Being Strategic With Social Media to deliver on Corporate Objectives
1. B E I N G S T R AT E G I C W I T H S O C I A L M E D I A
!
T O D E L I V E R O N C O R P O R AT E O B J E C T I V E S
C R O K E PA R K 1 0 T H J U LY
2. • E I R C O M
• O G I LV Y D U B L I N
• B O R D G A I S E N E R G Y
• S U N D AY B U S I N E S S P O S T
• E N T E R P R I S E I R E L A N D
• L U C E Y T E C H N O L O G Y
• U C D
• G E
K E I T H B O H A N N A
N E A R F U T U R E . I O
3. W H E N W E TA L K A B O U T S O C I A L M E D I A … .
!
W H I C H C O R P O R AT E O B J E C T I V E S ?
14. S O C I A L M E D I A
• Start by listening and then experiment
• Develop an in-house centre of
expertise
• Support and resource front line staff
15. T E C H N O L O G Y C A PA B I L I T Y
• Move towards single view of
customers - consolidate customer and
marketing data silo’s.
16. S H O R T T E R M G O A L S
• one way listening
• two way reactive conversations
• proactive discussions
• full customer care
17. W H Y ?
• To be able to deliver normal corporate
objectives
• To have some chance when a SNAFU
hits
18.
19. • Lightning Speed.
• Hyper-transparency.
• Dialogue.
• Same tools.
• Traditional media amplification.
Ref:Ogilvy
360°Digital
Influence.
T R E N D S