKE TO WORK WEEK | Up Next Bike-friendly Workplace Awards Increased interaction between the Bike to Work program and workplaces in Metro Vancouver Aggregate visual data for Metro Vancouver commuter cyclist routes

16. BIKE TO WORK WEEK | Program Impacts Over Time

17. Thanks for supporting the biggest bike event in BC!

18. Bike to school

19. Bike to School2010 program update Conferences and courses 5 sustainable transportation workshops at the VSB 2 leadership and sustainability conferences at secondary schools Course instruction at all levels of schools 686 students attending 32 instructional days Includes Streetwise, Bike maintenance, and Ride the Road courses

20. Bike to School2010 program update FOCUS ON CELEBRATION 18 special events attended by 2182 staff, students and parents Includes biker's breakfasts and bike-themed festivals First annual Bike Friendly School Awards 12 schools receive GOLD Presentation ceremonies including special guest speakers

21. Bike to School Week2010 program update DELIVERY Over 600 students from 21 schools reported cycling to school during the spring bike to school week Total of 2238 trips all together 2,182 students, teachers & parents attended Bike to School events

22. Bike to Schoolideas and innovations Summer expansion Kid-focused programming such as summer camps Family Streetwise and child's Learn to Ride courses that will be launched this summer Bike share/lending programs Partnering with PEDAL and secondary schools Better utilize existing school bike fleets

23. Bike to Schoolideas and innovations Bike to School week Significant expansion in participant numbers increased promotion, events, and workshops Roll out more programming throughout the Lower Mainland

24. Bike to SchoolThe Year ahead 2010/2011 School Year

25. streetwise

27. 142% increase in cycling post-course

28. Reaching a wide range of people across Metro VancouverAvg. Trips per week Percentage of year-round cyclists

29. “Since our class, I've been biking solo all over Vancouver with greater confidence. I'm able to take over the lane and comfortably get in there with the cars. I'm starting to commute to school downtown, and I love it so far. Thanks so much for the class. I'm using the knowledge from that class every day”. -unsolicited quote from Annie Dickerson, June 2010

30. Streetwise: Year to Date

32. Promote workshops & consultations to workplaces in lead up to Bike to Work Week in Fall.

34. Streetwise for Families

35. Streetwise in the Workplace “Many staff that signed up hadn’t ridden a bike in many years and, in some cases, in decades. Taking the course provided an entry point for staff to try riding again. After the course, positive results included staff riding their bikes to work, staff using the fleet bicycles, and staff using the fleet electric bikes, all who had never done so before. There are even reports of staff purchasing their own bikes and considering selling one of their family’s cars. Without the Streetwise Cycling Course, none of this would have occurred”. -Jenyfer Neuman, City of New Westminster

36. Bike Maintenance: Expansion

37. travelsmart

39. Pilot was part of TransLink's TravelSmart program in support of the 2010 Olympics.

42. 3670 students – and their families – were reached.

43. 32.7% of students who made TravelSmart pledges indicated they would “travel smarter” during the Olympic Games and beyond.

45. Program would optimally start early in the year and wrap up in late spring to capitalize on school work-flow and favourable weather.

46. Pledge system should be simplified and supplemented, if not supplanted, by another means of evaluating program impact.

48. Great rides

49. Great Rides: 2009 Four recreational rides Maple Ridge/Fort Langley – July 12 Pitt Meadows – Aug. 15 Port Coquitlam – Sept. 27 Vancouver/Bikennale – Oct. 4 Introducing Metro Vancouver cyclists to the local bike networks and festivals

50. Feedback: “Did you enjoy the ride?” Over 1,000 riders came out to in 2009 Yes, yes, yes! I am so happy I have found you! Thank you for all your work. ~ Grandma Kathy The ride was so well organized. Now we have more routes to add to our repertoire. We enjoyed the art immensely. ~ Bikennale Rider

51. Sponsor satisfaction!

52. Great Rides: 2010 Bike the Blossoms Rainy weather didn’t daunt 180 blossom viewing riders. Wet! Beautiful! Fun times with new friends. ~Alison T.

53. CVG Birthday Ride 1st anniversary of the CVG opening Showcased the CVG The VACC & the City of Burnaby threw a birthday party! New West and Burnaby start points 200 people came out to explore the newest piece of the Metro Vancouver bike network. Partnership with MEC Bikefest Riders made a day of it!

54. Great Rides: Innovations for the future Now we know what works! Smaller, themed events, bringing riders to a location for an occasion/purpose Mad Hatter Tea Party Ride (Richmond) – July 25 Promotes Canada Line Skytrain Bridge Science by Bike (Vancouver museums) – Sept. 25 – 26 More support, in advance, from tourism and municipal partners Burnaby CVG Ride – June 12 Contribute to membership with VACC

55. Topics to consider Is there room in the Great Rides Program for large mass rides? Are there opportunities to specifically promote new cycling infrastructure? How can Great Rides integrate with other programs? Ie: Special Streetwise course delivered for Great Rides participants, etc.

56. Vancouver live streets

57. Vancouver LiveStreets Coming summer 2011 13km of city streets Pedestrians, cyclists, roller skaters, runners and strollers. This event will connect neighbourhoods and people enjoy streets filled with free physical activities, performers, food and art

58. Highlights

59. Highlights Where: 3 main live sites: Trout Lake, Granville & Robson and Jericho Park Why: to strengthen community by connecting neighborhoods, promoting physical activity and active transportation choices, improving bicycle safety and walk-ability Who: Drawing community members from all across the city, we're hoping to attract a diverse audience. Similar events in Portland: 15,000 to 25,000 participants

60. Marketing and sponsorship

61. Sponsors Consistency and visibility across Collateral Web properties PR Member communications Social media Greater integration Marketing groups Social media Events, launches, etc.

62. BTW/BTS Sites

63. Main Site Undergoing a redesign Specific sponsor call-outs Sponsor page Sponsor recognition on program pages Integration with social media and other elements

64. Main Site

65. Collateral All program collateral Banners (multi-year) Posters, postcards Course material Swag Future ideas Membership cards

66. News, PR, Social Media Sponsor recognition Noted in newsletters On Facebook page

67. Sponsorship New initiatives Web presence Sponsor pages, logos, “ads” blog profiles Higher exposure on collateral Sponsor profiles in newsletter and Urbane Cyclist

68. Social Media Integration Improved integration with TransLink media and social media

69. Discussion & Next Steps Quarterly updates Suggestions? 2011 Proposals Timing Structure Content (proposals and deliverables)

70. Thanks!

71. TravelSmart to School Promote alternative modes of transportation Reduce vehicle traffic 2009/2010 Specific focus on the Olympics “The TravelSmart program was a huge success city wide! Congrats.” - Rosa Fasio, Principal, Elsie Roy Elementary

72. Results I thought that the program was a success for the school. It educated the entire school to travel smart, especially during the Olympics. From the informal survey, our school did travel smart: 92% during the Olympics. Some students actually did persuade their parents to allow them to walk safely to school with a friend. It opened up students to discuss their travel styles and try to improve them for their own healthy and eco-friendly lifestyles. - Monica Treanor, Support Teacher, Sir Sandford Fleming Elementary

73. Results

74. Innovations/Recommendations Before and after traffic counts Linkages to Bike to School programs, Student leadership programs Improved pledging processes 12 session programs, Build up in fall but focus on Spring Greater incorporation of fun elements Impact of Olympic mascots