2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?
4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone
6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
7. Cut Down on Cancellations
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing
8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Client List
and Ask Them
to Join Your
Mobile List
9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Roof Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List
10. On Your Vehicle
Flyers
Business Cards
Radio Ads
TV Commercials
Billboards
T-shirts
Posters
Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to ROOFPROand Get 20% Off YourNext Service
11. Text Message Marketing Ideas
For Your Roofing Business
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile
Coupons and
Discounts
Use Appointment
Reminders to Cut
Down on
Cancellations
Send Text
Message Offers on
Slow Days to
Increase Traffic
12. Text Message Marketing Ideas
For Your Roofing Business
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Your
Clients Special
instructions
Before an
Appointment
Send Clients
Helpful Roof
Maintenance Tips
from Time to
Time
Alert Clients
About New
Products and
Services
13. Text Message Marketing Ideas
For Your Roofing Business
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the
Use of QR Codes
to Direct People
to Your Website,
etc.
Send Invoice
Notifications to
Your Clients
Use QR Codes to
Give Your
Prospects
Instant Details
About Your
Services
14. Text Message Marketing Ideas
For Your Roofing Business
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages to Your
Clients
Communicate
Efficiently With
Staff Members
Conduct Client
Satisfaction
Surveys and Polls
15. Different Types of Text
Marketing Uses
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Marketing
Uses
16. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns
18. EXAMPLE
Ms. Smith, we
have an
appointment
with you January
6th
at 3pm.
Please call
Roofing Spot at
555-555-5555 if
you need to
change it.
ConfirmationConfirmation
19. EXAMPLE
Mr. Jones, it’s
time for your
Annual Roof
Maintenance
Check. Please
contact Roofing
Spot at 555-
555-5555 to
schedule.
ReminderReminder
20. EXAMPLE
Mr. Brown, I am
sorry, but I need
to cancel our
appointment on
Jan 9th
. Please call
Roofing Spot to
reschedule at
555-555-5555
CancellationCancellation
25. EXAMPLE
Get one service
($50 or more) at
Plumbing Spot
and receive a
FREE service (up
to $50) when you
show this text.
EXP 5/15
Get aGet a
FreebieFreebie
26. Reduce Cancelled Appointments
Ability to Replace Canceled
Appointments
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders
27. How to Use QR Codes
Send Users to a Mobile
Video Demonstrating How
You Perform Certain
Treatments
Send Users to Your Photos
and Social Media Sites
Send Mobile Video of Your
Some of Your Best Work
28. How to Use QR Codes
Send Viewers to Your
Coupons and Discount Offers
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Invoices
29. Tell List Subscribers What to
Expect as Soon as They Join
Always Include Your Roofing
Business’s Name in Your
Messages
Make it Easy for Your Customers
to Opt-Out of Your List
Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember
30. Sending Out Sporadic,
Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message
Marketing
Mistakes To Avoid
31. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com
Hinweis der Redaktion
There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily