1. Presented By:
SMS Dominator
Text Message Marketing Tips
For Your Night Club

2. What Is Text Message Marketing?
SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Redemption Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Personalized Communication
Builds Customer Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
“Email” List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Birthday
Club
Program
Start a
Birthday
Rewards
Program
Manually
Add New
Customers
Who Agree
to Join
Ways to Build Your Mobile List

10.  Night Club Tables
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to DRINKSand Get $2 Off Martini

11. Text Message Marketing
Ideas
For Your Night Club
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile
Coupons and
Discounts
Send Text
Message Offers
on
Slow Nights to
Increase Traffic
Send“Table
Ready”
Notifications

12. Text Message Marketing
Ideas
For Your Night Club
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Notify
Customers of
New Drink and
Food Items
Start a
“Frequent
Customer”
Loyalty
Program to
Get Repeat
Business
Send Event
Reminders to
Increase
Awareness and
Attendance

13. Text Message Marketing
Ideas
For Your Night Club
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the
Use of QR
Codes to Direct
People to Your
Website, Menu,
etc.
Hold
Contests
with Your
Mobile List to
Keep Them
Engaged
Run a Birthday
Rewards
Program

14. Text Message Marketing
Ideas
For Your Night Club
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages
to Your
Customers
Communicate
Efficiently With
Staff Members
Conduct
Customer
Satisfaction
Surveys and
Polls

15. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns

16. Let’s Take a Closer Look at These…

17. SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off of any Drink
at
Night Club
Spot. EXP 5/15

18. EXAMPLE
Spend $25 or
more at Night
Club Spot and
receive $5 OFF
when you show
this text. EXP
5/15
SpendSpend
MoreMore

19. EXAMPLE
Purchase a Beer
at Night Club
Spot and get $1
OFF of another
Beer. EXP 5/15
PurchasePurchase
MoreMore

20. EXAMPLE
Purchase two
Cocktails at
Night Club Spot
and receive one
more for FREE.
EXP 5/15
Get aGet a
FreebieFreebie

21. How to Use QR Codes
 Send Users to a Mobile
Menu of Drinks and
Appetizers
 Send Users to Your Photos
and Social Media Sites
 Send Users to a Mobile
Video of Your Bartenders
Preparing Drinks

22. How to Use QR Codes
Send Viewers to Your
Coupons and Discount Offers
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts

23.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Night Club’s
Name in Your Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Consumers of Potential
Text Message Costs
Text Message Marketing
Points to Remember

24.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message Marketing
Mistakes to Avoid

25. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com