2. Contents
・McDonald's in China
・Some issues of McDonald in China
・Competitive of McDonald in China
・McDonald strategy in China
・Mcdonald's in East Asia
・Strategy of McDonald's in East Asia
・Difference of strategy between China and East Asia
McDonald
・My Conclusion
3. McDonald's in China
•McDonalds forge ahead China in 1990.
•McDonalds in China developed service,
product and so on.
•McDonalds in China focus core menu, and sell
it more.
4. Some issues of McDonald
in China
•Analyze McDonald strategy in China.
•To examine some challenge in China.
•To consider future strategy in China.
・Clerk attitude is but bear comparison with other
country.
5. Competitive of McDonald in
China
・Competitor of McDonald is KFC in China.
・Before McDonald forge ahead in China, There are
many KFC in China.
・Now, KFC overcome McDonald in China.
・KFC do delivery service but McConald don't.
6. McDonald strategy in China
・Lower price production than competitive .
・Good service by employee such as smiling .
・Research chinese taste and create new product.
7. McDonalds in East Asia
・There are many McDonalds in East Asia.
・There are many strategy of McDonalds in East
Asia.
・KFC overcome McDonalds in East Asia too.
8. Strategy of McDonalds in
East Asia
・McDonalds can receive drive through service in
East Asia.
・People can receive better service McDonalds in
East Asia than that china. In China, people should
bring trey to trashbox, but in East Asia clerk clean
the trey and table.
9. Difference of Strategy between
China and East Asia McDonald
・People can receive better service McDonalds in
East Asia than in China.
・ In East Asia McDonalds, Attitude clerk is good.
For example, clerk count chain front of customer,
clerk clean desk and trey.
・ In East Asia McDonalds, Trash is sorted by
trash category.
10. My Conclusion
・I think difference of strategy between China and
East Asia is service. The price of products in East
Asia is more expensive than products of China,
but Service of clerk in East Asia is better than
China. So, I think difference of strategy between
China and East Asia is service.
