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Text Message Marketing Tips
For Your Hair Salon
Presented By:
SMS Dominator
SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?
How Text Message Marketing Works
Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing
High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
Cut Down on “No-Shows”
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing
Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form And
Your QR
Code to Your
Website
Email Your
Clients List
and Ask Them
to Join Your
Mobile List
Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Hair Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List
 Hair Salon
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to HOTHAIRand Get $10 Off YourNext Visit
Text Message Marketing Ideas
For Your Hair Salon
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use Appointment
Reminders to Cut
Down on “No-
Shows”
Offer Mobile
Coupons and
Discounts
Send Text
Message Offers
on
Slow Days to
Increase Traffic
Text Message Marketing
Ideas
For Your Hair Salon
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Clients
Helpful Hair
Tips from Time
to Time
Alert Clients
About New
Products and
Services
Send Your
Clients Special
instructions
Before a Specific
Procedure
Text Message Marketing
Ideas
For Your Hair Salon
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the
Use of QR
Codes to Direct
People to Your
Website, etc.
Start a
“Frequent
Customer”
Loyalty
Program to
Get Repeat
Business
Run a Birthday
Rewards
Program
Text Message Marketing
Ideas
For Your Hair Salon
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages to
Your Clients
Communicate
Efficiently With
Staff Members
Conduct Client
Satisfaction
Surveys and
Polls
Different Types of Text
Marketing Uses
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Marketing
Uses
Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns
Let’s Take a Closer Look at These…
EXAMPLE
Ms. Smith, you
have an
appointment
with Hair Spot
on January 6th
at
3pm. Please call
555-555-5555 if
you can not
make it.
ConfirmationConfirmation
EXAMPLE
Mrs. Jones, it’s
time for your
monthly Deep
Conditioning.
Please contact
Hair Spot at
555-555-5555
to schedule.
ReminderReminder
EXAMPLE
Mrs. Brown, I am
sorry, but we had
to cancel your
appointment with
Hair Spot on Jan
9th
. Please call us
to reschedule at
555-555-5555
CancellationCancellation
SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off any service at
Hair Spot EXP
5/15
EXAMPLE
Spend $100 or
more at Hair
Spot and receive
20% OFF when
you show this
text. EXP 5/15
SpendSpend
MoreMore
EXAMPLE
Purchase any
service at Hair
Spot and receive
50% OFF
Highlights when
you show this
text. EXP 5/15
PurchasePurchase
MoreMore
EXAMPLE
Purchase one
service from Hair
Spot and receive a
FREE Make-up
Kit when you
show this text.
EXP 5/15
Get aGet a
FreebieFreebie
 Reduce “No-Shows”
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders
How to Use QR Codes
 Send Users to a Mobile
Preview of Your Hair
Salon
 Send Users to Your Photos
and Social Media Sites
 Send Viewers to Your
Coupons and Discount
Offers
How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts
 Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Hair Salon’s
Name in Your Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember
 Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message Marketing
Mistakes To Avoid
THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com

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Text Message Marketing for Hair salons

  • 1. Text Message Marketing Tips For Your Hair Salon Presented By: SMS Dominator
  • 2. SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list. The small, yet powerful, 160 character space is one of the best marketing tools available today. What Is Text Message Marketing?
  • 3. How Text Message Marketing Works
  • 4. Why Text Message Marketing? WHY? Text Messaging is the Most-Used Mobile Service More Than 6 BILLION Mobile Subscribers World-wide Most Mobile Users Send and Receive Text Messages Daily More Than ½ of U.S. Mobile Spending is LOCAL Consumers ALWAYS Have Their Mobile Devices with Them 4.1 Billion Texts Are Sent Daily in the U.S Alone
  • 5. Extremely TARGETED Permission-Based (Opt-in) Reliable, INSTANT Reach Benefits of Text Message Marketing
  • 6. High Open Rates High Response Rates Reduced Advertising Costs Benefits of Text Message Marketing
  • 7. Cut Down on “No-Shows” Builds Client Loyalty Can Go Viral Benefits of Text Message Marketing
  • 8. Ways to Build Your Mobile List Text to Join Email List Website Sign-Up People Opt-in Using Your Keyword and Short Code Add a Mobile Sign-Up Form And Your QR Code to Your Website Email Your Clients List and Ask Them to Join Your Mobile List
  • 9. Social Media Sign-Up Ask Your Social Media Followers to Join Your Mobile List Manual Sign-Up Newsletter Sign-Up Create a Newsletter on Hair Topics Manually Add New Clients Who Agree to Join Ways to Build Your Mobile List
  • 10.  Hair Salon  Flyers  Business Cards  Radio Ads  TV Commercials  Billboards  T-shirts  Posters  Anywhere Else Your Target Market Will See Them! Where to Advertise Your Short Code and Keyword? Text 55555 to HOTHAIRand Get $10 Off YourNext Visit
  • 11. Text Message Marketing Ideas For Your Hair Salon Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3 Use Appointment Reminders to Cut Down on “No- Shows” Offer Mobile Coupons and Discounts Send Text Message Offers on Slow Days to Increase Traffic
  • 12. Text Message Marketing Ideas For Your Hair Salon Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6 Send Clients Helpful Hair Tips from Time to Time Alert Clients About New Products and Services Send Your Clients Special instructions Before a Specific Procedure
  • 13. Text Message Marketing Ideas For Your Hair Salon Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9 Implement the Use of QR Codes to Direct People to Your Website, etc. Start a “Frequent Customer” Loyalty Program to Get Repeat Business Run a Birthday Rewards Program
  • 14. Text Message Marketing Ideas For Your Hair Salon Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12 Send “Thank You” Messages to Your Clients Communicate Efficiently With Staff Members Conduct Client Satisfaction Surveys and Polls
  • 15. Different Types of Text Marketing Uses ConfirmationConfirmation ReminderReminder CancellationCancellation Types of Text Marketing Uses
  • 16. Different Types of Text Marketing Campaigns SaveSave MoreMore SpendSpend MoreMore PurchasePurchase MoreMore Get aGet a FreebieFreebie Types of Text Marketing Campaigns
  • 17. Let’s Take a Closer Look at These…
  • 18. EXAMPLE Ms. Smith, you have an appointment with Hair Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it. ConfirmationConfirmation
  • 19. EXAMPLE Mrs. Jones, it’s time for your monthly Deep Conditioning. Please contact Hair Spot at 555-555-5555 to schedule. ReminderReminder
  • 20. EXAMPLE Mrs. Brown, I am sorry, but we had to cancel your appointment with Hair Spot on Jan 9th . Please call us to reschedule at 555-555-5555 CancellationCancellation
  • 21. SaveSave MoreMore EXAMPLE Show this text to receive 20% off any service at Hair Spot EXP 5/15
  • 22. EXAMPLE Spend $100 or more at Hair Spot and receive 20% OFF when you show this text. EXP 5/15 SpendSpend MoreMore
  • 23. EXAMPLE Purchase any service at Hair Spot and receive 50% OFF Highlights when you show this text. EXP 5/15 PurchasePurchase MoreMore
  • 24. EXAMPLE Purchase one service from Hair Spot and receive a FREE Make-up Kit when you show this text. EXP 5/15 Get aGet a FreebieFreebie
  • 25.  Reduce “No-Shows”  Ability to Fill More Canceled Appointments  Lowers Lost Revenue  Saves Staff Some Time  Easy - No Software or Technical Knowledge Required Benefits of Appointment Reminders
  • 26. How to Use QR Codes  Send Users to a Mobile Preview of Your Hair Salon  Send Users to Your Photos and Social Media Sites  Send Viewers to Your Coupons and Discount Offers
  • 27. How to Use QR Codes Put Your QR Codes on ALL Marketing Materials Put QR Codes on Your Receipts
  • 28.  Tell List Subscribers What to Expect as Soon as They Join  Always Include Your Hair Salon’s Name in Your Messages  Make it Easy for Your Customers to Opt-Out of Your List  Notify Customers of Potential Text Message Costs Text Message Marketing Points to Remember
  • 29.  Sending Out Sporadic, Inconsistent Messages  Sending Out Spam  ONLY Sending Out Promotions Text Message Marketing Mistakes To Avoid
  • 30. THANK YOUTHANK YOU For Viewing Our Text MessageFor Viewing Our Text Message Marketing Presentation!Marketing Presentation! If You Would Like More Information About Text Message Marketing, Contact Us Today. SMS Dominator http://smsdominator.com

Hinweis der Redaktion

  1. There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily